AN INDUSTRIAL VISIT ON

Prepared By : - Sagar B. Jinjuvadiya College Class Guided By :- R.P.Bhalodiya :- F.Y.B.B.A :- PROF. Devdatt Vyas PROF. Kuldeep Jobanputra

Academic Year 2007-08

SUBMITTED TO SAURASTRA UNIVERSITY

DECLARATION

I undersigned JINJUVADIYA SAGAR a student of F.Y.B.B.A, here by declare that the project work presented in this report is my own work and have been carried out under the supervision of MR.DEVDATT VYAS & MR. KULDEEP JOBANPUTRA of R.P.Bhalodiya College. This work has not been previously report submitted to any other university for any other examination.

DATE : PLACE :- Rajkot SIGNATURE, Sagar B. Jinjuvadiya

ACKNOLEDGEMENT
Being a student of B.B.A. I am very glad to present my first project report under standing the practical knowledge & I get the opportunity to integrate theory in practice. I would like to thank my principal and college for giving this opportunity. I am thankful to our proff. Devdatt Vyas & kuldeep jobanputra who give the guidance and help. I am also thankful to dairys all assistant manager and all staff that have help me directly or indirectly and helpful in giving information and help me.

PREFACE
As per requirement of Saurastra University, a student of F.Y.B.B.A. is required to take 10 days long for industrial training of any industry having separate personnel, production, marketing and finance department. The work of preparing report is not possible by only one person. It is a result of knowledge and guidance of many persons. In the developing countries, like India, industry plays an important role in over all economy. During this training and preparation of this report, a student gets an opportunity to glance into the real business world. During the 25.6.2007 to 4.7.2007 in year 2007-2008, I have undergone for the Industrial training at Rajkot Dairy, Rajkot. In my case of preparing report, I am very thankful to the executive officers and other members of Rajkot Dairy.

PARTICULAR
GENERAL INFORMATION PLANT(PRODUCTION) DEPARTMENT MARKETING DEPARTMENT FINANCE DEPARTMENT PERSONNEL DEPARTMENT FUTURE PLAN CONCLUTION SUGGESION ACHIVEMENT SWOT ANALYSIS BIBLIOGRAPHY

PAGE NO.
6-16 17-28 29-37 38-45 46-56 57-58 59-60 61-62 63-64 65-66 67-68

Index

Sr. No.
1 2 3 4 5 6 7 8

Particular
GENERAL INFORMATION INTRODUCTION Location ADDRESS HISTORY AND DEVELOPMENT SIZE OF UNIT

ORGANISATION CHART
MANAGING GROUP

Page No 8 10 11 12 13 14 15 16

General information
Name of unit Year of establishment Gopal Dairy 1961

Registered office Dairy,

Gopal Dudh sagar marg, RAJKOT 360003.

Phone No. 2703473 Form of organization Society, Designed By Brand Gopal Major market

(0281)

Co-operative Unicef Amul & RAJKOT. Large scale unit

Size of unit Logo

Accounting year Main Product By Product Total workers

April to march Milk Ghee, Buttermilk, Panda. permanents 275 Contract 300

Total investment Auditors

More than 5,crore P.H.Chotalia

(Milk Audit office)

E-mail Fax

Rajkotdairy@satyam.net.in (0281) 2703651

Bankers
1. S.B.I 2. S.B.S 3. B.O.B 4. I.C.I.C.I BANK

Introduction

The Gopal Dairy is a blessing to Rajkot as well as to farmers & villagers. People are benefited due to Gopal Dairy because maximum amount is given t them. This dairy was established in 1961. Govt. constructed the milk conversation plant at Rajkot, with the help of UNICEF. That time it was a member of UNICEF. After that time till 1971 72, Govt. & co-operative society jointly hold it and then after 1972 it was in the hands of co-operative society. Its mgt. is handled by Board of Directors. It is a unit who makes no profit or no loss. The milk is sold to private traders. The milk is such a commodity which is used in daily food.

