Professional Documents
Culture Documents
Date: 11-12 August 2011 Venue: Southern Sun Montecasino, Johannesburg Fee: R7 999
We live and do business in a marketplace that is increasingly global, digital and competitive, CEO, Barclays
Overview
In the emerging global economy, e-Commerce and e-Business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals. Specifically, the use of ICT in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs. With developments in the Internet and Web-based technologies, distinctions between traditional markets and the global electronic marketplace-such as business capital size, among others-are gradually being narrowed down. Because of this, Strategic positioningthe ability of a company to determine emerging opportunities and to make the most of these opportunities has become very complex. Through an e-Business strategy that is simple, workable and practicable within the context of a global information milieu and new economic environment, organizations can more.
Benefits of Attending:
An understanding of the terminologies used in the digital world of Business A close look at the challenges of ICT, e-Business, e-Commerce Practical Solutions to the challenges addressed on ICT, e-Business, e-Commerce The roll of Governments in Information Economy ICT use for better internal communications and customer management ICT adoption and firm performance Adoption of Internet e-Commerce by emerging economies
Panel of Speakers
Rabelani Dagada
Rabelani Dagada is a Lecturer of Information and Communications Technology at the Wits Business School of the University of the Witwatersrand. He is also the Vice-President of the Computer Society of South Africa. Dagada is the Founder and Chairman of the Rabelani Dagada Foundation. He is an entrepreneur and a seasoned businessman. Dagada is the author of Time, Space and Pace: Computer-integrated Learning in Corporate South Africa (2009: Unisa Press). Together with Adrian Schofield and Seth Mukwevho, Dagada has co-authored the forthcoming book entitled: Telecommunication Revolution in a Developmental State: South Africa Becomes ICT Phenomenon (Raider Publishing International). He is also a contributing author to the book: Technopreneaurship: Strategy, Innovation and Entrepreneaurship (Pears Publishers). Sonia Thebus is an IT Project Manager and Business Analyst Consultant at ABSA. She has Managed various position in the Market Leadership program and is resposinble for planning, mobilising and implementing business projects using project management principles through the Business Change Enablement lifecycle to ensure that projects are delivered on-time, within budget and quality, analysing business situations to identify issues and opportunities to develop new & improved business designs which includes business procedures, functional specifications and Business processes to support IT-enablement. She has also worked for Southpaw Solutions, Africa Media Management (AMM) and Dimension Data Identifying and introducing ways of improving the implementation methodology (awarded with merit) and MBA. He is currently in second year of a Doctor of Business Administration program with University of Pretorias GIBS where his research focus is in Leadership and Innovation.
Sonia Thebus:
Peter Schulze
Past Experience: Chief Technical Officer at MTN Rwanda. Transmission Planning Specialist at MTN Nigeria More than 27 years of experience in the Telecommunications industry at various levels, with a variety of technologies and in challenging environments has helped Peter to see the power that technology has to effect change. Peter has a passion for applying this power for change in emerging markets where it will have the biggest impact. Peter has been working in African markets like Rwanda, Uganda, Swaziland, Cameroon and Nigeria for the past 10 years. Currently Peter is consulting to the ICT sector focused on emergent markets. He has undertaken strategic planning as well as due diligence for operators and on behalf of investment banks. Specialties: Dealing with cultural diversity, operating successfully in challenging environments, supplier negotiation, Telecommunication strategy. Interconnect negotiation, Telecommunication technology. ICT consulting.
COuRSe OuTlIne
TWO-DAY WORKSHOP PROGRAMME DAY 1
INTRODuCTION TO ICT, EBuSINESS, ECOMMERCE Definations of ICT e-Business, e-Commerce and Introduction to the challenges of implementations
CONCEPTS AND DEFINITIONS What is e-commerce? Is the Internet economy synonymous with e-Commerce and e-Business? What are the different types of e-Commerce? What forces are fueling e-Commerce? What are the components of a typical successful e-commerce transaction loop? How important is an intranet for a business engaging in e-commerce? How is e-Commerce helpful to the consumer? How are business relationships transformed through e-Commerce? How does e-Commerce link customers, workers, suppliers, distributors and competitors? What are the relevant components of an e-Business model? ATTAINING KEY BuSINESS GOAlS Reaching New Markets Maximising Employee Engagement and Productivity Provisioning High Quality Products and Services Improving Supply Chain Management Building Partner and Community Relations Minimising Risk of Legal Action ACHIEvING THE vISION, vAluES AND PERFORMANCE Aligning the Vision, Values and Critical Success Factors Leadership and an ICT Accessibility Strategy An ICT Accessibility Performance Measurement Tool Overview of the ICT Accessibility Maturity Model Contributing to the Wider Agenda ICT AND E-BuSINESS uSE BY SECTOR Tourism Retail Automobiles Education Health E-BuSINESS STRATEGY Drivers of e-Business Key e-Business indicators Barriers to e-Business use
COuRSe OuTlIne
TWO-DAY WORKSHOP PROGRAMME DAY 2
ICT GOvANANCE COMPONENTS Strategy clear direction statements Policies clear boundaries Procedures & Guidelines clear detail as to who, what, how Accountabilities clarity of roles and responsibilities
ICT FOR DEvElOPMENT POlICY, PROCESS AND GOvERNANCE This session looks at what the current (digital) technology is capable of and what this implies for policymaking. It examines the process of crafting policies that would be best suited to the needs of both the government and citizens. It may includes discussion on an ICT development model, the relationship between technology and policy, and multi-stakeholder ICT policymaking. The session focuses on some of the critical elements of a national ICT for development policy, particularly ICT capacity development, building the ICT industry and e-governance. It emphasizes the need for an ICT governance framework comprised of a set of principles, a decisionmaking hierarchy, and a tailor-made suite of reporting and monitoring processes, in order to maximize the effective use of ICT to achieve development goals.
BI & ANAlYTICS Database management Business Intelligence Competitive Intelligence Web Analytics
DESIGN & uSER ExPERIENCE Content Strategy User Experience Information Architecture (IA) Usability & QA Testing
COuRSe OuTlIne
TWO-DAY WORKSHOP PROGRAMME DAY 2 - Continued
TECHNOlOGY Web development Data Warehousing & ETL Product data management Integration with business partners Operations (Order placement, order processing, & supply chain management)
E-MARKETING CRM Email Marketing SEM, SEO, Online Advertising Social Media management & monitoring
CONvERSION Online Merchandising Internal Site Search (searches performed on the website,not in a public search engine like Google) A/B & Multivariate Testing
AN ICT DEvElOPMENT MODEl Discussions on an ICT Development Model begin by recognizing that the market-led ICT development model is the dominant model followed by many countries. A case in point is telecommunications. Today, the private sector is seen as the main player in telecommunications when only two decades ago, government ownership of telecommunication networks was the norm. Although markets have a leading role to play in ICT development, this does not mean that government (or the state) and civil society have no roles to play. The challenge is to find the appropriate balance that will be responsive to the ICT development needs of specific countries.
END OF CONFERENCE
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