AMBAL AUTO COMPANY PROFILE

Ambal Auto was started in the year 1998 by Mr. Ashokan Muthusamy headed by Mr. Krishna Murthy. The company has developed significantly in the short span. The company pays attention only on customer satisfaction. During the sales period the customer is dealt by the sales executive, wherein the car details is given and the demonstration is done by test drive executives who are well versed in the driving. Once the product is delivered the after sales service is given more importance as this gives a chance for the company to maintain good relationship and capture the market share. Sales executives also give their contact no. to customer so that the customers contact them in case of emergency, when contacted the executives make themselves reach the sport at the earliest possible to solve the problem as a result this creates a good understanding between customer and sales executive. When the customer gets satisfied with the executives, it creates a loyalty with the company. It has 6 showrooms, 5 workshops and 2 true values above 500 employees are working here. The company has now a driving school. The company deals only in Maruti cars like - Maruti 800, Maruti alto, Maruti Omni, Maruti Estilo or Zen, Ritz, A-Star, Maruti Gypsy,EECO, Grand Vitara.

The services provided are Finance, Insurance, Auto card, RTO and After Sales Service.

Sales - The sales executive does the explanation of the product to the customer. They also make arrangement for test demo for the customer. They also show the various colours that are available. During the delivery time the customer is handed over the owners manual wherein the basic tips are given, and the car keys are also handed over to them. Company arranges for the pooja on its own cost for the welfare of the customer. While delivering the product the sales

executive and delivery in-charge persons should be present to do all the documentation activities. The management has also arranged to provide gift during the delivery period. The company has above 75 executives. It has split up the sales personnels into teams. The team leader will have under him 5 executives (It includes Management Trainee, Sales Executive and Trainees). Financial Institution HDFC, CITI CORPORATION, ICICI, Sundaram Finance Limited, M&M, and Kotak Mahindra the financer persons are always available in the showroom. During the period of sale of car if the customer is not able to pay the full amount in such situation, these finance institution come forward to provide loan at different rates. Depending on the customers preference the finance is arranged. The process is done immediately. Auto Card the company also provides auto card where the customer use it during fueling servicing by which they earn some points. The points are used while exchanging their products the cost value will increase. This also make them remain that the product has been used for the past 5 year and its now the time to exchange. A card is provides, this card should be swiped while fuelling, servicing etc. Each time they swipe the card they get points. The card is provided by the Maruti. RTO The RTO persons do all the registration related process. All the temporary and permanent documentation. Once the order is received it is forwarded to the back support officer and the back support officer orders the product. As soon as the product reaches, the RTO in-charge will take the vehicle for registration at the RTO. After the car is registered they get the number the next day itself. The registered number will be intimated to the customer immediately. Human Resource The human resource does the recruitment process. Based on the requirement received from the various departments the recruitment is done. The company adopts advertisement, campus interview, referrals and from private employment exchanges. The walk-ins are also interviewed. The interview process the preliminary interview is conducted by the Human Resource and then followed by the Senior Manager-Sales. Once the senior officers are satisfied with the candidate selection is done. Insurance - The insurance department all the insurance related activities. The company provides- Royal Sundaram Insurance, Life Insurance etc. They also send a reminder card when the due date falls

or do telephonic intimation. All the documentation procedure is processed by them. The processed documents after completing all the data works are send to the customers home directly by the insurance person personally. Customer Care Customer care executive finds the level of satisfaction. The customer after the purchase of the product to their experience post sales follow-up is done to know their satisfaction towards delivery, with the executive, finance, accessories, about showroom and the product. Within a period of 15 20 days from the date of purchase customer meet is arranged where the customers experience is shared and the sales executives will also be present to clarify the doubts if any, is raised by the customer. Before winding up of meeting feedback is got from them in writing. As a vote of thanks while ending the meeting a surprise gift is distributed to the customers. AMBAL Autos Achievement in the past 7 years Our recognition gained through excellent performances

Balance Score Card Platinum dealer for third year in a row 2005 - 2006 Best dealer in Rural Marketing efforts 2005 - 2006 Best Dealer in Exchange Sales Penetration 2005 - 2006 1st runner up in All India Technical Skill Competition 2005 - 2006 Customer Satisfaction Index 2005 - 2006 Balance Score Card All India Best Dealer Non Metro Cities. 2004 - 2005 WINNER All India Technical skill Competition. - 2004 - 2005 Customer Satisfaction Index All India winner- Ambal Erode-Non JD Power Cities. - 2004 - 2005 Dealer with Maximum Growth Shown in Market Share. - 2004 2005 Best performing Maruti dealer in the Country on Balance Score Card Norms- Non Metros year ending 2004. Best Sales Satisfaction Index Score in the Region South 1. -Last Quarter - 2004. Branch Performance Award May 2002 Best Performance in Spares - New Dealer Best New Workshop Service Excellence Best Service Performance Rank 2000 - 2001 Highest Growth of Spare Parts 2000 Best Service Workshop 2000 - 2001