LOCATION
The choice of location is one of the most important features of org.

10

The Gopal Dairy plant is situated at Dudh sagar Marg, Rajkot-360003. Because, it is an industrial zone and so, it gets wide place for establish a dairy and it also can get raw material, labour supply, transportation and power supply easily at that place. Power supply available in this dairy by G.E.B.

ADDERESS

Plant Address

: Rajkot Dairy, Dudh Sagar Marg, Bhavnagar Road,

11

Rajkot 360003

Registered Office

: Rajkot Dairy, Dudh Sagar Marg, Bhavnagar Road, Rajkot 360003

History & Development

The Gopal Dairy is a blessing to the Rajkot District as well as to farmers and villagers. People are benefited due to Gopal Dairy because maximum amount is given to them. 1956: In this year, Govt. constructed the milk conservation plant at Rajkot with the help of UNICEF (United Nations, Internationals Children Energy Fund ) initial investment of this unit was Rs. 1 core inclusive of cost of land, plant, building and other ancillaries. The plant was managed by the Govt. at that time.

12

1961: In this year, Rajkot District Gopal co-operative milk producers union Ltd. was registered under co-operative societies act. The plant was managed by co-operative societies and overseeing by Govt. 1972: After 1972 it was holded in the hands of co-operative society. Its mgt. is handled by board of directors. 1983: In 1983, GDDC started the mgt, of the dairy plant under joint mgt. committee concept for 5 years on leave and license agreement basis which expired on 1st November, 1988. 1988: GDDC handed over the mgt. to Rajkot District co-operative Milk producers Union Ltd. 1999: It started packing of Amul Milk. When GDDC handed over the mgt. of plant, union started to handle the mgt. In the beginning of Dairy, its procurement was 18000 Ltr/day. At that time (beginning of the Dairy) only a few people managed and looked after the dairy. After some year, Rajkot Dairy becomes the member of Gujarat co-operative Milk Marketing Federation.

Gopal Dairy Size of the Unit

The GOPAL DAIRY is a large-scale industry. Today dairy has latest & modern technology and good trained workers. Now GOPAL DAIRY is collaboration with Amul G dairy which is popular all over the world & first at international level. In India it is one of the A best dairy. R G
D E N Main Gate A T E

13

Aagi dam

Personnel Department (Finance, cash etc..) OFFICE

Dudh sagar marg

Plant department Parking & Canting Marketing Department Panda Department

14

Form of organization Managing Director Board of Director Chairman

Production Personnel Finance Department Department Production Personnel Marketing Department Marketing Department Finance

Officer Workers

officer workers

officer workers

officer workers

Managing group

15

Rajkot Dairy (Gopal Dairy) has achieved a great position in saurashtra. This dairy has a successful. The dairy has achieved success because its good managing group. Managing group is as under.

Chairman

: Shri Govindbhai S. Ranparia

BOARD OF DIRECTOR :: Shri Devendrakumar R. Desai : Shri Bhikhabhai B. Bambhaniya : Shri Laljibhai P. Vekaria : Shri Kurjibhai L. Kathiria : Shri Premjibhai N. Vaghesia : Shri Dhirajbhai K. Bhuva : Shri Ranchhodbhai A. Bhimani : Shri Nathabhai H. Sakhia : Shri Abdulrahim A. Baadi : Shri Saaji M. Kadivar

: Shri Raghuvirbhai R. Patodi

Member of RDC Bank: Shri Ravjibhai P. Bhesaniya Member of GCMMF Jilla Registrar Member of NDDB Managing Director : Shri J.M. Soni : Shri J.M. Kataria : Shri (Dr.) H.A. Nadiyadvala : A.C. Sinha

16

INDEX

17

Sr. No.
1 2 3 4 5 6 7 8

Particular
Introduction Organization Structure Raw Material Machineries Products of Gopal Dairy Flow Chart of Manufacturing process Manufacturing process PLANT LAYOUT

Page No
19 20 21 22 24 25 26 28

INTRODUCTION
Rajkot Dairy has established its plant on a large scale. Production is the most important plant in an organization. The main aim of production is to decrease the cost.

