PROJECT REPORT

TOPIC: A STUDY HOW CRY USES MEDIA TO ADVOCATE CHILD RIGHTS

Presented by: Moonmoon Dey Sarkar(2010083) Bhanu Bhandari(2010039) Prem Singh Bilwal(2010095) Saurav Sehgal(2010121)

INTRODUCTION
Who Is A Child?
According to international law, a child means every human being below the age of 18 years. This is a universally accepted definition of a child and comes from the United Nations Convention on the Rights of the Child (UNCRC), an international legal instrument accepted and ratified by most countries. India has always recognised the category of persons below the age of 18 years as distinct legal entity. That is precisely why people can vote or get a driving license or enter into legal contracts only when they attain the age of 18 years. Marriage of a girl below the age of 18 years and a boy below 21 years is restrained under the Child Marriage Restraint Act 1929. Moreover, after ratifying the UNCRC in 1992, India changed its law on juvenile justice to ensure that every person below the age of 18 years, who is in need of care and protection, is entitled to receive it from the State. What makes a person a child is the persons age. Even if a person under the age of 18 years is married and has children of her/his own, she/he is recognised as a child according to international standards.

What Are Child Rights? Child Rights are fundamental freedoms and the inherent rights of all human beings below the age of 18. These rights apply to every child, irrespective of the child's, parent's / legal guardian's race, colour, sex, creed or other status. The essential message is equality of opportunity. Girls should be given the same opportunities as boys. ALL children should have the same rights and should be given the same opportunity to enjoy an adequate standard of living. Why are child rights important? Children are innocent, trusting and full of hope. Their childhood should be happy and loving. Their lives should mature gradually, as they gain new experiences. But for many children, the reality of childhood is altogether different. 2 million Indian babies will die before they celebrate their first birthday. More girl children will be killed at birth than in any previous year. At least 35 million children aged 6 14 years (if you believe the official statistics) will not be in school. 17 million children in India work. Right through history, children have been abused and exploited. They suffer from hunger and homelessness; work in harmful conditions, high infant mortality, deficient health care and limited opportunities for basic education. A child need not live such a life. Childhood can and must be preserved. Children have the right to survive, develop, be protected and participate in decisions that impact their lives. The Convention on the Rights of the Child defines basic rights of children covering multiple needs and issues. India endorsed it on December 11, 1992. The right to Education: 50% of Indian children aged 6-18 do not go to school

Dropout rates increase alarmingly in class III to V, its 50% for boys, 58% for girls. The right to Expression: Every child has a right to express himself freely in whichever way he likes. Majority of children however are exploited by their elders and not allowed to express.

The right to Information: Every child has a right to know his basic rights and his position in the society. High incidence of illiteracy and ignorance among the deprived and underprivileged children prevents them from having access to information about them and their society. The right to Nutrition: More than 50% of India's children are malnourished. While one in every five adolescent boys is malnourished, one in every two girls in India is undernourished.

The right to Health & Care: 58% of India's children below the age of 2 years are not fully vaccinated. And 24% of these children do not receive any form of vaccination. Over 60% of children in India are anemic. 95 in every 1000 children born in India, do not see their fifth birthday. 70 in every 1000 children born in India, do not see their first birthday. The right to protection from Abuse: There are approximately 2 million child commercial sex workers between the age of 5 and 15 years and about 3.3 million between 15 and 18 years. They form 40% of the total population of commercial sex workers in India. 500,000 children are forced into this trade every year.

The right to protection from Exploitation: 17 million children in India work as per official estimates. A study found that children were sent to work by compulsion and not by choice, mostly by parents, but with recruiter playing a crucial

role in influencing decision. When working outside the family, children put in an average of 21 hours of labour per week. Poor and bonded families often "sell" their children to contractors who promise lucrative jobs in the cities and the children end up being employed in brothels, hotels and domestic work. Many run away and find a life on the streets. The right to protection from Neglect: Every child has a right to lead a well protected and secure life away from neglect. However, children working under exploitative and inhuman conditions get neglected badly. The right to Development: Every child has the right to development that lets the child explore her/his full potential. Unfavourable living conditions of underprivileged children prevents them from growing in a free and uninhibited way. The right to Recreation: Every child has a right to spend some time on recreational pursuits like sports, entertainment and hobbies to explore and develop. Majority of poor children in India do not get time to spend on recreational activities.

