Professional Documents
Culture Documents
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process to create novel printing, binding,
and folding effects. Customers can bring
in sketches and ideas, and our creative
team will take care of the rest. Much of
this growth, I believe, is due to our zeal-
ousness in protecting clients intellectual
property. As such, Im not at liberty to
reveal project details beyond saying that
some have been completed and proto-
types are available for viewing at our
U.S., Hong Kong, and China show-
rooms.
In short, printing projects that com-
bine special craftsmanship with meticu-
lous printing are TSE Worldwides focus.
The U.S. is still one of the biggest print
buyers around. However, demand for
high-quality printing from emerging
markets such as Russia, the Middle East,
and Brazil is growing. And that is partly
because of Hong Kong print suppliers
ability to offer great
value at competitive
prices, adds Tse. But
the need for middlemen
or regional offices, she
says, is waning, as cli-
ents are directly con-
tacting Chinese print-
ersthanks to technol-
ogy and the Internet.
However, there is ample
room for creative folks
like us to carve our
niche in the market-
place.
When it comes to CPSIA compliance,
Tse says, We have rejected several cli-
ents who wanted to use noncompliant
materials in the production process. We
are all too aware of CPSIA-related con-
cerns, as we review its legal requirements
regularly and keep an eye on the latest
lawsuits in this area. We are able to keep
our clients up-to-date on safety guide-
lines and make recommendations regard-
ing the choice of materials at their end.
And that, to us, is what value-added ser-
vice means.
Starlite
hkstarlite.com
A broad-based business plan has shielded
P r i n t i n g i n H o n g K o n g 2 0 1 1
P U B L I S H E R S WE E K LY A U G U S T 8 , 2 0 1 1 10
cially in meeting client expectations.
Clients now want a more complete buy-
ing experience. Responding to inquiries,
solving production problems, contribut-
ing to product enhancement and cre-
ationthese are all part of our daily rou-
tine.
But putting service first does not mean
always saying yes. We believe that cli-
ents value honesty. While it hurts busi-
ness sometimes to say that we cannot do
certain things, we feel that it is better in
the long run. Kuo considers the past
three years as one big project for WKT,
one that will have a huge impact on the
industry. His challenge, of course, is to
convince the industry that his claim
about his production teams ability to
match color samples by any client is not
outrageous. Firstly, there is D-Tone
5040K, our neutral-gray color bar. It
answers one major question: how closely
the proof matches the look of the printed
page. In general, this is achieved using
GRACoL and FOGRA standards, both
working on the premise that if each out-
put meets the standard, then you can be
certain about what you will get on print.
The problem is that while it is relatively
easy to make digital proofs match these
standards, it is difficult for printers to
achieve the same throughout a print run.
D-Tone 5040K is the solution.
Kuo is now working on providing a
printed sample to clients, as well as the
originating file if requested. If the client
produces a proof from a file that is based
on FOGRA or GRACoL, they will find
that it matches our sample. This reverse
engineering will show that we can meet
these standards using D-Tone, and that
we are able to do the same for the whole
print run. We can print without seeing
the proofswhich happens for some
projectsand it will match.
Secondly, there is the use of stochastic/
FM screening for every job that lands in
WKT. The better contrast and the color
gamut greatly enhance an image, adds
Kuo.
Lastly, there are the green aspects of
the business. Our clients concern about
having products that meet environmen-
tal requirements has influenced every-
thing that we have done companywide,
and we are gaining recognition as a green
factory that is focused on waste recycling
and carbon footprint reduction. So, yes,
we have indeed come a long way in 25
years, especially in the last few.
TSE Worldwide Press
TSEWorldwidePress.com
With the first phase of its U.S. office
remodeling completed, TSE Worldwide
now has an additional digital proofer to
speed up proofing and a state-of-the-art
videoconferencing setup to maintain
constant contact with
clients. Then there is
high-end furnishing
and a modern decor to
provide a stylish work-
ing environment. Over
in Hong Kong, we have
acquired a new office
right off the harbor on
Kowloons side to serve
as a convenient stopover
and a central meeting
place for our clients
global, regional, and
local, says CEO Sarah
Tse, who also implemented a brand-new
internal quality assurance program to
ensure the highest manufacturing stan-
dards. This eliminates the need for on-
site sampling or quality testing, saving
time and money.
In recent months, Tse and her team
have been seeing more highly confiden-
tial projects that require considerable
R&D. Because of this rising demand,
our engineers have developed new tools
and guidelines for the manufacturing
Sarah Tse, CEO of TSE Worldwide
Press
w w w. p u b l i s h e r s w e e k ly. c o m 11
P r i n t i n g i n H o n g K o n g 2 0 1 1
Starlite from the slowing economy. Its
Paris office is doing very well, with
business expected to increase 30% to
50% this year, especially for childrens
edutainment projects as well as DIY,
craft, and hobbies titles, says chairman
and CEO K.Y. Lam. Given the higher
standard of living and better work-life
balance in Europe, the market for such
products is set to grow even further.
