Questionnaire

Brands

for the

Consumers

for

Dairy Whitener

Interviewer name: .
Date of Interview:
Purpose

of

Study:

..
1. Respondent Details:
State:
City: ..
Name of Respondent:
Residence (area): .
Occupation: ..
Income: ..

2. Number

of

members

in

your

Family

___________________________________
3. Do

you

use

liquid

milk

______________________________________________
4. Do

you

use

Dairy

Whitener

__________________________________________
5. Who

is

the

decision

taker

to

milk

powder

purchase

_______________________
6. How often you use powder milk.
Daily

Thrice in a

Twice in a

At least once in

week
week
week
1-daily, 2-three time in a week, 3-two time in a week 4- at least in a
week
7. Do you use Amulya __________________________________________________

8. If not then which brand you use.

Nestle(every day)
Britannia
2- Every day, 3- Britannia, 4- othes

Other (name).

9. How long you have been using this product.

3-6 month

6-12 month

1-5 years

More

than

five

years
1-(3-6) month, 2-(6-12) month, 3-(1-5) years, 4-(1-5) years
10.

For what purpose you use this product.

Tea

Coffee

Curd

Others
(specify)...................

1- Tea, 2-coffee, 3-sweet, 4-others

11.

Which pack you usually buy?

950-1000

490-500

190-200

36-42 gram

13-20 gram

gram
gram
gram
1-(950-1000) gram, 2-(490-500) gram, 3-(190-200) gram, 4-(36-42) gram, 5(13-20) gram
Why?
--------------------------------------------------------------------------------------------------------12.

From where you purchase the pack

Retail shop
Reliance fresh
Big bajar
1- Retail shop, 2- reliance fresh, 3- big bajar, 4- Others
13.

How

much

you

spend

monthly

Others

on

dairy

whitener.

..
5-50 Rs.
50-150 Rs.
150-250 Rs.
More than 250
1-(5-50) Rs. 2-(50-150) Rs.3-(150-250) Rs. 4-(More than 250)
14.

What is your buying frequency?

Weekly

14 days

Monthly

More

than

month
1- Weekly, 2- 14 days, 3- monthly, 4- more than a month
15.

How often you switch to other brands. ..

16.

What is that made you go for other brand?

Brand name

Product quality

Retailer said

Others

17. Please state how you knew about this product Amulya.

1. Family
2. Friend
3. Newspaper
4. Television Ads
5. Hoardings
6. Others

18.
How frequent you see the product in TV commercials /Public
Display

19. Please rate your satisfaction with the delivery of the products.

1- Excellent, 2- good, 3- average, 4- poor, 5- very poor

20.
1

Please rate your satisfaction with the pricing of the products.

2

1- Excellent, 2- good, 3- average, 4- poor, 5- very poor

21.
1

Please rate your satisfaction with packaging of the product

2

1- Excellent, 2- good, 3- average, 4- poor, 5- very poor

22. Please rate your satisfaction with the availability of the product.

1-Excellent, 2- good, 3- average, 4- poor, 5- very poor

23.
1

Please rate the overall quality of the product.

2

1-Excellent, 2- good, 3- average, 4- poor, 5- very poor

24. Please rate the overall taste of the product.

1-Excellent, 2- good, 3- average, 4- poor, 5- very poor

25.

Please

give

suggestions

that

would

help

improve

satisfaction with our products.

.
..

Thank you

your