Aeria Games & Entertainment, Inc.

March 2011

Market Opportunity
Growth Trends

The global online games market is expected to grow at a CAGR of 21% to $13.6B in 2014. The worldwide virtual goods market is estimated to grow from $2.3B in 2009 to $4.4B in 2014. The market for downloadable Free-to-Play games for the English language is projected to grow at a CAGR of 34% from $466 million in 2009 to over $2B in 2015. The principal growth drivers for the online games market are increasing broadband penetration in households, growing distribution of digital content, and increasing popularity of Massively Multiplayer Online Games (MMOGs).

Source: IDG, DFC Intelligence, PWC

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Company Description

Aeria Games is a leader in the fast growing Free-to-Play (F2P) micro-transaction based Massively Multiplayer Online Gaming (MMOG) market. Aeria Games provides a global publishing platform that offers a single sign-on and single virtual currency across all games and territories. The Company has approximately 200 full-time employees globally with offices in Silicon Valley/USA (120), Berlin/Germany (60), and So Paulo/Brazil (20). With a community of 17M+ gamers, a portfolio of 18 downloadable games plus 10 browser games, and expansion initiatives for browser, social and mobile games, Aeria Games is well positioned to dominate the micro-transaction gaming market across all major platforms. Aeria Games has proven industry leading monetization with an average revenue per paying user per month (ARPPU) of $80+, across all territories.

Management Team
Lan Hoang CEO & Co-Founder

Responsible for overall company strategy and execution

JT Nguyen COO

Responsible for the worldwide publishing operations

Pascal Zuta Managing Director, Europe

Responsible for the European publishing organization and operations

Paulo Fernandes COO Latin America

Responsible for the Latin American publishing organization and operations

Vu Hoang CFO & Co-Founder

Responsible for the overall administration and finance

Terry Ngo CTO & Co-Founder

Responsible for publishing platform technology development and operations

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Company History
Milestones
August, 2010 February, 2010 Opening of Launch of Brazil office in Shaiya Spanish So Paulo, Brazil

December, 2008 Launch of Shaiya German December, 2007 Launch of Shaiya English and DOMO

December, 2007 US Reached profitability

June, 2008 Opening of Europe office in Berlin, Germany

2009 Record simultaneous game launches in Germany, France, Turkey, and global English

2011 Platform Implementation of mobile games publishing and Aeria Mobile portal

2010 Platform Implementation of browser games publishing and Aeria Now portal for browser game distribution 2009 Platform Implementation of player acquisition tracking, data warehouse, cloud computing, and enhanced monetization applications

February, 2007 Official commercial launch of Last Chaos 2008 Platform Implementation of multiple languages, multiple currencies, global single virtual currency, and cross Atlantic data centers

August, 2006 Formation of Aeria Games with Last Chaos as the first title to be published

2007 Platform Implementation of Single Sign-on, social networking, and publishing infrastructure

Time
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Company Positioning

Large Gaming Community

17M+ players

Industry Leading User Monetization

$80+ monthly ARPPU

Global Reach
Publishes MMO games globally, supports 9 languages across North America, Europe, and Latin America

REACH

Multiple Payment Options in Multiple Currencies

Supports 30+ payment options and 11 currencies

Strong Analytics
Analytics provides insights to gamer behavior leading to increased ARPPU/buyer conversion & better acquisition/retention of users

Global Presence
Offices and operations in Silicon Valley/USA, Berlin/Germany and So Paulo/Brazil

MONETIZATION

GROWTH TECHNOLOGY

Plug-n-Play Platform
Games can be integrated and launched globally in multiple languages and immediately monetizable

Proven Results and a Hyper-Growth Story

Rapidly growing community with an average of 700K+ new gamers per month

Scalable Marketing
Complete marketing tracking system with proven ROI

Highly Robust and Scalable

Proven service for millions of players

Expansion in Browser & Mobile Platforms

Developed API for developers to easily integrate to AeriaNow browser platform. Working on mobile platform to be launched Q2, 2011.

Device Agnostic
Games can be on PC, Browser, Tablet, or Mobile smart phones

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Community

The Aeria Games community is currently 17 million users strong, and is one of the fastest growing Free-toPlay gaming communities with a growth rate of 700k+ per month. The portal attracts 8M monthly visitors with North America attracting 28% of total visitors, Latin America 27%, and Europe 45%. Based on a recent survey, active gamers from North America are primarily male, ages 19 to 25, and of Caucasian descent. 1.3 million active gamers have logged in and played within the last 60 days.

Portal Traffic
Canada 4% Poland Spain 3% 3% Mexico 8% United States Brazil 24% 9%

Turkey 10%
Argentina 10%

Germany 18%

France 11%

Player Profile For North America

Gender
Female 22%

Above 40 34 to 40 10% 8% 26 to 33 16%

Age

Under 13 0%

13 to 18 24% 19 to 25 42%

Native American 2% Latino 7% Asian 26%

Ethnicity

Other 4%

Male 78%

Caucasian 56%

African American 5%

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Games Portfolio

Current portfolio consists of 18 downloadable MMO games and 10 browser games in the fantasy, social, and action categories. All games are completely Free-to-Play and support the virtual item selling revenue model. Shaiya leads the fantasy category with launches in 8 territories, Grand Fantasia leads the social category with launches in 5 territories, and Wolf Team leads the action category with launches in 3 territories. These 3 game franchises generate a total of 70% of the monthly revenue. IP Development - Aeria Games has established a partnership with Aquiris Game Studio to co-develop the first massive multiplayer FPS to be built using the Unity 3 Engine with a launch date set for Q3, 2011. Game Launch Schedule for 2011
Shaiya IT Wolf Team FR Wolf Team RU Metal Assault PT Grand Fantasia IT Eden Eternal FR Eden Eternal ES Special Force ES/PT Metal Assault ES Eden Eternal PT