Back in China, Starlite now has a new
plant in Wuhan. This capital city of
Hubei Province is equidistant from Bei-
jing, Shanghai, and Guangzhoua fact
that would help Starlites goal to pene-
trate the domestic market. We will also
start our new production facility in Johor
Bahru, Malaysia, this year. Wages there
are about 30% lower than in Shenzhen,
and it also has a sizable labor pool, adds
Lam. Meanwhile, the Shaoguan facility
remains Starlites hub for hand-assem-
bled paper products for children as well
as novelty items. Phase II of its expan-
sion is underway. Labor is abundant, as
evidenced by the many Hong Kong
manufacturers that have set up shop in
that area. As for the chronic labor short-
age in Shenzhen, he says the company
copes by continuously improving the
benefits for our skilled workers and rais-
ing their salaries. At the same time, our
Starlite Innovation Center is hard at
work to find ways and means to replace
manual labor with all sorts of automa-
tion.
His team is also busy with bills of
materials as required by both PIPS (Pub-
lishing Industry Product Safety) and
New Directive 2009/48/CE on
toy safety, the latter in effect on
July 20. This work involves a
lot of data collection from the
bills of materials for every sin-
gle order. But it has to be done.
The tightening EU regulation
on chemical use and the revised
Toy Safety Directive demand
that manufacturers of books do
vigorous testing for a wide
range of chemicals and provide
supporting documents when-
ever required. Internally, we are
working on the same for the
U.S. market based on the requirements
laid out in the CPSIA. It is critical to
make sure that our products are safe not
just for children but for consumers of any
age.
Lam is getting his fair share of FSC
projects in recent months, even though
they represent less than 5% of all projects
at Starlite. The price of FSC-certified
paper is usually not the critical factor as
it is just a little higher than that of stan-
dard paper, he says. What makes most
customers hesitate are the long purchase
lead time and high minimum order
quantity. However, if more people go the
FSC way, then such concerns will soon be
history.
regent publishing
regentpublishingservices.com
Computers and the advent of the Inter-
net have made the printing business
increasingly difficult to sustain, says
managing director George Tai of Regent
Publishing. With global communica-
tion so convenient and fast compared to
15 or 25 years ago, publishers can get in
touch with any supplier in any industry,
and at any corner of the world, simply by
pushing buttons. Comparison shopping
is now as easy as A-B-C, which indirectly
makes using print brokers less attrac-
tive.
However, Tai is not giving up. We
continue to upgrade ourselves, spending
more resources on improving customer
service and employing professionals to
explore new markets. Our high-quality
products, reliable delivery, expert staff,
and competitive pricing continue to
bring in new clients. With a lot of hard
work and close attention to our clients,
we will do as well asif not better
thanmost of our counterparts. We
expect another profitable year, though
not as good as what we would like. At the
end of the day, we have to make some
money to feed the 35 people on the pay-
roll.
The rise of e-books has hit conven-
tional printing, Tai laments: At the very
least, it drives print runs down to a min-
imum. As far as I can tell, more people
are turning to tablets and computers for
their reading pleasure. Besides dwin-
dling sales, bookstores are also disappear-
ing. Despite the gloom, Tai remains
convinced that publishers will continue
to buy from Hong Kong and China. The
capacity, the workmanship, and, most
important of all, the value of
products that we provide as a
collective group of suppliers,
are not something that pub-
lishers can get elsewhere,
such as India, Korea, Singa-
pore, Thailand, or Malaysia.
Of course, there are outstand-
i ng pri nters there, but
nowhere else can you find a
strong and proven print man-
ufacturing hub like Hong
Kong and China.
Inflation, labor supply
problems, and wage increases
in China are serious concerns
Chairman and CEO K. Y. Lam of Starlite at Hong
Kong Starlite Packaging Seminar
George Tai, managing director of Regent, with The Global
Party project
and cost-effectively. It is all about extend-
ing services and thinking proactively for
clients, he adds. Take one recent project
as an example. His team helped a client
reduce material costs by substituting
expensive gold paper with foil sheet.
Besides shaving 30% off the costs, the
client also ended up with more choices in
color and pattern. Finding alternatives to
help clients keep to their budget enables
them to publish and create more proj-
ects, and hopefully these projects will
continue to come to us.
Midas
midasprinting.com
Nowadays, customers are more willing
to accept higher prices, says deputy man-
aging director Francis Kwok; that has
helped us to cope with mounting cost
pressures. Business activity in the first
half of 2011 at Midas is close to that of
the same period last year. Competition
in lower-price projects remains keen
with very tight margins. To complicate
matters, paper cost has risen by more
than 10% in the first half. We do, how-
ever, expect a price drop in the coming
months. As for the labor situation, it has
stabilized and, given our higher produc-
tion efficiencies, we fully anticipate bet-
ter months ahead. But Kwok, ever cau-
tious, adds, It is still too early to say that
its the end of the tunnel. Given the
acquisitions and closures that have been
going on in the print industry, recession
P r i n t i n g i n H o n g K o n g 2 0 1 1
P U B L I S H E R S WE E K LY A U G U S T 8 , 2 0 1 1 12
to the industry, but Tai asserts that a bal-
ance can be found. Clients will have to
pay a little bit more, and our manufac-
turer friends have to find the right
resources, keep costs down, and improve
productivity. The printing industry has
been around for a few hundred years, and
we will keep on printing. Perhaps, one
day, someone will come up with an idea
that will bring down manufacturing
costs dramatically so that we can remain
competitive in the e-world!