18

Dairys most of the work is done on automatic machinery. In this dairy the milk is processed and products like ghee, butter, cream etc., are made from it. They are using machinery with high technical advantages Dairys 80 % work is done automatically. The dairy collects milk from two chilling centre. One chilling centre is at Wankaner and other at Motimarad.

ORGANISATION STRUCTURE
Plant Manager Deputy Manager

19

Assistant Manager Shift Manager Technical Officer Supervisor Plant Operator Dairy Accountant

RAW MATERIAL
In production dept., they (Workers & Machineries) process on milk. They also use milk polythene, pins with these raw materials. For making Penda, they use milk, sugar, elaichi, choco-powder, kesar and pista.

20

For making sterilized flavoured milk, they use milk, sugar, coliur and essence of pista, kesar, rose and elarichi. Generally, milk is used in every item of Gopal Dairy. So, we can say that, milk is the main raw material of Gopal Dairys items.

MACHINERIES
Dairys 80 % work is done on automatic machinery. The dairy uses various machineries. After 15 or 20 years they change the machineries. They are as under. Chiller Pasteurizer Homogenizer

21

 Pouch filler Butter churn Ghee Ketlle (For making ghee) Auto clave (For sterilizing milk bottle) Can Washer Crate Washer Separator

22

23

PRODUCTS OF GOPAL DAIRY

Gopal Dairys main product is milk but using milk, dairy makes many items. They are as under. Tonned Milk Standard Milk Full Cream Milk Butter Ghee Butter Milk Panda Flavoured Milk (With different flavours) Gopal Dairy also makes and sales products of Amul Dairy. They are as under. Amul Shakti Milk Amul Taza Milk Amul Gold Milk Ghee Flavoured Milk

24

FLOW CHART OF MANUFACTURING PROCES

Raw milk receiving on the Dock (RMRD)

Judging of Milk

Weighting

Chiller

Storage tank

Processing

Packing and storage in cold room

25

MANUFACTURING PROCESS

This is the most important task of the unit. Dairy has set up its various plants. Its most of the work is done by machineries. The manufacturing process of Gopal Dairy is nothing but converting of raw milk into pasteurized milk and then packing it into different types of bags. The manufacturing process is as under.

Raw Milk Receiving :

In this dairy, milk is procured from the various societies, established in neared village of Rajkot district. Raw milk is brought by truck. The cans of milk are emptied in the milk tank. After, dumping milk in milk tank is graded and weighted. The samples from cans are sent to the laboratory.

Laboratory Testing :
The samples of milk, which is taken from each can, are tested for checking the quantity of fat, SNF and Water. The samples are passed through milk tester machine. The minimum fat should be 5 to 6 % in cows milk and 6.1 % in buffalows milk.

Milk :
After finishing above process milk is sent t chiller. This chiller makes cold milk then it is collected into storage tank. Then it is filtered and filtered milk is sent to pasteurize. In pasteurizer, milk is hold slowly upto high temperature for destroying bacteria and it is cooled at 4 c on this machine pasteurized milk is packed in the polythene pouch as per the necessity. About 500 ml of milk is packed per pouch.

26

 Butter :
In this plant, fat cream is extracted from the milk and stored in the cream separator. This cream is brought to the rolling machine, where it is churned properly. This cream extracted and thus collected butter.

Ghee :
In this plant, butter is heated at 110 c. so that, butter transferred into ghee. After making ghee, it is packed in polythene pouch. About 500 ml. ghee is packed per pouch.

