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SURVEY ON TELEVISON INDUSTRY

INDUSTRY SCENARIO
Page | 1 Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, Aiwa came into the picture. Today, these players control the major share of the consumer durables market.

Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players are entering in the market. Consumer durables are the products whose life expectancy is at least 3 years. These products are hard goods that cannot be used up at once. Consumer durables Sector can be classified as follows: 1. Consumer Electronics includes VCD/DVD, home theatre, music players, color televisions (CTVs), cameras, camcorders, portable audio, Hi-Fi, etc. 2. White Goods include dishwashers, air conditioners, water heaters, washing machines, refrigerators, vacuum cleaners, kitchen appliances, non-kitchen appliances, microwaves, built-in appliances, tumble dryer, personal care products, etc. 3. Moulded Luggage includes plastics. 4. Clocks and Watches 5. Mobile Phone

3.1.1 Competitor Analysis

A detailed analysis of some of the major players is done below:

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LG ELECTRONICS :

LG Electronics rightly understood the consumer motivations to create magnetic Page | 2 products, price them strategically, position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations, it opted for sharp- arrow reasons-to-buy differentiation over the blanket-all approach taken by most of the other players. It is an aggressive marketer. It focuses on low and medium price products.

SAMSUNG :
Initially the strategy of Samsung in India was to create premium image by emphasising global brand. After facing stiff competition from another Korean major- LG, Samsung also started playing price game. In 2004 it reverted back to its premium positioning, although it resulted in some loss of market share. In line with the Global Digital Initiative of the Parent Company, Samsung India is seeking to acquire digital leadership in India by introducing its digital ready televisions like the 40" LCD Projection TV, 43" Projection TV and the Plano series of Flat Colour televisions.

ONIDA
Its popular devil ad although had engendered a strong emotional pull towards the brand, technologically it represented no advancement. The company plugged the gap by touting its digital technology. Like Videocon, it has also been able to hold its market share. The world-class quality of Onida has enabled the company to make a breakthrough on the export front. It has technical tie- up with the Japan Victor Company, better known as JVC. So focused is Onida on positioning itself on the premium, high- tech plank that it is even planning to push its own envelope on obsolescence, much. The strategy is aimed at further broad basing the product offering of the company, which has largely dominated the top-end of the television market, across multiple market segments.

VIDEOCON
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Videocon has always been a price player and has an image of a low price brand. This entails providing more features at a given price vis--vis competitors. It has taken over multinational brands to cater to unserved segments, like Sansui- to flank the Page | 3 flagship brand Videocon in the low to mid priced segment, essentially to fight against brands like BPL, Philips, Onida and taken over Akai- tail end brand for brands like Aiwa.

COMPANY PROFILE
Brief Profile The Videocon group emerges as a USD 2.5 Billion global conglomerate continuing to set trends in every sphere of its activities from a conference room sized assembly line in 1979. Today the group operates through 4 key sectors: 1. Consumer durable 2. Thomson CPT 3. CRT glass 4.Oil and gas

Consumer Electronics, Home Appliances & Compressor manufacturing in India We enjoy a preeminent position in terms of sales and customer satisfaction in many of our consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with the largest sales and service network in India. Our compressor manufacturing technology in Bangalore further supports refrigerator manufacturing.

Display industry and its components:

With the Thomson acquisition Videocon has emerged as one of the largest Colour Picture tube manufacturers in the world operating in Mexico, Italy, Poland and China, continuing to lead through new innovative technologies like slim CPT, extra slim CPT and High Definition 16:9 format CPT.

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Colour Picture Tube Glass :Videocon is one of the largest CPT Glass manufacturers in the
world with a high level of experience and technical expertise operating through Poland and India. Videocon will leverage on this synergy after the Thomson acquisition to internally source glass for its CPT manufacturing increasing efficiencies and lowering costs. Page | 4

Oil and Gas :

An important asset for the group is its Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrels of oil per day. The group has ambitious plans for expansion in this

HISTORY :
1987 : Color& BW TV Washing Machine 1989-90 : Home Entertainment system Electric Motors y AC

1991 : Refrigerators Coolers 1995 : 1996 : 1998 : Glass Shells for Crt Kitchen ApPLINACENSE Compressor Compressor Motors 2000 : 2005 : Philips Color TV Plant Take Over ElectroLux India Three-Plant Takeover Thomson CPT Acquisition Crude oil

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Videocon s mission expression has been crafted to envelope both extant and emerging realities:

Vision & Mission : Videocon s mission: a reflection of continuity and change

Misson:
Page | 5 To delight and deliver beyond expectation through ingenious strategy, intrepid entrepreneurship, improved technology, innovative products, insightful marketing and inspired thinking about the future. A breakdown of the statement above reveals a means and end approach, where the end is articulated at the beginning with the means linked to it.

To delight and deliver beyond expectation: the end

This segment not only underlines the importance of the ultimate goal - customer satisfaction ( delight ) and ultimate target - the customer, but also of intermediate processes and principals, which have contributed to building a robust, dependable Videocon value chain ( deliver ). As a result of its focus on developing loyal customers and reliable associates, Videocon is able to exceed expectations.