Regal Printing
regalprinting.com.hk
Art books, photography titles, and high-
end special editions have been Regal
Printings niche segments for a long
time. Nowadays, print runs have
dropped significantly, to somewhere
between 500 and 3,000 copies, which is
pretty low for most print suppliers, but
this range is what we excel in, says man-
aging director Maurice Kwan, who uses
a GMG color management system for his
projects. The proofs we send to clients
are a near-match to the final print qual-
ity95% at leastso they can trust our
production team to get it right. That
does not mean we no longer have clients
flying in from the U.S., our core market,
to visit us. San Francisco-based designer
Ron Shore, for instance, came for press
checks in May, June, and July this year,
and for each trip he had three or four
titles done simultaneously.
And for those wanting quick turn-
around for even lower print runs, Regal
offers digital printing. It uses Fuji Xerox
700DCP and Color 1000 presses for
color pages, and a Nuvera 100EA for
black-and-white titles. We use the dig-
ital presses for orders from one copy up
to 300. Anything higher will go on the
offset press. Since the digital presses only
do softcover, we often incorporate stan-
dard offset binding and finishing pro-
cesses such as wire-o, case-bound, and
other cover treatments. We even produce
products such as board games and card
games using a combination of digital and
offset presses. In the com-
ing months, we will be
working with a business
partner to develop an easy
one-stop book printing
s er vi ce t o be of f er ed
through our revamped
Web site. Finding a sus-
tainable business model
based on hybrid printing
that blends digital and off-
set is on his to-do list.
Meanwhi l e, hi s ar t
depar t ment i s goi ng
beyond normal file tweak-
ing or color correction.
Our team can help clients
create artwork based on their briefs, or do
high-end scanning of old books and rede-
sign the pages to create new versions for
them, he says. The latter is especially
helpful for clients wanting to revive out-
of-print titles or repurpose existing con-
tent. I find that clients are more than
happy to have us helping them in differ-
ent areas instead of just printing.
Kwan is looking into expanding his
range of cover treatments and exploring
new materials that can be sourced quickly
Maurice Kwan, managing director of
Regal Printing
Francis Kwok, deputy managing director at Midas
Finding a print
supplier/client
match made in
heaven requires
more than just
prayers and good
luck.
No one says
books must come in
boring rectangles
with cardboard cov-
ers and black ink
on white paper.
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publishing proposition that emphasizes
short, rapid runs. As a matter of fact, a
plot of land adjacent to the existing facil-
ity is being developed to house new offset
presses this coming quarter.
Colorcraft
colorcraft.com.hk
While there are still uncertainties in the
economy, business for the industry has
been consolidating, says CEO Fraser
McFadzean: Growth remains on the
conservative side. But that is the good
news: there is still growth.
Cost containment without lowering
quality, he adds, is the goal, but achiev-
ing that has its challenges. Some pub-
lishers may look to repackage existing
materials rather than take the risk of
launching new and untested products, or
to cut their lists and focus on successful
lines instead of diversifying. In the pre-
vailing climate of cost consciousness,
there is a discernible shift away from
FSC-certified paper. However, sustain-
ability has not lost its allure. Im sure
when times improve, there will be
renewed effort to engage with all things
green and eco-friendly. For now, the rules
of the game are pragmatism and practi-
cality.
Digital printing, which Colorcraft
offers, is enjoying increasing popularity
P r i n t i n g i n H o n g K o n g 2 0 1 1
P U B L I S H E R S WE E K LY A U G U S T 8 , 2 0 1 1 18
ronmental-friendly, these new machines
allow us to offer clients new value addi-
tions and features. As for paper, FSC-
certified products accounted for less than
5% of the companys total paper con-
sumption in 2010. However, this figure
is already double that of the previous
year. For sure, clients in North America
and Europe are now more keen to learn
about the paper used and to make sure
that the materials come from sustainable
sources.
Business-wise, the climate remains
tough. There are simply no short-term
fixes to the rising cost of labor, materials,
and energy, or to fluctuations in currency
exchange, says CEO David Eitemiller.
Just look at Chinas toy manufacturing
industry. It has shrunk from 20,000 to
the present 8,000 companies within the
last few years due to these challenges.
Any cost-cutting measures need to be
carefully considered so as not to affect
delivery schedules or quality standards.
Support and understanding from both
sides of the supply-demand equation is
key if were to ride out this difficult
period.
CTPS
ctps.com.hk
Four months after installing an HP T300
inkjet web press, project testing with
various base weights and trim sizes has
picked up steam at the Dongguan facil-
ity of CTPS. Integrating the complex
software of T300 with the Muller-Mar-
tini SigmaLine takes time. Even with
leading edge technology and multiple
upgrades, going live is not going to
happen for a while longer, says global
business director John Currie, who is
encouraged by the positive reception to
the companys digital printing initiative.
Continuous installation of inkjet web
presses within the printing industry and
increasing adoption by American and
European higher-ed publishers have
assisted CTPS in converting traditional
print clients and gaining their accep-
tance. Getting regional publishers to
embrace digital book production is his
focus for the next 12 months. I should
be able to talk more about our progress
by mid-2012.
To accommodate the new digital line,
CTPS converted its huge packing/ware-
housing area into a clean room. An HP
Indigo 7500 sheetfed press is also placed
in this self-contained unit together with
the newly relocated prepress/CTP
department. Extensive retrofitting was
done to create the stable environment
that the technology requires, adds Cur-
rie, noting that the timing of the T300
installation coincided with the Beijing
Print Bureaus renewed push for green
initiatives in the industry.
