Fortnight evaluation questionnaire# 01

Name of the Student: Ruhee khan

Division: B

Roll No:57

Project Title: Market segmentation of the current account.

Sector in which SIP is being done: Banking sector

3C Report
Of

HDFC Bank

Submitted to:
Avinash Bagul (Faculty guide)

Submitted BY: Ruhee khan Div.B

Company Profile
Name of the company : HDFC Bank Logo:

Head quarter address: HDFC Bank House,

Senapati Bapat Marg, Kamala Mills Compound Lower Parel West Mumbai, 400013 India

Branch Name: PUNE - NANA PETH. Branch Address:

RAJVEER COMPLEX , 934,Nana Peth, Quarter gate chowk , Pune,Maharashtra 411002 ...
District: PUNE

State: Maharashtra Phone: 1800 22 1819 / 1800 22 1006 Email: support@hdfcbank.com

Company information

Vi ion:

DFC B i a young and dynami bank, wit a yout ul and ent usiasti team determined to accomplish the vision of becoming a worl - lass Indian bank.

Business philosophy is based on four core values - Customer Focus, Operational Excellence, Product Leadership and People.

HDFC Bank Limited is a major Indian financial services company based in India incorporated in August 1994, after the Reserve Bank of I ndia allowed establishing private sector banks. The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalisation of the Indian Banking Industry in 1994. The Bank was promoted by the ousing Development Finance Corporation, a premier housing finance company (set up in 1977) of India. HDFC Bank has 1,725 branches and over 5,016 ATMs, in 780 cities in India, and all branches of the bank are linked on an online real-time basis. . DFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. ATM network can be accessed by all d omestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders As of 30 September 2008 the bank had total assets of Rs.1006.82 billion. For the fiscal year 2010-11, the bank has reported net profit of 3,926.30 crore (US$871.64 million), up 33.1% from the previous fiscal. Total annual earnings of the bank increased by 20.37% reaching at 24,263.4 crore (US$5.39 billion) in 2010-11

Company Hierarchy
CHAIRMAN : Mr. C.M. Vasudev Chairman of the Bank with effect from 6th July 2010. MD: Mr. Aditya Puri

The Bank's Board of Directors is composed of eminent individuals with a wealth of experience in public policy, administration, industry and commercial banking. Senior executives representing HDFC are also on the Board.

Total employees-51,888
Services offered by HDFC Bank:

Wholesale Banking Services:

HDFC Bank targets Blue-chip manufacturing companies in the Indian corporate to small & mid-sized corporate and agri-based businesses. For these customers, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc.

Retail Banking Services:

HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The Bank launched its credit card business in late 2001. By March 2009, the bank had a total card base (debit and credit cards) of over 13 million. The Bank is also one of the leading players in the merchant acquiring business with over 70,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments. The Bank is positioned in various net based B2C opportunities including a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.

Treasury: Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. These services are provided through the bank's Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio. this is all about HDFC.

Banking offered by HDFC Bank: Finance and insurance Investment Banking Commercial Banking Retail Banking Private Banking Asset Management Mortgages Credit Cards
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Accounts &Deposits
Saving Account Regular saving account Saving plus account Saving Max aacount Senior citizen Account No Frills Account Instititional Saving account Kids Advantage account Pension Saving Bank account Family Saving group Kisan no frills saving Kisan club saving Current Account Plus current account Trade current account Flexi current account Apex current account Max current account Premium current Account Regular current account RFC deposit account Merchant Advantage Current account Merchant Advantage plus Current account Fixed deposits Regular fixed deposits 5Year tax saving fixed deposits Super saver facility Sweep-in Facility Demat Account Salary account

Cards
Credit Cards Silver Credit Card Value Plus Credit Card Gold Credit Card Titanium Credit Card Woman's Gold Credit Card Platinum Plus Credit Card Visa Signature Credit Card World MasterCard Credit Card Corporate Platinum Credit Card Corporate Credit Card Business Platinum Credit Card Business Gold Credit Card Purchase Card Distributor Card Debit Cards Easy Shop International Debit Card Easy Shop Gold Debit Card Easy Shop Internatioal Business Debit Card Easy Shop Woman's Advantage Debit Card Easy Shop Titanium Debit Card Easy Shop Platinum Debit Card Easy Shop NRO Debit Card Prepaid Cards ForexPlus Card GiftPlus Card FoodPlus Card MoneyPlus Card ForexPlus Chip Card

Loans
Personal Loans SmartDraft

Investments & Insurance

Wealth Advisory Services Mutual Funds

Forex services
Products & Services Trade Services Forex Services

Home Loans Tax Planning Two Wheeler Loans Insurance New Car Loans Used Car Loans Gold Loan Educational Loan Loan Against Securities Loan Against Property Loans Against Rental Receivables Health Care Finance Retail Agri Loans Tractor Loans Commercial Vehicle Finance Working Capital Finance Construction Equipment Finance Warehouse Receipt Loans
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Branch Locator RBI Guidelines Forex Limits

General & Health Insurance Bonds Knowledge Centre Equities & Derivatives Mudra Gold Bar Mudra Silver Bar

Payment Services
Net Safe Merchant Services Prepaid Refill Bill Pay Visa Bill Pay Pay Now Register & Pay Insta Pay

Access your bank

Net Banking Credit Cards Online One View Insta Alerts Mobile Banking ATM Phone Banking Email Statements Branch Network

Direct Pay mChek Visa Card Pay RTGS Funds Transfer e-Monies Electronic Funds Transfer Excise & Service Tax Payment Online Payment of Direct Tax Online payment of DVAT Religious Offerings Donate to Charity

Customers :
The customers of the company are below,

Individuals:
One who earns the monthly salary, business, kids etc.