The right to Name & Nationality: Every child has a right to identify himself with a nation. A vast majority of underprivileged children in India are treated like commodities and exported to other countries as labour or prostitutes. The right to Survival: Of the 12 million girls born in India, 3 million do not see their fifteenth birthday, and a million of them are unable to survive even their first birthday. Every sixth girl child's death is due to gender discrimination.

Child Rights in India: An Introduction

India is a party to the UN declaration on the Rights of the Child 1959. Accordingly, it adopted a National Policy on Children in 1974. The policy reaffirmed the constitutional provisions for adequate services to children, both before and after birth and through the period of growth to ensure their full physical, mental and social development. Accordingly, the government is taking action to review the national and state legislation and bring it in line with the provisions of the Convention. It has also developed appropriate monitoring procedures to assess progress in implementing the Convention-involving various stake holders in the society. India is also a signatory to the World Declaration on the Survival, Protection and Development of Children. In pursuance of the commitment made at the World Summit, the Department of Women and Child Development under the Ministry of Human Resource Development has formulated a National Plan of Action for Children. Most of the recommendations of the World Summit Action Plan are reflected in India's National Plan of Action- keeping in mind the needs, rights and aspirations of 300 million children in the country. The priority areas in the Plan are health, nutrition, education, water, sanitation and environment. The Plan gives special consideration to children in difficult circumstances and aims at providing a framework, for actualization of the objectives of the Convention in the Indian context.

Status of Children in India: A UNICEF report on the state of the worlds children under the title Childhood Under Threat , speaking about India, states that millions of Indian children are equally deprived of their rights to survival, health, nutrition, education and safe drinking water. It is reported that 63 per cent of them go to bed hungry and 53 per cent suffer from chronic malnutrition. The report says that 147 million children live in kuchcha houses, 77 million do not use drinking water from a tap, 85 million are not being immunized, 27 million are severely underweight and 33 million have never been to school. It estimates that 72 million children in India between five and 14 years do not have access to basic education. A girl child is the worst victim as she is often neglected and is discriminated against because of the preference for a boy child. National Commission for Protection of Child Rights In order to ensure child rights practices and in response to Indias commitment to UN declaration to this effect, the government of India set up a National Commission for Protection of Child Rights. The Commission is a statutory body notified under an Act of the Parliament on December 29, 2006. Besides the chairperson, it will have six members from the fields of child health, education, childcare and development, juvenile justice, children with disabilities, elimination of child labour, child psychology or sociology and laws relating to children. The Commission has the power to inquire into complaints and take suo motu notice of matters relating to deprivation of child's rights and non-implementation of laws providing for protection and development of children among other things. Aimed at examining and reviewing the safeguards provided by the law to protect child rights, the Commission will recommend measures for their effective implementation. It will suggest amendments, if needed, and look into complaints or take suo motu notice of cases of violation of the constitutional and legal rights of children.

The Commission is to ensure proper enforcement of child rights and effective implementation of laws and programmes relating to children- enquiring into complaints and take suo motu cognizance of matters relating to deprivation of child rights; non-implementation of laws providing for protection and development of children and non-compliance of policy decisions, guidelines or instructions aimed at their welfare and announcing relief for children and issuing remedial measures to the state governments.

What is media advocacy?

Media advocacy is the process of disseminating policy-related information through the communications media, especially where the aim is to effect action, a change of policy, or to alter the public's view of issues. While a strict definition of "media" advocacy is limited to the strategic use of mass media in regard to a policy initiative, public health views the term more broadly. Almost identical techniques are often used to encourage people to change health behaviours as those directed towards changing policy; and media advocacy may be a single element of a specific campaign as well as an ongoing process. Media advocacy is practiced at all levels, from national to community based campaigns. The ultimate targets of most media advocacy are politicians and other decision makers. Media advocacy activities may be proactive and initiated by public health workers, or they may be reactive. Reactive media

