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INTRODUCTION
The overwhelming message from the New England community to date is positive and supportive towards the development of a community wind farm as the first major step towards energy self-sufficiency for the region. This Report outlines the Phase1 work undertaken to date in assessing the feasibility for a community co-operative based wind farm in the New England Tablelands, New England Wind, with the capacity to generate between 4MW and 10 MW. More than 1,300 people have been directly engaged to date through an Online Survey, Community Forums, Stakeholder Meetings, Public Presentations and Displays. A much greater number (12,000+) have been reached taking into account the reach from internet traffic (websites, email) and significant media coverage achieved (television, radio and print). All major milestones, deliverables and outcomes are on track, with several new areas of activity opportunistically added to the original work plan. Both outcomes and activities being in excess of requirements for the Study as defined in the funding agreement and original project plans. The Consortium, Partners and Key Stakeholders have each played a critical part in contributing to these outcomes with in-kind support, technical expertise, attending forums and events, and substantial promotion and communication. With only one variation of note the Study is on course to satisfy and exceed the required deliverables. Next Steps of work for completion of the Study are detailed in the separate Report: Preliminary Findings & Recommendations, as well as the 'pending' category of the Deliverables & Milestones Summary depicted below.
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CONTENTS
Introduction.........................................................................2 Promotion & Communication..............................24 Reporting Structure........................................................4 Promotions & Communications Plan...............29 Key Messages................................................................................ 29 Methodology & Activities Summary....................5
Phases of Work................................................................................7
Scope of Communications...................................................29 Strategic Positioning & Uniqueness..................................31 Channels........................................................................................... 31 Materials & Mediums.................................................................32 Synergy with New England Sustainability Community Engagement & Communications Strategy............................................................................................. 32 Spokespersons............................................................................... 33 Challenges & Risks......................................................................33 Project Variation..........................................................................34 Context Changes.......................................................................35 Forum Facilitation Process.....................................................36
Appendices......................................................................34
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REPORTING STRUCTURE
This Report is to be read in conjunction with the below series of reports dedicated to each discrete part of the Study: Preliminary Findings & Recommendations Governance Model Options Analysis Community Survey Analysis Participatory Planning Forums Analysis Community Renewable Energy Research Report ~ Community Power Agency Legal Structure Advices NSW Co-Operatives ~ NSW Environmental Defender's Office Hybrid Structures ~ Wilson & Co Lawyers
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MID-TERM REPORT
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MID-TERM REPORT
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WORK
Three main phases of work were undertaken as depicted above: 1. Consolidate the community partnership network. The community partners, including the Consortium, have been a central source of capability, knowledge and networks for the Study. This phase involved identifying and addressing any gaps as well as maintaining and extending upon existing regional networks; 2. Engage and dialogue with key stakeholder groups, research knowledge bases. Key stakeholders include landholders, investors, community members and the dialogues will assess the potential for their participation and support, guidelines and design principles for a community wind farm and its governance, plus clarification of relevant risks. The research considered cooperative and other structures, legal and financial issues, relevant government mechanisms and governance; and, 3. Compile and Communicate the Feasibility Study. Included co-facilitation with SLA of a meeting with the newly formed Reference Group to identify relevant protocols, guidelines and design principles for New England Tablelands community cooperative wind farms. The final report will contain recommendations and protocols which can assist the development, membership and marketing of similar community co-operatives in other NSW renewable energy precincts. Throughout the entire Study and work plan efforts were maintained to identify emerging regional opportunities (see dedicated section on Increased Activities detailed below) to value-add to the project (such as in areas of training, employment, supply-chain business) as well as considering (though not assessing) relevant long-term considerations (such as technology, power purchasing agreements and siting requirements).
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MID-TERM REPORT
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The Consortium have fulfilled the major governance role for the Study, with their major agenda and business as follows: November 2010 Finalise Tender, WorkPlan, Roles & Responsibilities December 2010 Research & Legal Advice Matrix, Promotion & Communications Plan February 2011 Survey, Preliminary Case Studies Research March 2011 Hybrid Legal Structures Advice May 2011 Preliminary Findings Copies of Consortium Briefing Papers and Records of Meeting are available on http://www.scribd.com/NewEnglandWind.
