AZLIZA MOKHTAR

4, JALAN 9/2B, SEKSYEN 9, SHAH ALAM, 40100 SELANGOR PHONE 016 212 0986 E-MAIL LIZMOKHTAR@GMAIL.COM

WWW.EUREKAISM.BLOGSPOT.COM
OBJECTIVE

Seeking a full-time marketing position specializing in online media

SUMMA RY

Able to work well with others, as well as independently. Excellent organizational and data-collecting skills. Effective in producing quality work while meeting demanding deadlines. Experienced in publicity and advertising campaigns, as well as generating creative briefs and marketing plans. Highly motivated and eager to obtain new skills.
EDUCATION

2007 - 2009 California State University, Fullerton Bachelor of Arts in Communication: Advertising Minor: Business Administration Deans List 2007, 2009 2004 - 2006 Taylors University College, Subang Jaya American Degree Transfer Program
PROFESSIONAL EXPERIENCE

Le Meridien Kota Kinabalu, Sabah (Based in Kuala Lumpur) October 2010 Present Online Marketing Executive Created and promoted events and exciting offers for Le Meridien Kota Kinabalu through various channels such as branded website, online travel agencies (OTA), social media, guest communication enewsletters, etc Maintained the Exclusive Offers Page on the brand website via Content Management System (www.lemeridien.com/kotakinabalu) Effectively distributed rates, allotments and promotions on international and local online travel websites (OTA) such as Expedia, Travelocity, AsiaTravel, Wotif, and Air Asia through extranet systems and ensured rate parity issues were avoided Maximized the use of social media such as Facebook, Twitter and Foursquare to help elevate awareness and hype about upcoming hotel events and special promotions, as well as keeping in touch with guests Utilized various online tools such as Google Adwords for optimum placement in search engine websites

 Fostered relationship with OTA market managers in order to understand the market growth and trend of KK market Attended various webinars in order to gain more knowledge in the online marketing field

Muckenthaler Cultural Center, California January May 2010 Marketing Coordinator & Intern Utilized various event websites to publicize upcoming shows and activities at the Muck Maintained the upkeep of the main website (www.themuck.org) and Facebook pages Constructed the majority of content in the Spring and Summer 2010 newsletter and provided template for next seasons newsletter Active participation in street team marketing in order to promote the company, its activities and its affiliates as well as constantly searched for new outlets and partners Worked with a team and helped coordinate and plan communityrelated and non-profit events in Fullerton such as Muckenthaler Leisure League, Faces of Fullerton, and Fullerton Shadows Theater Festival Student Saver, Hawaii (Based in California) June Nov 2009 Online Marketing Intern Promoted coupons and discount offers exclusively for college students through social networking sites Created and executed Facebook advertisements targeting college students in Hawaii Expanded the companys customer-base by directly interacting with them via Facebook and Twitter Contributed blog articles related to student interests (www.histudentsaver.blogspot.com) Collected research data on Hawaii market via Google Analytics as well as conducted surveys and online polls regarding consumer products and student-related activities Simply Flowers, Kuala Lumpur May 2005 May 2006 Assistant Event Coordinator Helped in coordinating wedding and non-wedding related events based in Kuala Lumpur Interacted and partnered with various local designers as well as hotel and restaurant management

SKILLS

Fluent in Malay and English; well-versed in social networking sites and blogosphere; proficient in Macintosh and PC as well as Microsoft Word, Powerpoint, and Excel; competent in Adobe Photoshop; experienced with Content Management Systems and OTA extranets
AF FI LI ATI O N S

Member of Golden Key International Honor Society; former member of AdClub: advertising organization, ISA: international students association, Grapevine: communications club and Flipside: Taylors ADP newsletter

REFERENCES

Ramesh Ganeson Company : Starwood Asia Pacific Hotels & Resorts Position : Regional Director, Operational Excellence Email : ramesh.ganeson@starwoodhotels.com Phone number : 012 324 0462 Aznita Mokhtar Company : Position : Email : Phone number Kevin Staniec Company : Position : Email : Phone number Simply Flowers Executive Director simplyflowersdesign@yahoo.com : 012 291 7292 Muckenthaler Cultural Center Marketing Director kevin@themuck.org : (+001) 866 411 1212