COLOUR PURPLE COMMUNICATION PRIVATE LIMITED

SUMMER INTERNSHIP REPORT

SAYANI MUKHERJEE ROLL NUMBER: 251

2011

SUMMER INTERNSHIP REPORT 2011

Acknowledgement
An Ad agency Internship is a golden opportunity for learning and self development. I consider myself very lucky and honored to have so many wonderful people lead me through in completion of this project. My grateful thanks to Mr. Moinak Mitra, Colour Purple, in spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path and giving me instructions about how to carry on the work properly. Mr. Sounak Mitra also monitored my progress and arranged all facilities. I would like to thank him for his constant support and valuable inputs in making my internship a richer experience. I choose this moment to acknowledge him contribution gratefully. Prof. Raji Vamanadevan whose patience I have probably tested to the limit. She was always so involved in the entire process, shared her knowledge, and encouraged me to think. I would like to thank Mrs Maya Chakravarthi for her efforts and help provided to me to get such an excellent opportunity to work with an NGO. Last but not the least there were so many who shared valuable information that helped in the successful completion of this project. I would like to acknowledge all their help for my internship. I will also like to thank the CRC team of SIMC, Bangalore for giving me this Internship.

SUMMER INTERNSHIP REPORT 2011

SAYANI MUKHERJEE

SUMMER INTERNSHIP REPORT 2011

Declaration
I hereby declare that this project report, submitted to Symbiosis Institute of Media & Communication, Bangalore is a record of original and independent work carried out in fulfillment of the Internship requirement for the award of a degree of MBA Communication Management from SYMBIOSIS INTERNATIONAL UNIVERSITY. I also declare that this project is prepared by me during the year 2011 under the guidance of Ms. Raji Vamanadevan, Director of Symbiosis Institute of Media & Communication Bangalore and Mr. Moinak Mitra , Colour Purple Communication Private Limited.. This project is not based on any previously submitted project for the award of any degree or diploma offered by any University. It is a result of our own efforts and hard work.

Place: Kolkata
Table of content

Sayani Mukherjee

SUMMER INTERNSHIP REPORT 2011

SUMMER INTERNSHIP

SUMMER INTERNSHIP REPORT 2011

1. 2.

Companys Name: Introduction of the company :

Be it a discovery or an innovation, it all begins with an IDEA & ends with an ICON for others to follow. Towards this goal of being an instance as an ADVERTISING AGENCY cum PRODUCTION HOUSE, from the last decade, it is catering to the Indian and Overseas Market with a strong client base. For all these years they have indissolubly been involved with various Electronic and Print campaigns in India and abroad. The companys support begins from the creative planning to strategic execution and logistics in the gamut of Advertising. We have specialized in customized brand development and media planning as per the client's necessities giving them the maximum output of their campaigns, regionally or countrywide.

The company strives to provide the best ideas in the field of media and communication processes. Then we package that idea into a product. And they go that extra mile to make sure the world gets to see the unique creation. In doing all this they always add an extra pinch of personal touch, what they like to call the 'Purple Touch'.

Contact: 39 MAHANIRBAN ROAD KOLKATA-700029 INDIA Phone : +91 33 4003 1449/4003 1051 M : +91 92300 55587/92300 82220 colourpurpleonly@gmail.com

Mentor in the Company :

My mentor in the company was two very experienced people. Mr. Sounak Mitra and Mr. Mainak Mitra. Mr. Sounak Mitra started the company 20 years ago to give Kolkata a one stop Solution for advertising. He taught me the general rules of pitching to a client. He taught me that every client is different and so pitching to

SUMMER INTERNSHIP REPORT 2011

them must be different too. Mr. Mainak Mitra taught me how to prepare presentations for Pitching.

Designation in the Company:

Basically I was given Client Servicing, handling 3 clients with 3 different needs.

Accounts Handled:
a. b. c. d. Hero Honda Hunk Ganga Motors Ceratizit Out of Home Media Space Buying

SUMMER INTERNSHIP REPORT 2011

(i)

Hero Honda Hunk

Hero Honda was looking for promotional event for their product called Hunk. The event included Cantor activity all over West Bengal for a period of 30 days. Basically in this account I made the presentation which was to be pitched and gave the pitch presentation in front of the Hero Honda Management with the help of my two Mentors. After my company got the contract I had to call up vendors for the big event all over West Bengal.

(ii)

Ganga Motors

Ganga Motors is a well known company providing motors and pumps and tractors to Agricultural sector nationally. They wanted to redesign and upgrade their already existed website. In this account I helped to make the presentations and pitched in front of the Ganga Motors Management.

SUMMER INTERNSHIP REPORT 2011

Then I helped the creative team to write the new content in the website and helped them by putting my ideas in the website.

(iii)

Ceratizit

This hardware Company was my companys already existing client for print advertising. In this account I have to pitch again for an innovative Idea for their new calendar and visiting Cards and print advertising.

(iv) (v)

Out of Home Advertising

Colour Purple deals with Billboards all over West Bengal. They buy Spaces for their clients and put up their advertisings. I helped in buying the spaces by helping in the budgets and selecting the venues where all the print Ads of a Jeweler Store will be put up.

SUMMER INTERNSHIP REPORT 2011

Learning in the course of the Internship:

The most important learning that I got in the internship was how to pitch to a client depending on the client itself, keeping in mind the taste of the client the company will be catering to. I learned the art of creating pitch presentation. I learned the way an ad agency as a team worked, the client service team and the creative team working together to create a marvelous piece of advertising. I learned how the environment of an ad agency is in reality. I got to know how billboard spaces are bought and their rates in Kolkata differing in different places. I learned how to have a corporate communication with a client as Big as Hero Honda and as less known as Ganga Motors.

10

SUMMER INTERNSHIP REPORT 2011

My overall experience in this internship was very learning as it was interactive and fun. The teachings of my institution helped me a lot while handling myself in the company. Just like the name it gave me a very Purple Patch in my Summer Internship which will help me in career later

CONFIDENTIALITY OF THE COMPANY

As all the presentations made for the pitching of the account contained the ad agencys details which is confidential to the Company they did not allow me to carry any documents outside the office for their safety purpose and I have to sign in their confidentiality letter and submit them.

11

SUMMER INTERNSHIP REPORT 2011

Observations
The organization needs more employees to carry out all the programs efficiently.

RECOMMENDATION
A well defined work profile should be provided to the media trainees in consent with the organization in order to allow the intern to fully develop his or her skills in his or her

12

SUMMER INTERNSHIP REPORT 2011

discipline. The tenure of the internship should be shorter in consideration with footprints to allow interns to fully commit to his or her work.

Conclusion
This six week internship was a complete learning experience. It allowed me to hone and develop my skills and also provided excellent knowledge and a firsthand insight into how an Ad Agency works and functions despite of the fact that they face thousands of obstacles in the way. An essential component to any communication management course it added immensely to what will eventually is a repertoire of more exposure in the field. It drastically changed my perception of how a real life pitching is done and how it varies for companys where the agency is catering to.

13

SUMMER INTERNSHIP REPORT 2011

14