Sterilized Flavoured Milk :

The demand of sterilized flavoured milk is increased day by day. Flavoured milk contains no fat and only SNF. It is prepared by using sugar, milk and essence. In this plant, milk is heated at 120 c for 20 minutes and cooled at 8 c to 10 c with the use of cream. They also pack w0rld famous brand milk Amul in this unit. The same procedure is done in this dept for Amul milk. They are selling Amul milk of three types. They are as under. Amul Taza Amul Shakti Amul Gold

Pouch Packing :
In this plant, pouch packing is done very quickly. There are tour machines to pack milk pouch. These machines are automatically operated. There are 5000 pouches packed in an hour.

27

Plant Layout
Plant layout is the over all arrangements of production process. A good layout is one which allows materials rapidly and directly for processing this reduces transport handing clear cut and other costs down per unit. Space, requirements are minimized and reduces idle machine and idle man time.

Lay out

OFFICE

GHEE DEPARTMENT

STORAGE DEPARTMENT

RESEARCH DEPARTMENT

BUTTER MILK
WORMED UP TO 69.2*

PA C K I N G

QUALITY

CONTROL
DEPARTMENT

STORAGE OF MILK

FORZEN UP TO 4*

Supply

MILK RECEIVED FROM VILLAGE

28

INDEX

29

Sr. No.
1 2 3 4 5 6 7

Particular
Introduction Organization Structure Pricing Policy Distribution Channel Advertisement Sales Promotion Competitors

Page No
31 32 33 34 35 36 37

INTRODUCTION
Marketing department is one of active department. In the organization. Market means where the purchase and sale occur: As we know that todays world is very competitive world. The business units in the market are involved in cut throat competition.

30

Marketing is a media for the producers and consumers. The function of marketing is to transfer a commodity Marketing consists of the performance of business activities that direct the flow to goods and service from producers or suppliers to the consumers or users. The main market of Gopal dairy is in Rajkot city. Besides, Morbi, Gondal & Jamnagar also hold a large sector of market.

ORGANISATION STRUCTURE
Marketing Manager

Deputy Manager

31

Asst. Manager

Marketing Officer

Marketing Organiser

Marketing Asst.

Junior Sales Asst.

Clerk.

PRICING POLICY
Price is an exchange value of product. Price of any item is largly depended on companys expenditure.

The prices of various products are as under. No. 1 Name of product Amul Tazza Quality 500 ML Price (RS.) 8.50

32

2 3 4 5 6 7 8

Amul Shakti Amul Gold Butter Milk (Gopal) Flavour Milk Ghee (Gopal) Ghee Tin Panda

500 ML 500 ML 500 ML 200 ML 500 ML 15 KG. 1 KG.

9.50 10.50 4.50 10.00 80.00 2400 120

DISTRIBUTION CHANNEL
The distribution channel plays an important role to distribute goods. Once a product is ready for the sales, next procedure is of putting the product in the market through different distribution channel. So that, product can be easily available to the people at their doorstep. Distribution channel is as under. Dairy

Agent

33

Distributor

Customer

ADVERTISEMENT
Advertisement is a way of communication between the buyer and seller. Being a co-operative firm, its main aim is social service. So, Rajkot dairy doesnt believe in advertisement expense. Even if, to inform the public about products, they (marketing staff) use the following method of publicity. Through wall painting Advertising in newspaper

Pamphlets. Hording Boards 34

SALES PROMOTION
The sales promotion is the most important matter which is the most with business activity. Marketing promotion communicate marketing in formation to consumer and resellers. For the sales promotion dairy has some main aspects such as: Quality Orientation Consumers visit to a plan Visitors opinion

35

Todays age is the age of competition. Competition is seen in each and every field. But Rajkot dairy doesnt need sales promotion because whatever sale is there, it is enough for the dairy.