Assigned to head the digital operation
is the prepress/CTP manager, a decision
that makes perfect sense to Currie. The
inkjet printing process is heavily depen-
dent on its software, so getting someone
who understands the workflow and has a
similar process-related mindset is cru-
cial. Internally, we view the digital line
and the CTP department as extensions of
each other. We found from our visits to
various T300 and T350 sites for our
technology evaluation study that the best
personnel to operate the digital line do
not necessarily have to come from the
production floor.
CEO Peter Tses stance on traditional
print production remains unchanged
despite the T300. Our offset printing
services continue to evolve to meet new
demands such as minimum inventory
and rapid replenishment. In the past 12
months, we have focused on retooling
our print solutions based on these
demands. This way, we can maintain that
printing in China remains viable.
Embracing inkjet technology is just one
of our practical solutions to the changing increasing adoption by American and
CEO Fraser McFadzean of
Colorcraft
W W W. P U B L I S H E R S W E E K LY. C O M 19
P r i n t i n g i n H o n g K o n g 2 0 1 1
particularly in the U.K. and U.S.
Other markets have been slower to
embrace this new platform. We
have to remember that the print
manufacturing industry never
stands still. It has adapted to every
technological change with gusto,
from embellished manuscripts and
Gutenberg to the present sophisti-
cated technol ogy. E-book i s
another of the changes faced by the
industry, and it is here to stay, says
McFadzean. E-books are popular
with road warriors, who are keen to
lighten their luggage while still
wanting to enjoy the pleasure of
reading books, and their lean and
mean iPads, Kindles, and similar
tablets offer them this convenience.
Thus, predictions of the demise of
printed books have been grossly exagger-
ated. Printed books have a loyal and
expanding market, and will be part of the
mix. Newspapers, after all, have not been
killed off by the Internet as predicted.
They have just had to adapt their model
to new market dynamics.
The way McFadzean sees it, We will
all have to adapt to changing circum-
stances, whether they are within or
beyond our control. And we will have to
be nimble about it. Whatever the situa-
tion, Colorcrafts objective is to steer our
customers through the shoals, providing
them with timely advice based on our
reading of market trends together with
our proven experience.
C&C Offset
candcprinting.com
The introduction of bamboo paper and
mineral paper, besides FSC- and PEFC-
certified paper, at C&C indicates grow-
ing eco-consciousness among clients.
And it says a lot about the companys
stance on green manufacturing. In fact,
the number of titles using FSC-certified
paper grew threefold between 2009 and
2010, according to marketing develop-
ment manager Vicon Wong. One domes-
tic client, Ping An Insurance Group,
went so far as using mineral paper as the
cover material for its 2011 diary, of
which 200,000 copies were printed.
The demand for bamboo paper is
expected to grow steadily as concern
about global warming and sustainability
increases among the international com-
munity. Bamboo, a fast-growing plant
with a higher fiber yield, is easier to har-
vest and transport, which significantly
reduces the carbon footprint. For all
these reasons, C&C now offers bamboo
paper for book production with grades
ranging from 70 gsm to 300 gsm.
Green initiatives continue to gather
momentum at C&C. Clients can now
opt to use paper pallets, which signifi-
cantly lowers transport costs since paper
pallets are some 40% lighter than
wooden ones. At the same time, paper
pallets are easier to recycle and do not
require disinfection treatment for
export, says deputy general manager Ivy
Lam, who has made ecofriendly facility
management her focus for 2011 and the
first half of next year. We are looking
into obtaining ISO 14064 certification,
which is aimed at controlling greenhouse
gas emissions, she says. This certifica-
tion would allow us to take part in emis-
sions trading schemes, further enhancing
our commitment to sustainability and
environmental protection. Last year,
C&C was named a green medalist by the
Hang Seng Pearl River Delta Environ-
mental Awards, a program that recog-
nizes environmental performance in the
manufacturing sector.
Lam and her team are promoting
PUR (polyurethane reactive) bind-
ing for both hardcover and softcover
to export clients. We have also
started offering digital printing ser-
vices to export clients in the educa-
tional and trade book segments. On
average, our digital presses process
about 100 projects every month,
adds Wong. Two units of Canon
I mage Pr es s C7000VP wer e
installed last November, boosting
the companys green initiatives and
its ability to meet client demand for
zero inventory and faster delivery.
Another development is the
launch of Microland, C&Cs own
line of stationery and paper prod-
ucts. This house brand, currently
available only in mainland China, is tar-
geted at professionals and students who
want higher quality and more stylish
products, adds Wong.
Asia Pacific Offset
asiapacificoffset.com
Small to medium-size customers who
were less active in the past two years are
cropping up again, and both new titles
and reprints are going strong, says presi-
dent Andrew Clarke of Asia Pacific Off-
set. The continued strength of the euro,
making printing in Hong Kong more
attractive than ever, has resulted in fur-
ther growth in its Continental European
business. We have continued to see
strong growth in high-end museum-
quality projects.
These days, customers think globally
in terms of manufacturing, adds Clarke,
Ivy Lam, deputy general manager of C&C Offset
Print suppliers do
not control ship-
ping lines or cus-
toms. So asking for
a guarantee of ship-
ping time or deliv-
ery is a waste of
time.