Through ingenious strategy: the means

In the cutthroat world of today, it is only by taking recourse to advance planning and strategy that a business can hope to survive. Although textbook strategy has its uses, reproducing it in verbatim for the real world would be foolish because of the absence of textbook conditions. Thus, there is a need for a bounded rationality, spontaneity and improvisation that is flexible enough for scenarios both imaginable and unimaginable. Videocon s ingenious manoeuvres are actually flexi-strategy that abstracts from shifting ground conditions and decides game plans, or sometimes changes the rules of the game.

Intrepid entrepreneurship: the means

An enterprise with the odds stacked against it makes great business sense. This is because higher the obstacles, lower the 5

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number of players likely to be active in that field - thus, fetching extraordinary returns. The only requirement is a bold and confident attitude willing to brave the odds. Videocon s foray into oil and gas is a bold and intrepid endeavour that arises from immense faith on the surefooted competence of the company s in-house managerial talent.

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Improved technology the means

Technology is no more a premium input; it has become the bare minimum in recent years. Rapid advances have only fuelled this phenomenon. Videocon is extremely vigilant in shunting out dated technology and replacing it with the best-in-class offers of the times.

Innovative products the means

Product development, innovation and customization are the tools Videocon uses to stay ahead of the competition. This is because a continuous stream of innovative products excites the market and enhances brand recall. A strategy that Videocon banks on a lot, especially on the domestic front

Insightful marketing the means

The market share battle scene has long shifted from technology and processes to the psyche of the customer. This means that those with deeper insights into the elusive mind of the buyer are likely to dominate. Videocon is reinforcing marketing strengths to read better the pulse of the market and help create products that map perfectly into customer preferences.

Inspired thinking about the future. the means

The future is unpredictable, but not doing anything about it is fraught with graverisk. Videocon extrapolates future trends on

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the basis of current changes in technology and preferences as well as sheer gut feel.

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Future Plans of action :

In the coming days company is aiming to achieve development in the following areas through Research & Development:

Manufacturing of components for consumer Electronics Products. Multimedia TV. Plasma Televisions. Launching of New Brands & Sub-brands under Videocon umbrella. Composite Home Entertainment system with internet adaptability. To work on better features, better quality & improved reliability with reduced/low prices.

Your company always attempts to use the latest and advanced technology in production process. Keeping pace with the technological developments, the company keeps on adding sophisticated equipments with focus on automation to minimize manual intervention in the manufacturing process thereby ensuring quality of the final products.

Future Plans :

To strengthen and maintain & its leadership status, the Videocon group has clearly charted out its course for the future. Aggressive development is in full swing at the R & D Centres to bring out state-ofthe-art technologies including True Flat, Slim, Extra Slim, Plasma & LCDs, at the earliest.

Cost rationalization processes - are in various stages - including rationalizing factories in Europe, increasing automation and improvement of efficiency in China, accessing flass shells from India for international CPT facilities and a lot more - are in various stages of implementation.

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Internationally all existing client relationships are being strengthened. The cost competitiveness and increase in capacity in Mexico and Polland has opened up big opportunities in the OEM business. Page | 8 Last but not the least, in the domestic market consolidation with multiple brands

paves the way for an unassailable lead in the market. In the Oil & Gas business, having all the basic operator capabilities of aprospecting entity, the group is looking to add more explorations and production depth as also oil bearing assets

ORGANIZATION STRUCTURE CHART: diagram

FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION:

STORE DEPARTMENT: diagram Functions: 1. Purchase of all items indented by user functions like spares Consumables etc., other than plant and equipment. 2. Registration of suppliers and evaluation. 3. Maintenance of Stores. 4. Inventory control of stock items. 5. Co-ordination with finance department for timely payment to the Suppliers. 2. MARKETING DEPARTMENT : diagram Functions: The smooth functioning of the marketing, sales and delivery operation Corrective actions on customer complaints New initiatives taken for sales maximization of the company Handling relationship with personal, communicating and reporting to the Management. Developing sales programs and formulating and designing sales polices 3. PRODUCTION DEPARTMENT
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Functions: 1. Production and planning 2. Purchasing
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3. Stores 4. Design and technical supports 5. Works Production cycle: Diagram

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DATA COLLECTION
 Primary data sourses
Page | 10 Through interaction with insurance care consultant Through questionnaires filled from the insurance care consultant.

 Secondary data analyses

Through internet, various official sites of the companies. Through pamphlets and brochures of the companies. Journals & Magazine

Scope of Study :
Over view of electrical industry in India. We getting the complete information related to videocon industry. We analysed the product, quality, facility and policies is related to this company. The company provide the better services in market so we select thiscompany for our project.

Review of Literature :
videocon electrical has been the best so people believed in this company it s provide better products and services to their customer. Over the past, there have been huge opportunities to learn, contribute and getting execiting knowledge from the market. Diverse opportunities, dynamic environment fast track growth are synonymous to videocon electrical, a company that believes in making a difference beyond excellence!

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Videocon Mobiles in India - Document Transcript :
Videocon Mobiles in India With the introduction of Videocon mobile phones in India, the company leads the way in creating life-enhancing mobile phone solutions and wireless technology that caters to the increasingly sophisticated needs of mobile users globally. Videocon Mobile phones employ the latest Page | 11 and cutting edge technology in India to bring ground-breaking and landmark solutions to users in the mobile world. Videocon mobiles are amongst the most preferred mobile phones in the Indian market presently. Find More Videocon Mobiles

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AC

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