Commission for Retailer

Product LTR. Milk 1 LTR. Ghee Butter milk (paunch) Flavour Milk (200 ML.) Commission (RS.) 0.35 Paisa 5 0.35 Paisa 1

COMPETITORS
Competitors are the main hindrance to rum any org. well. Todays age is the age of competition is seen in each and every field. Gopal dairys competitors are as under. Gayatri Gangotri

36

37

INDEX

Sr. No. 1 2 3 4 5 6

Particular Introduction Organization Structure Capitalization Financial Planning Working Capital Distribution of profit

Page No 40 41 42 43 44 45

38

Introduction
Finance is the blood of the business. Without finance in the business impossible to run it smoothly and successfully. The capital investment is the main source of the business. Gopal dairy is co-operative form of an organization the capital is received from the selling of its share. The total investment is RS. 70, 81, 450, 00. These dairy is maintaining their account on double entry system bases. Their accounting year starts on 1st April & end on 31st march.

39

Organization structure

ASSISTANT GENERAL MANAGER

ASSISTANT MANAGER (ACCOUNT AUDIT)

ACCOUNTANT

SENIOUR ASSISTANT

40

JUNIOUR ASSISTANT

CAPITALISATION
As finance is the blood for body in any organization. There should be proper proportion for proper functioning of an organization. In any organization the need of finance increases with the growth and development of the firm. So it is divided into different forms like authorized capital, paid-up capital, secured loan, unsecured loan and bank loan. Fixed assets are those which are permanent and cannot be easily converted into cash. They are long term investments of the company. Depreciation is calculated o fixed assets by reducing balance method. The rate of depreciation is as under. Building (5%) Plant and Machinery (10%) Vehicles (15%)

41

Finance planning
Financial planning is a first and most important function which is to be performed by finance manager. It includes not only procurement but also allocation of funds. There are mainly two types of planning. Short term planning Long term planning

Short term planning: Short term financial planning means fulfillment

of immediate requirements of finance. It includes payment of salary and wages to the employees. It also includes mgt. of current assets.

Long term planning: Long term financial planning means an eagle eye
of view on the problems and prospectus of the firm.

42

As far as Rajkot dairy is concerned to keep approximately Rs. 4 to 5 lakh cash in hand.

WORKING CAPITAL
Sufficient working capital is the necessity to run the business smoothly. To maintain sufficient working capital, cash cycle must be well managed. Working capital is the life blood of any company. Rajkot dairy sells and collects 4 to 5 Lakhs as working capital. As per the co-operative act, each unit can keep minimum Rs. 2 Lakhs as working capital.

Last five year performance

Year 2001-02 2002-03 Turn over (in ltr.) 50.62 core 67.81 core

43

2003-04 2004-05 2005-06 2006-07

66.57 core 87.18 core 105.08 core 131.74 core

Distribution of Profit
No. Particular Amount

1 2 3 4

Profit for distribution

11,14,517 1,11,451 15,15,270 3,43,365

Reserve fund (according to 25%) Education fund (according to 2.5%) Share dividend (according to 15%) Dividend balance fund (according to 20%)

Share profit
5 6 7 8 Bonus fund (according to 80%) Charity fund (according to 10%) R & D fund (according to 3%) Sahakar prachar fund (according to 5%) 10,98,771 1,37,346 41,203 68,673

44

45

INDEX
Sr. No. 1 2 3 4 5 6 7 Particular Introduction Organization Structure Recruitment & Selection Total Number of Employees Working hours and shifts Wages & Salary Training, Development & Record Page No 48 49 50 51 52 53 54

46

8 9

Promotion Other Facilities

55 56

INTRODUCTION
Gopal Dairy is a co-operative organization in this unit many departments are working. It has a well experience managerial staff. It also tries to extract work from workers. The dairys relations between employers are good. Personnel mgt is very important to run any type of business because personnel mgt deals with human resources and they are satisfied. The personnel dept. is also known as ADMINISTRATION. It also discharges it duties. In this firm or every firm, recruitment selection, training and

47

development, promotion, wages and salary administration etc. are performed by personnel Department.