P r i n t i n g i n H o n g K o n g 2 0 1 1
P u b l i s h e r s we e k ly a u g u s t 8 , 2 0 1 1 20
tal policies. We find that more publish-
ers are going the ecofriendly route
because it is the right thing to do rather
than seeing it as a marketing ploy. But
getting a 100% certified product can be
a challenge when cover materials, boards,
and other additions are involved in the
making of a book. However, materials
with internationally recognized chain-
of-custody standards are getting more
common with each passing month, and
customers are encouraged by the grow-
ing number of options available to them
in Asia.
Asked about his take on the rise of
e-books in the U.S., he says, It is inevi-
table and should be embraced rather than
feared. There are still many books and
formats that may never be attractive in
e-book format. Illustrated titles, for
instance, offer a very different and endur-
ing experience. A coffee-table book on
Kindle does not quite have the same
impact.
and they go to whoever can offer the best
quality at the most competitive price. I
dont think our customers make their
decisions based on locationwhether
domestic, near-shore, or offshorebut,
rather, what is best for them from a ser-
vice, quality, and pricing point of view.
They do not print in Hong Kong or
China only because of price, but also
because of reliable, consistent quality
and responsive service. And while costs
have escalated over the years, Clarke says,
Customers have always been concerned
about Chinese workers wages and work-
ing conditions. The recent minimum
wage law and workers welfare regula-
tions have raised industrial workers
standard of livingand that has to be a
good thing.
What was not good was Japans earth-
quake in March, which resulted in paper
shortages and price hikes. Its some-
thing we dont need while coming out of
recession. But, as usual, things worked
out and we got the job done. It seems to
me that there is a global crisis every other
year in the first quarter.
Clarke is seeing more publishers
thoughtfully developing their own envi-
ronmental policies and standards. Dif-
ferent clients have differing environmen-
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WWW. P U B L I S H E R S WE E K LY. C O M 21
P r i n t i n g i n H o n g K o n g 2 0 1 1
Amazing
Projects
As a rule, wow-inducing projects do not come easy. The designer may hatch
a fantastic, albeit abstract, idea that would fall flat during the dummy-mak-
ing stage. The production director may want to speed up the manufacturing
process without considering that glue, ink, and paper take time to dry well
and should not be rushed. Worse, those materials that seem oh so appropri-
ate for the fantastic project may come with a hefty price tag way beyond ini-
tial projections, or a nightmare to source. The onus is then on the print man-
ufacturer to juggle the inconceivable, the impossible, and the impractical to
come up with the right solutionand deliver on time, at high quality, and
within budget.
Here are several recent exampleschosen arbitrarily from a long list
that attest to Hong Kong and China print manufacturers impressive capa-
bilities and can-do spirit.
FROM ASIA PACIFIC OFFSET
Ten facsimile documents printed on an assortment of papersfor texture varia-
tion and realistic reproductionare the highlight of Russia of the Tsars and the
Slave Trade from Thames & Hudson. These documents go into a rectangular
pocket on the inside back cover, and we produced the pocket using Wibalin gusset
to increase its flexibility and durability, says president Andrew Clarke. Then there
is Andrews McMeels A Doonesbury Retrospective, a 696-page slipcased volume
chronicling the comic strips 40-year run, which comes with a four-page foldout
map detailing the complex relationship matrix spanning three generations.
FROM MIDAS
A book from the French Foxy Lady Project SAS, 20th Century Legendary Guitars:
Lifesize Photographs, which approximates the size and shape of an actual guitar
was a challenge from start to finish. Measuring 109-cm. 47.3-cm., the 124-page
book with a pull-out poster required four rounds of dummy-making. Its bigger-than-
usual dimension called for large-format printing, meticulous planning to avoid mas-
sive paper wastage, and a much longer production schedule. Every step in the
binding process had to be done manually, including folding of the eight-page end-
papers, case making, and casing in, says deputy managing director Francis Kwok,
whose team also had to figure out the most suitable pallet and container for ship-
ping the unusual book to avoid damage during transit.
FROM C&C OFFSET
The 300-page Eco House Book from designer Terence Conran does not just talk
about environmental-friendly home improvement. It is itself ecofriendly. About
90% of the materials used in it are FSC-certified, and the rest are green, too, such
as gray board for the cover and recyclable shrink-wrapping film for packing, says
deputy general manager Ivy Lam. The book went on to win the silver medal at
IAPHC 2010 in recognition of C&Cs production capabilities and stringent quality
control.
P r i n t i n g i n H o n g K o n g 2 0 1 1
P U B L I S H E R S WE E K LY A U G U S T 8 , 2 0 1 1 22
FROM REGAL PRINTING
The limited edition of Luxury House 20102011, published by Hong Kong Eco-
nomic Times, comes in a clam-shell box with a sheet of stamps from the Hong
Kong Post Office and a wooden bookmark with the recipients name laser-engraved
on it. But the most unusual part of this project is the bamboo case cover. For
that, we had to source a vendor to strip the bamboo, hand-sew the strips together,
dye it in a specific color, and dry it under the sun to remove the moisture. We then
cut the bamboo piece to size, glued it to the cover and used laser engraving to
deboss the book title, says managing director Maurice Kwan, who has the satis-
faction of seeing this title win the gold at the China Print Awards 2010 and the
IAPHC 2010.
Then there is the special campaign to promote Mandarin Oriental Hotels presti-
gious Krug Room. The cover of this promotional book has a layer of cork over it.
