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DETAILED COURSE SYLLABI (PGDM-2009-11)
PRINCIPLES AND PRACTICES OF MANAGEMENT

Paper Code: 101 Total No of Hours: 50 Learning Objectives 1. To equip the students with conceptual framework of management. 2. To familiarize them with concepts, approaches and practices of management. Course Contents 1. Management Concepts and Management Thoughts: Definitions, nature and scope of management; Business environment, Management as science or art. Role of manager and his social responsibility; Evolution of management thought: Classical theory, Neo-classical theory (Human Relations approach), Behavioral approach, Contingency Theory, Systems approach: key terms and concepts, close system versus open system, sub systems, and McKinneys 7-S approach. 2. Planning: Fundamentals of planning, types of plans, objectives, policy and strategy, forecasting. 3. Organizing and Decision Making: Nature and types of organization, concept and forms of organization structure, span of management, line and staff authority, methods to avoid conflict between staff and line authority, delegation, centralization and decentralization of authority, Process of delegation, reasons for failure of delegation, steps for effective delegation, decentralization- meaning and importance, Types of Decisions: decision making under certainty- programmed decisions, Decision making under uncertainty-Non programmed decisions, Group Decision making, Creativity Brain storming, creative problem solving etc. 4. Coordination: Meaning and importance, causes of difficulty in coordination, Coordination as the essence of management, Techniques of effective coordination. 5. Control: Meaning and importance of control, relation between planning and control, process of control- setting objectives, establishing standards, measuring performance and corrections, Types of control- Feed forward control, concurrent control, feed back control, Techniques of control- a brief review of traditional and modern techniques. Comparative study of Japanese and American systems of management and Theory Z. 6. MBO: Management by objectives (MBO): Concept, Process and Importance. Books for Reference:
1. 2. 3. 4. 5. Koontz and ODonnell,Principles of Management: An Analysis of Management Functions, TMH. C.B.Gupta, Management Concepts & Practices, Sultan Chand. Franklin Terry, Principles of Management, AITBS Publishers and Distributors. Shejwalkar, P.C, Principles and Practices of Management, Everest Publishing House. Diwan, Parag, Management Principles and Practices, Excel Books.
No of Credits: 4 Max Marks: 100
Weekly Teaching Hours: 4 Pass Percentage: 50
FINANCIAL & MANAGEMENT ACCOUNTING

Paper Code: 102 Total No of Hours: 50 Learning Objectives 1. To familiarise students with basic accounting concepts, preparation and analysis of financial statements. 2. To develop their analytical skills to appreciate trends in financial reporting and their importance. Course Contents 1. Introduction: Nature, scope and importance of accountancy, Accounting principles, Double entry system, Accounting process, journal, ledgers, other books, Accounting Standards. 2. Final Accounts: Preparation of Profit & Loss Account, Balance Sheet, and Cash flow Statement. 3. Depreciation, Provisions & Reserve: Valuation of Inventory, Capital and Revenue Income & Expenditure. 4. Cost and Management Accounting: Cost concepts and classification: Material, Labour, overheads, fixed, variable, direct, indirect costs; Profit Planning CVP, Budgeting and Capital Budgeting, Cost Control Standard Cost, Variance Analysis and Responsibility Accounting, Costing for decision making. 5. Financial Statements Analysis: Analysis and Interpretation of financial statements, Tools & techniques, Ratio analysis, Cash flow & fund flow analysis, Case studies & Exercises. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for reference: 1. 2. 3. 4. 5. R Narayanswamy, Financial Accounting A Managerial Perspective, PHI. S.N. Maheswari, Management Accounting, Sultan Chand. T. S. Grewal, Financial Accounting, Sultan, Chand & Sons. I. M. Pandey, Management Accounting, Vikas Publications. Khan and Jain, Management Accounting, TMH.
MARKETING MANAGEMENT
Paper Code: 103 Total No of Hours: 50 Learning Objective To develop an understanding of basic concepts of marketing issues involved in marketing of products. Course Contents 1. Introduction to Marketing Management: Marketing concepts, nature and scope of marketing, role of marketing, Marketing environment and marketing management in changing context, marketing mix, and corporate orientation towards marketplace. 2. Strategic Marketing Planning: Market segmentation, Targeting and Positioning, Marketing Research and MIS, Importance and determinants of consumer behavior, Buying decision process and industrial buying behaviour. 3. Product Mix: Decisions and strategies, branding, brand Myopia, branding strategies, Product life cycle and New product development; Pricing: objectives, methods and strategies. 4. Nature and Importance of Distribution Channels: Channel management, selection, motivation, co-operation and conflict management, intensity of distribution, vertical marketing system. 5. Promotional Decisions: Promotion mix- advertising, sales promotion, personal selling and publicity; direct marketing; New issues in marketing: retailing, brand management, E-marketing, customer relationship marketing, green marketing, globalisation and consumerism. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for reference: 1. 2. 3. 4. 5. Kotler, Philip, Marketing Management- Analysis, planning and control, PHI. Saxena, Rajan, Marketing Management, TMH. Stanton William J. and Charles Futnell, Fundamentals of Marketing, TMH. Ramaswamy, V.S. and Namakumari S., Marketing Management, Macmillan India Ltd. Kotler & Keller, Marketing Management, 13th Edition, PHI.
MANAGERIAL ECONOMICS
Paper Code: 104 Total No of Hours: 50 Learning Objective To develop an understanding in students about the applicability of microeconomics for business decisions. Course Contents 1. Fundamentals of Managerial Economics: Meaning, nature, scope and role in decision making, Economics and Managerial Economics, Role of the managerial economist, Basic economic concepts such as opportunity cost, marginal analysis, time perspective principle, discounting principle, equimanagerial principle and economic rationality principle. 2. Theory of Consumer Behaviour: Cardinal approach to consumer equilibrium, measurement of utility, the law of diminishing marginal utility, the law of equi-marginal utility, The ordinal utility approach: indifference curve theory, income effect, price effect, substitution effect. 3. Demand Theory: Demand analysis-law of demand, factors determining demand, changes in demand, role of demand in price theory and business decisions, Elasticity of demand-meaning and factors determining elasticity of demand, types and measurement, demand forecasting, meaning and methods. 4. Cost of production: Production Analysis, Law of Variable Proportions, Law of Returns to Scale, Isoquant, Expansion Path & Cost and Cost Curves. 5. The Theory of Pricing: Meaning and types of revenues and their geometrical representation, relation between TR, AR and MR under different market forms, relation between AR, MR and elasticity of demand. The break-even analysis: Meaning and condition of equilibrium of the firm as an objective, based on Market competition. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Chaturvedi DD, Business Economics (Text & Cases), Galgotia Publications, New Delhi. 2. Peterson and Craig, Managerial Economics, PHI. 3. Varshney, Managerial Economics, Sultan Chand Publications. 4. Koutsoyiannis, A Modern Microeconomics, Macmillan Press Ltd, New Delhi. 5. Mithani DM, Managerial Economics, Himalaya Publishing House, New Delhi.
ORGANISATIONAL BEHAVIOUR
Paper Code: 105 Total No of Hours: 50 Learning Objective To develop concepts and skills of human behaviour vis--vis organisations. Course Contents 1. Meaning & Importance of OB: Nature of organisational behaviour, background and foundation of OB, values & attitudes, components of attitudes, attitudinal change, personality: determinants & attributes, perception, and social perception. 2. Group Dimensions: Group dynamics, types of groups, norms, roles, cohesiveness; teams, creating effective teams, transactional analysis & Johari window, Case studies. 3. Communication: Barriers, interpersonal communication, leadership: styles & effectiveness, Motivation: Concept, theories, problems. 4. Cultural Dimensions: Organisational culture, organisational change, resistance to change, organisational development. 5. Organisational Effectiveness: Organisational conflicts management, work stress, stress management, future of OB, New challenges, Case studies. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Stephen Robbins, Organizational Behaviour, Pearson. 2. Fred Luthans , Organisational Behaviour, Boston Mc Graw Hill. 3. Newstorm and Bavis , Organisational Behaviour, TMH. 4. Aswathappa, Organisational Behaviour, Himalaya Publication. 5. LM Prasad, Organisational Behaviour, Sultan Chand.
QUANTITATIVE TECHNIQUES
Paper Code: 106 Total No of Hours: 50 Learning Objective
To familiarise the students with basic statistical tools of data analysis that will be needed by business managers in business decision making, marketing research and various types of business forecasting.
Course Contents
1. Introductory & Analysis of Data: Meaning and role of statistics in modern business management, Presentation of data-different types of frequency distributions, graphical representation-histogram, frequency polygon and frequency curve, o-gives, line graphs including histogram, pie charts and pictographs, simple knowledge about tabulation; Univariate Analysis- Arithmetic mean, mode, median and other partition values, Combined mean, correct incorrect values, merits & Demerits of mean median. 2. Bi-variate Analysis: Measures of dispersion- range and its coefficient, quartile deviation and its coefficient, standard deviation, variance and coefficient of variation, Measures of skewness and kurtosis, Linear correlatingmeaning and significance scatter diagram, types of correlation, Karl Pearsons product moment formula, and spurious correlation, Spearmans Rank Correlation; Linear Regression-Meaning and significance, concepts of regression coefficients, regression lines and their fitting by the method of least squares, line of best fit, use of regression in business forecasting. 3. Time Series & Index Numbers: Meaning of time series, components and decomposition of a time series in both additive and multiplicative models, fitting of a trend using non-mathematical (free hand, semi-average and moving average methods), and mathematical method (method of least squares), Meaning and uses of index numbers. Types of index numbers: Price, Quantity and Value index numbers, Calculation of price index numbers using simple aggregative and average of price relatives methods, Laspeyres ,Paasches and Fishers index numbers. 4. Probability and Probability Distributions: Probability Concepts, classical, empirical and axiomatic definitions, addition and Multiplication rules of probability, Inverse probability, Probability distributions difference between empirical and theoretical distributions, Binomial, Normal and poisson distributions- their features and calculation of probabilities, probability areas under a normal curve. 5. Sampling and Testing of Hypothesis: Parametric Tests, Non Parametric Test, Size of data, Sampling Techniques.
Books for Reference:

1. 2. 3. 4. 5. Richard I, Levin and David S. Rubin, Statistics for Management, PHI. Spiegel, Murray R Shaum, Outline Series Theory and Problems of Statistics, TMH. R.S. Bhardwaj, Basic Statistics, Excel Books. R. P. Hooda, Statistics for Business and Economics, Macmillan India Ltd. S.P.Gupta, Business Statistics, Sultan Chand & Sons.
COMPUTER FUNDAMENTALS FOR MANAGERS

Paper Code: 107 Total No of Hours: 50 Learning Objective To acquaint the management students about the computing resources of an organisation and their usage to enhance their personal efficiency so that they can contribute efficiently towards the organisational effectiveness. Course Contents 1. Introduction: Purpose & meaning of data, information and knowledge for business organizations; Information technology: definition, scope and related technologies; Relationship of information technology with management. 2. Computing Resources of the Organisation: (a) Hardware: General model of a digital computer: concepts of motherboard, bus, microprocessor, different types of memory, adaptor cards and I/O devices; Disk concepts: formatting, booting, partitioning, FAT and directory; Latest trends in hardware. (b) Software: Classification of software: Systems & Application Software. Systems Software: Operating System, Assembler, Compiler and Interpreter, Drivers & Communication Software. Application Software: General purpose, Integrated and Special purpose application packages for business: DBMS & RDBMS and ERP packages. Latest trends in software. 3. Computing Environment for Business: Organising computing resources of an organisation: centralization versus decentralization, Single user, Multiprogramming & Timesharing Concepts; Organising transaction processing: batch and real time processing; Enterprise-wide Computing: fundamentals of networking, client-server environment. 4. Internet as a Business Resource: Structure of Internet, Connectivity methods, Internet services: Email, WWW, Mailing List, Usenet, FTP, Telnet, Chatting, Conferencing, telephony and their applications in business. 5. Computer Security: Physical and logical security of data at individual PC level - virus management; Hands on Practice: Internet, Windows and Office. Books for Reference:
1. Peter Norton, Introduction to Computers, TMH. 2. Peter Norton, Inside the PC, Techmedia. 3. Young, Internet Complete Reference, TMH. 4. Sinha, P.K., Priti Sinha, Foundation of computing, BPB Publications. 5. Rajaraman, V., Introduction to Information Technology, PHI.
MANAGERIAL SKILLS DEVELOPMENT