Regional Topper in Sales Satisfaction Index for the Four Quarters in a row The company sells Genuine Accessories that which is manufactured by the Maruti. The Accessories has wide range of products available within the organization. The product is demonstrated to the customers, based on the product order received the Accessories places order for the product in the Maruti. Departments in AMBAL AUTO 1. Sales 2. Finance 3. Human Resource 4. Insurance 5. Auto-card 6. Accessories 7. EDP 8. Customer Care 9. Test Demonstration 10. Delivery Department 11. Sales Support

Performance Appraisals: - It is done once in a year. Where the employees performance appraisal is measured based on the achievement of target. The team leader first appraises, and then the Branch Manager/ Assistant Manager do it along with the Executive. The team leaders performance is done by the Branch Manager and Senior Manager Sales. Based on the performance appraisal promotion/increment is decided. For performance appraisal apart from sales, behavior, attendance, interpersonal relationship & other activities which are mandatory is applicable

Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake. It was entrusted the task of achieving the following:

Modernization of the Indian Automobile Industry. Production of vehicles in large volumes Production of fuel efficient vehicles.

Suzuki was an obvious choice because of its unparalled expertise in small cars. The Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The company went into production in a record time of 13 months and the first car was rolled out from Maruti Udyog Limited Gurgaon in December, 1983. First Customer

Manufacturing Sector

State-of-the-art Manufacturing Facilities The Gurgaon plant comprises of three fully integrated, state-ofthe-art production facilities spread over a sprawling 297 acres. While the three plants have a total installed capacity of 350,000 cars per year, several productivity improvements over the years have made it possible to manufacture nearly 6,30,000 cars per year at these facilities alone. Working towards the goal of making India a global hub for small cars, SMC and MUL have drawn up an investment plan of Rs 9000 crore in India upto 2010. MULs fourth car assembly plant & Diesel Plant at Manesar A brand new assembly plant at Manesar was

inaugurated in February 2007. Starting with an initial capacity of 100,000 cars per year, this plant will be scaled up to produce 300,000 cars a year by 2010. Adjoining this new facility at Manesar is Suzuki Powertrain India Limited (SPIL), Suzukis Diesel Engine manufacturing facility. This plant was also inaugurated in February 2007. These facilities will meet SMC and MULs global ambitions and are among SMCs best plants worldwide. Suzuki Powertrain India Limiteds diesel engine and transmission plant The diesel engine plant is Suzukis first such facility anywhere in the world. This state-of-the-art plant will produce world class diesel engine and transmissions for cars. Suzuki Powertrain India Limited (SPIL) is a joint venture company in which SMC holds 70 per cent equity with the rest held by MUL. This facility has an initial capacity to manufacture 100,000 diesel engines a year. This will be scaled up to 300,000 engines per year by 2010. The diesel engines manufactured at this plant will also be exported to SMCs worldwide operations. Spread over 600 acres, the Manesar plant facilities also has, for the first time in the Indian automobile industry, a Suppliers Park. With three fully integrated state-of the-art plants at Gurgaon and the newly commissioned fourth assembly line at Manesar, Marutis production capacity at its peak Maruti is capable of producing close to a million cars per annum by 2010 R&D 1st Vehicle produced December 1983 100000 Vehicles produced by August 1986 500000 Vehicles produced by June 1990 1000000 Vehicles produced by March 1994 1500000 Vehicles produced by April 1996

2000000 2500000 3000000 3500000 4500000

Vehicles Vehicles Vehicles Vehicles Vehicles

produced produced produced produced produced

by October 1997 by March 1999 by June 2000 by April 2003 by April 2004

Market Share Till date, over 6 million (60,00,000) Maruti cars have rolled out from its manufacturing facilities. At the end of 2005-06, Maruti had a market share of about 54 per cent of the Indian passenger car market. The company sold 5,61,822 vehicles in 2005-06 including exports of 34784 units. Marutis cumulative exports are over 4 lakh units Our Vision The leader in the Indian Automobile Industry Creating Customer Delight and share holders wealth: A pride of India Our Core Vision Customer Obsession Fast Flexible and first mover Innovation and creativity Networking and partnership Openness and learning

AWARDS

2006

J D P o w e r C S I: 1 s t R a n k , 7 y e a r s i n a r o w 2 0 0 0 2 0 0 6 Tops TNS TCS Survey in key segments, 5 years in a row 2002 2006 Among Top 5 car companies in the Forbes list of the Worlds Most Reputed Companies Nov 06 Features in Business Todays annual list of 20 companies to look for in 2007 Nov 06 The only automobile manufacturer to feature in Business Todays list of Indias Best 10 Marketers Nov 06 Ranks 1st for Corporate Social Responsibility by TNS Automotive 2005

JD Power SSI: 1st Rank, 3 years in a row 2004 - 2006

R a n k s 1 s t a m o n g A