Professional Documents
Culture Documents
civic groups and organizations with social entrepreneurial skills and capabilities to improve the well-being of citizens and communities. Magna Kultura conducts art-based and cultural programs in communities, and building the capacity of local citizens to sustain the same projects. The engages communities to create advocates and build an ecosystem for transformation.
MAGNA KULTURA has strong linkages with NGOs, GOs and various sector organizations, such as :
Liga Ng Mga Barangay Federation of Home-Owners Associations Tricycle Operators and Drivers Association Association of Barangay Captains Liga ng mga Barangay Sangguniang Kabataan Public Services Labor Independent Confederation (PSLINK) Teachers organization of the Philippine Public Sector ( TOPPS)
MAGNA KULTURA HAS PARTNERSHIP ALLIANCES WITH SECTOR GROUPS, CIVIC ORGANIZATIONS GOVERNMENT AND NON-GOVERNMENT AGENCIES
IMPLEMENTING GRASSROOTS ACTIVITIES IN THE PHILIPPINE REGIONS:
LOCAL GOVERNMENT BARANGAY UNITS TRANSPORT SECTOR GROUPS PEOPLES ORGANIZATIONS (POS) FARMERS ORGANIZATION PARISH ARCHDIOCESES NON-GOVERNMENTALORGS(NGOS)
DI L G
Development of grassroots communication platforms and vehicles for Corporate Social Responsibility programs.
SECTOR-BASED
Local NGOs & Peoples Organization Worker Groups & Cooperatives Local Transportation Service Groups Small Retail Stores & Community Vendors
ACADEME-BASED
Local Schools & Universities Arts & Cultural Organizations
MAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION. Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development.
ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.
(CATs)
Tools and techniques of social marketing and social mobilization (integrated public relations and community relations)
Community Social Club organizing: basics of setting up and managing a community club & membership database management of club services, programs and promotion schemes; management of multi-sectoral programs and private/commercial business opportunities; management of livelihood operations.
Skills Training in Event Management & Production: Planning & Implementation of Event Programs Development & production of multi-media materials
MAGNA KULTURA DEVELOPED THE 1 ST EVER SCHOOL CLINIC FOR LARONG PINOY WITH PLAY CAMPS HELD IN SCHOOLS & BARANGAYS. The Eskwe-Laro provides game instructions with scientific drills.
Individual Game Instruction Synchronized Group Movement Group Clustering
SINCE THE 1990S, THE PIONEERS OF MAGNA KULTURA CONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.
LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL.
The MILO Summer Sports Clinics The MILO B.E.S.T Basketball Tournaments 1998 June 12 Grand Centennial Parade
(at the Luneta Grandstand and Roxas Boulevard)
The MILO Club The Bear Brand Kite-Flying Festival The Annual Milo Marathon
TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERS WHO WERE TRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE A LASTING LEGACY THAT IS STILL BEING ENJOYED BY MANY FILIPINO CITIZENS.
Since 1991, the Kite Festivals were conducted annually in Cebu, Davao, Cagayan De Oro, General Santos, Tacloban, Dumaguete, Laoag, Lucena, with the last leg held in Manila. The event revived the culture of Kite Flying in the country.
FROM TWO (2) SPORTS CLINICS A TOTAL OF ELEVEN (11) OFFICIAL SPORTS CLINICS
To create an avenue for young aspiring athletes to compete in an Olympic-type of match. Launched in public schools Sports training 1-month before Palarong Pambansa
ENGAGING
THE FILIPINO
COMMUNITY
WITH A DIFFERENT
PARADIGM
WITH GRASROOTS PROGRAMS THAT ARE
GOVERNMENT PROJECTS
COMMUNITY BASED TOURISM AND SOCIAL MARKETING
WITH THE DEPARTMENT OF TOURISM AS A P.R. ACCOUNT, THE PIONEERS OF MAGNA KULTURA WAS TASKED AS MARKETING DIRECTORATE TO MANAGE THE FOLLOWING:
A) B)
C)
SPONSORSHIP OF THE JUNE 12 PHILIPPINE CENTENNIAL PARADE FLOATS; STREET MERCHANDISING AT THE ROXAS BOULEVARD; AND,
FOOD SELLING RIGHTS AND SET-UP AT THE ROXAS BOULEVARD ON
It was the biggest event celebration in 1998, with an estimated crowd of Six Million!