Paper Code: 108 Total No of Hours: 25 Learning Objective To develop students overall personality and to improve individual skills and group performance. Course Contents 1. Attitude: Concept and steps to build a positive attitude, Win-Win Attitude, Winning strategies, Writing to win: setting personal objectives. 2. Motivation: Self esteem, steps to build a positive self esteem, understanding human motivation. 3. Team Work: Creating an open and trusting environment, Stress-management, Time management, obtaining a decision. Influencing groups, Leadership, ensuring dynamic leadership, Team writing. 4. Communication & Interpersonal Skills: Process of communication, channels and networks of communication, Barriers to effective communication, forms of business communication; design for effective communication in an interview, questions related to facing an interview, and common interview situations, asking right questions; Building a positive personality. 5. Presentations & Reading Skills: clarifying objectives, delivering presentations and handling audience, building confidence; Report writing and group discussion management, Types of reading skills, Techniques of reading. No of Credits: 2 Max Marks: 100 Weekly Teaching Hours: 2 Pass Percentage: 50
Books for Reference: 1. Richard Storey, The Art of persuasive communication, Gower Publishing Ltd., England. 2. Ritch Sorenson and Grace Kennedy, Business & Management Communication, PHI. 3. Sushil Bhal, Business Communication Today, Response Books a Division of Sage Pub. 4. Patricia Hayes Andrews Richard T. Merschel, Organisational Communication, AITBS Publishers & Distributors, Delhi. 5. Dalmar Fisher, Communication in organizations, Jaico Publication House.
HUMAN RESOURCE MANAGEMENT

Paper Code: 201 Total No of Hours: 50 Learning Objective To develop an understanding of conceptual framework of current HR issues and practices in modern management. Course Contents 1. Concept and Perspective of HRM: Role, importance and challenges of HRM, structure of HRM, personnel and HRM, activities of HRM, HRM objectives & policies. 2. Human Resource Planning, Job analysis, job enrichment, job enlargement, job rotation, recruitment & selection, placement & induction. 3. Training & Development: Training needs identification, Training methods & techniques evaluation of training, career development, career progression, career & succession planning. 4. Job Evaluation: Compensation systems and management, rewards and incentives, fringe benefits, ESOPs. 5. Performance Appraisal: Methods of performance appraisal, performance review and counseling, potential appraisal, job satisfaction and morale. 6. Employee Relations Approaches: Managing discipline, corporate culture, conflict management, grievance redressal, HR audit. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for reference: 1. 2. 3. 4. Decenzo & Robbins, Personnel Human Resource Management, PHI. Ashwathapa, Human Resource and Personnel Management, TMH. Flippo, Personnel Management, New York,TMH. DeCenzo, D. A. and Robbins, S. P., Fundamentals of Human Resource Management John Wiley. 5. Dessler Gary, Human Resource Management, Pearson Education.
FINANCIAL MANAGEMENT
Paper Code: 202 Total No of Hours: 50 Learning Objective To develop understanding of the fundamentals of financial management and processes for major investments, financing, and dividend related decisions in a business organisation. Course Contents 1. Introduction: Nature of financial management, profit versus wealth maximisation, conflict of goal, agency problem, relationship of Finance, Economics and Accounting. 2. Investment Decision: Methods of appraising investment decisions, Cash flow for investment analysis, Cost of capital. 3. Capital Structure and Dividend Policy: Theories & Policies. Analysis of leverage, Capital structure, Dividend No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
4. Working Capital: Principles, Receivables management, Inventory management, Cash management, Financing of working capital. 5. Long Term Financing: Sources of long term finance, Indian capital markets, Leasing & hire purchase, venture capital. 6. Capital Budgeting: Capital budgeting & risk analysis, Time value of money, IRR, NPV.
Books for Reference: 1. 2. 3. 4. 5. I M Pandey, Financial Management, Vikas Publication. Brealey & Myers, Principles of corporate Finance, TMH. Prasanna Chandra, Financial Management, TMH. Khan & Jain, Financial Management, TMH. S.N Maheswari, Financial Management, Sultan Chand & Sons.
PRODUCTION AND OPERATIONS MANAGEMENT

Paper Code: 203 Total No of Hours: 50 Learning Objective To gain knowledge about the concept of production and operations management and their strategic importance for business operations. Course Contents 1. Production and Operations Management Function: Overview of function, production versus operations; productivity: factors effecting productivity, methods of improving productivity; cost concept: forecasting, sales forecasting. 2. Production Process: Designing products, services and process, manufacturing: process, types, process selection strategy, production technology, capacity planning, measurement and utilization. 3. Location & Facility Layout: Factors effecting location of production, measurements, location models; Facility layout: types, issues and factors effecting layout. 4. Production Planning and Control (PPC): PPC structure of PPC department; Levels of production planning, factory, process and operations, production planning, scheduling and control; Time and Motion studies. 5. Material Management: Functions, purchasing principles, material classification: LIFO, FIFO, inventory management techniques: EOQ, ABC, VED Analysis. 6. Maintenance and Quality: Preventive and breakdown maintenance, Value engineering, TQM, SQC, ISO, Quality circles. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. S.N.Chary, Productions and Operations Management, TMH. 2. Adam and Edert, Productions and Operations Management, PHI. 3. Chunawalla and Patel, Productions and Operations Management, Himalaya Publishing House. 4. Buffa and Sarin, Modern Productions and Operations Management, Singapore John Wiley. 5. Charry, S.N, Production and Operation Management- Concepts Methods & Stragegy, John Willy & Sons Asia Pvt. Limited.
RETAIL MARKETING MANAGEMENT

Paper Code: 204 Total No of Hours: 50 Learning Objective No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
To develop foundation in retailing and understanding its relationship with respect to marketing mix. Course Contents 1. Introduction to Retailing: Definition, importance and scope of retailing, evolution of retail competition, Wheel of retailing, retail life cycle, emerging trends in retailing, retail scenario in India, retail formats. 2. Retail Strategies & Planning: Information gathering in retailing, retail strategic planning and operation management, retail financial strategy, target market selection and retail location, store design and layout, visual merchandising and displays. 3. Retail Merchandise: Introduction, evolution of merchandising, functions of merchandise manager, merchandise planning process, buying and handling, merchandise pricing. 4. Managing Retail: Human resources management, customer service, GAPs Model, customer relationship management; retail management information systems, retail audits, Online retailing, Global retailing, Legal and Ethical issues in retailing. 5. Creating and Sustaining Value: The retail marketing mix- Product, place, price, promotion, Retail Communication mix, Promotional strategy, supply chain management and case Studies.
Books for Reference: 1. D. Gilbert, Retail Marketing Management, PHI. 2. Vedamani, G. Gibson, Retail Management: Functional Principles & Practices, Jaico Publishers. 3. Lucas, Bush & Gresham, Retailing, All India Publishers. 4. Berman & Evans, Retail Management: PHI. 5. Newman, Andrew J & Cullen, Peter, Retailing: Environment & Operations, Vikas Publishers.
ORGANISATIONAL EFFECTIVENESS AND CHANGE

Paper Code: 205 Total No of Hours: 50 Learning Objective To familiarise the students with basic organisational processes for effectiveness and change. Course Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. An overview of concepts of organisational change Skills of change agent, Internal and external factors of change. Models of change. Resistance to change. Management of change stages. Implementation of change. Managing culture of change by OD. OD Interventions. Action research. Values, assumptions & beliefs in OD. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. A.Thornhill et al, Managing Change, PHI. 2. Anderson, A.H. and Barker D., Effective Enterprise and Change Management, Blackwell Publishers Ltd, Oxford. 3. Bernard Burns, Managing Change, Pitman Publishers. 4. French, W.E. and Bell, C.H, Organisation Development, PHI, N. Delhi. 5. Khandwalla, P.N., Organisation Design for Excellence, TMH, N. Delhi.
OPERATIONS RESEARCH TECHNIQUES

Paper Code: 206 Total No of Hours: 50 Learning Objective To gain knowledge of operations research techniques and their application to business problems. Course Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Linear programming problem. Integer programming and quadratic programming. Transportation problem. Assignment problem. Queuing theory. Decision analysis. Simulation. Networking PERT and CPM. Game theory. Application software. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Taha, H. A., Operation Research: An introduction, Pearson Education New Delhi. 2. Vohra, N.D, Quantitative Techniques in Management, TMH. 3. Myerson, Roger B., Game Theory, Analysis of Conflict, Harvard University Press. 4.Sharma Anand, Quantitative Techniques for Decision Making, Himalaya Publishing House. 5. Hillier and Lieberman, Introduction to Operations Research Concepts and Cases, TMH.
RESEARCH METHODOLOGY
Paper Code: 207 Total No of Hours: 50 Learning Objectives 1. To introduce basics of research methods applied in business analysis. 2. To provide insight into research process and designs useful in managerial decision making. Course Contents 1. Introduction and Data Collection: Meaning, scope and types of research methodology, formulation of objectives of research, research process and preparation of research designs: exploratory, descriptive and experimental; sample size decision; Sources of data-primary or secondary, limitations of secondary data; methods of collection of primary data: sampling versus census method, types of sampling, designing a questionnaire, methods of collecting data; arrangement, tabulation and presentation of data, editing and coding of data. 2. Scaling Techniques: Concept, types, rating scales and ranking scales, scale construction techniques, multi-dimensional scaling. 3. Analysis of Data: Selection and application of suitable statistical techniques recovery for analysis and interpretation of collected data, use of suitable software packages: application of software SPSS. 4. Estimation and Testing of Hypothesis: Use of standard error in estimation theory, Testing of hypothesis-types of hypothesis, procedure for testing, decision on parametric and non parametric tests, decision on large and small samples, Error I and Error II, level of significance, test of significance, acceptance and rejection regions, test of significance involving large/small samples, Z, t, F and ChiSquare Tests. Multivariate analysis: Factor analysis, Regression analysis, Cluster analysis, Correspondence analysis and Conjoint analysis. 5. Interpretation and Report Writing: Types of research reports; steps in report writing process, kiss approach (keep it short and simple); Typing the report, bibliography, preparing footnotes. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Richard I. Levin and David S. Rubin, Statistics for Management, PHI. 2.H.K.Srivastava, Quantitative Techniques for Managerial Decisions, New Age International. 3.R.P.Hooda, Statistics for Business and Economics, Macmillan India Ltd. 4.Bannet Roger, Management Research, ILO 1983. 5.Fowler Floyd J. Jr., Survey Methods-Second Edition, Sage Publication.
BUSINESS ENVIRONMENT
Paper Code: 208 Total No of Hours: 50 Learning Objectives No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
1. To provide analytical tools needed to achieve goals of a business organisation. 2. To understand the environment influencing business decisions. Course Contents 1. Nature and Scope: Meaning, scope and role of business environment in economic development, micro and macro environment, national and international environment, Business Environment as an important input in strategic management, the process of Environmental analysis, Types of environments. 2. Economic Environment: Nature and effects of economic environment, effect of growth strategy and economic systems (capitalism, socialism, mixed economy and feudalism) on functioning of a business, effects of economic planning, population growth and foreign trade, globalization and New industrial policy and their effect on business growth and prospects, Economic Policies and their day-to-day effects on business environment- Monetary and Fiscal Policies, Techno Economic Policy. 3. Social & Political Environment: Relation between culture and business, social responsibility of business and business ethics, Business participation in cultural activities, corporate accountability, Effects of rural development and urbanization on business, social aspects of business; Political institutions (Legislature, Executive and Judiciary, salient features of Indian constitution, the Directive principles of state policy the socialistic pattern of society, role of political stability for growth of business Govt., intervention in business and its goods and bad effects. 4. Legal Environment: Economic role of government, various types of economic and legal measures by government with special reference to Indian conditions, Industrial Policy Resolutions of 1948 and 1956, Industrial (Development and Regulations) Act 1951, Licensing regime, New Industrial Policy 1991 and its effects on Indian Trade and Industry, FEMA, MRTP Act, Completion Act 2002, Public Distribution System and latest trends. 5. Natural & Technological Environment: Role of ecology in business environment, adverse effects of Industrial growth on environment, Indian efforts in environmental protection, Global environmental problems and Green house effects; Business, industry and environmental ethics, technology and competitive advantage, sources of technological dynamics, time lags in technology introduction, appropriate technology and technology adaptation, impact of technology on globalization; IT and marketing, transfer of technology.
Books for reference:

