BuzzCity Mobile Internet Statistics Report - June 2011

TRAFFIC

ABOUT BUZZCITY
Reach

Change

Ads served

Change

Network total
All countries

214,356,554

5%

9,729,287,446

-8%

Asia Pacific
India
Indonesia
Thailand
Malaysia
Vietnam

61,590,867
21,615,024
5,128,774
4,342,627
18,336,350

0%
-5%
5%
1%
17%

2,469,706,984
1,116,065,310
220,581,692
97,020,011
649,382,551

-4%
-13%
4%
-14%
2%

Europe
United Kingdom
France
Germany

2,818,601
671,970
1,557,255

-9%
-2%
-7%

124,735,518
33,774,050
82,933,867

-16%
-17%
-33%

Americas
United States
Mexico
Brazil
Argentina

6,486,307
4,679,906
3,995,702
949,038

17%
34%
6%
64%

489,011,004
202,990,234
126,860,913
33,067,818

-2%
-2%
-28%
11%

Africa
South Africa
Kenya
Nigeria

6,733,906
7,628,040
5,551,931

7%
25%
25%

208,423,531
188,809,576
185,480,605

21%
7%
-11%

Middle East
Saudi Arabia
Turkey

7,683,306
2,592,851

32%
-19%

295,879,322
89,947,935

2%
-16%

BuzzCity is a mobile media company offering brand owners and

agencies access to a global advertising network on the mobile
internet.
The network is made up of publishers from across the world and
BuzzCitys own mobile media properties.
As a leading international player, BuzzCity has developed in-depth
knowledge of the mobile consumer and provides marketers with
clear opportunities to reach this audience via its advertising and
publisher programs.
For more information, please visit the BuzzCity Campaign Planner
at http://planner.buzzcity.com.

1. Reach - Total number of non-duplicated audience exposed to the network.

2. Change - Change from previous month.
3. Ads served - Total number of text, graphical and splash ad units sold on the network.
2011 BuzzCity Pte Ltd. All Rights Reserved.

Page 1 of 3

ECOSYSTEM TRENDS
INDIA

INDONESIA

Female
15%

THAILAND

GENDER

Female
23%

Female
47%

Female
50%

30 - 34
12%

Male
50%

> 35
5%

< 20
4%

< 20
7%
> 35
14%

> 35
17%

25 - 29
34%

30 - 34
9%

20 - 24
29%

< 20
4%

25 - 29
38%

> 35
19%

20 - 24
46%

< 20
15%

Male
53%

Male
77%

Male
85%

AGE

MALAYSIA

30 - 34
14%
30 - 34
23%

25 - 29
22%

LOCATION

Kerala

5.14%

Sulawesi

Tamil Nadu

5.69%

Punjab

5.87%

Gujarat

5.96%

Uttar Pradesh

7.74%

Mumbai

7.81%

Delhi

8.04%

Others

HANDSET MAKER

5.25%

Java - Surabaya

8.54%

Java - Bandung

8.96%

South

7.21%

East

7.76%

Others

Pahang

6.24%

Java - Jakarta

29.70%

9.89%

Others

9.28%

Central

23.35%

9.03%

Melaka

10.32%

Johor

14.26%

Java - Other

0.32%

20 - 24
30%

Perak

Others

14.04%

Spice

25 - 29
27%

20 - 24
31%

15.82%

Bangkok

59.93%

LG

1.08%

Vodafone

1.21%

11.18%

Selangor

14.41%

Kuala Lumpur

14.41%

Sabah

14.84%

HTC

0.70%

Others

1.96%

Nexian

1.21%

SonyEricsson

1.46%

Vodafone

0.91%

Vodafone

3.10%

Others

1.89%

LG

2.00%

Blackberry

1.02%

LG

3.16%

Vodafone

2.61%

MAUI-based Generic

MAUI-based Generic

1.20%

SonyEricsson

4.33%

Samsung

MAUI-based Generic
Samsung

11.96%

SonyEricsson

18.46%

Nokia
2011 BuzzCity Pte Ltd. All Rights Reserved.

MAUI-based Generic
55.44%

Nokia

4.67%

Blackberry

13.97%

Apple

21.08%

Samsung
51.09%

Nokia

4.87%
6.61%

Samsung

10.19%

Apple

14.92%

SonyEricsson
56.30%

Nokia

4.16%
14.19%
31.55%
44.40%
Page 2 of 3

ECOSYSTEM TRENDS
UNITED STATES

UNITED KINGDOM

SOUTH AFRICA

SAUDI ARABIA

GENDER

Female
21%

Female
30%
Male
43%

Female
50%

Male
50%

Female
57%
Male
70%

Male
79%

AGE

< 20
8%

20 - 24
8%

< 20
1%

30 - 34
9%

25 - 29
13%

< 20
5%
30 - 34
16%

25 - 29
19%

> 35
49%

> 35
9%

25 - 29
29%

< 20
2%
25 - 29
31%

20 - 24
47%

30 - 34
27%
>= 35
22%

30 - 34
22%

LOCATION

Nevada

> 35
24%

3.03%

South West

Michigan

4.13%

Indiana

4.41%

California

Others

HANDSET MAKER

LG

18.46%
20.11%

2.73%
3.20%
3.88%
8.30%

Samsung
Nokia

2011 BuzzCity Pte Ltd. All Rights Reserved.

9.19%

Ha.il

Mpumalanga

11.20%

Others

11.29%

16.14%
17.48%
19.22%

KwaZulu-Natal

14.29%

London

9.38%
10.04%

Al.gassim

Western Cape
34.29%

0.67%

11.61%

13.82%
Makkah

18.29%

Gauteng

29.92%

20.09%

Ar_riyad

29.46%

Motorola

1.43%

HTC

0.08%

HTC

2.77%

MAUI-based Generic

2.43%

MAUI-based Generic

0.12%

LG

3.27%

SonyEricsson

2.82%

Vodafone

0.21%
1.70%

SonyEricsson
14.26%

12.38%

West Midlands

ZTE

Blackberry

20 - 24
31%

Others
14.05%

Apple

11.43%

Others

Texas

Motorola

Eastern Cape

10.48%

East Midlands

7.71%

Georgia

Vodafone

9.52%

Wales

7.16%

New York

SonyEricsson

20 - 24
28%

Vodafone

3.05%

SonyEricsson

Samsung

8.22%

LG

4.08%

Apple

6.20%

Apple

9.14%

Blackberry

Blackberry

6.34%

Samsung

7.86%

Nokia
Blackberry

6.94%

18.94%

Samsung
47.90%

Nokia

11.62%
18.40%
54.20%

Nokia

77.37%
Page 3 of 3