advocacy involves taking action when required, especially when opponents of health policy actively seek to mislead, change the agenda, or divert attention to other issues. Media advocacy may be used for an ongoing campaign, perhaps to ensure that the need for a new health screening service is kept on the political agenda. Similarly, a health organization may use media advocacy over a short periodto launch a campaign to increase the uptake of a new screening service, for example, or to publicize a new report on health inequalities. An example of media advocacy with several different interim goals is an ongoing campaign against tobacco. Certain information is directed towards politicians and other opinion leaders whose support is needed for anti tobacco measures, while different but related information is aimed at current or potential smokers. While the first is aimed at changing policy, the second seeks a behaviour change. Both, however, share the overall goal of reducing tobacco-induced disease. In addition, an ongoing media advocacy program on tobacco will also involve monitoring the media for misleading information put out by those with vested interests in selling tobacco, and offering a prompt rebuttal. Media advocacy is opportunistic. It exploits opportunities to use the media to convey information to large numbers of people, including special target groups. Those who work in media advocacy have a good understanding of the way the press and broadcasting organizations work; and they maintain good relationships with journalists, so as to be readily accessible to supply information and comment, and work with suitable experts who can give interviews and assist journalists whenever necessary. It is important to differentiate between media advocacy, an essential part of what is often termed "public information" work, and paid media campaigns, such as television spots or informational advertisements in newspapers, which are a

common feature of "public education" programs. In contrast to the opportunistic and ongoing nature of media advocacy, paid media campaigns involve a more programmed delivery of education-oriented information, based on prior research, to specific target audiences. A public-education program may sometimes be supported by media advocacy, and vice-versa, but more often media advocacy is practiced on its own. How Media Advocacy Works? Media advocacy for public health assumes that public health advocates and journalists have something to offer each other, that there is a convenient symbiosis between their professions. Those on the health side have potential stories, and they want to get coverage for them as part of a campaign to bring about change, and journalists want new stories to fill time or editorial (i.e., no advertising) space in their media. Journalists often rely on specialists to help them gather, analyze, and comment on the material they use, and sometimes to suggest stories in the first place. Public health advocates either are such specialists, or they can provide access to them. They also provide ideas for new stories, new angles on old topics, and substantive information to help the journalist to produce an article or story. Furthermore, health is a popular topic. Most people have a personal interest in anything affecting what is, as many see it, their most cherished gifttheir health. Public health leaders, therefore, by the very nature of their subject, have a head start when competing for the attention of journalists and for space in their media. Anyone can do media advocacyfrom an individual or members of a small, community-based health organization to the largest state or federal government health agency. Few tools are needed other than a telephone and, preferably, personal computing equipment. In larger organizations, a press and public affairs department will usually carry out much of the work, involving others as required. In a smaller organization the functions may be part of an information officer's duties, or,

in a very small unit, they may be performed by one person, perhaps the chief executive. Among the most common activities of media advocacy are the following: Monitoring media for coverage of relevant topics; this service is often contracted to specialist agencies, or may be achieved via Internet-based services.

Identifying and disseminating interesting news stories that support the issue. to journalists' inquiries and information

Responding requests.

Supplying access to experts who can assist journalists. Preparing press releases and background papers. Arranging press conferences. Planning a media diary, including identification of special dates and opportunities. Responding to misleading or erroneous items in the media. Listing and training individuals to act as experts and spokespersons on particular health issues. Searching for new angles on existing stories, and new spokespersons and organizations to back and to speak publicly for the policya wide variety of professionals and organizations may be recruited to support public health policy. To maximize the effectiveness of media advocacy, journalists should be treated with a certain priority; and everyone who can help with a story, such as the chief executive, key experts, and other contacts should observe this policy. It is easier to contact journalists than many other professionalsmost are dependent

on keeping in touch with their sources and other key contacts, so they tend to be readily accessible.