1. 2. 3. 4. 5. K. Ashwathapa, Essentials of Business Environment, Himalaya Publication House. Francis Cherunilam, Business Environment (Text and Cases), Himalaya Publication House. Ackley, G., McMillan and Callier McMillan , Macro- Economics Theory and Policy, Dwivedi D.N., Managerial Economics, Vikas Publishing House. Ruddar Dutt & KPM Sundharam, Indian Economy,
STRATEGIC MANAGEMENT
Paper Code: 301 Total No of Hours: 50 Learning Objective To gain knowledge of strategy and strategic management issues for competitive advantage in business. Course Contents 1. Introduction: Business policy, strategy and strategic management, strategic management in Indian organisations, Levels at which strategy operates. 2. Strategic Process, Analysis & Choice: Role of Board of Directors & CEO, leverage fit, Vision, Mission, Goals & Objectives, Process, various models and matrices, competitor analysis, strategy implementation: activating strategies, structural implementation. 3. Environmental Appraisal: Internal & External environment, SWOT analysis, organisational appraisal: dynamics, methods & techniques of organisational appraisal, Porters value chain analysis. 4. Corporate Level Strategies: Grand and stability, expansion, retrenchment, combination strategies, business level strategies: generic & cost leadership strategies. 5. Behavioural Implementation: Leadership implementation,use of power, social responsibility, functional implementation: vertical fit and horizontal fit, integration of functional plan, strategic evaluation & control: techniques. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Azhar Kazmi, Business Policy & Strategic Management, TMH. 2. P.K.Ghosh, Business Policy, P.K.Ghosh, Sultan Chand. 3. Arthur, A, Thomson and Strickland, A. J., Strategic Management Concept and Cases, TMH, New Delhi. 4. Glueck, W. T. and Lawrence, R. Jauch, Business Policy and Strategic Management, Frank Bros & Co. 5. Gary, Hamel and Prahalad, C. K., Competing for the Future, HBS Press.
INTERNATIONAL BUSINESS MANAGEMENT

Paper Code: 302 Total No of Hours: 50 No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Learning Objectives 1. To gain knowledge of concepts of international business, various trade theories and their applications. 2. To appreciate world economic trends and their impact on national industries and markets. Course Contents 1. Introduction & Theoretical Background: Introduction and overview of International business, various trade theories viz., absolute and comparative advantage, modern competitive trade theory and the gains from trade. 2. Government Intervention in World Markets: Concept of protectionism, partial equilibrium framework, trade barriers, welfare effects of export subsidies/taxes, Indias new foreign trade policy, FDI and its implication. 3. Cross Culture: Understanding of cross culture and related behavior in the management of global organization; cross culture theories, cross culture business communication and environment, cross cultural negotiation and ethics and MNCs. 4. Regional Trade Blocks and WTO: Regionalism and Regional Trading arrangements like ASEAN, NAFTA, SAFTA, and EU, Multilateralism and Regionalism in the world economy, objectives and function of WTO and its implication to India. 5. Dynamics of Globalisation: Current trends and common issues in International Business development and administration, Global entry strategy, advantages and disadvantages of first mover, competitive positioning, strategic alliances and negotiation mechanism, merger and acquisition. 6. Logistics of International Business: International logistics which deals with the distribution network for making the goods reach from the country of production to the foreign country. Books for Reference: 1. Thakur, M., Burton & Gene, E, International Management, TMH. 2. Deresky, International Management: Managing across boarders and culture, Pearson Education. 3. Daniels, John D. and Radebaugh, Lee H., International Business, Wiley India. 4. Lasserre, Philippe, Global Strategic Management, Palgrave McMillan. 5. Das Bhagirath Lal, The WTO and the Multilateral Trading System: Past, Present and Future, Third World Network and Zen Books. 6. David Rainbridge, Intellectual Property, Pearson Education
INFORMATION SYSTEMS MANAGEMENT

Paper Code: 303 Total No of Hours: 50 Learning Objective To prepare the management graduates to use and manage the information systems of the organisation and to play an active role in development process of information systems. Course Contents 1.Overview of Information Systems: Systems concept, concept of information and information systems and its support to decision-making and organizational development, information needs at different levels, need for information systems review problem & opportunity analysis, issues in information systems management and critical success factors. 2. Information Systems Architecture: Classification of information systems. Application architecture of an organisation: at different levels, for different management & business functions and decision-making. Integrated information systems - ERP, MRP and MRP-II concepts their functioning, implementation, advantages/disadvantages. Decision support: knowledge management and expert systems. 3. Information Systems Development & Tools: Life cycle method (feasibility study, systems analysis, systems design, systems development, testing & validation, systems Implementation); other approaches for systems development (structured techniques, prototype method, and use of application packages), data flow diagrams, decision tree, decision table and algorithm. 4. Managing Data Resources of an Organisation: Organising data in traditional file environment, Modern database environment: DBMS, logical & physical view of data, Designing databases (Hierarchical, Network & Relational data models), database trends: distributed databases, objectoriented and hypermedia databases. 5. Information Systems Applications & Security: Applications in financial & management accounting, sales (order processing), purchase, inventory management, banking, manufacturing, back office management; Vulnerability & abuse of information systems and creating control environment; Physical security - threats to security, physical access, fire & theft protection, environmental hazard; Logical security: password control and access management, back-up & recovery strategies; Hands on Practice, Systems analysis and development using MS Access. Books for Reference:
1. Senn James A, Analysis and Design of Information Systems, McGraw Hill. 2. Kenneth, Laudon and Jane Laudon, MIS: Managing the Digital Firm, Pearson Edu. 3. James, A. OBrien, Introduction to Information Systems, Tata McGraw Hill. 4. Laudon & Laudon, Management Information Systems Org and Technology, PHI, New Delhi. 5. OBrien James, A Management Information Systems, Galgotia Publications, New Delhi.
SUMMER TRAINING REPORT

Paper Code: 304 Total No of Hours: Learning Objectives 1. To have practical knowledge of working in a company and learn various practices those are followed in real environment. 2. To develop analytical skills of students in that they would be able to analyse how best concepts, tools and techniques of management taught during the programme are applied and to bring out deviations, if any. Guidelines 1. Each student is to undergo summer training at the end of second semester for the duration of eight weeks in a company. 2. Each student is to submit a written report independently in prescribed format within two weeks of the commencement of third semester. The evaluation shall be completed in third week. 3. The work is to be based on the data collected during the summer training and be original. No of Credits: 6 Max Marks: 100 Weekly Teaching Hours: Pass Percentage: 50
ENTREPRENEURSHIP DEVELOPMENT
Paper Code: 401 Total No of Hours: 50 Learning Objective To gain knowledge about the concepts of entrepreneurship development. Course Contents 1. Introduction: Meaning of entrepreneurship and entrepreneur, characteristics, functions and qualities of an entrepreneur, contribution to economic growth, entrepreneurial motivation; Theories of entrepreneurship, entrepreneurial development programs in India-history, support, objectives and stages of performance. 2. Planning, Problems and Entrepreneurship: Steps in setting up a new venture-business idea generation and entrepreneur-product match, development of business plan, project feasibility report; Capacity planning for new enterprises, choice problems-choice of technology, production system planning and quality management, Investment estimation in plant and machinery and working capital and inventory considerations in new ventures, Problems of location and layout planning, manpower planning, problem of small-scale industries with special reference to India. 3. Techno-economic Feasibility Analysis & Franchising: Profitability considerations, ratio analysis and the break-even analysis, cost-benefit analysis, project appraisal, financial tie-ups for new ventures; Franchising: Definition and need for franchising under modern business conditions, national and international franchising, franchising and development of business, basis for selection of franchising, franchise relationship and master for franchise. 4. Entrepreneurial Buying: Definition and need for selecting a buying source, study of sellers motives, selection and evaluation, role of price fixation for target buying for expansion. 5. Growth Strategies: Strategies for small and medium enterprises with special reference to Indian conditions, special problem of Industrial unrest and industrial sickness. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50

1. S.S. Khanka, Entrepreneurial Development, Sultan Chand.
2. Taneja, Entrepreneurship, Galgotia Publishers.

3. P.K. Joy, Total project Management The Indian Context, Macmillan India Ltd. 4. B.C. Tandon, Environment and Entrepreneur, S Chand Publication. 5. Desai, Vasant, Small-Scale Industries and Entrepreneurship, Himalaya Publishing House.
CORPORATE LEGAL ENVIRONMENT

Paper Code: 402 Total No of Hours: 50 Learning Objective To gain knowledge and insight into important laws governing business and corporate world. Course Contents 1. Law of Contracts: Essentials of contracts, kinds of contracts, capacity to contract, consideration, free consent, discharge, breach of contract. 2. Law regarding Special Contract: Indemnity, guarantee, agency, bailment. 3. Law of sale of Goods: Essentials, sale and agreement to sell, kinds of goods, conditions and warranties, transfer of property, unpaid seller and his rights. 4. Consumer Protection Law: Consumer, consumer protection councils, redressal agencies, rights of consumer. 5. Law regarding Negotiable Instruments: Negotiable Instruments, negotiation, holder in the course, crossing of cheques, dishonour of cheques. 6. Company Law: Characteristics of company, kinds of companies, memorandum and articles of association, prospectus; formation of company, shareholders and members, directors. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. N.D.Kapoor , Elements of Mercantile Law, Sultan Chand. 2. M.C.Kuchhal , Mercantile Law, Vikas Publication.
3. Bareja, J.K., Industrial Law, Galgotia Publishing House.
4. M.C.Shukla, Mercantile Law, Sultan Chand. 5. M.C.Kuchhal, Company Law, Sultan Chand.
PROJECT STUDY
Paper Code: 403 Total No of Hours: Learning Objectives 1. To develop analytical skills by applying theoretical concepts, tools and techniques on a real life business problem. 2. To expose the students to field work for systematically collecting data, its analysis and interpretation. 3. To develop skills in technical report writing. Guidelines 1. This will be own time work under the guidance of a faculty mainly in the specialisation (Major) stream studied by the students. However, students may adopt multi-functional (marketing, finance, HR, retailing and information technology) approach in the same project study. 2. Each student is to work on a real life business problem independently and submit a written report as per prescribed schedule and the format. 3. The project study shall comprise collection of primary and secondary data with reference to selected problem, data analysis & presentation, and drawing inferences using appropriate statistical tools & techniques and software tools. 4. Project study is to be well researched document consistent with theoretical concepts backed by data which can be defended by the student. 5. It has to be original work done by the student. No of Credits: 8 Max Marks: 100 Weekly Teaching Hours: Pass Percentage: 50
CORPORATE INSURANCE MANAGEMENT