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To better reach the breadth of expertise and stakeholder interests the following Community Research Partners were involved in addition to the above Funding Partners: Embark; The University of New England; Armidale & District Chamber of Commerce; Environmental Defenders Office; Community Power Agency and, Wilson & Co. Lawyers.
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Southern New England Landcare (SNELCC) High Country Urban Biodiversity Project (HiCUB) The Community Mutual Group (TCMG) The University of New England (UNE) Armidale & District Chamber of Commerce (ADCC) The Community Mutual Group (TCMG) The University of New England (UNE)
Investors
Energy Buyers
Relevant Government regulation, Embark legislation, programs & issues Community Power Agency (CPA) Community Engagement Legal Matters Sustainable Living Armidale (SLA) Embark Wilson & Co Lawyers NSW Environmental Defenders Office (EDO) Community Power Agency (CPA) Embark Community Power Agency (CPA) All Partners
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INCREASED ACTIVITIES
The New England Wind Consortium expanded on the original Phase 1 study and project plan in several ways which have each enhanced the quality of outcomes achieved: Online Survey An online survey was developed by a working group which included significant professional expertise and in-kind support from The University of New England to utilise their Qualtrix software. It has become the central ask in all public communications and was designed to specifically build upon the DECCW Community Attitudes research and will provide a broad perspective on the community wind farm. Nearly 600 responses were received.
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Exhibits Promotional displays have been held at the Armidale Markets, PCYC Markets, Armidale & District Chamber of Commerce Member Meet, Walcha Show, Landcare Adventure and GasLands documentary screening at the Belgrave Cinema, Armidale. HepburnWind Investor Database Through Embark we have received a deidentified extract of the Hepburn Wind investor database for analysis to enhance our understanding of the profile, demographics and characteristics of community renewable energy investors. (To comply with privacy requirements, the names and addresses of all investors were removed.) DECCW Community Attitudes Research DECCW have agreed, under confidentiality agreement, to provide the data for the respondents from the New England Tablelands for further analysis and integration into the Study. Prospective Sites More than one hundred landholders have expressed interest in being considered as a site for hosting turbines, including two commercial sites for on-site generation that could have significant financial advantages.
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MID-TERM REPORT
Commercial Developer Partnerships Two possible partnerships are being investigated with commercial developers with a view to incorporating a distinct community component or stage to their wind farm. Branding The New England Wind brand utilised on this document is a working logo. Further developments are being considered and will be tested with some simple market research before a final brand design is selected.
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The Online Survey was created in addition to the original planned of activities to identify potential support. A Working Group was formed included professional expertise ~ Professor Don Hine (School, Behavioural, Cognitive and Social Sciences, University of New England); Methuen Morgan (PhD, University of New England); Mahalath Halperin (Australia New Zealand Solar Energy Society and Climate Action Network Australia); Glenda Kupczyk-Romanczuk (Linguist) ~ together with members from the Consortium: Patsy Asch, Ray South and Bar Finch (Sustainable Living Armidale); Elizabeth Gardiner and Adam Blakester (Starfish Enterprises). Nearly 600 responses were received and the findings provide an extensive data set identifying both support and interest to participate as well as a wide range of community views on electricity, energy generation and wind power particularly. The Survey was specifically designed to extend upon the findings of the NSW Government Community Attitudes Research.
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PUBLIC PRESENTATIONS
A Presentation Template was developed to provide a detailed framework that could be used for a wide range of presentations. It was particularly used for the following public presentations, however it has also been used for board meetings and smaller group presentations by Consortium Members. Presentations were made at the following events: Landholder Working with Wind Forum, Armidale Town Hall Armidale Dumaresq Domestic Energy Committee Taste of the Plains, Caroona Sustainable Living Armidale Energy Group Talk About the Weather Conference, Inverell Walcha Rotary Meeting Northern NSW Lands Councils
ONE
ON
ONE MEETINGS
More than 40 one-on-one meetings have been held with key stakeholders and prospective landholders, investors and partners spanning government, industry and the community at large.