CRY & CHILD RIGHT ADVOCACY

Imagine pulling out your child from school just because you are unable to find a job that pays enough to support your family. Imagine your daughter could not attend school just because it has no toilets. Imagine entire generations of your family being born into bonded labour, with no hope of breaking free. Imagine a country. Call it India, if you will, where 10,000 Indians died from entirely preventable causes. Outrageous? Yet 10,000 children die every single day in India. More than in any tsunami, flood, earthquake, famine or war. Half of India's children are deprived of their fundamental right to education every day. Two million Indian babies die each year before they celebrate their first birthday. Millions of India's children go to bed each night hungry, hopeless and angry. We as a nation seem quite content to tolerate this violation of their constitutional rights. It is because of this reality that CRY - Child Rights and You, exists today - to amplify the voice of children. Following are the excerpts from the CRY website: CRY, we do not believe in charity. Nor do we run schools, orphanages or dispensaries. Instead we partner grassrootslevel NGOs working with children, their parents and communities. 30 years of working with and for children have taught us that resources have little to do with it. In over 6700 villages and slums across 18 States, we have witnessed transformational change happening. All it takes is communities becoming aware of their rights and coming together to ensure them. Not just by enrolling children in schools but by addressing the root causes that keep them hungry, illiterate, exploited and abused. Causes like gender, caste, livelihoods and displacement. None of these micro-miracles would have been possible without people like you coming together from all walks of life who believe in the rights of children. Over 1,500,000 children across India have opportunities they could not dream of because you chose to make them happen. The grim reality,

however, is that despite all these many small triumphs within CRY's reach the outlook for most of India's underprivileged children will not change on a significant scale. That will require much more. It will require that we, start thinking of children, not as objects of sympathy, but as citizens with the same rights that we consider our due. That we believe, really believe, that every child, regardless of birth and circumstances is truly equal. That we realise the policies and the everyday choices we make, must seek to address the root causes of children's problems not just their superficial manifestations. Finally, we must all - as voters, parents, teachers, investors, neighbours, businesspersons, lawyers, consumers, activists, students, judges, administrators, journalists and politicians alike - overcome our apathy, cynicism and sheer inertia and reconfigure our priorities to put children first. In a nutshell, CRY believes that the rights approach is the only one that works. And because the alternatives are not just ineffective but illegal and unjust.

MEDIA ADVOCACY OF CHILD RIGHTS BY CRY.

Here are some of the projects that cry undertook & used media advocacy to educate the cause:

Mumbai's Radio City 91.1FM presents 'Gift a Diwali' Unveils a 'City Smile Initiative' in association with CRY Mumbai's Radio City 91.1FM has joined hands with CRY - Child Rights and You to present 'Gift a Diwali - A City Smile initiative'. Starting October 13-26, 2008, the FM station has embarked on this unique drive which appeals to Mumbai's Radio Cityzens to wholeheartedly contribute to gift a memorable Diwali to make child rights a reality nationwide. While Radio City 91.1FM is prompting Mumbaikars to step forth to make a difference, several celebrities have come forward to pledge their solidarity towards the cause. Listeners who wish to add to Radio City's 'Gift a Diwali' drive can drop their contributions via cheque at the Food Court at Inorbit Mall, Malad or the Radio City office. For more details, listeners can sms - Smile <space> name to 57007. All proceeds to this initiative will go to CRY for the education and development of these children. Commenting on the initiative, Mr. Rana Barua, Executive VicePresident and National Head - Programming and Marketing, Radio City 91.1FM said, "Diwali is one time in the year when everybody is spending, shopping, gifting and celebrating with those near and dear. Every year we think of how we can make Diwali even more fantastic for our listeners. This year, we wanted to do something different. So we flipped the concept, so that our listeners can spread happiness by standing up for a bright Diwali and life for every child in India."

Mr. Barua added, "CRY has been doing some outstanding work in this space and it's just perfect for us to ally with them. We're promoting this initiative very aggressively and I'm certain that Mumbai will support "Gift a Diwali" unconditionally and do us all proud!" Ms. Smita Das, General Manager, CRY said, "Everyone today is once again waking up to the sheer power and strength of radio which is so much more compelling especially for its reach and emotional connect. We're delighted to work with Radio City 91.1FM for this initiative since it enjoys such great popularity with listeners in Mumbai. I'm certain that together with Radio City and Mumbai's citizens, this initiative will add sparkle to CRY's campaign on child rights." A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences. About Radio City 91.1FM Radio City 91.1FM is India's first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon. Radio City 91.1FM's fresh and vibrant outlook, 'Whatte Fun' offers a differentiated listening experience through melodious adult contemporary (AC) format of music to mass premium SEC AB Adult audiences across the nation. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences. Radio City 91.1 FM

broadcasts round-the-clock using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance.