Unfortunately, the local cork paper or cork from China is of inferior grade. So I con-
tacted a friend in the U.S. who represents a Japanese paper company to get high-
quality cork paper shipped over from Tokyo. We then use laser engraving to print
the title, simulating the effects that are found on Krug champagne corks.
FROM REGENT PUBLISHING
A presentation package measuring 13.4-cm. 2 8.8-cm. and around 12.5 cm in
height for the Global Party, September 1516, 2011, took about six months to prog-
ress from quotation to order confirmation. The set includes two boxes, two key
rings in individual bags, one cradle, and two 200-page case-bound books. A lot of
special design and preparation work was required, and everything is hand-assem-
bled, says managing director George Tai, whose team had to contend with the very
fine typeface set on a black background for the books and the task of wrapping the
boxes in black saifu cloth, which gets dirty and stained easily. The short turnaround
time50,000 sets within four weeksadded to the challenge. But the client is very
happy with the finished product, and we are already discussing details of their 2012
project, which comes with a bigger order of 200,000 sets.
Another project, this one for becker&mayer, has 17 different special features
including envelopes, stickers, trading cards, posters, and various gatefolds. For
Star Wars: The Complete Vader, we apply aqueous varnish to every page to prevent
setoff due to heavy ink coverage. The manual gluing of so many special features is
strictly controlled to prevent warping, and we have to do multiple tests to find the
right balance of sewing and gluing for the spine.
FROM TSE WORLDWIDE
Replicating on paper the color, feel, touch, and details of Nelson De La Nuezs orig-
inal artwork is the toughest challenge in producing the 168-page Pop Americana.
We created a unique ICC profile that would fit the printing press in China and the
paper used. And prior to the big run, we produced one signature of press sheets
for the authors approval, says CEO Sarah Tse, whose team also developed a
clamshell for the 22.9-cm. 30.5-cm. hardcover book after going through numer-
ous sketches and samples and having multiple videoconferencing and physical
meetings with the client. The clamshell is a great marketing piece that doubles
as a keepsake. Impressed, the celebrity artist has been sending Tse new refer-
rals since the beginning of the year.
WWW. P U B L I S H E R S WE E K LY. C O M 23
P r i n t i n g i n H o n g K o n g 2 0 1 1
A different platform to meet the changing
publishing proposition
The Time Has
Come for
Digital Printing
By Teri Tan
News of CTPSs acquisition of an HP T300 in Marchthe first in
Asiacame as a shock to many in the industry. Although much has been
said about the advantages of digital printing in recent years, Hong
Kong/Chinas print industry relies mostly on offset. As such, CTPSs
big-ticket investment sparked much speculation, interest, and debates
within the industry.
Several print manufacturers, in fact, have already ventured into the
digital arena. At C&C Offset, two sets of Canon Image Press were
installed last November to satisfy book publishers increasing demand
for smaller runs and shorter delivery time, and C&Cs Shanghai com-
mercial printing facility has expanded to more than 20 presses (from Fuji
Xerox, Canon, and Kodak) since launching its digital printing services
back in 2005. Over at Regal Printing, its Xerox DocuColor 800 has
catered mostly to self-publishers and small publishing houses in the past
six years. Leo Paper Group has two NexPress machines, the first of which
was installed in 2006, while Hung Hing has recently installed a Konica
Minolta digital press as a test to decide when or how to expand into the
digital arena. Many others are weighing the model and brand that would
best suit their needs.
What is the story behind CTPSs bold venture and how does HP figure
in the whole digital printing movement? PW sits down with John Cur-
rie, global business director at CTPS, and Aurelio Maruggi, v-p
and general manager of HPs inkjet high-speed production
solutions division, for a quick chat on the rise (at last!) of
digital printing in Hong Kong/China.
Why digital printing, why now,
and why HP as your supplier of
choice?
John Currie: We have been monitoring
the developments in digital printing for
a number of years, visiting DRUPA,
IPEX, and other print exhibitions as part
of our research. The turning point came
early last year when news emerged about
a viable digital book production solution.
Further research led us to HP. Digital
printing is the new frontier that would
tremendously benefit those brave enough
to venture into it. And this is our way of
keeping ahead of the curve.
Were you surprised when
CTPSand not one of the big-
gest China or Hong Kong print-
ersvoiced its interest in T300?
Aurelio Maruggi: We have found that
early adopters are better characterized not
by size but by their keen understanding
of how digital printing would fit their
own and their customers long-term
strategies. CTPS is a key supplier to
American educational and reference book
publishers, and these publishers have
been moving significant amounts of
work onto HPs inkjet web press plat-
form to achieve supply chain efficiencies
and enable new business models such as
textbook customization.
JC: We have always maintained a low-
profile business approach, though this
digital move has changed it somewhat.
And while we are not on HPs business
development strategy list, we are certainly
now on their sales and marketing teams
radar.
What does it say to you when a
medium-size company like
CTPS installs a T300?
AM: It confirms that the same funda-
mental market drivers are active across
the globe. Publishers are focused on
reducing inventories in order to increase
working capital and reduce product obso-
lescence risk. Digital printing allows
printers small and large to offer publish-
ers order quantities that are based on
expected or measured market demand,
and it is unencumbered by machine
P r i n t i n g i n H o n g K o n g 2 0 1 1
P u b l i s h e r s we e k ly a u g u s t 8 , 2 0 1 1 24
customers add even more business by
unlocking prints greater value in the
digital worldthe ability to offer a tan-
gible, authentic product that can be cus-
tomized or even personalized in a way
that holds greater appeal to readers.