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The recommended 'hybrid' governance structure is detailed in the Preliminary Report: Findings & Recommendations, while the detailed advices from each stream of research are presented in separate reports as listed earlier. A Matrix of Research Requirements was developed to guide each streams of work and ensure their findings were complementary. The Matrix is detailed on the following pages.
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MID-TERM REPORT
Research Topics & Researcher Co-Operatives
Legal Options Fit for Purpose Case Studies
Legal Firms
EDO (NSW) Wilson & Co Lawyers
Embark
Incl. Hepburn Wind
Research Partners
CMG, UNE, ADCC, SLA, HiCUB & SNELCC
EDO Trading/Non-Trading For Profit/Non-Profit Active Membership Taxation Disclosure Statement Reporting & Filings Specialist Engagement (Jenny Mattila?) Wilson & Co Unlisted Public, Community within Commercial Taxation Prospectus & Product Disclosure Statement Reporting & Filings
Hybrid Structures
Legal Options Fit for Purpose Case Studies
Jarra Hicks & Nicky Ison New Case Studies (Embark format for publishing)~ Mount Barker Windfarm, WA Bendigo Bank, Community Energy Australia
Middelgrunden
Strategic Context
Jarra Hicks & Nicky Ison Case Studies (Embark Government policy, format for publishing) ~ regulation, legislation Ontario FiT, Denmark 20% Stakeholder Strategies & community ownership Plans legislation & Universities
Summary
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MID-TERM REPORT
Research Topics & Researcher Interest & Support
Community Landholders (access, lease) Electricity Purchasing Specialist Services^
Legal Firms
EDO (NSW) Wilson & Co Lawyers
Embark
Incl. Hepburn Wind
Research Partners
CMG, UNE, ADCC, SLA, HiCUB & SNELCC
HiCUB & SNELCC Landholder Dialogues SLA Community Forum RDANI, CMG, ADCC Electricity Purchasing International Investment Models Bendigo Bank, Community Energy Australia Future Energy Success Fee Embark Funding Financial Modelling Self Managed Superannuation Investment Creative Commons Pukwis Community Wind Park RDANI Prime Super CMG & ADCC Investment Dialogues
Jarra Hicks & Nicky Ison Wilson & Co Hepburn investor analysis Stake Holding Model (inDECCW kind & pro-bono; discounted; beneficiaries Community Wind Co-Op & affected eg. Research neighbours)
Other
Existing Research^^ Intellectual Property Design Principles & Guidelines Environmental Integrity Promotion & Communication Skills & Economic Opportunities Benefits for wider community
Starfish Replicability of Hepburn Grid & PPA ~ Country Energy Skills & Economic Opportunities ~ Jobs Australia, E&Y
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MID-TERM REPORT
Research Topics & Researcher Next Steps
Community Enhancement Fund Power Purchase Agreements Access & Lease Agreements Technology
Legal Firms
EDO (NSW) Wilson & Co Lawyers
Embark
Incl. Hepburn Wind
Research Partners
CMG, UNE, ADCC, SLA, HiCUB & SNELCC
Risks, Challenges & Strategies* Embark Review to Confirm Gaps &/or Unique for New England ^ Specialist Services: development; aeronautical; cultural; noise; wind profiling; turbine technology; construction; service & maintenance; legal; finance & investment; communications; grid operation; energy retail ^^ Existing Resources ~ refer to Bibliography * Risks & Challenges ~ all to consider for relevance to specific Research Topics being considered Limitations & uncertainties generally; planning & development risk; commissioning & operational; project financing risk; grid connection risk; technology & infrastructure risk; environment (flora & fauna, noise, flicker, aesthetic, construction, decommissioning); cultural (sites of significance, native title); governance risk; contract risk; investment risk; supplier risk; policy, regulation & political risk; energy & electricity price risk; inflation; interest; wind resource risk; community/social license.
