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    Sudhakar Tummala
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    Bottled water industry in India has been growing steadily and is dominated by certain brands in the market. The packaged water segment is extremely competitive with players ramping up their packaging styles to attract a large base of consumers. With rising consumer concerns over health, the market is set to boom and exhibit huge potential for players to increase their sales.

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    Bottled water industry in India has been growing steadily and is dominated by certain brands in the market. The packaged water segment is extremely competitive with players ramping up their packaging styles to attract a large base of consumers. With rising consumer concerns over health, the market is set to boom and exhibit huge potential for players to increase their sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    13 views2 pages

    2010 Market

    Uploaded by

    Sudhakar Tummala
    Bottled water industry in India has been growing steadily and is dominated by certain brands in the market. The packaged water segment is extremely competitive with players ramping up their packaging styles to attract a large base of consumers. With rising consumer concerns over health, the market is set to boom and exhibit huge potential for players to increase their sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    BottledWaterMarketinIndia2010

    PublishedJune201029PagesPDFFormat290 Orderonlineat:http://www.drinksector.com/basket.asp?idReport=69&basketAction=auto

    ThebottledwaterindustryinIndiahasbeengrowingsteadilyandisdominatedbycertainbrandsin themarket.Thepackagedwatersegmentisextremelycompetitivewithplayersrampinguptheir packagingstylestoattractalargebaseofconsumersinordertoaccountforalargershareinthe market.Withrisingconsumerconcernsoverhealthandincreasingshelfspacesintheinstitutional channels,themarketissettoboomandexhibithugepotentialforplayerstoincreasetheirsales. Thereportbeginswiththemarketoverviewsectionwhichprovidesadetaileddescriptionofthe currentandforecastedofftrade/retailsales.Thedifferencebetweenpackagedandmineralwateras wellasdifferentformsofdistributionisalsocoveredinthissection.Thesectionalsohighlightsthe regionalconsumptionofbottledwaterintermsofthebulkwaterconsumptionandalsotheoff tradesalesinvariousregionsofIndia.Italsoincludestheimportandexportstructureofbottled waterandthebrandsthataretraded. Thisisfollowedbyananalysisofthedriversofthemarketthatincluderiseinincomeand consumption,soundeconomicsandhighprofitability,watershortageandlowbottledwater consumption,increasingconsumerawarenessonhealthissues,increaseinwaterbornediseases, archaicgovernmentlawssupportinggroundwaterexploitationandgrowthinforeignvisitorsand expatriatepopulation.Thekeychallengesidentifiedincludeinefficienttransportinfrastructure,low entrybarriersandthreatfromlowqualityproducts,possiblethreatfrompubliccampaignsand litigation,brandandcategorydifferentiationandincreasinguseofwaterpurifiers. Thekeytrendsinthemarkethavealsobeenidentifiedwhichincludebrandbuilding,institutional sales,widepackagingformats,newentrantsfromothersectors,launchofflavouredwater,and naturalmineralwatergoingabroad.Thecompetitionsectionprovidesthecompetitivestructureof theindustryandshowsthemarketshareofvariousbrandsthatoperateinthespace.Thebrief profilesofthevariouscompaniesthatoperateinthesegmentsofthemarkethavebeenalso provided.Thekeydevelopmentsectiongivesaviewoftherecenthappeningsintheindustry. TableofContents Page1:ExecutiveSummary&MarketOverview Page2:OverviewRetail/offtrademarketsizeandgrowth(20082012e),marketshareofvarious packs Page3:SegmentsinthemarketPackagedmineralwaterandnaturalmineralwater(Offtradesales figures,segmentsize,packaging,pricing) Page4:DistributionchannelsRetailandinstitutional

    Page5:RegionalshareofbottledwaterDistributionbyregion,Bulkwaterconsumptionregion wise Page6:BottledwaterImportandExport(200405to200809) Page7:Drivers&ChallengesSummary Page813:Drivers Page1416:Challenges&Trends Page17:KeyTrendsSummary Page1820:Trends&Competition Page21:CompetitionPackageddrinkingwaterandnaturalmineralwater(marketshare) Page2225:Majornaturalmineralwaterplayers Page2628:Majorpackageddrinkingwaterplayers&KeyDevelopments Page29:Keydevelopments

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