INDUSTRIAL TRAINING REPROT ON

BALAJI WEFERS Pvt. Ltd.

Project Topic Marketing & Product mix. Prepared By : Dave Hetal Class Academic Year Roll No. Seat No. :- T.Y.B.B.A. :- 2005-06 ::Guided By Prof. Nirav S. Joshi Institution Geetanjali College of Computer Science And Commerce (BBA) Submitted To Saurashtra University Rajkot.

DECLARATION
I undersigned Dave Hetal a student of T.Y.B.B.A. here by declare that the project work presented in this reporting my own work and has been carried out under the supervision of Mr. Nirav Joshi head of the department, B.B.A. Geetanjali College of Computer Science and Commerce (BBA) affiliated to Saurastra University, Rajkot. This work has not been previously submitted to any other university or any institution form examination or any other purpose.

Date :Place :- Rajkot Signature,

(Dave Hetal

PREFACE Management is an on going process and most happening thing in life. This process even becomes important when we are talking about the real business operation. Retailers attitude is one of the most crucial areas of management. We have tried to inculcate some of the frequently; asked question by retailers survey. Moreover, being a namkeen food industry, we had an exposure to the Retailers attitude of food processing industry. As we know, /retailers attitude by industry to industry. Each industry has its unique factor for Retailers attitude. Thus, we have tried out best to put our efforts in the form of this report. We welcome the suggestions and insights, which can enhance the quality of report.

ACKNOWLEDGEMENT I am really delighted to express few works for them who have given a great support in preparing this report. It is successful. Due to not only our efforts but also with cooperation of the Faculty of GEETANJALI COLLAGE who had an important hand with my efforts. I am highly thankful to out professor Mr. Nirav S. Joshi for providing information and giving guidance on different aspects in the best way in preparing report on Marketing and Product Mix. All the data given for the project, was just because of his courtesy. Not only that but he also authorized use to contact him at any point of time.
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Ultimately, I am really thankful to our director Mr. S. M. Jani and I had approached the Mr. Jay Sachdev from Balaji for the information related to the report and he provided all the colors of the report. Stickers, all the price list and I mean to say are his co-operation. I am really thankful to all those people who are directly or indirectly helped me to prepare the report more powerful. Last but not least I would like to thank my friends for extending great support through out the project. Date : Place: Rajkot. Signature (Dave Hetal )

INDEX
Sr. No. 1 2 3 4 5 6 7 Particular General Information Marketing Department. Marketing Mix. Territory Management. Future strategy. SWOT Analysis Bibliography Page No . 1 11 42 48 49 51 57