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Metal Assault EN

Aquiris FPS Co Developed IP TBD US Realm of Titans EN Lime Odyssey EN Eden Eternal EN

TBD LA TBD EU TBD EU

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Global Publishing Platform

Aeria Games has a scalable global MMO publishing platform that supports a unified virtual currency, single sign-on, multiple languages, multiple currencies (USD, EUR, etc.), with over 30 payment providers worldwide. Complete data warehouse and analytics tools, using player cohort analysis, to track all important acquisition, retention and monetization metrics. Using state-of-the-art technology, our platform can easily support hundreds of thousands of concurrent users. Platform is open to partner games with realtime access to reports. With four data centers worldwide and cloud technology, games are deployed near gamers to minimize network latency. A complete suite of tools have been developed for acquisition tracking, retention analysis, and monetization applications. Real-time support ticket prioritization provides faster and better services to paying players.

Gamers Partners
Download Games Partner Games Browser Games Mobile Games

Aeria Games Portal

Platform API Authentication API Community API Messaging, Profiles, etc.

Partner Access
Marketing Tracking Analytics Tools Billing Reports Tools & Administration

Payment API

Billing System

Aeria Games Authentication

Payment Providers (PayPal, prepaid card, SMS, etc.)

Authentication Providers (Facebook, etc.)

Game Operations (Tech & Support) Multiple Data Centers & Clouds

Aeria Support Team

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Management Team
Lan Hoang CEO & Co-Founder
Lan Hoang is the CEO and co-founder of Aeria Games, and brings over 10 years of experience in management and business development. As a serial entrepreneur, Lan has invested in and co-founded several companies in various industries ranging from technology outsourcing, trading to internet and mobile related businesses. Lan has extensive experience in the gaming sector, as a director of ActozSoft, a listed game developer in Korea, and as an early investor and collaborator of Aeria Inc., a listed company in Japan, which founded Gamepot, a major Japanese publisher, and other game and internet-related companies. He currently serves as a director for Corporate Finance Partners Asia and Japan internet.com. Lan also has 7 years of experience as a corporate attorney specializing in restructuring, finance and cross-border investments. . Lan received his Doctor of Jurisprudence from Stanford Law School and a bachelors degree in Economics from the University of Houston.

JT Nguyen COO
JT Nguyen is the COO of Aeria Games, overseeing the worldwide publishing operations of the company. JT has over 10 years of experience working in both Fortune 500 companies as well as in Silicon Valley startups in the mobile, eCommerce, B2B, aerospace, financial, and gaming industries. Prior to joining Aeria Games, JT held an operations strategy position at HSBC where he consulted with the global business teams within the credit card division. At the start of his career, JT held hardware and software engineering positions at Motorola and Bluedog, a startup company in Silicon Valley. JT holds an MBA from the Anderson School of Management at UCLA, a Masters in Electrical Engineering from Stanford University, and a bachelor's degree in Electrical Engineering from the University of Illinois at Urbana Champaign.

Pascal Zuta Managing Director, Europe

Dr. Pascal Zuta is the German Managing Director for Aeria Games Europe GmbH and oversees the European publishing division. Prior to joining Aeria Games in summer 2009, Dr. Zuta was in charge of Corporate Development for Bertelsmann, Inc in San Francisco. He has several years of experience in entrepreneurialism and leadership in the film and new media industry. In 2006 he founded bloomstreet.net a venture capital funded online social network. Simultaneously he was a producer and co-founder of Sanktuarium Filmproduction. Dr. Zuta received his MBA at the European Business School Oestrich-Winkel and University of Berkeley in California. He also holds a Doctors degree in media science from the Hochschule fr Film und Fernsehen Konrad Wolff.

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Management Team
Paulo Fernandes COO Latin America
Paulo Fernandes is the COO of Aeria Games do Brasil, overseeing the Latin America publishing business. Paulo joined Aeria Games in 2010 and created the marketing, publishing and customer service operations from the ground up in So Paulo, Brazil. Prior to joining Aeria Games, Paulo led the Latin America business unit at ATI, a world leader in computer and consumer electronics graphics and video components, prior to being acquired by AMD. At AMD, he was a member of the local office executive team, leading a12-person group responsible for generating $56M in revenue and growing market share from 5% to 38% in Latin America. Paulo also managed the sales department of Olivetti Computers in Brazil and had held several key positions in marketing agencies and other technology companies throughout his career. Paulo holds a bachelors degree in Communications with specialization in journalism and has several technology and business gaming articles published in Brazil.

Vu Hoang CFO & Co-Founder

Vu Hoang is the CFO and co-founder of Aeria Games, and brings over years of experience in entrepreneurialism and leadership to the company. As a serial entrepreneur, Vu has helped establish several companies in various industries. He is currently the CFO of SGO Inc., an import/export companies specializing in construction equipment trading. Vu also serves on the board of advisors for RubyCoins, a company that specializes in secure in-game payment solutions for micro-transaction based games.
Vu holds bachelors degree in Biology from the University of Houston

Terry Ngo CTO & Co-Founder

Terry Ngo is the CTO and co-founder of Aeria Games and is responsible for all technology strategy and development in the company. Terry has over 12 years of experience in scalable Internet applications in consumer, enterprise and mobile software in both startup and Fortune 500 companies. Prior to Aeria Games, he held a senior engineering position at Good Technology where he co-authored a patent in maintaining current data for wireless devices. Terry held engineering management roles at Open Harbor, leading teams in providing technical solutions and development of software-as-a-service (SAAS) for several multi-national companies. Terry holds a Masters in Electrical Engineering from Stanford University and a dual bachelors degree in Computer Engineering and Mathematics from Southern Methodist University.

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