The importance of mobile advertising is unequivocal.

It is estimated that by 201 4, half of American web browsing will be done on mobile devices. According to BI A/Kelsey, the U.S. mobile ad revenues expected to hit $28 billion by 2015 which also means that, the number of mobile advertisements being created are increasin g every month. Mobile ad creation is a relatively new industry with new technologies and new cr eative design challegenes. As in all advertising, creative concept and art direc tion are still the pillars of an effective ad. But with all new mediums of commu nication, there are always new factors to consider in making a effective adverti sement suited for the mobile medium. In this article, the MobDis team has laid out 7 tips and ideas to help you in yo ur process of making that mind blowing mobile rich media ad. Let your users be in control. Individually, each person s top favorite may differ fr om another. In the Stay Hilton, Go Everywhere iAd, it allows users to find the d estination that they would most like to visit. This increases the interests and engagement as it allows your users the freedom to access content that interests them and at the pace that they would like. In a ddition, the element of exploration generates extra excitement within the enviro nment. It is useful that you have a skip button for your users too, so they would not leave our ad entirely. Again, control is key. What lies within the rectangle is important, but you have to think of what other features you can include to your iAd to increase the interactivity of the appli cation. Add music, videos to your iAd or leverage on tools like tap, swipe, spin , shake, & more! You can even make your ad feel like it is a part of an experience. similarities between your product to the functionalities of phone, trate and make known to your viewers the features of your product. , you can integrate it with tv commercials and print ads just like . Tap into the you can illus Additionally in the AXA ad

Your ad should be able to share your great message with other individuals. Inclu de a sharing function into you ad to increase the virality of your message. An e xample is seen in the Liberty Mutual ad where viewers can share their deed to a poll, this is a great tool to encourage other users to do a good dead through th e idea of competitive altruism. Words Place important and strategic content to the users but go easy on the words. We know you love writing, but users don t like reading too much on phone. Instead of wr iting your address, have an interactive map, or instead of listing your phone nu mber, integrate a add to contacts / call now button. Call to action Having a clear call-to-action button serves the purpose to the objective of your advertisement. Ask yourself what do you want to achieve, if is a coupon deal, i nclude a button for users to redeem this.This is the best way to ensure response a to your message. Optimize

Always put out variations to test on the responses of your ads before you roll o ut all your resources. There are many tools to track the user engagement level. Good indicators of a good advertisements are the number of exits of the ad, enga gement time and the amount of clicks to call-to-action. Load Time Make sure your ad is not too media heavy that users would click out of the ad be fore the ad shows. A guide is to assume a download rate of 100kB per second for your ad. If you need to have media heavy ads, a method is to show a splash scree n while the ad loads. Additionally, good programming habits can help you optimiz e the load time. Good tip for keeping the loading time low is to put your javasc ripts and css into one .js and .css file. All in all, we hope these 7 tips will help you create a great mobile advertismen t. Of course, a bit of creativity helps!