Paper Code: 501 Total No of Hours: 50 Learning Objective To develop understanding of the principles of insurance and its usefulness to business and identifying, analysing and managing various types of risk. Course Contents 1. Concept of Risk: Types of risk, managing risk, sources and measurement of risk, risk evaluation and prediction, application of statistical techniques in risk avoidance; disaster Risk management. 2. Risk Retention and Transfer: Pooling, loss exposure, legal aspects of insurance contract, principle of indemnity, estoppels, endowment, insurance. 3. Concept of Insurance: Need for insurance, insurance industry in India, globalization of insurance sector, role of IRDA, regulation of risk reduction by IRDA. re-insurance, coinsurance, assignment. 4. Nature of Insurance Contract: Utmost good faith, insurable interest, types of Insurance: fire, motor insurance, health insurance; Distinction between life insurance and marine insurance; control of malpractices, negligence, loss assessment and loss control, exclusion of perils, actuaries, automobile Insurance; computation of Insurance Premium. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Gupta P.K, Insurance and Risk Management, Himalaya Publishing House. 2. Mishra, M.N., Principles and Practices of Insurance, S. Chand and Co. 3. Panda, G.S., Principles and Practices of Insurance, Kalyani Publications. 4. Scott Harrington and Gregory Niehaus, Risk Management and Insurance, TMH. 5. Jeevanandam, C., Risk Management, Sultan Chand and Sons.
SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Paper Code: 502 Total No of Hours: 50 Learning Objective To gain knowledge of concepts and techniques of modern investment analysis and portfolio management. Course Contents 1. Investment Management: Objectives, opportunities, philosophy of individual and institutional investors, fundamental analysis: Concept and significance of financial analysis. 2. Industry Analysis: Need for industry analysis, industry life cycle analysis, economic factors & industry analysis, SWOT analysis, company analysis: Nature and style of management, financial analysis, ratio analysis. 3. Technical Analysis: Techniques, Dow theory, market indicators, stock indicators, point and figure charts, bar charts, confidence indicators, resistance and support levels; Efficient market theory: Random walk, weak form, semi strong form, strong form, empirical tests, comparison with fundamental & technical analysis. 4. Portfolio Analysis: Portfolio theory, return portfolio risk, efficient set of portfolios, process of portfolio selection, Case studies. 5. Capital Asset Pricing Theory: Capital asset pricing model (CAPM), capital market line, security market line, Portfolio management in India. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. V.K. Bhalla, Investment Management Security Analysis and Portfolio Management, S Chand. 2. Fisher and Jordan, Security Analysis and Portfolio Management, Pearson. 3. Prasanna Chandra, Security Analysis and Portfolio Management, TMH. 4. Punithavathy, Pandian, Security Analysis and Portfolio Management, Vikas Publishing House. 5. Avdhani, V.A., Security Analysis and Portfolio Management, Himalaya Publishing House.
DERIVATIVES & RISK MANAGEMENT

Paper Code: 503 Total No of Hours: 50 Learning Objective To develop the understanding of the role of derivatives in managing risks and their applications in different areas of finance. Course Contents 1. Introduction to Derivatives: Basic contracts: Forwards, futures, options and swaps, uses, role & criticism, functioning of derivatives markets. 2. Forwards & Futures Types & Strategies: Specification of forward/futures contracts and differences, future market, trading methodology, settlement procedures, pricing forwards/future contracts, Interest rate futures, Stock index & individual securities futures, Commodity futures, Hedging strategies Using: forwards/futures, options: types, specifications, quotations, trading methodology. 3. Option Pricing: Basic principles, upper & lower bounds, put-call parity, Model of the behaviour of stock prices: Markov property, Wiener processes, Itos Lemma, Binomial Model, Black-Scholes option pricing Model, Lognormal Properties of stock Prices, risk-Neutral Valuation, Black-Scholes pricing formulas, Pricing differences between American and European options, Trading strategies involving Options: spreads, combinations, other Payoffs. 4. Interest Rate & Currency Derivatives: Mortgage-Backed Securities, Blacks Model, interest rate caps, Accrual swaps, Spread Options, Introduction to equilibrium Models: One-factor and two factor models, currency futures, major characteristics, exchange organization, trading process, price quotations, hedging and speculation with currency futures, currency options, terminology, simple option strategies, hedging with currency options. 5. Financial Swaps: Terminology & structures of standard coupon and currency swaps, motivations underlying swaps, evolution of the swap market, application of swaps. Books for Reference: 1. Hull, JC, Option Futures and Other Derivatives, PHI. 2. Chance, DM, An Introduction To Derivatives& Risk Management,Thomson Southwestern. 3. Klein and Lederman, Handbook Of Derivatives And Synthetics, Probus Publishing Chew Lillian. 4. I M Pandey, Financial Management, Vikas Publication. 5. Prashan Chandra, Financial Management, TMH. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
PROJECT EVALUATION AND MANAGEMENT

Paper Code: 504 Total No of Hours: 50 Learning Objective To gain knowledge about the concepts, procedure and techniques of evaluation and management of projects. Course Contents 1. Project: Definition, characteristics, importance, identification of project ideas, project life cycle, capital expenditure, project management: meaning & Scope. 2. Technical Appraisal: Land and building, plant & machinery, processes know how, raw materials, utilities, layout, marketing appraisal, market survey, forecasting methods, sales & distribution strategies. 3. Managerial Appraisal: Types of management, management history, financial appraisal: cost of project, sources of finance, profitability projections, sources and uses of funds, projected balance sheet, cash flow statements, time and cost over run. 4. Ranking of Projects: Pay back and NPV, accounting rate of return, IRR Analysis of risks-project risk, firm risk & market risk. 5. Social Cost Benefit Analysis: SCBA, concept, meaning and rationale, UNIDO approach, LM approach, social appraisal of projects. 6. Implementation of projects: Infrastructure projects, implementation of projects, problems, issues, project scheduling and control; Role of project manager, project audit, contract management. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Prasanna Chandra, Project, Planning, Analysis, Implementing and Review, TMH. 2. H. Kerzner, Project Management, CBS Publication. 3. Bhavesh, M. Patel, Project Management: Strategic Financial Planning Evaluation and Control, Vikas Publishing House Pvt. Ltd. 4. Wysocki, Robert K., Bick Robert and Crane David B., Effective Project Management, John Wiley and Sons, USA. 5. R K Sharma, Financial Management, Kalyani Publishers.
INDIAN FINANCIAL SYSTEM

Paper Code: 505 Total No of Hours: 50 Learning Objectives 1. To impart the ability to understand the meaning and types of securities and investments. 2. To understand the working of various financial institutions and regulatory organisations. Course Contents 1. Capital Market: Meaning and role of capital market in modern business, features of Indian capital market, primary and secondary capital markets, reforms in Indian capital market. 2. Role of Intermediaries: Merchant banker, underwriters, registrars, stock brokers, Bankers, prospectus, book-building, private placement, bought and deal, share allotment and listing. 3. Stock Exchange & Transactions: Meaning and need with reference to India, functions and control of Indian Stock Exchange, role of Bombay Stock Exchange, National Stock Exchange and Securities and Exchange Board of India, concept of delisting, marginalization of regional stock exchanges, settlement systems, rolling settlement, margin trading, types of orders, insider trading, market indices, Sensex, credit rating agencies. 4. Banking in India: Money market and its constituent parts, commercial banks and central bank/ Reserve Bank of India (a brief knowledge about their functions in an underdeveloped economy like India); Prudential norms, Narasimham committee recommendations, Basle Committee recommendations, Deposit and lending schemes of banks (fund based and non-fund based). 5. New Development in Banking System: Universal and retail banking, banking innovations electronic banking, Debit and credit Cards, ATM system of withdrawal of money, electronic fund transfers, RTGS, Asset liability management in commercial banking. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. 2. 3. 4. 5. M.Y. Khan, Indian Financial System, TMH. M.Y.Khan, Financial Service, TMH. Prasan Chandra, Financial Management, TMH. H.R. Machhiraju, Indian Financial System, Vikas Publication. L M Bhole, Financial Institution and Markets, TMH.
WORKING CAPITAL MANAGEMENT

Paper Code: 506 Total No of Hours: 50 Learning Objective To gain knowledge of working capital management in a business organisation. Course Contents 1. Working Capital Planning and Management: Meaning and definition of working capital, Concepts of working capital, kinds of working capital, distinction between permanent and temporary working capital, importance of working capital, aspects of working capital management, objectives of working capital management, operating cycle and cash cycle. 2. Management of Cash and Marketable Securities: Nature of cash, motives for holding cash, objectives of cash management, aspects of cash management, factors determining cash needs, cash planning or cash budget, managing cash flows, computation of optimum cash balance, investment of surplus funds, selecting investing securities, money market instruments or marketable securities. 3. Management of Receivables: Meaning of account receivables, characteristics of receivables, meaning of accounts receivables management, objective of accounts receivables management, costs of accounts receivables management, benefits of accounts receivables management, modes of payment, factors influencing the size of investment in receivables, credit policy, stringent credit policy, credit policy variables, credit evaluation of individual accounts, monitoring accounts receivables. 4. Management of Inventory: Meaning and definition of inventory, components of inventory, inventory management motives, objectives, need for balanced investment in inventory, cost of holding inventories, tools and techniques of inventory management. 5. Sources of Working Capital: Financing of temporary or short-term working capital, factoring in India, appraisal techniques, financing of permanent or long term working capital, internal financing sources and the bank policy, working capital management its extensions: cash budget simulation etc. Books for Reference: 1. 2. 3. 4. 5. I.M. Pandey, Financial Management, Vikas Publication. Brealey & Myers, Principles of Corporate Finance, TMH. Prasanna Chandra , Financial Management,TMH. VK Bhalla, Working Capital Management, Sultan Chand & Sons. Khan & Jain, Financial Management, TMH. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
INTERNATIONAL FINANCIAL MANAGEMENT

Paper Code: 507 Total No of Hours: 50 Learning Objective To gain understanding and knowledge of global aspects of corporate finance and international financial operations. Course Contents 1. Global Financial Environment: Overview, international monetary system: exchange rate regimes, IMF, euro currency market, EURO market, capital market, role of finance manager in global context, balance of payments: understandings, analysis & interpretation. 2. Foreign Exchange Market: Nature, structure, types of transactions, exchange rate quotation & arbitrage, spot & forward, foreign exchange market in India: nature, structure, operations & limitations. 3. Exchange Rate Determination: Structural models of exchange rate determination, exchange rate forecasting, the exchange rate of rupee, foreign exchange risk exposure: types of risk, the risk management process: hedging, swaps, futures, options, types of derivatives, role SEBI. 4. Foreign Investment Decision: International project appraisal, exchange rate risk & cost of capital, international joint ventures, A review of NPV approach, repositioning of funds, FDI & FII in India. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. 2. 3. 4. 5. Madhu Vij, International Financial Management, Excel Books. V Sharan, International Financial Management, PHI. Adrian Buckley, Multinational Finance, PHI. Allan C. Shapiro, Multinational Financial Management, John Wiley. P G Apte, International Financial Management, TMH.
TAXATION AND CORPORATE TAX PLANNING

