1825 Mountainbrook Drive Huntsville, AL 35801 310.600.0919 brett@brettishler.com www.brettishler.

er.com SUMMARY Financial services executive with over sixteen years of experience with leading institutions, in the areas of management, sales and marketing. Expertise in new product introductions, business unit management and strategic brand development and management. EXPERIENCE 2007 current BAI Consulting, Huntsville, Alabama Founder Financial services consulting firm focused on working with product sponsors, brokerdealers and financial advisors in the areas of sales, marketing and distribution strategies. Developed sales and marketing strategy for an asset management company which lead to 64% increase in AUM in less than 12 months. Designed and implemented product sponsor revenue sharing program for broker-dealer, increasing firms pre-tax income by 78%. Analyzed and refined an independent financial advisors practice, subsequently lowering expenses by 42% and increasing AUM by 35% in six months.

BRETT ISHLER

2005 2007 AIG Advisor Group, Atlanta, Georgia Senior Vice President, Investment Products & Research Areas of responsibility include Elite Partner programs, Investment Research, sales and marketing. Product areas of responsibility include mutual funds, annuities, qualified plans and alternative investments over $19b in sales 06. Overall responsibility for firms four Elite Partner programs, which include 34 investment companies that contribute over $55m in revenue, 105% of firms pre-tax income. Created and launched numerous revenue generating initiatives Alternative Investment and Qualified Plan Elite Partner programs, global asset allocation and focus fund list, adding $8m incremental revenue. Management of six member Investment Research department, including all product reviews and execution of selling agreements. 2002 2004 Manulife Financial Corporation, Los Angeles, California Vice President, Portfolio Director Launched, developed and managed the Southern California region for new multi-style separate account platform. Demonstrated success selling to high net worth customers, achieving sales leadership within first six months. Established, maintained and grew selling relationships with over 250 financial intermediaries. Conducted sales promotions and product training meetings for wholesalers, assigned intermediaries and existing/prospective customers. Managed territory marketing and sales activities within budgeted expenses and sales goal expectations. AIG Advisor Group, Los Angeles, California

1998 2002

Vice President, Advisory Services Responsible for oversight of Advisory Services business units at six member broker/dealers. Lead business manager for the development, construction and implementation of industry leading, web-based investment advisory platforms. Responsible for Advisory Services design, pricing and promotion decisions. Established a network-wide communication and collaboration system for all Advisory Services business initiatives. Network spokesperson at national meetings and conferences. AIG/SunAmerica, Inc., Los Angeles, California Vice President, Product Marketing Designed, implemented and managed new broker-focused marketing division. P/L responsibility for $10,400,000 annual marketing budget. Responsible for the creation and implementation of all broker and consumer marketing campaigns; including internet, business building sales ideas, newsletters, white papers, presentations, brochures and direct mail. Responsible for $3,600,000 annual meeting budget used in 28 major events hosted throughout the United States. Developed and fostered relationships with key account broker-dealers and top 1000 producers. Established and directed firm-wide programs for insurance licensing and continuing education. 1997 1998 Nicholas-Applegate Capital Management, San Diego, California Marketing and Product Manager Director of strategic product development, management and marketing initiatives for Nicholas-Applegate Mutual Funds and Separate Accounts. Bottom line profit/loss responsibility including sales/redemption goals, pricing profitability and expense monitoring and dividend management. Established and managed integrity of overall product positioning working with Sales, Marketing and Investments. Directed activities of all parties involved in marketing campaigns, including advertising agencies, marketing vendors, sales managers, and portfolio managers. Conducted all marketing research analysis for use in long-term strategic planning. Responsible for the design, development and implementation of all the product training programs and procedures. AIG Advisor Group/Financial Service Corporation, Atlanta, Georgia Marketing Specialist Advisory Services Overall responsibility for marketing activities within the Asset Management Division. Managed key account development and institutional product sponsor relationships. Trained and supported financial advisors on fee-based business transition and the use of separate account platforms. Designed, implemented and managed the FSC internet, intranet and extranet websites. Twentieth Century Marketing, Inc., Atlanta, Georgia Account Manager Sales management of accounts that contributed 30% of total annual revenue. Responsible for the strategic planning and management of accounts and sales force. Traveled internationally to interview prospective principals and attend industry meetings. Responsible for ongoing product education meetings with seven distributors.

1995 1997

1991 1995

LICENSES

Certified Financial Planner (CFP) Candidate, Oglethorpe University, Atlanta, Georgia FINRA Series 7, 63, 65 EDUCATION B.B.A. Marketing, Georgia State University, Atlanta, Georgia Concentration - International Business Minor credit - Finance and English COMPUTER KNOWLEDGE Microsoft Office suite, Adobe Illustrator, Photoshop, Dreamweaver MX, and numerous other Windows and Mac-based applications. PROFESSIONAL AFFILIATIONS Member, American Marketing Association Member, ICI Research & Sales/Marketing Committees Member, Forum for Investor Advice