Presently, only 1% of the global
publishing industry uses digital
printing for book production.
How does HP plan to go about
changing this picture?
AM: Trends in the book industry point
to a need for increased efficiency and
flexibility. We are working with printing
and publishing firms to share information
on the rapidly evolving opportunities and
challenges facing the industries today.
With these shared insights, we can work
together to accelerate adoption in areas
with highest returns and develop better
solutions year after year.
Now that the first T300 has
been installed in the region,
setup and plate costs. CTPSs
move speaks volumes to its
progressive approach to profit-
able growth. And while there
are several leading book manufac-
turers worldwide with HP inkjet web
presses, CTPS is the first export player to
adopt this platform. Our intention, when
these presses were developed, was to
enable longer-run digital printing. CTPS
shows us that a longer-run solution can
help a book exporter to grow, and that is
vitally important for any digital press
manufacturer looking to expand in the
Hong Kong/China printing industry.
It was a really fast-track deci-
sion to purchase and install the
T300, right?
JC: Discussion started in earnest in
November, and the purchase signed off
by our CEO, Peter Tse, in December. It
is the quickest installation undertaken by
HP. The goal was to have it ready by
early April in time for our open house
during the Print China exhibition.
Surprisingly, the air-freighted high-tech
software and hardware went through
Chinese customs without a hitch. Muller-
Martini also fast-tracked its SigmaLine
delivery to our Dongguan facility.
AM: Peter is a man of action. He visited
our Corvallis, Ore., product development
site after the initial conversations and
saw the T300 printing his sample jobs.
The pace just picked up from there.
Book printers in Hong Kong
and China are known globally
for offset printing capabilities.
Getting them to shift to digital
is a big task. How do you plan to
convert them?
AM: Few industries are transforming as
significantly as the publishing industry,
and we are working closely with printers
in every corner not only to show how an
investment in HP can drive efficiency
and reduce costs but also how it gener-
ates new opportunities. We want to help
John Currie (l.)
and Peter Tse with
their HP T300
www. p u b l i s h e r s we e k ly. c o m 25
P r i n t i n g i n H o n g K o n g 2 0 1 1
whats next?
JC: The upcoming months will be focused
on promoting it as a viable textbook and
STM production solution. We are work-
ing on establishing new business streams
based on this T300 and upcoming instal-
lations. Co-sharing and smart partnership
with other HP clients around the globe
is also part of our plan.
AM: As more publishers buy into the new
platform and efficiency model, we expect
further expansion across the Asia Pacific
region. This is already one of the fastest-
growing regions for HP and our counter-
parts in the graphic arts space. With the
success of Indigo presses in the region,
we have a strong infrastructure in place
to support our customers. The plan now
is to expand our presence in the inkjet
web press area.
What are the best features of
T300?
JC: In addition to providing full-color
short-run solutions, the T300 is great for
clients adopting rapid stock replenish-
ment and low inventory warehousing.
We want to be the regional point of con-
tact for such print orders.
How about the latest model,
T400?
AM: The T400 is the most productive
press of our rapidly expanding product
portfolio. In fact, if you are printing
A4-size pages, you can have more than
6,000 pages per minute. Its 1,067-mm
web width offers format flexibility and is
a good match for many existing signa-
ture-based finishing solutions as well as a
growing number of digital inline solu-
tions. It is also highly compatible with
521-mm finishing solutions that are
prevalent in the industry.
How about the much discussed
environmental advantages?
JC: For one, producing books in smaller
quantitiesmade possible by digital
printingreduces overprinting and the
volume of unsold returns. These in turn
translate into savings in terms of paper
consumption, ink use, make-ready, and
solvent usage. Inks used by T300, for
instance, are water-based, with very low
VOCs. Ideally, more installations of digi-
tal presses such as T300 in different cor-
ners of the globe would further reduce
the carbon footprint associated with
cross-continent deliveries.
AM: Research shows that an estimated
30% of all printed books in the U.S. will
be returned to the publisher and pulped.
Digital printing helps publishers to bet-
ter match supply to actual demand, cre-
ating significant environmental savings.
We have sponsored a study to measure
the carbon footprint associated with print-
ing and distributing a paperback after
the printing is done on an offset press, a
digital press, and a mixture of the two
platforms. By using HP digital presses,
for instance, the carbon footprint of a
typical 240-page 14-cm21.5-cm paper-
back would be reduced by 14% to 20%.
I wish that printing presses
were manufactured in different
colors to make them less boring.
Given a choice, what color would
you prefer your T300 to be?
JC: Within the Hong Kong printing
industry, Peter is seen as a vibrant person
who is definitely not boring. Since the
T300 looks so futuristic, high-impact and
bright casing color would be most appro-
priate. A Ferrari red would certainly fit
Peter to a T.
AM: That is an interesting concept. We
have not established custom color schemes
for our press housings yet. But it is evi-
dent that we are very conscious about
creating great industrial designs for our
inkjet web pressesthey dont look like
anything else in the industry. If you
recall, earlier continuous-feed digital
presses looked like big office photocopi-
ersthey didnt give the impression of
being on par with an offset book press.
However, when you look at an HP web
press, I dont think there is any misunder-
standing that this is an advanced, heavy
iron press.