Paper Code: 508 Total No of Hours: 50 Learning Objective To understand the concepts, law and procedure of income tax, tax planning and integrate it with decision making. Course Contents 1. Introduction: Basic concept and definitions, residential status, assesses, previous incidence of tax, exempted incomes, clubbing of income, deemed income, minors income. year, No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
2. Computation of Income: Computation of income under different heads of income, deductions in computation of Income. 3. Firm Tax Planning: Concept and scope of tax planning, tax evasion, tax avoidance, tax planning through forms of organizations proprietorship, partnership, cooperative, company, HUF. 4. Individual Tax Planning: Tax planning for employee remuneration, residential status & tax incidence, location & size of business, carry forward of losses, capital gain tax & tax planning. 5. Company Tax Planning: Taxation of companies, minimum alternate tax, fringe benefit tax, tax planning & capital structure, tax accounting, dividend policy & tax, depreciation policy & tax., leasing and tax, repair, renewals & renovation & tax, double taxation avoidance agreements, taxation in amalgamation /merger etc.
Books for Reference: 1. 2. 3. 4 5. Dr. Vinod Singhania, Students Guide to Income Tax, Taxman Publication. Girish Ahuja, Systematic Approach to Income Tax, Bharat Publication. Vinod Singhania & Kapil Singhania, Direct Tax Planning & Management, Taxman Pub. Bhagwati Prasad, Direct Taxes Law & Practice, Vishwa Prakashan. N. M. Tripathi.,Kanga, J. B. and Palkhivala, N. A. Income Tax, Bombay.
CONSUMER BEHAVIOUR
Paper Code: 601 Total No of Hours: 50 Learning Objective To develop an understanding about the consumer decision making process and its applications in marketing functions of firms. Course Contents 1. Introduction to Consumer Behaviour: Role & importance, consumer behaviour and marketing strategy; consumer research process, qualitative and quantitative research, consumer involvement and decision making, information search process, evaluative criteria and decision rules, determinants of consumer behaviour. 2. Consumer Motivation: Rational versus emotional motives, need hierarchy, consumer perception, consumer attitude and attitude change, influence of self concept and personality on buying behaviour, Theories: Freudian, Neo-Freudian and trait theories, Consumer learning, motivation cues, response and reinforcement, behavioral learning and cognitive learning theory. 3. External Determinants of Consumer Behavior: Influence of culture and subculture psychographics and life style, social class; reference groups and family influences; diffusion of innovations. 4. Opinion Leadership: Process and motivation behind opinion leadership, diffusion and adoption process of innovations, profile of consumer innovators. Consumer decision making process, routine response, limited and extensive problem solving behaviour. 5. Consumer Decision Making Models: Howard Sheth, Engell, Kollat Blackwell and Nicosia model, Consumer behaviour audit, Industrial buying behavior, Relationship marketing. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. 2. 3. 4. Schiffman L.G. and Kanuk, L.L, Consumer Behaviour, PHI. Engle, Jf.etc, Consumer Behaviour, Chicago Dryden Press. Mowen, John C.C, Consumer Behaviour, New York McMillan. Hawkins D.I. etc. Consumer Behaviour: Implications for marketing Strategies, Texas, Business 5. Dr. S.L.Gupta, Sumitra Pal, Consumer Behaviour An Indian Prespective Text & Cases, Chand & Sons.
Sultan
MARKETING OF SERVICES
Paper Code: 602 Total No of Hours: 50 Learning Objective To develop insights into emerging trends in the service sector and issues involved in the management of services. Course Contents 1. Definition and Characteristics of Services: Classification of services, goods-service continuum, Reasons for growth of service industry, role of service industry in Indian economy, service marketing triangle, Types of services: Hospitality services, cellular and telecom service, banking and financial services, insurance services. 2. Service Marketing Mix: Classical Marketing mix versus augmented mix for services, consumer behavior in services, relationship marketing: concepts, benefits and strategies; Market segmentation and targeting, developing positioning strategy for services. 3. Service Recovery: Complaint handling, service encounters, importance and strategies for effective delivery through employees, intermediaries and customer participations; Managing demand and capacity, waiting line strategies. 4. Service Quality: Determinants of quality, levels of quality, service quality and productivity, quality gaps, gap model for service quality, total quality management: aim and its techniques. 5. Customer Relationship Management (CRM): Definition and conceptual framework, technological framework for CRM, internal marketing, Service management trinity, inter-functional conflicts, Customer churn and retention. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Lovelock, Christopher H., Service Marketing People Technology strategy, Pearson Asia. 2. Zeithaml, Valarie A., Service Marketing, New York McGraw Hill. Newton MP Payne a., The Essence of Service Marketing, PHI. 4. Verma, H.V, Marketing of services, Global Business Press. 5. Kurtz D. L. and Clow K. E. (2003), Services Marketing. Biztantra, New Delhi Education, 3.
SALES AND DISTRIBUTION MANAGEMENT

Paper Code: 603 Total No of Hours: 50 Learning Objective To acquaint the students with the concepts that are helpful in understanding and appreciating selling and distribution processes and the skill set associated with them. Course Contents 1. Introduction to Sales Management: Sales management function scope and importance, personal selling process and approaches; Evolving face of personal selling, sales organization structure, sales forecasting, sales territory design. 2. Sales Force Management: Sales force job analysis and description, recruiting and selecting sales personnel, training sales personnel, motivating the sales force, sales force compensation, evaluating sales performance, ethical and legal issues in sales management. 3. Distribution Planning and Control: Role and function of intermediaries, selection and motivation of intermediaries, distribution analysis, control and management, channel dynamics Vertical marketing systems, Horizontal marketing systems, Multi-channel marketing systems, Channel conflict and management. 4. Distribution System and Logistics: Physical distribution system Decision areas, Different Modes of Transport in India, their characteristics; Logistics: Introduction: functional areas, logistics integration for customer satisfaction; Distribution costs, Control and customer service, supply chain management (SCM), Integration of sales and distribution strategy. 5. Case Studies. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Geoffrey Lancaster & David Jobber, Selling and Sales Management, Macmillan India Limited. 2. Anderson, R., Joseph Hair, Jr., Alan Bush, Professional Sales Management, PHI. 3. Buskirk, R.H. and Stanton, W.J., Management of sales force, TMH. 4. Peter Thomson, Sell Your way to the Top, Excel Books 5. Richard D.Irwin. Dalry D.J., Sales Management: Concept and Cases, John Wiley.
RURAL MARKETING
Paper Code: 604 Total No of Hours: 50 Learning Objective To develop an understanding of the concept related to rural environment and challenges of rural marketing. Course Contents 1. Rural Marketing: Nature definition, scope and importance in India, size and structure of rural markets, factors affecting rural marketing- socio-cultural factors, population, occupation, literacy level, infrastructure, communication media, local requirements, rural industry, cottage Industry, artisan products, Future of rural marketing in India. 2. Marketing Strategies and Tactics with Reference to Rural Markets: Product planning, communication media and message, distribution channel, market research (with special reference to seeds, fertilizers, farm equipment and tractors). 3. Agricultural Marketing: Organisation and functions, classification of agricultural products with particular reference to seasonality and perishability, process facilities for different agricultural products, role of warehousing. 4. Determinants of Agricultural Prices and Marketing Margins: Role of agricultural price commission, Role of central and state governments, cooperative marketing and processing societies, nature, scope and role. 5. Problems in Rural marketing: Consumer education and consumer movement in India, NGOs in rural marketing. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. 2. 3. 4. 5. Arora, R.C., Integrated Rural Development, Scharnd, New Delhi. Desao. Vasat, Rural Development, Himalaya Bombay. Mishar, S.N., Politics and Society in Rural India, Inter India Delhi. Rudra Ashok, Indian Agricultural Economics Myths and Realities, Allied New Delhi. Gupta S. L., Rural Marketing, Wisdom Publication Delhi.
PRODUCT & BRAND MANAGEMENT

Paper Code: 605 Total No of Hours: 50 Learning Objective To impart in-depth knowledge to the students regarding the theory and practice of product and Brand Management. Course Contents 1. Introduction to Product Management: Product concept, product levels, product line and mix decisions, Produce life cycle and marketing strategy implications. 2. New Product Development: Types of new products, New product development process, marketing mix decisions for the new product development, product positioning, product diversification and simplification. 3. Understanding Brands: Concept of brand, evolution of brands, brand power, competition and brand, value addition from branding, building strong brands and major branding decisions. 4. Concept of Brand Equity: Brand Equity: Definition, drivers of Brand Equity, brand awareness, perceived quality and brand association, brand customer relationship, brand loyalty and customer loyalty, loyalty segmentation, concept of relationship marketing. 5. Brand Identity System: Brand identity perspectives, structure, six facets of identity, brand image, brand personality, positioning of brands, benefits and elements of positioning, successful and unsuccessful positioning; leveraging the brand, line extension and brand extension, advertising and brand building, branding in specific sectors- customer, industrial, retail and service brands, e-branding. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. 2. 3. 4. 5. Aaker David A, Managing Brand Equity, Free Press, New York. Chawley, Don, Understanding Brands, Kogan Page, London. Majumdar, Ramanuj, Product Management in India, PHI. Aaker David A, Building Strong Brands, Free Press, New York. Upshaw, Lyhh B, Building Board Identity: A strategy for success in a hostile market place, New York, John Wiley.
INDUSTRIAL MARKETING
Paper Code: 606 Total No of Hours: 50 Learning Objectives 1. To gain knowledge of concepts of industrial marketing. 2. To build conceptual frame work for developing industrial marketing strategies. Course Contents 1. Basic Considerations: Introduction to Industrial Markets - Industrial Marketing System: participants, channels; Concepts and Characteristics - Types of Industrial Markets - Industrial Buyer Behaviour. 2. Demand for Industrial Goods and Marketing Intelligence: Demand and product characteristics, industrial customer: motives, customer types, geographical concentration; Marketing intelligence system process, evaluation and performance. 3. Industrial Marketing Strategy: Product and service component: Classification of Industrial Products and Services - New Product Development and Introduction - Industrial Product Management. 4. Industrial Marketing Strategy-Channel Component: Channel strategy; structural elements, Formulating Channel Strategies and Physical Distribution decisions - Promotional Strategies for Industrial Goods/ Services. 5. Industrial Marketing Strategy-The Price Component Pricing Decisions in Industrial Markets conditions affecting price, pricing decisions, pricing policies. 6. Marketing Strategy Promotional component and marketing control: Advertising, personal selling, sales promotion and public relations, performance standard and instruments of control. Books for Reference 1. Richard M.HiII, Ralph S.Alexander & James S.Cross: Industrial Marketing; All India Traveller Book Seller Publishers and Distributors. 2. Robert R.Reeder, Edward G.Brierty & Betty H.Reeder: Industrial Marketing; Prentice-Hall International, 1987. 3. Krishna K Havaldar: Industrial Marketing, Tata McGraw hill publication. 4. Govindarajan, M: Industrial Marketing Management, Vikas Publishing House, New Delhi. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
ADVERTISING MANAGEMENT
Paper Code: 607 Total No of Hours: 50 Learning Objective To acquaint the students with concepts and techniques of advertising and their application. Course Contents 1. Introduction to Advertising: History, types, objectives, setting budget for advertising, importance of advertising, legal and ethical and social aspects of advertising. 2. Process of Communication: Wilbur Schramms model, theories of advertising: AIDA Theory, conversion Theory, Theory of cognitive dissonance, DAGMAR approach, stimulation of primary and selective demand. 3. Building Advertising Programme: Setting objectives and strategies, media planning, budgeting, campaign planning, designing the advertising programme, target audience message, headline, copy illustration appeal and layout. 4. Evaluation of Advertising and its Effectiveness: Evaluation, rationale of testing opinion aptitude test, Recognition, Recall, portfolio test and experimental design, advertising verses consumer behavior, advertising verses publicity. 5. Advertising Agency: Role, structure of an advertising agency. Types of advertising agency, selection and compensation of an advertising agency, appraisal of advertising agency, Advertising agencies in India, size, potential and opportunities in advertising agencies. Electronic media buying, retail, national, cooperative, political, international and public sector advertising, can good advertisement push bad quality products also? Is publicity a free form of advertising? No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Oligy, David, Oligy on Advertising, Longman. 2. Belch, George E and Blech, Nichael A., Introduction to advertising and promotion 3rd ed. Chicago Irwin. 3. Aaker, David A, Advertising Management, PHI. 4. Borden, William H. Advertising, John Witey, New York. 5. S H H Kazmi, Satish K Batra, Advertising and Sales Promotion, Excel Books.
INTERNATIONAL MARKETING MANAGEMENT

