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Audiences Wales Arts Marketing Essentials Core Skills Programme

Audiences Wales has developed a new training programme - Arts Marketing Essentials - a series of workshops that will equip you with the skills needed to tackle arts marketing successfully. The workshops have been created to build your knowledge and skills over time across five key areas (Marketing and Publicity, Media and Public Relations, Research and Data, Planning, and Audience Development). Follow the whole programme or take part in specific workshops that interest you, or share the programme with colleagues to build the skills across your organisation. All workshops will include practical examples to bring the ideas to life and are suitable for anyone who is new to arts marketing, at an early stage in their career, or non-marketing specialists who want to develop their knowledge. The programme has also been designed to suit you if you are working for a professional organisation, community association or amateur group, or individual artists. Led by the team at Audiences Wales, the arts marketing and audience development agency in Wales, the workshops promise to be informative, practical, and fun! Marketing and Publicity Starting with an overview of the role of arts marketing (and why marketing and publicity are not the same thing), we will get to grips with the principles of good publicity and how to set up a great campaign using press, direct mail, print, social media and e-marketing. Media and Public Relations A practical introduction to media and public relations; highlighting the difference between the two, how to plan a media campaign and write an effective press release, and how to influence your stakeholders and create beneficial relationships for you and your organisation. Research and Data Techniques Understanding audiences is fundamental to effective marketing. Developing a clear picture of who your actual and potential audiences are supports everything you do. We will take you through freely available data and how to interpret it, and the research techniques that can be used to understand and develop audiences or participants. Marketing Planning How do you deliver marketing successfully and get the best out of your limited marketing resources? A comprehensive guide to marketing planning Why have a plan? What does an effective plan look like? that will empower you to develop a successful and practical plan for the future. Audience Development Audience development is about increasing the range of audiences not just increasing the number of attendees. With a clear understanding of your audiences, this workshop will look at techniques that you can use to help more people access your work and increase their engagement with the arts. All workshops will last approximately two and a half hours and will be delivered in English. There is no organisation better placed to deliver this much needed training Venue Manager Excellent trainer very clear and very informative North Wales based artist

Audiences Wales Arts Marketing Essentials BOOKING FORM


Workshop Marketing and Publicity Location Oriel Myrddin, Carmarthen Chapter, Cardiff Venue Cymru, Llandudno Media and Public Relations Oriel Myrddin, Carmarthen Chapter, Cardiff Venue Cymru, Llandudno Research and Data Techniques Oriel Myrddin, Carmarthen Chapter, Cardiff Venue Cymru, Llandudno Marketing Planning Oriel Myrddin, Carmarthen Chapter, Cardiff Venue Cymru, Llandudno Audience Development Oriel Myrddin, Carmarthen Chapter, Cardiff Venue Cymru, Llandudno
Date 2011 2012 4 October, 2.30 5pm 5 October, 2.30 5pm 6 October, 2.30 5pm 1 November, 2.30 5pm 2 November, 2.30 5pm 3 November, 2.30 5pm 6 December, 2.30 5pm 7 December, 2.30 5pm 8 December, 2.30 5pm 24 January, 2.30 5pm 25 January, 2.30 5pm 26 January, 2.30 5pm 21 February, 2.30 5pm 22 February, 2.30 5pm 23 February, 2.30 5pm TOTAL: Number of places Participant name(s) and email addresses

Book Individual Workshops Per workshop per participant - 25 (30 inc VAT), or Organisations based in Audiences Wales Local Authority funder area (list below) - 20 (24 inc VAT) OR Book the Full Programme (and save up to 25) All five workshops per participant - 100 (120 inc VAT), or Organisations based in Audiences Wales Local Authority funder area (list below) - 80 (96 inc VAT)

Please return your booking form with a cheque made payable to Audiences Wales or provide an invoice address and purchase order number below. Send your booking form / cheque to Audiences Wales, Chapter, Market Road, Cardiff CF5 1QE. Booking Contact Name: Organisation: Address:

Contact Tel No: Contact Email: Invoice Purchase Order Number: Name / Dept: Organisation: Address:

Postcode: If any of the participants have any special requirements please let us know:

Audiences Wales Local Authority funder areas: Blaenau Gwent, Bridgend, Cardiff, Carmarthenshire, Merthyr Tydfil, Neath Port Talbot, Newport, Pembrokeshire, Rhondda Cynon Taff, Swansea, Torfaen Cancellation policy: Audiences Wales will not charge for cancellations received up until ten days before the date of the workshop. Thereafter the full charge will be payable. Participants can be replaced but please ensure that we are informed of any change.
Audiences Wales is a company limited by guarantee. Registered in Wales No. 2596844. Registered Charity No. 1006810.

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