JC: We actually asked for the Muller-
Martini line to be in another color, but
we ended up with blue, which is margin-
ally better than the green that was ini-
tially offered.
What is the optimum run for
T300 and T400?
AM: Some customers have said it is in
the low hundreds up to approximately
5,000 copies for the T300. But the num-
ber will go up for the T350 and T400
because those models produce more pages
per minute, thus driving down cost per
book. On the other hand, our inkjet web
presses are capable of producing unique
page per book at full press speed. So even
a one-copy run is possible.
JC: Our experience to date shows that
the most efficient run is between 2,000
and 3,000 copies. Titles using the same
paper stock but with different trim sizes
or extent can also be printed together in
batches of 50 to 500. Batching or bun-
dling of titles minimizes paper changes
and wastage, and reduces setup time. We
also have an extremely flexible SigmaLine
folder/collator/binder/trimmer system
that allows quick changeover for jobs
that use the same paper stock.
Paper stock for digital presses
is always a concern. How does
the T300 or T400 perform with
uncoated stock?
JC: We turned to paper merchant Hing
Tai Hong for assistance once the scarcity
of inkjet-optimized paper in this region
was confirmed. We then started with
Appleton since its 66 gsm stock had
already been tested and used in digital
printing. Heavier base weights are com-
ing soon. New inkjet grades from Sappi
that are tailored for books are expected to
be available by the end of the year. The
same goes for those from StoraEnso and
New Page.
AM: All our inkjet web presses come
equipped with bonding agent printing,
which enables the use of the lowest uncoat-
ed grades of offset and newsprint stocks
with excellent results. Some customers even
print on lightweight coated offset stocks.
Since the bonding agent is printed wher-
ever a subsequent drop of pigmented
ink is placed, it immobilizes the pig-
ment near the paper surface. This
reduces show-through on thin stocks
and prevents wicking and irregular dot
P r i n t i n g i n H o n g K o n g 2 0 1 1
P u b l i s h e r s we e k ly a u g u s t 8 , 2 0 1 1 26
ing companies show that the analogue
offset printing it purchased consumed
720,000 kilograms of aluminum plates
and more than 16 million liters of pro-
cessing solvents annually. It is now mak-
ing an aggressive transition to digital
printing for many of its titles.
Is CTPS looking at other tech-
nologies to support the T300?
JC: We have already prepared a second
site for additional inkjet press installa-
tions while working on complementing
T300 with different finishing options for
both hardcover and paperback produc-
tion. Being an early adopter in China
means we have first dibs on other techni-
cal offerings from HP.
What is your advice to those
considering installing a T300 or
T400, or venturing into digital
printing?
AM: Printing is only a part of book pro-
duction. When assessing the digital value
proposition, one needs to take into con-
sideration the benefits of time and labor
savings in prepress and inline finishing.
Unlike conventional printing, digital
printing can produce collated pages or
signatures to print one book at a time,
thus eliminating separate signature pro-
duction, folding, gathering, collating,
binding, and trimming. With digital
paperback production, the whole process
can be done inline with just two or three
operators. At CTPS, for instance, you
will find rolls of paper at the start and
finished books on pallets at the end. For
those considering digital printing, it is
crucial to factor in benefits in terms of
labor, turnaround time, and efficiency
during the assessment.
JC: Do your homework. Review technical
aspects to ensure that the digital press is
suitable for the type of product you have
in mind. Make sure the press will inter-
face seamlessly with the finishing lines. It
is also very useful to find out from actual
users their experiences and challenges in
successful day-to-day rollout. Most impor-
tant, do not buy into the hype regarding
certain presses or technology that has not
been fully tested in the market.
gain. Additionally, as it is a noncontact
printing process, paper cleanliness
and smoothness is greatly improved.
We are working with various mills to
bring more inkjet-optimized papers to
the market.
JC: For black-and-white printing, any
woodfree 80 or 90 gsm is suitable. We
are currently testing on matte papers for
full-color work. In most cases, we have to
tweak the print file to obtain the required
results. Right now, we find that woodfree
stocks can take up to 40% ink coverage
on four-color printing, while inkjet opti-
mized papers66, 90, and 105 gsm
can take up to 30%. Increased coverage
is expected as newer papers come along
and as presses adapt accordingly.
How does China in particular,
and Asia in general, figure in
HPs long-term strategy?
AM: These two are growing markets that
command high levels of attention and
strategic planning within HP. We are
anxious to listen and learn from publish-
ers and printers in these markets to best
match our offerings to their market-spe-
cific needs. In China, we are learning
that escalating wages and retaining
skilled labor are beginning to favor the
type of automation enabled by digital
production. And as the government con-
tinues to privatize its publishing indus-
try, we anticipate that these companies
will have a heightened awareness of the
increased savings and earning potentials
offered by digital printing.
Do you have any examples or
statistics on benefits achieved
through digital printing?
AM: A project at the British company
Communisis comes to mind. It recently
shifted one of its direct mail projects to
a completely digital workflow using the
T300. The switch saved the company
time and money associated with making
220 plates. It also gained much more
flexibility in its versioning process:
instead of printing just 56 variations of a
direct mail piece, it could print more
than three trillion different combina-
tions of images and customized messag-
es. On the book publishing side, statis-
tics from one of the worlds top publish-
Aurelio Maruggi
at the launch of
HP T400
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