Paper Code: 608 Total No of Hours: 50 Learning Objective To gain knowledge about the issues, concepts and challenges in international marketing. Course Contents 1. International Marketing: Meaning, nature and importance, international marketing orientation: E.P.R.G. approach: an overview of the international marketing management process, international marketing environment; International market segmentation and positioning, screening and selection of markets, International market entry strategies: exporting, licensing, contract manufacturing, joint venture M & A, setting-up of Wholly owned subsidiaries aboard, strategic alliances. 2. International Product and Pricing Strategies: Product designing: product standardization versus adaptation, managing product line, international trade product life cycle, new product development; pricing for international markets: factors affecting international price determination, price quotations and terms of sale. 3. Managing International Distribution and Promotion: Distribution channel strategy international distribution channels, their roles and functions, selection and management of overseas agents, international distribution logistics, planning for trade fairs and exhibitions, international promotion mix advertising and other modes of communication. 4. Emerging Trends in International Marketing: Regionalism versus multi-laterism, trade blocks, important grouping in the world, legal dimensions in international marketing (role of WTO); marketing research for identifying opportunities in International markets. 5. Case Studies No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Chee, H, and Harris, R., Global Marketing Strategy, Pitman Publishing. 2. Keegan W., Global Marketing Management, PHI. 3. Fifield, P., & Lewis, K., Global Marketing Strategy 1997-1998 Charted Institute of 4. Doole, Isobel & Lowe, Robin, International Marketing Strategy, Business Press. 5. Cherunilam, Francis, International Marketing, Himalaya Publishing House.
Marketing.
PERFORMANCE EVALUATION AND COMPENSATION MANAGEMENT

Paper Code: 701 Total No of Hours: 50 Learning Objective To acquaint students with respect to corporate responsibility, building good employer-employee relationship and satisfactorily fulfilling social responsibilities by means of performance and compensation management. Course Contents 1. Introduction to Compensation: Compensation defined, goals of compensation system, compensation strategy monetary & non-monetary rewards, intrinsic rewards cafeteria style compensation, fringe benefits and supplementary compensation. 2.Compensation for Workers: Wage theories, evolution of modern day labour force, incentive plans, ESOPs, EVA reward management in TNCs, discrimination in labour market, quality in labour market. 3. Compensation for Chief Executives and Other Employees: Guidelines of companies act relating to CEO compensation, different components of compensation package. 4. Job Evaluation Job Description and Job Specification: Job analysis & Its process, methods of job evaluation, internal and external equity in reward management, role of wage board & pay commissions, international compensation, knowledge based compensation, team compensation, competency based compensation. 5. Introduction to Performance Management and Performance Appraisal: Foundations of performance appraisal, performance management process-conceptual model and its application, philosophy behind performance management; various aspects of performance appraisal: identifying and measuring employee performance, uses of performance appraisal, who conducts appraisals, e-HR managing 360 degree, methods for appraising performance. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Michael Armstrong, The art of HRD-Reward Management.

2. Michael Armstrong, The Art of HRD-Job Evaluation and Remuneration Strategies Volume-7. 3. C B Mamoria, Personal Management, Himalayan Publication. 4. Sara L Ryms, Barry Gerhart , Compensation in Organisations: Current Research and Practices, 5. Frances Neale, Handbook of Performance Management.
MANAGING INTERPERSONAL AND GROUP DYNAMICS

Paper Code: 702 Total No of Hours: 50 Learning Objective The course is designed to develop sensitivity towards people, perception and needs at individual and team level in organization and it will equip them with the company to better manage work, personal and team relationships. Course Contents 1. Interpersonal Communication: Barriers and gateways, transactional analysis: ulterior, straight, crossed transactions, ego states, psychological positions: Games people play, Pygmalion in management. 2. Workgroup Vs. Teams: Group think, group shift, transforming groups to teams, Types of teams, stages of team building and its behavioural dynamics, team role, interpersonal processes, goal setting and problem solving. 3. Emotional Intelligence: Interpersonal conflict, team effectiveness and important, influences on team effectiveness, role of interpersonal competence in team building, measuring interpersonal competence FIRO-B; context, goals, team size, team member roles and diversity, norms, cohesiveness, leadership, measuring team effectiveness, conflict resolution strategies. 4. Role of Leaders in Teams: Supporting teams, rewarding team players, role allocation, resource management for teams, selection of team players, leaders as facilitators, mentors, developing collaboration in teams: functional and dysfunctional cooperation and competition, interventions to build collaboration in organisations, social loafing, synergy in teams, self-managed teams. 5. Interpersonal trust and Gullibility: Interpersonal Awareness and feedbacks process and Case studies. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. 2. 3. 4. 5. Daniel Gokman, Emotional Intelligence, Bantam Books. Luthans Fred, Organisational behaviour, Irwin McGraw Hill. Mullins L.J., Management and Organisational Behaviour, Wheeler Publishing. Moore M.D. etc. Inside Organisations: Understanding the Human Dimensions, Sage, Robbins S., Organisational Behaviour, PHI.
London.
MANAGEMENT OF INDUSTRIAL RELATIONS

Paper Code: 703 Total No of Hours: 50 Learning Objective To gain knowledge of concepts issues and legal framework of Industrial Relations. Course Contents 1. Introduction to Industrial Relations: Concept, Dynamic context of industrial relations: globalization and the national economy, responses to competitive pressures, changes in employment practices, The actors in employee relations: management unions and the state, role of trade union in industrial relations. 2. Interactions & Outcomes in Industrial Relations: Employee involvement & participation concept, objectives and forms, ethical codes, discipline & grievance management: forms and handling of misconduct; collective bargaining: importance, forms, process of negotiation and recent trends in collective bargaining. 3. Legal Framework of Industrial Relations: Settlement machinery for industrial disputes: conciliation, arbitration & adjudication, legislation: The Trade Unions Act 1926, The Industrial Dispute Act 1947, The Factorys Act 1948, The Maternity Benefits Act 1961. 4. Industrial Relations & the Emerging Scenario: Industrial relations & technological change, international labour Organization (ILO): objectives, structure and procedure for admission as a member, managing without unions, future direction of industrial relations. 5. Industrial Employment Act: Payment of Bonus Act, payment of Wages Act, minimum Wages Act, concept of social security. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. 2. 3. 4. 5. Arun Monappa, Industrial Relations, TMH. Monappa and Monappa, Dynamics of Industrial Relations. Bareja, J.K., Industrial Law. Galgotia Publishing House. Blyton, P. & Turnbull, P., The Dynamics of Employee Relations. Palgrave McMillan Bare Acts.
HUMAN CAPITAL AND KNOWLEDGE MANGEMENT

To acquaint students about the imperatives of knowledge organisation. Course Contents 1. 2. 3 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Competitive challenges and advantage from knowledge advantage as vital resource. Types of knowledge, tangible and intangible assets. Thematic analysis of the thinking in knowledge management. Tools of knowledge management. The role of Chief Knowledge Officer. Managing intellect and innovation. 10-step road map to Knowledge management. Managing IT in the Business systems for knowledge creation. How people process information. Reaction to new technology. New forms of organization. Culture imperatives. Leadership imperatives. Managing Knowledge workers. Knowledge networks and knowledge repositories. Future Trends.
Books for Reference: 1. Amrit Tiwana, Knowledge management tool kit: Practical techniques for building a knowledge management system, Addision Wesly. 2. Charles Despres, Knowledge Horizons: The present and the promise of knowledge Management, Butter worth-Heinemann. 3. Ganesh Natrajan, Knowledge management: Enabling Business growth, TMH. 4. Madhukar Shukla, Competing through Knowledge: Building Knowledge organization, Response Books. 5. Warier, Sudhir, Knowledge Management, Vikas Publication.
ORGANISATIONAL DEVELOPMENT
Paper Code: 705 Total No of Hours: 50 Learning Objective The objective of this course is to familiarise the students with basic organisational processes for effectiveness and change. Course Contents 1. Introduction to Organisational Development: Foundations of organisational development and managing the organisational development process. 2. Organisational Development Interventions: Sensitivity training, team interventions, third- party peacemaking interventions, inter-group interventions, comprehensive interventions, MBO, role playing, future challenges. 3. Designing Organisational Structures: Functional, divisional (product, geographic, market), nature and network structure, the learning organization, virtual/ boundary less organization. 4. Key Issues in Organisational Development: Issues in consultant-client relationships, action research, ethical issues in organisational development and future of organisational development. 5. Managing change: Managing culture by OD, OD interventions, action research, values, assumptions & beliefs in OD and case studies. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. A.Thornhill et al., Managing Change, PHI. 2. Anderson, A.H. and Barker D., Effective Enterprise and Change Management, Blackwell Publisher Ltd., Oxford. 3. Bernard Burns, Managing Change, Pitman Publishers. 4. Khandwalla, P.N., Organisation Design for Excellence, TMH. 5. Luthans, F., Organisational Behaviour, TMH.
SELECTION, TRAINING AND DEVELOPMENT

Paper Code: 706 Total No of Hours: 50 Learning Objective The purpose of this paper is to provide an in-depth understanding of the psychometric testing in the selection process and also make the students understand the role of training in the HRD, and to enable the course participants to mange the training systems and processes. Course Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Selection Process and Model of Selection process. Various steps involved in the Selection process. Conduction of the induction Programme. Psychometric Testing: Individual Tests and scales. Training Process-an Overview. Role, responsibilities and Challenges to Training Managers. Organisation and Management of Training Function. Training Needs Assessment. Action Research. Instructional Objectives and Lesson Planning, Learning Process. Training climate and Pedagogy. Developing training modules. Training methods and techniques. Facilities Planning and training aids. Training Communication, Training evaluation. Training and Development in India. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Beunet, Roger ed., Improving Training Effectiveness, Aldershot, Gower. 2. Buckley R & Caple, J., The Theory and practice of Training, Kogan page, London. 3. Chadha, N.K., Human Resource Management, Friends Publications. 4. Lynton, R Parrek, U., Training for Development, Vistaar, New Delhi 5. Parrek, Udai, Training Instruments for HRD, PHI.
LEADERSHIP & TEAM BUILDING

Paper Code: 707 Total No of Hours: 50 Learning Objective To gain knowledge of concepts and practices of leadership and team work in contemporary organisational environment. Course Contents 1. Leadership: Structure, characteristics, unity of intelligence, theories of leadership, role and functions of leaders, leadership styles. 2. Charismatic Leadership: Leadership in response transformation journey, Case Studies. of time space stress, dispersal of leadershipNo of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
3. Empowerment & Motivation by Leadership: Trust, communication by leadership, emotional intelligence by leadership. 4. Creative Problem solving & Leadership: Leadership & conflict resolution, cases of leadership in international organisations. 5. Teams in Organisations: Nature & role, team functions, team dynamics, team exercises, team leadership, skills for effective team building, communication, decision making and conflict management, team culture-strategies for building.
Books for Reference: 1. Karnnakar, Leadership Perspective and Profiles, ICFAI University Press. 2. Vedpuriswar, Leadership and Corporate Governance, ICFAI University Press. 3. Jay A. Conger, The Charismatic Leader, Jossey Bass Publishers. 4. Andrew Dubrin, Leadership Research findings, practices & Skills, John Wiley & Sons Australia Ltd. 5. Reddy Sumati, Teamwork Perspectives and challenges, ICFAI University Press.
CROSS CULTURE AND GLOBAL HRM