48

ORGANISATION STRUCTURE
The entire firm has a different kind of organization structure. In this firm structure is top level to bottom level. Decision making process is done at top level which is followed by all the level. The organization structure is as follow:-

BOARD OF DIRECTOR

GENERAL MANAGER

PERSONNEL MANAGER

ASSISTANT MANAGER

SUPERVISOR

HEAD CLEARK

STORE KEEPER

EMPLOYEE

49

RECRUITMENT & SELECTION

RECRUITMENT
Recruitment is a very first stage of personnel mgt. process. Recruitment is the process of searching for prospective employees and stimulating them to apply for the jobs in the organization.

Mainly two types of sources of recruitment.

1. Internal Sources 2. External Sources.

1. Internal Sources :
This is the promotion of workers from lower level to upper level. This is very useful to fill vacancies of middle level to top level.

2. External Sources :
This is recruitment of new candidates who want to introduce themselves to the org. and show their skill and ability to every one.

Selection
Selection means select & put right person to the right job, at the right place. Selection is the process of selecting qualified persons. The posts of the top level mgt are filled only by eligible persons by taking interview. For the top level mgt. posts like general manager, marketing manager, personnel manager and finance manager, candidate should have qualification in the subject in whom he has to work in the unit like general manager has a qualification of M.B.A. or dairy technology experience. The selection of general manager is done by NDDB & BOD.

50

TOTAL NUMBER OF EMPLOYEES IN THIS DAIRY

There are 275 employees in the Gopal Dairy 275 employees are the total of all the departments.

Name of the department are as under :

Store Department. Purchase Department Engineering Department. Account Department. Co-operative Department. Production process Department. Computer Department. (MISManagement Information system)

51

WORKING HOURS AND SHIFTS

Rajkot dairy works full time of 24 hours. Rajkot dairy has decided 3 shifts for some departments. Three shifts are as under (For Production Department.) (1) (2) (3) 6:00 a.m. to 2:00 p.m. 2:00 p.m. to 10:00 p.m. 10:00 p.m. to 6:00 a.m.

Technical side and production engineering side have 3 shifts and they are as above. Personnel dept and store dept. comes under office work, so their time is 10:30 a.m. to 6:10 p.m. technical staff includes workers of the plant and clerical staff. Timing of all the officers of dept. is from 10:30 a.m. to 6:10 p.m. For all the workers have 30 minutes recess. It more work is needed, special shift is appointed and they work from 4:00 p.m. to 12:00 noon at night.

52

WAGES AND SALARY ADMINISTRATION

The wages and salary administration is done by personnel dept. moreover, the rate of salary and wages are decided as per the rules of Government. The salary, bonus etc. are based on the post of employee. In entire year, an employee gets 20 % bonus on his salary. Salary is directly deposited in the bank a/c of the employee. ICICI bank has given ATM cards to al the employees of dairy. The dairy pays wages in cash every 10 days to employee of plant dept. Employees of other department. receive their salary every one month.

53

TRAINING, DEVELOPMENT AND RECORDS

Training :
Training is a process of learning a sequence of programmed behavior. It is a application of knowledge. It makes worker awareness about the task. The Rajkot dairy also keeps more emphasis on training.

Development :
Development is a long term process. It is also refers general knowledge. Development of org. is depended on the skill power of person, working in personnel dept. it managerial power of a person is more then development of org. will be fast.

Personnel Record :
Personnel records are the systematic record of performance, attitude, efficiency etc. of the employees, working in the org. personnel records also include details of employee like his name, age, address, educational, qualification, medical history, his birthday, performance, experience etc.

54

PROMOTION
Gopal dairy is a co-operative firm. So, this dairys promotion policy is as per the rules and regulation of Govt.

The promotion is based on :

Seniority Skill Merit

55

OTHER FACILITIES
The employees are the biggest assets of any union. To improve the efficiency & effectiveness of employees the additional facilities are provided to them for their convenience.

The facilities, provided by the dairy are as under. (1)

Quarter Facility: Rajkot dairy is a prosperous company. So it provides residence or quarter facility to their employees as per their designation.