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http://newenglandwind.shutterfly.com/ is the primary photograph and video library; http://www.linkedin.com/groups/New-England-Wind is for professional network building, discussions and links; and,
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http://starfishenterprises.net is the portal to all the New England Wind content currently, complemented by a dedicated page on the Embark wiki.
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KEY MESSAGES
Challenge ~ 94% of NSW electricity is from fossil fuel and a traditional centralised distribution system which are unsustainable and highly risky due to costs and complexities rising financial costs, growing public health costs, serious environmental impacts and inequitable vested interests in fossil fuel industry Evidence ~ electricity prices are rising dramatically, public health issues from mining are worsening, mining is threatening agricultural land and water systems, with semi-public superannuation and public taxes supporting fossil fuels and keeping the system stuck, exacerbating climate change and peak minerals and a highly centralised and hierarchical fossil fuel industry gaining the lions share of economic benefit Solution ~ clean, community-owned, renewable energy can provide affordable locally generated electricity, strengthen development of the net-grid as well as enhance community capital and regional livelihoods and economy A comprehensive Frequently Asked Questions (FAQs) will be developed on an ongoing basis throughout the Study, incorporating new opportunities, knowledge and issues as they emerge. This will be a key tool for both Spokespersons and Partners.
SCOPE
OF
COMMUNICATIONS
There are broadly two levels to the documentation and communication outputs from the Feasibility Study. Study Report & Recommendations (Preliminary & Final) Most importantly there will be a written final report addressing all agreed outcomes and detailing the work undertaken and other key highlights. This report will include dialogue maps and photographs to convey a fuller picture of the richness of views and findings from the Study.
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CHANNELS
In addition to the traditional channels for communication and promotion, the Study has the advantage of a substantial network of partners Consortium, Research and Community Partners to contribute to the community and stakeholder communication and engagement. Other channels include: Media Email Websites (eg. Starfish, NESS, SLA, RDANI, CMG) Facebook Group Newsletters (eg. Starfish, SLAM, CMG) Stakeholder Dialogues & Meetings Survey Study Tours Public Meetings (eg. DECCW Wind Forum) Community Events & Stalls (eg. Armidale Markets, Farmers Markets, Autumn Festival)
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SYNERGY WITH NEW ENGLAND SUSTAINABILITY COMMUNITY ENGAGEMENT & COMMUNICATIONS STRATEGY
Message Modes Primary mode is Engagement/Mobilisation which seeks to actively engage individuals and groups and organisations in the advocacy for, support and promotion of the New England Wind Farm Study and vision. Key questions: Who needs to be mobilised. For what purpose? What is the call to action?
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SPOKESPERSONS
Starfish Enterprises ~ Adam Blakester, Chair The Community Mutual Group ~ Kevin Dupe Sustainable Living Armidale ~ Patsy Asch
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APPENDICES
PROJECT VARIATION
The only variation of significance that has arisen is the withdrawal of Regional Development Australia Northern Inland (RDANI) from the Consortium. While reiterating their 'in principle support' for New England Wind, RDANI advised: After consulting with our Chair, we are not in a position to assist with the research component at this stage. We have a strong and demanding Work Plan for 2011 with limited resources, both human and financially and this project has not been included at this stage. We simply cannot be actively involved in all projects and initiatives that cross our tables as much as we would like to be. RDANI's role was to have been twofold: 1. Co facilitate dialogue with potential businesses for development of wind and renewable energy; and, 2. Assist with the identification of relevant Australian, State and Local Government legislation, regulation and programs as well as possible assistance to attract investors and buyers of the renewable energy produced. The following steps have been taken to address the gap created by RDANI's withdrawal: Extension of research brief for Jarra Hicks and Nicky Ison to identify relevant Australian, State and Local Government legislation, regulation and programs; Arrangement for a government presentation and discussion with New England North West Regional Coordination Management Group on 23 June 2011 (through NSW Department of Premier and Cabinet, New England North West); and, Circulation of the Online Survey through government networks, again with the support and through NSW Department of Premier and Cabinet, New England North West.
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