Groups:
HUFs, local committees, Co- Operative Societies, Proprietorship,Parternership firm, Companies etc

NRIs:
Non resident Indians. More than that The Bank target market ranges from large, blue-chip manufacturing companies in the Indian corporate to small & mid-sized corporate and agro-based businesses multinationals, companies from the domestic business houses and prime public sector companies.

Competitors
The Asian Banker declares HDFC Bank the Best Retail Bank.HDFC Bank makes it 3rd time in a row. HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its over 15 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. Within a relatively short span of time, the bank has emerged as a leading player in retail banking, wholesale banking, and treasury operations, its three principal business segments. The Bank which offer all the products are the competitors of HDFC Bank. Following are the top competitor of HDFC Bank.

ICICI Bank:
ICICI Bank is a major banking and financial services company based in Mumbai. It is the second largest bank in India and the largest private sector bank in India by market capitalization. The bank also has a network of 2,529 branches (as on 31 March 2010) and about 6,102 ATMs in India and presence in 19 countries, as well as some 24 million customers (at the end of July 2007). ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and specialization subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management.

State Bank of India:

SBI is the largest Indian banking and financial services company (by turnover and total assets) with its headquarters in Mumbai, India. It is state-owned. SBI provides a range of banking products through its vast network of branches in India and
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overseas, including products aimed at non-resident Indians (NRIs). The State Bank Group, with over 16,000 branches, has the largest banking branch network in India. It also has around 130 branches overseas. With an asset base of $352 billion and $285 billion in deposits, it is a regional banking behemoth and is one of the largest financial institution in the world

Punjab national bank:

PNB was founded in 1894 and today is the second largest stateowned commercial bank in India with about 5000 branches across 764 cities. It serves over 37 million customers. The bank has been ranked 248th biggest bank in the world by the Bankers Almanac, London. The bank's total assets for financial year 2007 were about US$60 billion. PNB has a banking subsidiary in the UK, as well as branches in Hong Kong, Dubai and Kabul, and representative offices in Almaty, Dubai, Oslo, and Shanghai.

SWOT Analysis
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Strength:
y y y y y y y y y y y

Great brand image. Good technology. Online fund transfer. Right strategy for the right products. Products have required accreditations. High degree of customer satisfaction. Lower AHT(avg. handling time). Dedicated workforce. Higher profitability. Large share of low-cost deposits, higher net interest margin Better quality of assets.

Weaknesses:

y y y y y y y y y

Comparatively high AQB for current account. Comparatively high maintenance for saving account. Lower transparency-customer account deduction. Ineffective manpower utilisation. Unawareness of the products to the customers. No low balance account. No low balance special account for the students. Different charges for the SWAP/ME machine for the different customers. To apply for the home loan a customer must have income more than 15000rs. While in other banks the requirement is very low. Unfair deduction of money from the customers account.

Opportunities:
y y y y y

Huge and vast market. Target student segment/economy class-low balance account. Bank can do well in rural area by the low balance account. Tie-up with other bank. HDFCs revenue is increasing so now it can increase its size also. (ICICI is 3times bigger then HDFC Bank).
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Increase in per capita income.

Threats:
y y y y y y y

Huge and vast market. Increasing industry size. There are many competitors entering into this segment. Other competitors are providing the product at low cost. International competition. It is the mindset still customers like to invest their money in govt. Brand like SBI. Recession.

Nature of survey to be conducted for supporting your project title :( Brief description) TITLE: Market segmentation of the current account.
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To identify segments, examine consumers' interests, tastes, preferences, and socioeconomic characteristics in order to determine their patterns of consumption and how they will respond to various companies product. The primary information seek is Which product customers are using? Why consumers purchase specific products or services but not others. Questionnaire bases on segmentation is prepared and filled by the customers of different segments. The segmentation bases are as follows:

SEGMENTATION BASES
The market can be divided into segments by using four "segmentation bases": psychographic, behaviouristic, geographic, and demographic bases. Psychographic and behaviouristic bases are used to determine preferences and demand for a product and advertising content, while geographic and demographic criteria are used to determine product design and regional focus. Psychographic bases include personality traits such as consumer attitudes, lifestyles, and interests, while behaviouristic bases include attitudes towards products such as the frequency of use, brand loyalty, benefits sought in a product, and readiness to purchase the product. Geographic bases focus on preferences contingent on regional factors, such as region (e.g., North or South), county, population density, urban or rural location, and climate. Demographics include personal characteristics such as gender, age, marital status, social attributes (such as ethnicity and religion), and income level. Other bases for segmentation include occasions and consumer knowledge of and interest in particular brands. On the basis of this segmentation basis a questionnaire is prepared and asked by the customers.

Work assigned by the company:

The work assigned by the company is to market survey and lead generation for the CASA (current account & saving account) product.

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I was told to prepare a questionnaire on the basis of current account and to filled it by the customers.. Individually I was assigned to go in to the field and ask the customers reaction about the HDFC Products. If any customer shows interest in the product then the whole description about the product is given to the customer and the call is being closed.

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