(2)

Canteen Facility: The unit has it sown canteen near marketing department. it provides a good quality of tea at lower cost of employees.

(3)

Medical Facility: The B.O.D provides medical facility to their employees. It takes only reasonable charge from employees.

(4)

Uniform Facility: The unit provides cloths to their employees. It provides two pair of clothes per year & it also provides woolen clothes every 3 years.

(5)

Loan Facility: This unit provides loan to its employees from their provident funds.

(6)

E.S.I. Scheme: The full form of E.S.I. scheme is Employees State Insurance. This scheme is for the benefit of employees. Under this scheme workers can get financial help in case of accident etc.

56

57

Future plans
As these should be done so that after achieving the planned goals the next goal should be kept ready so that without wasting the valuable time the worker would start to achieve the new goals. In any organization the future plans are most required. This firm has also kept some future plans for whole organization. Their future plan is that to sell butter in market in huge quantity which is done by them now a day. They are also planning that to sell an ice-cream in near future. As they are engaged in the milk product their future product will be also the milk only. They are also planning to keep the unit working for 24 hours. Dairy also like to provide better services, Better product, reasonable price and increasing no. of agents so the dairys product and services can reach at all the costumers.

58

59

Conclusion
Finally I have prepared a report on Rajkot dairy situated at Dudh sagar marg, near power house, Rajkot-360003 (Gujarat). Here I spent my ten days (Daily one hours) and had taken visit of whole unit. I can conclude that the unit has all four departments and the superior-sub-ordinates relationship can be observed. In this organization the best thing co-ordination and cooperation among all departments which is very essential and makes the communication effective which I liked most I think only these two secrets for the success of this organization. And I am thinking that if these would remain as a same the day is not far away that this will become best dairy in Gujarat. I am very thankful to all officers, workers, and asst. manager who gave me the information by spending their valuable time.

60

61

Suggestions
This organization is working in the very efficient manner than any other organizations. Still I would like to give some suggestions to them. During my observation, I think no matter is to suggest Gopal Dairy because its marketing mgt. & production mgt. are very effective & popular. But, one thing I like to suggest that Gopal Dairy should increase its products and production. If firm feel that the Suggestions are suitable then firm should be implemented as fast as possible.

62

ACHIEVEMENTS

In 18th seminar this org. got Bhartiya Udhyog Ratna Award. By Indian Economy Development Research Association (IEDRA) This unit got award of Industrial Achievements & Nation on 23-6-2000 at New Delhi

63

This unit also got the certificate of ISO 9001:2000 in the year April-2005.

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S.W.O.T ANALYSIS S.W.O.T ANALYSIS MEANS, o S :- STRENTH o W :- WEAKNESS o O :- OPPORTUNITIES o T :- THREATS

65

 S.W.O.T. ANALYSIS OF GOPAL DAIRY

STRENGTH:
Company has many strength points as under A. Maintain GOOD Quality

B. Covered most of market in Rajkot C. Done many social work for social welfare D.Regularly paid tax
WEAKNESS:
Company has no many products than any other dairy. So their profit remain as same like previous time.

OPPORTUNITIES:
Gopal dairy has not only market in Rajkot but also they covered whole Gujarat so they have to require employee so the firm provided employeement who are skilled but not they have work so dairy is useful in provided good employeement.

THREATS:
Threats mean their competitors. Gopal dairys competitors are as under. Gayatri Gangotri

66

Bibliography

This dairys authority gives me suggestions and information about project.

No.

Department Name Plant Department Personnel Department

Authority Y. R. Rajpara S. G. Paramar

1 2

67

3 4 5

Marketing Department Finance Department Administration Department

M. C. kakkad J. P. shah L. G. Raval

In preparation of this report, I have used below books also.

Principles & Practice of Management Forms of business organization - prof.s.p.shah - Dr.Paresh shah - Prof. A.A.purohit L.M. Prasad

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