SUPPORT SHIKSHA, LEAD A CHILD TO THE PATH OF EDUCATION Buy large packs of Tide, Ariel, Pantene, H&S, Rejoice, Vicks VapoRub, Whisper, Gillette Mach 3 Turbo, or Pampers, and lead a child to the path of education. Shiksha 2005 helped support education of 11,000 children in 109 villages last year. India has the world's largest number of uneducated children, and you can help educate that situation! Make a beginning by participating in Shiksha - a P&G program to help children across India achieve their right to education, in association with India's premier child rights organization Child Rights and You (CRY) and Sony Entertainment Television. As Shiksha entered its second year, Mandira Bedi, Kunal Kapoor, Rahul Bose, Rakesh OmPrakash Mehra, Siddharth, Soha Ali Khan, Sanjana Kapoor are among Indias leading stars who have united to appeal to consumers to support Shiksha by buying large packs of Tide, Ariel, Pantene, Head & Shoulders, Rejoice, Vicks VapoRub, Whisper, Gillette Mach 3 Turbo or Pampers during April, May and June, 2006 and lead a child to the path of education. Irrespective of sales, P&G has committed a minimum of Rs. 1 crore to Shiksha, which will be allocated to education-focused projects.

According to President Kalam, "Children who belong to weaker sections of our society are undernourished, and only a small percentage of them manage to complete satisfactory education. We need to think specifically for them. Education is indeed a fundamental right of every Indian child. Can we allow the situation to continue in which millions of these children are forced into life long poverty?" Project Shiksha is one step to meet this need. Shiksha ambassador Mandira Bedi said, "We have traditionally given a lot of respect to education and the educated. However, the state of education today in India is abysmal - it is shocking and unacceptable that 50% of Indian children do not get a proper education. 58 years after Independence, it is high time that Shiksha remains not just a privilege for a few but the norm for every child born in this country. Project Shiksha, is commendable and very close to my heart and mind as to most of my fellow Indians. Children from socially & economically marginalized families are more susceptible to being deprived of their basic rights like education amongst others, and are easy victims of hunger, abuse neglect and deprivation. India has the world's largest number of uneducated children, and I today pledge my support to fight this injustice. I urge each one of you to join me in supporting Shiksha, and lead a child to the path of education." Last year, Shiksha received tremendous support from consumers, the news media and influencers resulting in P&G contributing Rs. 1.26 crore which helped support the education of 11,000 children in 109 villages. Shiksha is helping make a positive difference by working with the State Education Departments to re-look at existing education policies; creating awareness to build more schools with better infrastructure; enrolling more children into formal schools; and building allround development of children through education. Some key positive actions that Shiksha 2005 made possible include...

JAAG had enrollment of 230 children into formal schools; Lok Shikshan Abhiyan (Osmanabad, Maharashtra) campaign in 35 villages against child labor and early marriages helped achieve 100% enrolment in schools; Community Service Guilds (Salem and Namakkal districts, Tamil Nadu) that drove awareness on education, built more schools, and sensitized employers to tackle the issue of child labour; The Association of People with Disability (Kolar, Karnataka) provided adequate education infrastructure and learning material thus ensuring the development rights of disabled children in schools; Tribal Development Society (Bellary district, Karnataka) set up leadership trainings and angadwadis, and continued to create awareness on education and health issues; and Chetna Vikas (Wardha district, Maharashtra) setup Bal Sabhas and sustained nine Bal Bhawans focusing on learning through art and games to improve the children's confidence, creativity and expression, and in addition conducted support classes for academically weak students.

Mr. Shatanu Khosla, the MD of P&G said, "Inspired by consumers' contribution in 2005, we have made Shiksha an annual initiative and it remains a one-of-its kind initiative, providing the widest cross-section of consumers the easiest route to get involved in leading India's underprivileged children on the path to education, and be part of a program that makes a positive impact on a national scale. We look forward to increased contributions and educating thousands more." Ms. Ingrid Srinath, CEO, Child Rights and You (CRY) said, "Children pay the highest price for all our failures

as a nation and a society. When 20,000 Indians died in the tsunami we rightly treated it as a national calamity. We are outraged as a society when we see murderers getting away scot-free. Don't the 75 million of our children who are hungry and the 100 million who do not get an education deserve at least as much attention and action? For almost 6 decades we have treated our children as objects of sympathy and concern rather than as citizens whose constitutional rights are violated on a larger scale and more severely than any other group. CRY is deeply grateful to P&G, Sony and all the eminent individuals who've lent their support to the cause of child rights."

