Marketing Research proposal

Evaluations of Bangladeshi Handicraft products: An Emperical Study

Prepared for:
Dr. Md.Humayan Kabir Chowdhury Professor and Chairperson Dept of Business Administration East West University

Prepared By:
Fahim Nazam Us Sakib Id- 2006-3-10-049 Noor Muhammad shamser alam Id-2006-1-10-003 A.S.M Kamruzzaman Selim Id-2006-1-10-162 S.M.Muqtadirul huq Id-2006-3-10-105

East West University

Executive Summary
The traditional crafts of Bangladesh have been a focal point of interest for visitors from abroad for centuries. The rural-based infrastructure has made it a potential ground for the development of numerous items crafted out of wood, jute, cane, bamboo, grass, straw, clay and other indigenous raw materials. The items produced by early craftsmen were not only beautiful, but also representative of the culture, tradition and customs of the country. Split bamboo shoots can be used as wall lining to create the ultimate tropical decor. Bamboo and cane furniture as well as rattan, grass and cane handicrafts and cane screens are just a few of the products available in an amazing array. Leather goods of attractive design and finishing are being produced by skilled craftsmen; the items produced are handbags, wallets, belts, shoe uppers, travel bags, pen holders, card holders and many other utility items. Jute again is another fiber from which a variety of useful products can be fashioned like bags, belts, light shoes, wall hangings, draperies and of course jute carpets. Color fast, fire-resistant, hazard- free jute carpets are unbelievably price advantageous. Bangladesh is now very much a part of the international scene and keeping in mind the discerning taste of the consumers, a vast range of crafts and novelties are now produced in the country under the technical supervision of qualified product development specialists. With the resurgence of worldwide interest in cane, development of cane products has gained momentum. Bamboo, another tropical grass is often used as a base for support of cane furniture and handicrafts, Bamboo baskets of various shapes and sizes are in great demand in Europe and America. There also a huge market for locally produced handy craft products among the citizens. But to make it more popular need to identify the awareness level among the citizens in order to evaluate the prospect of handicrafts. This study will try to find out the current level of position of Bangladeshi Handicraft products among the nationals.

Background
Bangladesh is a land of opportunities. Fertile land, hundreds of inland water sources, favorable climate, abundant human resource and ethnic homogeneity are the main strengths of the country. Every inches of land in this country can be utilized. Besides, some development indicators like mortality rate, literacy rate, and nutrition rate are also increasing. And democracy has been institutionalized. Despite so, I think we failed to attain the growth rate that it should be. Now time has come to redesign Bangladesh economic policy to attain faster growth. Keeping the open market philosophy in mind we have to develop our economic policy in a way so that our export volume substantially increases and side-by-side import substitute industries successfully compete with foreign goods. Above all, to attain ultimate and sustainable economic growth there is no alternative of massive rural economic development. Considering all the implications of new economic order we like to present an economic strategy through which we could achieve economic independence.

Problem definition/Objective of the study:

Broad Statement: The objective of the research is to identify the awareness for Bangladeshi Handycraft products among the citizens.

Specific components:

Approach To the Problem:

Hypotheses:

Questionnaire Design
A questionnaire will be developed based on the Broad Statement.

Data Collection Method

A questionnaire will be used to collect the data. The questionnaire will be pre-tested in order to maintain proper wording, length and sequencing of the questions. The data will be collected from the students of the East West University, some of our relatives and neighbours.

Sample Selection
Sampling is a part or portion of the population chosen for the study or research. We use sampling because it is not possible to count or measure every item in the population.

Data Analysis:
Data will be analyzed on the basis of required objective.

Report presentation:
Report will be presented to the respective faculty only for the purpose of the course requirement.

Time and Budget for the Study:

With the contribution of the group members with in our capability the research will be conducted.