A PROJECT REPORT ON

CONSUMER BEHAVIOR WHILE INVESTING IN VARIOUS FINANCIAL INSTRUMENTS

OF

RELIANCE MONEY

SUBMITTED BY (DEEPAK GOEL) SUBMITTED IN THE PARTIAL FUFILLMENT OF

POST GRADUATE DIPLOMA IN MANAGEMENT

UNDER THE GUIDANCE OF Mr. RAJESH SANGLE SINHGAD BUSINESS SCHOOL, PUNE CITY

2007-2009

Bonafide certificate

This is to certify that Mr./Ms. Deepak Goel studying in the third semester of Post Graduate Diploma In Management programme of SBS of pune is a Bonafide student of Sinhgad Business School, pune city.

Director Sinhgad Business School Pune City

STUDENT DECLARATION

I hereby declare that the project report entitled Consumer behavior while investing in various financial instruments By Reliance Money Ltd. Submitted in patial fulfillment of the requirement for the award of diploma of Post Graduate Diploma In Management To SBS (Pune city), is my original work. Place Date

Signature of the student

APPROVAL CERTIFICATE

The project report of Mr. Deepak Goel Is approved and is acceptable in quality and form. Consumer behavior while investing in various financial instruments With Reliance Money Ltd.

Internal Examiner Signature Name:

External Examiner Signature Name:

GUIDES CERTIFICATE

This is to certify that the project report entitled Recruitment and selection Submitted in partial fulfillment of the requirement for the award of diploma of Post Graduate Diploma In Management Of SBS(pune city) DEEPAK GOEL Has worked under my supervision and guidance and that the project report is the original work of the student.

CERTIFIED

Mr. RAJESH SANGLE Guides name & signature

ACKNOWLEDGEMENT

I take immense pleasure in completing this project and submitting the final project report. This project has been a platform in my learning about the marketing in financial sector and gave the platform to acquire knowledge in this area. I am deeply indebted to my institute to provide me an opportunity to undergo such a project, which gave me thorough insights and experience of the corporate culture that will always milestone in the path of my successful career.

I would like to thank RELIANCE MONEY LTD for giving me an opportunity of learning and contributing through this project. I also take this opportunity to thank all those people that made this experience a memorable one.

In this context as a student of SBS Pune city, I would first of all like to express my gratitude to Mr. Santosh Patil (training coordinator) for assigning me such a worthwhile topic consumer behavior while investing in various financial instruments.

I pay deep regards to Dr Anil keskar, Director SBS for giving me this opportunity to have this professional experience. I would also like to express my gratitude to Mr. Rajesh Sangle, my internal project guide, to provide me guidance throughout my project.

Table of Contents

Sr. No. 1

Chapter Name

Page No. 1 Introduction Definition Objectives of study Methodology used Results Conclusion Suggestion

Executive Summary-

Industry Profile Company Profile Objective of the study Research Methodology Project Work Undertaken Analysis & Interpretation Suggestions & Conclusions Bibliography Appendix

10

4 5 6 7

16 18 24 30

8 9 10

44 49 51