Intensity G Bayanihan is a program that provided barangays with livelihood opportunity by empowering citizens with free Globe Handyphones and retailer SIM packs, which allowed them to become re-loaders. With funding-capitalization from Globe Telecom barangays, from Ilokos to General Santos, were set-up with pre-paid cellular phone electronic loading services.
On top of the livelihood reloading, Magna Kultura stipulated a balik-tangkilik arrangement in which Globe Telecom would contribute percentage of profits from reload income earned in the area --- donating it the form of equipments and possible infrastructures needed by the barangays --- from deep-well to refurbishing of basketball courts, to equipments needed for the barangay halls. The Barangay reloading did nit only paved way for livelihood benefits among citizens, but networked the neighborhood in terms of contact communication amongst each other, especially need for emergency response.
MISSION
OUR MISSION IS TO CREATE OPPORTUNITIES FOR ADVOCATES AND STAKEHOLDERS OF DEVELOPMENT TO HELP FIND NEW AND COMPLEMENTARY WAYS TO WORK TOGETHER TO IMPROVE COMMUNITIES.
We bring a creative and participatory approach to development-related issues by using arts and culture in addressing community development goals. We want to increase opportunities where we can use art in any form (performing and fine arts) to tackle development challenges while transforming our fellow-citizens into more socially conscious, tolerant, responsible, and creatively active groups of people. Particularly, we intend to use arts and culture to invite grassroots peoples participation in social development. It makes our involvement with the people happy and creative.
Effective use of arts in grassroots advocacy can do just this. It enables the valuable sharing of information throughout the community with creative magic. Magna Kultura provides individuals and organizations with the information and training needed to advocate for arts and culture year-round. Seminars, workshop skills training, and performance/exhibitions are conducted to equip community staff and volunteers with the capabilities to successfully implement community-based activities.
Inspiring citizens to builds a better community.
Arts and culture are driving forces in society. They are the vehicle by which we express ourselves. They allow us to communicate the ideas and beliefs that make us who we are, and they help us to understand the ideas and beliefs of others. As part of a balanced educational experience, they unlock the potential of young minds in unique ways. They nurture the creativity and problem-solving skills that propel us to success in the workplace, the classroom, and the home. They are of the utmost importance to our individual and collective experiences: an importance that must be made known to the public and to our elected leaders. ~ UNESCO International Summit on Arts & Culture, 2003
volunteers with the creative abilities and cultural literacy that are critical to developing fully engaged citizens.
Arts training is an effective method in developing the creative potential of individuals. It opens perceptions and
motivates people in a different light. It adds esprit to meeting contemporary social and economic challenges. Art is the spark that activates young minds --stimulating creative capacities, developing skills and abilities, and promoting lifelong success.
This is the primary benefit of working with Magna Kultura vis--vis a commercial promotions company. Magna Kultura is an education-for-development NGO organizing the culture sector of cities down to the grassroots level, proving local organizations with skills and capabilities to conduct programs, events and local livelihood activities with sari-sari stores.
CULTURAL ENTREPRENEURSHIP
Local organizations are immerse in an art & culture programs, and trains home-grown organizations, transferring event management skills to ensure continuity beyond initial sponsored launch.
SOCIAL ENTREPRENEURSHIP
Local Organizations are trained to make the art & culture programs livelihood vehicles, that in turn, keeps local citizens interested in continuing the program to generate extra income returns from programs --- i.e., food vending and tiangge opportunities.
THE 2ND REASON: PLAN TIMELINES. Plan timelines are limited to the period of contract.
