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Contents
The logotype and colors .................................................. 39 The logotype: Tbilisi The city that loves you ..................4 Hidden symbols ..................................................................... 5 The tagline ............................................................................... 6 Logotype versions .................................................................. 7 Using the logotype on different backgrounds ................. 8 The blue gradient ................................................................... 9 Using the logotype ..................................................... 1012 Examples ............................................................................... 11 Who is allowed to use the logotype? ............................ 12

Trademark manual v1

1. The logotype and colors

Trademark manual v1

The logotype: Tbilisi The city that loves you

The logotype consists of two things: the brand name in customized western typography and the tagline. This should in no way be altered. The logotype does not come in a Georgian language version. Tbilisi is a city of many beautiful lights. The logotypes blue color gradient symbolizes that The city that loves you lights up the sky at night.

Trademark manual v1

Hidden symbols
The logotype has two sophisticated details, both symbolizing The city that loves you: The last i in Tbilisi can be seen as a person shaking hands with the s in Tbilisi. Hidden between the letters s and i, is the shape of a heart. An interesting detail that not everyone will notice at first glance. But when seeing it you will feel slightly amused.

Trademark manual v1

The Tagline
Tbilisis motto The city that loves you is communicated through the logotypes tagline. This is a part of the logotype and can only be removed at circumstances when it cannot be there for technical reasons, i.e.: When the only possible logo size is so small that the tagline can not be read. When the tagline cannot be used for technical reasons, for instance if the logotype is to be embroidered in a small size.

25 mm

The smallest recommended size for using the tagline logo versions, is 25 mm wide. If the circumstances demand a smaller size, the versions without tagline may be used.

Removing the tagline is OK, only if it cannot be there for technical or readability reasons.

Trademark manual v1

Logotype versions
The logotype comes in five different color alternatives: The CMYK (four-colour print) version (top left) which is used everywhere when it is possible. This is the best carrier of the Tbilisi brand. The CMYK logotype only consists of two CMYK colors (cyan and black), so it is also suitable for two-color printing. The greyscale version (second from top) is used when the current media has no color possibilities. For instance on fax messages and in black-and-white newspaper ads. The black version (middle) is used when raster printing cannot be performed. Can be used as final art for embroidering, etching in glass etc. The solid blue version (second from bottom) should be used only when raster printing cannot be performed. For instance when embroidering or painting on a wall where the paint method does not allow the gradient. In print, the blue color is Pantone 307 and when painted, it is NCS S 3060-B. The white version (bottom) should be used on dark or blue backgrounds. Read more on using the logotypes on different backgrounds on the following page.

Trademark manual v1

Using the logotype on different backgrounds

To make the logotype stand out and the colors come to their rights, it is preferrably used on white backgrounds. But in many occasions it needs to be applied on other colors. The basic rule is to make sure the contrast is never too low between the logotype and the background. A few examples of this is shown to the left. If the logotype needs to be placed on a blue background which makes the contrast too low (example top left), the white version or the white background CMYK version should be used. The same rules apply when using all different logotype versions (examples middle and bottom left). Simply use common sense to decide which version to use! There are special white background versions of the CMYK and greyscale logotypes, with a minimum of surrounding white space.

Trademark manual v1

Darkest blue: CMYK: c100 m0 y0 k80 RGB: r0 g52 b77 NCS: S 5540-R90B

The blue gradient

Feel free to use the blue gradient in creative ways (it looks nice in boxes, diagrams, backgrounds etc), but always make sure it is darkest on top! When creating the gradient, make sure that the colors are always blended as shown to the left (the same color values used in the logotype). In black and white print, the greyscale values are as shown bottom left.

Lightest blue: CMYK: c60 m0 y0 k0 RGB: r91 g197 b242 NCS: S 1050-B

Darkest grey: 100% black

Lightest grey: 30% black

Trademark manual v1

2. Using the logotype

Trademark manual v1

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Examples
The logotype can be used creatively, in lots of different ways. Here is just a little inspiration on how the logo and its colors can be used to create a strong brand identity!
Business in Tbilisi Tourism in Tbilisi

The city th

at loves yo

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Who is allowed to use the logotype?

The logotype is an official trademark belonging to the Tbilisi Municipality. There is one simple and basic rule: if you want to use the logotype, you must get a written permission from the Tbilisi Municipality. If you want to use the logotype or if you have questions that werent answered in this manual, please send an e-mail to xxxxxxx@tbilisi.gov.ge and state the purpose of your use or your questions and we will be happy to get back to you as soon as possible!

Trademark manual v1

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