In the following questionnaire, I am going to ask you a variety of questions.

Some are concerned with you and some are general. There are two options for every single question. Please tick ( ) mark only to the answer to which you feel to tick ( ) mark to only one answer of each question. I am simply interested in knowing your interest and perception of your life. Please complete all the questions carefully as possible. All your answers in the questionnaire will be treated in strict confidence. May I thank you very much for your co-operation.

Masarat Majeed(Research Investigator) PGDRP Student

Name: Age . Sex: . Family Status:

(Nuclear/Joint)

Occupation: ... Education:

(Literate/Illiterate)

Mention qualification, If any.

Monthly Income: Family Status: (Nuclear / Joint / Broken) Address: . Rural/Urban: .

1. Do you watch T.V? Yes No

2. What kind of Programmes do you like to watch? Rate the following Movies Serials Comedy Cartoons Suspense Action Thrill Crime Horror Science fiction 3. Which Channel you prefer to watch most? Star one BBC Star news Zee T.V Star plus Aaj Tak Star movies Sony TV IBN 7 Colors CNN Animal planet HBO Discovery Local Channels? DD Kashir DD National DD News JK Channel 4. Do you like Ads? If yes which type? Yes No

Waadi TV Sen Channel Mauj Kasheer

Beauty products

Cold drinks Chocolate Jewelry Bikes\Car Mobile phones Deodorants\Perfumes 5. How many different types of beauty products can you think of advertised on TV? Name of them . .. ..

6. Would you like to prefer the products related to beauty? Yes No If yes,give reason. . 7. Do you think beauty is a part of personality? Yes No

8. Do you feel others are more attractive than you? Yes No 9. Do you feel uncomfortable in social gathering without makeup? Yes No

10. Do you feel due to cosmetic products your style has changed? Yes No 11. What would you do to get a fair,flawless and radiant complexion? a) Use beauty products advertised on T.V, b) use home made products, c) visit a dermatologist, d) visit a beauty parlor, e) Seek parents or relativefriends help. 12. Is it easy for the T.V advertisement to convince you to buy certain products? Yes Yes No No

13. Do you buy things after watching the advertisement?

14. Did a product with a good advertisement but poor quality ever disappoint you ? Yes No 15. Which is your favorite advertisement? 16. What TV advertisement do you find the most interesting& beneficial to you? Give the name . .. 17. What would you consider to be the most irritating aspect of TV advertisement? . 18. What do you dislike about advertisement generally? . 19. What do you consider to be the most characteristic of TV ads? .

20. Do you find automobile Ads fascinating on TV? Yes No

21. Do you like watch T.V Ads during serials? Yes No 22. Would you like to do part-time job to buy the products you have seen in a TV advertisement? Yes No 23. Do you prefer to buy the products advertised from your pocket money? Yes No 24. Before buying a beauty product did you check its composition? Yes No 25. Have you ever experienced the side effects of the product that are advertised? Yes No 26. Did you feel your skin looks dull and dark, when you stop using fairness products? Yes No 27. How many times would you like to watch advertisement? Mention hours? a. Once b. Twice. c. Thrice 28. Do you like to act the same way in which advertisement are shown? Yes No 29. Do you think that all ads you have seen are good for you? Yes No 30. Do you think Ads act as a medium, to keep yourself abreast of latest happenings? Yes No 31. Do youthink Ads have negative or positive impact on your overall personality? Negative Positive 32. Does an advertisement urge you to try a new brand? Yes No

33. How often do you choose the same article/garment design which you have seen in Ads? a) Always b) Most of the times c) Sometimes

34. Which aspect of TV Ad is important to you? a) Models b) Background theme c) Punch line caption d) Photography 35. Does the picture of famous personality in the TV Ad make you think that .. a) The product is of high quality. b) The company must be big. c) The brand is facing intense competition. d) It does not affect you. 36. When you see an Ad? a) You get involved b) You like to observe c) You like to be active d) You evaluate things 37. When you watch an Ad? a) You are responsible person b) You are reserved person c) You are rational person d) You are accepting person 38. Advertising helps in recalling the brand name at the time of purchase? Yes No 39. For which of the following you recalled TV advertising? a) Ponds b) Lakme c) Fair & LOVELY d) Garniers light e) OLAY f) Fair & handsome 40. Which of the following cosmetics have you purchased because of their advertising? A) Lotus b) FAIR & handsome c) Ponds white 41. Which type of T.V. do you own? a. Color T.V. b. Black & white. 42. Which type of connection you use for viewing T.V? a. Antenna b. Cable