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Carrot + Ginger + Apple Boost and cleanse the body system. Apple + Cucumber + Celery - Prevent cancer, reduce cholesterol, and eliminate stomach upset and headache. Tomato + Carrot + Apple Improve skin complexion and eliminate bad breathe. Bitter gourd + Apple + Milk - Avoid bad breath and reduce internal body heat. Orange + Ginger + Cucumber Improve Skin texture and moisture and reduce body heat. Pineapple + Apple + Watermelon To dispel excess salts, nourish the bladder and kidney. Apple + Cucumber + Kiwi To improve skin complexion. Pear & Banana - Regulates sugar content.
Carrot + Apple + Pear + Mango Clear body heat, counteracts toxicity, decreased blood pressure and fight oxidization. Honeydew + Grape + Watermelon + Milk Rich in vitamin C + Vitamin B2 that increase cell activity and strengthen body immunity. Papaya + Pineapple + Milk Rich in vitamin C, E, Iron. Improve skin complexion and metabolism rate. Banana + Pineapple + Milk Rich in vitamin with nutrients and prevent constipation.
These new flavors are made to attract more customers and help the company in increased sales as these are never-tried before flavors.
Secondary Markets:
3. It has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to serve both domestic and international customers.
Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs.
2. Demographical Variables: Age all age group Gender Both Male and Female Family size - doesnt matter Education - doesnt matter Income middle & hi end consumer Occupation student, working and retired people
3. Behavioral Variables: Benefit sought Product usage rate Brand loyalty Profitability Income status Users perceive fruit juice as a healthy drink. Users drink fruit juice as a refreshing alternative to carbonated drinks. Users willingly spend on products related to health and lifestyle. Users enjoy fruit juice not only as a means of healthy life, but as an intrinsically enjoyable activity in itself.
4. Psychographic variables
No Yes Yes
Attitude
Yes
4 Ps Of Marketing
-Elements of the Marketing Mix are often referred to as 'the four Ps':
Product
manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cell phone load and credits. Typical examples of a mass produced tangible object are the car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration.
Price The price is the amount a customer pays for the product. It is
determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.
often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
Promotion It represents all of the communications that a marketer may in the marketplace. Promotion has four distinct
use
Companys Objective is to create awareness and trial and this can be achieved by following these steps:
1. Offer a basic product 2. Price at cost-plus 3. Selective distribution 4. Awareness dealers and early adopters 5. Induce trial via heavy sales and Promotion
Our product life in introduction period which caters to some of the following reasons:
1. Low sales 2. High costs per customer 3. Negative profits 4. Innovator customers 5. Few competitors
Pricing Strategy..!!
So, as a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create the huge demand in the market and to compete with other competitors. As we come up in the demand, we will increase our prices and will provide more efficient and affordable juices