The objective of this course is to impart conceptual understanding of cross culture and related behaviour in managing global organisations. Course Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Global Business, Growth and Evolution. Environment Variables in Global Business. Human Variables in Global Organisations. Cultural variables in Global Organisations. Cross Cultural Differences and Managerial Implication. Cross Cultural Research Methodologies. Structural Evolution of Global Organisations. Cross Cultural Leadership. Cross Cultural Decision Making. Cross Cultural Communication. Cross Cultural negotiation. Human Resource management in Global Organisation. Ethics in International Business. Western and Eastern Management thoughts in the Indian Context. Case-studies.
Books for Reference: 1. Adler, N.J. International Dimensions of Organizational Behaviour, Boston, Kent. 2. Bartlett, C and Ghoshal, S., Transnational Management: Text, Cases and Readings in Cross Border Management, Chicago, Irwin. 3. Dowling, P.J.et al., International Dimensions of Human Resources Management, Wadsworth, California. 4. Hofstede G., Cultures Consequences-International Differences in Work Related Values, Sage London. 5. Marcic, D and Verrill, Glenn Puffer, S.M., Management International: Cases, Exercises and Readings, West Publishing, St. Paul.
ELECTRONIC COMMERCE
The objective of this paper is to provide concepts, methods and technology inputs to carry out various business processes in electronic environment. Course Contents
1. Fundamentals of e-commerce: Trade cycle & e-commerce, definition of e-commerce & e-business, problems with manual systems, integration of e-commerce & information technology, management functional areas supported by ecommerce, tools and technology of e-commerce, types of e-commerce - B2B, B2C etc, benefits of e-commerce; Ecommerce applications, e-governance. Management issues in e-commerce. 2. Electronic Data Interchange: Meaning of EDI & its evolution, suitability of EDI, layered architecture & process of EDI, components of EDI, UNEDIFACT interchange structure, EDI implementation issues, EDI enabled procurement process, EDI in India. 3. Web based e-commerce: Process of setting up business on Internet. Creating a website, client & server side tools, types of commercial websites, secure servers & digital certificates, content management. Domain name registration, hosting a website, online & offline promotion, banner advertisement and measurement of its effectiveness, Web traffic analysis. 4. Electronic Fund Transfer: Management issues in EFT (instruments, risk, security, banking procedures), types of EPS e-cash, e-cheque, smart cards and credit cards (encrypted & third party verified). 5. Connectivity Technology: Intranet, extranet, virtual private networks. 6. Supply Chain Management: Concepts of supply chain & supply chain management, evolution of SCM (JIT, quick response retailing, Porters value chain model), e-commerce enabled supply chains, emerging trends, focus of SCM, Push, Pull and built-to-order models, architecture of SCM - supply chain planning & execution, managerial perspective of SCM & steps in SCM initiative.
7. Customer Relationship Management: Concept of e-CRM, architecture of e-CRM solution, IT infrastructure for eCRM - Call Centers, major technology trends (broadband telecom, mobile data, outsourcing), e-CRM applications. 8. Technological, Security & Legal Issues in E-commerce Management: Technological issues - availability of telecom infrastructure, interoperability, bandwidth, technical standards and spectrum management. Security issues - Risks of insecure systems & risk management, cryptography & digital signatures, security of EDI messages. Legal issues for global e-commerce, regulatory environment UNCITRAL Model Law on E-commerce, UN Model Interchange Agreement for EDI, GOI IT Act 2000. Legal issues for Internet based e-commerce. Global Information Infrastructure (GII) & National Information Infrastructure (NII) initiatives.

1. Kalkota & Whinston, Frontiers of Electronic Commerce, AddisonWesley. 2. Dr Ravi Kalkota, E-business Road Map for Success, Addison Wesley. 3. Bajaj & Nag, E-commerce Cutting Edge Technology, Tata McGraw Hill.
DATABASE DESIGN AND MANAGEMENT

Paper Code: 802 Total No of Hours: 50 Learning Objective The objective of this course is to familiarise the management graduates of IT with various concepts of creating, designing and management of database in computerised environment. Course Contents 1. Introduction to DBMS: Evolution of database technology, limitations of file systems, purpose of database system, Database system models: relational model, network model, hierarchical model and Database languages; Database administration and control. 2. Entity Relationship Data Model: Entity relationship model, mapping constraints, keys in the database system, E-R Diagram, weak entity set and strong entity set, design of an E-R database schema, Reduction of an E-R schema to tables. 3. Database Systems Concepts: Hardware, software, data, and people. Database systems and their organisational development. Database development life cycle. Logical database design & its implementation design. Concept of DBMS & RDBMS. 4. SQL: Introduction to SQL, Nested sub queries, views, modification of the database, data definition language. 5. Database System Design: Concepts of functional dependencies, multi-valued functional dependencies, Normalization concept, 1NF, 2NF, 3NF, BCNF. 6. Hands on practice: On ORACLE. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. 2. 3. 4. Hansen G.W. and Hansen J.V., Database Management and Design, PHI. Henry F. Korth, Database System Concepts, TMH. Bipin C. Desai, An Introduction to Database Systems, Galgotia Publications. Gordon C. Everest, Database Management- Objective, Systems, Functions and Administration, TMH.
DISTRIBUTED COMPUTING AND MANAGING NETWORKS

Paper Code: 803 Total No of Hours: 50 Learning Objective The objective of this paper is to familiarise the management graduates with the concepts of networks, communication, their security and management in contemporary environment. Course Contents 1. Communication Fundamentals: - Basic communication Model, transmission (analog & digital), data rate, bandwidth, transmission impairments, serial & parallel transmission, synchronous & asynchronous transmission, simplex, duplex & half duplex transmission, multiplexing; Basics of satellite & wireless transmission, GMS & CDMA concepts. 2. Transmission Media: Data rate & media, twisted pair, coaxial & optical fiber cables, concept of channel capacity. 3. LAN Technology: Key elements of LAN technology, LAN topologies (802 standards, bus, tree, ring, star), Protocol architecture of LAN (LLC, MAC & physical layers), MAC techniques, Ethernet & token ring frame structure, bridge & extension of LANs, switches and hubs; Enterprise-wide networking, Designing and costing of networks. 4. WAN Technology: Circuit switching, PBX system, packet switching, frame relay, ATM networks, ISDN, Internetworking. 5. Protocols: General functions of protocol, OSI & TCP/IP, router protocols. 6. Network Security: Security issues confidentiality, authentication, integrity, non-repudiability, access control and availability; Authentication applications - Kerberos & X.500; E-mail security - PGP & S/MIME; Web security SSL, TLS & SET; IP security architecture; Network management security - SNMP. 7. Hands on Practice: NOS (Windows 2000/NT), configuration of network, application & proxy servers in Ethernet environment. Books for Reference:
1. Tenenbaum, Computer Networks, PHI. 2. Stallings WR, Business Data Communications, Macmillan. 3. Fitzgerald, Business Data Communications, Basic Concepts, Security and Design, John Willy. 4. Shaping Future Business Design through Information Technology, Harvard Business School Press, Cambridge. 5. Stallings William, Network Security Essentials, Pearson.
FRONT END DESIGN TOOLS

Paper Code: 804 Total No of Hours: 50 Learning Objective To acquaint the management graduates with Visual Studio tools for designing front end/user interfaces. Course Contents 1. Visual Basic: Features of visual basic, Comparison of procedural programming with event-driven programming, starting with visual basic, elements of IDE 2.Using controls: Label Control, Text Box Control, Command Button Control Frame, Check Box, Option Button Control, Picture Box Control, Image Control Using list Controls: List Box, Combo Box, Menus, Toolbar Control, Common Dialog Control. 3. Programming Concept In Visual Basic: Data Types, variable, constants Variable Declaration: Implicit declaration, Explicit declaration, Scope of Variables Control Structures in Visual Basic, IfThen...Else, SelectCase, Do WhileLoop ForNext Loop Exit For and Exit Do, With end With, Arrays in Visual basic: Fixed Size Arrays, Multidimensional Arrays, dynamic Arrays Modules: Form Module, Standard Modules, Class Modules 4. ODBC using DAO and ADO: Data Control, Data Bound Controls The Data Bound List Box and combo box, The Data Bound Grid Control Open Database Connectivity (ODBC) Working with ADO data Control Using ADO Connection and Recordset Objects Connecting to the Database, Closing The Database Connection, Retrieving a Recordset. 5. Debugging & Error Handling: Debugging, kinds of errors, code for general purpose error handler 6. Environment and Data Report: Data environment designer accessing data using data connection object, command object data report. 7. Hands on Practice: Design of user interface based on VB. Books for Reference: 1. E. Petrousos, Mastering Visual basic 6.0, BPB Publications. 2. Bradley, Programming with VB 6.0, PHI. 3. B. Reselman, Using Visual Basic 6, PHI. 4. Steven Holzner, Programming with VB 6.0, Dream Tech. 5. M. Abbey, M. J. Corey, Oracle 9i: A Beginners Guide, TMH. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
OBJECT ORIENTED PROGRAMMING

Paper Code: 805 Total No of Hours: 50 Learning Objective
The objective of this course is to introduce Object-Oriented Programming Concepts.
Course Contents
1. C++ Programming Basics - Basic program construction, Output using cout, preprocessor directive, comments, integer variables, declaration and definitions, character variables, input using cin, type float, manipulators, unsigned data types, type conversions, arithmetic operators, library functions. 2. Loops and Decisions - Relational operators, loops: for loop, while loop, do while loop, Decision: if statement, the elseif construction, the switch statement, the conditional operators, Logical operators: AND, OR, NOT operators, break statements, continue and go-to statement. 3. Structure - Defining and processing a structure, user defined data types structure, enumerated data types. 4. Functions - Brief overview defining, accessing function, passing arguments to functions, returning values from functions, overloaded functions, inline functions, default arguments, variables and storage classes: automatic variables, external variables, static variables. 5. Objects and Classes - A simple class: classes and objects, C++ objects as physical objects, C++ objects as data types, constructors, object as functions arguments: overloaded constructors, Member functions defined outside class, objects as arguments, returning objects from functions, static class data. 6. Arrays - Defining and processing an array, passing array to a function, multi-dimensional arrays, strings: string declaration, string functions and string manipulation. 7. Operator Overloading - Overloading unary operators, overloading binary operators, data conversion, pitfalls of operators overloading and conversion. 8. Inheritance - Derived class and base class, derived class constructors, overriding member functions, inheritance, class hierarchies, public and private inheritance, levels of inheritance, multiple inheritance. 9. Pointers, Virtual Functions and Polymorphism Pointers to Objects, this pointer, Pointers to Derived Classes, Virtual Functions, Pure Virtual Functions. 10. Hands on Practice: Programming in C++.
Books for Reference: 1. Straustrup, Bjarne, The C++ Programming Concepts, Addison-Wisley. 2. Laffore, Robert, Object Oriented Programming in Turbo C++, Galgotia Publication. 3. Schild, Herberd, Complete Reference of C++, Tata McGraw Hill. 4. Balaguruswamy, E, Object Oriented Programming with C++, Tata McGraw Hill.
SOFTWARE ENGINEERING & PROJECT MANAGEMENT

Paper Code: 806 Total No of Hours: 50 Learning Objective To prepare the management graduates of IT specialisation on various aspects of software engineering and project management. Course Contents 1. Introduction to Software: Definition, software characteristics, software components, myths, and software applications. 2. Introduction to Software Engineering: Definition, waterfall method, prototyping, spiral model, forth generation technique. 3. Software Project Management: Project management, project planning, goals, and schedules. 4. Software Metrics: Role of metrics and measurement, size-oriented metrics, function oriented metrics, metrics for software quality. 5. Software Requirement Specification (SRS): Problem analysis, structuring information, data flow diagram and data dictionary. 6. Estimation: Cost estimation, single variable model, COCOMO model, verification & validation (V & V), inspection & review. 7. System Design & Detailed Design: Fundamentals, design representation, introduction to object oriented concepts & UML. 8. Coding: Structured programming, information hiding, programming style, internal documentation. 9. Testing: Level of testing, test cases, psychology of testing, types of testing. 10. Maintenance & Introduction to CASE: Maintenance issues, Types of maintenance, case. Books for Reference:
1. 2.
Roger S. Pressman, Software Engineering-A Practitioners Approach, TMH. Pankaj Jalote, Integrated Approach to software engineering, Narosa Publications.
BUSINESS PROCESS RE-ENGINEERING