Sustainability of projects are faced with questions of whos task responsibility, when the budgets are not the same as the initial launch. Such is the case for PR companies whos primary goals are business from communication programs.
Looking to the future, the following strategic roles & responsibilities are implemented by NGOs like Magna Kultura in order to entrench programs in communities:
Organization development supporting the effectiveness of Sangguniang Kabataan organizations that are
involved in the provision and/or operation of programmes in communities; creating Community Action Teams (CATs), providing tasks for recreation activities and vehicles for citizens showcase of talents and crafts;
Leadership development fostering the development of volunteer leaders in sport, culture and recreation
through training opportunities across a district;
Youth leadership development facilitating opportunities that engage young people into assuming
leadership roles within sport, culture and recreation; Community Development and Building Community Capacity using sport, culture and recreation as the catalysts for this capacity development ---- i.e. volunteer and human resource development, infrastructure and facilities, community spirit and pride, physical activity and good health of community members.
Tools and techniques of social marketing and social mobilization (integrated public relations and community relations)
Community Social Club organizing: basics of setting up and managing a community club & membership database management of club services, programs and promotion schemes; management of multi-sectoral programs and private/commercial business opportunities; management of livelihood operations.
Skills Training in Event Management & Production: Planning & Implementation of Event Programs Development & production of multi-media materials
CATs & LAKING PINOY MEMBERS WILL BE INDEPENDENT GROUPS MANAGED BY LOCAL CITIZENS IN COMMUNITIES.
MAGNA KULTURA ALSO COORDINATES & MOBILIZES TRICYCLE OPERATORS & DRIVERS ASSNS. (TODA) TO IMPLEMENT LIVELIHOOD PROGRAMS.
KAPIT-BISIG WAS A LEADERSHIP FORMATION PROGRAM DESIGNED TO STRENGHTEN TODA ORGANIZATIONS SERVICE TO
TODA
TRICYCLE OPERATORS and DRIVERS ASSOCIATION
Magna Kultura saw TODA not only as a niche market for products sales but a conduit as well for communicating with people in district-barangays.
Tricycle drivers know the people in the neighborhood. They take people to and from work, to the wet markets. They take children to schools. They know where they live. Each driver interfaces with a minimum of 60 commuter loads to meet a reasonable take home profit.
In 2003, Magna Kultura networked with all the major TODA Federations.
TODA Terminals became a launch pad for cascading local campaigns. Tricycle drivers became carriers of program messages to people in district-barangays. Tricycle became merchandising vehicles.
Tricycle junctions with cooperative stores became our conduit for livelihood selling,especially for products of corporate sponsors.
IN ALL OUR OPERATIONS, TRICYCLE & PEDICAB DRIVERS BECAME PART OF THE COMMUNITY ENGAGEMENT AND GROUND PROMOTION PROCESS. IT UPLIFTED THE IMAGE OF THE TRANSPORT SERVICEMEN, AT THE SAME, GAVE THEM EXTRA INCOME FROM LIVELIHOOD.
MAGNA KULTURA CONDUCTS REGULAR SEMINARS AMONG TODA GROUPS DURING MONTHLY ASSN. MEETINGS TO BUILD THEIR CAPACITY FOR THE SOCIAL ENTREPRENEURSHIP PROCESS. MAGNA KULTURA PROVIDES INCENTIVES TO TODA FAMILIES AND PROVIDES LIVELIHOOD STREAMS THAT ARE SOURCE OF INCOME THRU SALES OF PRODUCTS FROM CORPORATE SPONSORS.
TODA PROGRAMS
1. DIRECT SELLING THRU TODA COOPERATIVES
COOP SELLING AMONG TODA MEMBERS & FAMILIES COOP SELLING AMONG CONSUMER-PASSENGERS
2. 3.
SECTOR-BASED
Local NGOs & Peoples Organization Worker Groups & Cooperatives Local Transportation Service Groups Small Retail Stores & Community Vendors
ACADEME-BASED
Local Schools & Universities Arts & Cultural Organizations
MAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION. Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development.
ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.
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