BPL MOBILE, IN ASSOCIATION WITH CRY, LAUNCHES 'DIAL- A-SMILE', A CAMPAIGN TO LIGHT UP A CHILD'S LIFE

BPL Mobile, in association with CRY, launches 'Dial- a-Smile', a campaign to light up a child's life

To make a difference to an underprivileged child's life, all you have to do is send an SMS to the number 279. This innovative scheme brought to you by India's leading mobile service provider BPL Mobile in association with CRY Child Rights and You, promises to change the lives of many children for the better. With this service, about 1 million BPL Mobile subscribers in Mumbai, Kerala, Maharashtra and Goa circles will be able to do their own small but important bit for society with just a touch of a button. Each time an SMS is sent to 279, the subscriber contributes Rs 10/- to CRY. At the end of the month, BPL Mobile will pay the collected amount through this service to CRY. The service will be on through the festive season and will end on January 1, 2003. The campaign has already been run in the BPL Mobile Tamil Nadu circle with a very positive response from the subscribers leading to this nationwide initiative to help more children in the country. The initiative is part of BPL Mobile's corporate citizenship program. Just like everything else at BPL Mobile, corporate citizenship is handled in a planned manner using all the resources available in the most effective manner and through this program BPL Mobile works with responsible social organisations to create a better tomorrow for India. "BPL Mobile has always been a responsible corporate citizen and involved in a number of charitable initiatives in the past. We are very happy to undertake this initiative since it uses our strengths as a service and helps involve our family of subscribers in a philanthropic act of helping provide education to underprivileged children in our country. By extending the support through an activity that we do best providing efficient communications we are ensuring that this service will enable busy but caring individuals and corporates to be involved in the larger world we live in", said Mr F.B. Cardoso, President and CEO, BPL Mobile.

On behalf of CRY, Ms. Pervin Varma, Chief Executive said, CRY is delighted to partner with BPL Mobile for the cause of India's children. This association offers thousands of people an opportunity to do their bit for the cause of underprivileged children. This makes real the words of our late founder Rippan Kapur "If we all do something, then together there is no problem we cannot solve. Because the responsibility for change lies with us all. NOTE: On sending an SMS to the number 279 (which corresponds to CRY on your mobile phone), the subscriber would be able to contribute Rs 10/- to CRY. The charge for every SMS to 279 would be included in the monthly bill to postpaid subscribers and be deducted from the balance airtime for prepaid subscribers. The money collected will be used for an education related project supported and monitored by CRY. ** About BPL Mobile Communications Ltd ** BPL Mobile is India's No. 1 mobilephone service provider with over 1.2 m subscribers spread across over 192 cities in the circles of Mumbai, Maharashtra, Kerala, Tamil Nadu, Pondicherry and Goa. It has revolutionised the mobile telephony industry in India, with its state-of-the-art technology including its unique QualNet Network; Intelligent Network (IN) platform, Wireless Application Protocol (WAP) and General Packet Radio System (GPRS). It has been the first to launch value added services like SMS and now the MMS service in India. Its philosophy of using the very latest technology, give its subscribers products that touch them and make things easier in their day-to-day lives, taking them ever closer to a wirefree world. For more information on BPL Mobile, please visit www.bplmobile.com or http://www.bplmobile.com/pgs/press.html

** About Child Rights and You ** CRY is Child Rights and You, a registered Indian trust working towards building a people's movement to restore to India's underprivileged children their most basic rights. CRY harnesses the money, time and skills of thousands of individuals and organisations to partner more than 160 child development initiatives across India. CRY is governed by values of respect for human dignity, transparency, accountability, secularism, non-violence and the spirit of innovation.

OBJECTIVES OF OUR PROJECT

UNDERSTANDING CHILD RIGHTS. UNDERSTANDING THE NEED OF CHILD RIGHT ADVOCACY CRY & CHILD RIGHT ADVOCACY INVOLVEMENT OF MEDIA IN ADVOCATING CHILD RIGHTS

HOW DOES CRY USE MEDIA TO ADVOCATE CHILD RIGHTS?