Paper Code: 807 Total No of Hours: 50 Learning Objective To develop an appreciation of process view of business and redesign thereof. The participants would be able to develop an understanding of the use of information technology for process redesign. Course Contents Conceptual Foundation of Business Process Re-engineering, Role of Information Technology in BPR, Process Improvement and Process Redesign, BPR Experiences in Indian Industry, Process Identification and Mapping, Role/Activity Diagrams, Process Visioning and Benchmarking. Business Process Improvement. Business Process Redesign, Man Management for BPR Implementation, Reorganizing People and Managing Change. Hands on Practice: Process redesign using IT tools. Books for Reference: 1. Carr, D K and Johansson, H.J. Best Practices in Re-engineering, New York, TMH. 2. Champy, James, Re-engineering Management: The Mandate for New Leadership, London, Harper Collins. 3. Coulson-Thomas, C. Business Process Re-engineering: Myth & Reality, London, Kogan Page. 4. Davenport, T H. Process Innovation: Re-engineering Work through Information Technology, Boston, Harvard Business School Press. 5. Hammer, Michael, Re-engineering the Corporation: A Manifesto for Business Revolution, London, Nicholas Brealey. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
STRATEGIC MANAGEMENT OF IT
Paper Code: 808 Total No of Hours: 50 Learning Objective To use information technology as a strategic tool for business management and to focus on development of information technology leadership. Course Contents 1. Key issues in information systems management and the role of the CIO. 2. Analytical framework for strategic IT initiatives. 3. Sustaining competitive advantage by use of IT, creativity, learning organisations and information technology in business transformation. 4. Information partnerships, managing in the market space, national information IT Policy at the national level. role of No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
infrastructure and
5. Planning for strategic IT resource, managing the IT function, outsourcing IT function.
Books for Reference: 1. Galliers, R D. Strategic Information Management: Challenges and Strategies in Managing Information Systems. Oxford, Butterworth-Heinemann. 2. McKenney, James L. Waves of Change: Business Evolution through Information Technology. Boston, HBS Press. 3. Neuman, Seev. Strategic Information Systems: Competition through Information Technologies. New York, MacMillan College. 4. Nolan, Richard L. Creative Destruction: A six-stage process for transforming the organization. Boston, HBS Press. 5. Parker, Marilyn M. Strategic Transformation and Information Technology: Paradigms for Performing while Transforming. Englewood Cliffs, New Jersey, Prentice Hall Inc.
INTRODUCTION TO RETAILING
Paper Code: 901 Total No of Hours: 50 Learning Objective To familiarise the retailing and its various components for successful organised retailing. Course Contents 1. 2. 3. 4. Introduction to retailing. Nature and scope of retailing. Retailing trends and development in India. Changing trends in retailing: retail formats, location, convenience, value, ambience, rural retailing. 5. Opportunities and Threats in India and global retailing. 6. Critical success factors in organized retailing. Books for Reference: 1. Bajaj C, Tuli R., Srivanstava N.V., Retail Management, Oxford University Press, Delhi. 2. Dunne P.M, Lusch R.F. and David A., Retailing, South-Western, Thomson Learning Inc. 3. D. Gilbert, Retail Marketing Management, PHI. 4. Vedamani, G. Gibson, Retail Management- Functional Principles & Practices, Jaico Publishers. 5. Lucas, Bush & Gresham, Retailing, All India Publishers. . No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
MARKETING OF RETAIL SERVICES

Paper Code: 902 Total No of Hours: 50 Learning Objective To understand the segmentation, targeting and positioning, the pricing strategy and public relation. Course Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Marketing of retail services. Identifying and targeting the major consumer segments. Positioning strategy. Sales promotion tactics. Pricing strategy. Brand Promotion initiatives. Application and impact of advertising and publicity. Loyalty program for maintaining relationship with customer. Role of employees in building and maintaining customer relationship. Public Relation. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Bajaj C, Tuli R., Srivanstava N.V., Retail Management, Oxford University Press, Delhi. 2. Dunne P.M, Lusch R.F. and David A., Retailing, South-Western, Thomson Learning Inc. 3. D. Gilbert, Retail Marketing Management, PHI. 4. Vedamani, G. Gibson, Retail Management - Functional Principles & Practices, Jaico Publishers. 5. Lucas, Bush & Gresham, Retailing, All India Publishers.
WAREHOUSING & SUPPLY CHAIN MANAGEMENT

Paper Code: 903 Total No of Hours: 50 Learning Objective To familiarise students about various concepts of warehousing, Supply chain management, vendor management that are the key to success in retailing. Course Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Warehousing & Supply chain management. Defining value chain for organized retailing stores. Concept and tools for analyzing and improving supply chain in retail industry. Inventory cycle management Synchronizing sales, stock replenishment and product sourcing. Vendor management Warehousing. Procurement Replenishment Various statements No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Bajaj C, Tuli R., Srivanstava N.V., Retail Management, Oxford University Press, Delhi. 2. Dunne P.M, Lusch R.F. and David A., Retailing, South-Western, Thomson Learning Inc. 3. D. Gilbert, Retail Marketing Management, PHI. 4. Vedamani, G. Gibson, Retail Management- Functional Principles & Practices, Jaico Publishers. 5. Lucas, Bush & Gresham, Retailing, All India Publishers.
WORKING CAPITAL MANAGEMENT IN RETAILING

Paper Code: 904 Total No of Hours: 50 Learning Objective To enable them to understand the concept of working capital management and its use for effective utilisation of financial resources. Course Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. Working capital management in retailing. Working capital polices. Cash management system. Forecasting cash flow. Receivable management. Short-term financing. Programming working capital management. Banking system in India. Working capital control. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Bajaj C, Tuli R., Srivanstava N.V., Retail Management, Oxford University Press, Delhi. 2. Dunne P.M, Lusch R.F. and David A., Retailing, South-Western, Thomson Learning Inc. 3. D. Gilbert, Retail Marketing Management, PHI. 4. Berman & Evans, Retail Management, PHI. 5. Newman, Andrew J & Cullen, Peter, Retailing, Environment & Operations, Vikas Publishers.
RETAIL OPERATION MANAGEMENT

Paper Code: 905 Total No of Hours: 50 Learning Objective To familiarizes students on various aspects of designing, planning and managing retail operations. Course Contents 1. Retail Operation Management. 2. Role of stores 3. Store planning and coordination across departments 4. Designing an optimal model 5. Storage space and customer space 6. Signages 7. Various form of theft and dealing. 8. Retail loss prevention 9. Sustaining suitable shopping ambience 10. Mall management and space utilization No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Bajaj C, Tuli R., Srivanstava N.V., Retail Management, Oxford University Press, Delhi. 3. D. Gilbert, Retail Marketing Management, PHI. 4. Vedamani, G. Gibson, Retail Management: Functional Principles & Practices, Jaico Publishers. 5. Lucas, Bush & Gresham, Retailing, All India Publishers. 6. Berman & Evans, Retail Management, PHI.
RETAIL MERCHANDISING MANAGEMENT

Paper Code: 906 Total No of Hours: 50 Learning Objective To familiarise various aspects of merchandising and inventory management. Course Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. Retail merchandizing management. Understanding of merchandising buying and planning. Assortment. Allocation. Forecasting. Display. Allocation. Packaging, pack size. Elements of financial inventory management and gross margins. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Bajaj C, Tuli R., Srivanstava N.V., Retail Management, Oxford University Press, Delhi. 2. Dunne P.M, Lusch R.F. and David A., Retailing, South-Western, Thomson Learning Inc. 3. D. Gilbert, Retail Marketing Management, PHI. 4. Vedamani, G. Gibson, Retail Management: Functional Principles & Practices, Jaico Publishers. 5. Newman, Andrew J & Cullen, Peter, Retailing: Environment & Operations, Vikas Publishers.
HRM IN ORGANISED RETAILING

Paper Code: 907 Total No of Hours: 50 Learning Objective To enable the students to manage the workforce and various aspects of HRM vis--vis retailing. Course Contents 1. 2. 3. 4. 5. 6. 7. 8. HRM in organized retailing. Knowledge and behavioral attitude of staff. Special human resource management in retailing. Human resource management process in retailing. Training and development. Performance appraisal system. Developing suitable performance management system. Compensation structure and incentive management. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Bajaj C, Tuli R., Srivanstava N.V., Retail Management, Oxford University Press, Delhi. 2. Dunne P.M, Lusch R.F. and David A., Retailing, South-Western, Thomson Learning Inc. 3. D. Gilbert, Retail Marketing Management, PHI. 4. Lucas, Bush & Gresham, Retailing, All India Publishers. 5. Berman & Evans, Retail Management, PHI.
ELECTRONIC RETAILING
Paper Code: 908 Total No of Hours: 50 Learning Objective To familiarise the students about the concepts of electronic retailing and its applications. Course Contents 1. 2. 3. 4. 5. 6. 7. E-retailing and web enabled retailing. E-commerce as a full fledged supplementary function. Site design. Order tracking and shipping. Privacy, security and pilferage issues. Stock management. Coding and delivery of items. No of Credits: 4 Max Marks: 100 Weekly Teaching Hours: 4 Pass Percentage: 50
Books for Reference: 1. Levy IM. And Weitz B.A, Retailing Management, TMH. 2. Berman B. Evans J. R., Retail Management, Pearson Education. 3. D. Gilbert, Retail Marketing Management, PHI. 4. Vedamani, G. Gibson, Retail Management Functional Principles & Practices, Jaico Publishers. 5. Lucas, Bush & Gresham, Retailing, All India Publishers.

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DETAILED COURSE SYLLABI (PGDM-2009-11)

PRINCIPLES AND PRACTICES OF MANAGEMENT

No of Credits: 4 Max Marks: 100

Weekly Teaching Hours: 4 Pass Percentage: 50

FINANCIAL & MANAGEMENT ACCOUNTING

No of Credits: 4 Max Marks: 100

Weekly Teaching Hours: 4 Pass Percentage: 50

Books for Reference:

COMPUTER FUNDAMENTALS FOR MANAGERS

No of Credits: 4 Max Marks: 100

Weekly Teaching Hours: 4 Pass Percentage: 50

MANAGERIAL SKILLS DEVELOPMENT

HUMAN RESOURCE MANAGEMENT

PRODUCTION AND OPERATIONS MANAGEMENT

RETAIL MARKETING MANAGEMENT

ORGANISATIONAL EFFECTIVENESS AND CHANGE

OPERATIONS RESEARCH TECHNIQUES

Books for reference:

INTERNATIONAL BUSINESS MANAGEMENT

INFORMATION SYSTEMS MANAGEMENT

No of Credits: 4 Max Marks: 100

Weekly Teaching Hours: 4 Pass Percentage: 50

SUMMER TRAINING REPORT

Books for Reference:

2. Taneja, Entrepreneurship, Galgotia Publishers.

CORPORATE LEGAL ENVIRONMENT

CORPORATE INSURANCE MANAGEMENT

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

DERIVATIVES & RISK MANAGEMENT

PROJECT EVALUATION AND MANAGEMENT

INDIAN FINANCIAL SYSTEM

WORKING CAPITAL MANAGEMENT

INTERNATIONAL FINANCIAL MANAGEMENT

TAXATION AND CORPORATE TAX PLANNING

SALES AND DISTRIBUTION MANAGEMENT

PRODUCT & BRAND MANAGEMENT

INTERNATIONAL MARKETING MANAGEMENT

PERFORMANCE EVALUATION AND COMPENSATION MANAGEMENT

Books for Reference: 1. Michael Armstrong, The art of HRD-Reward Management.

MANAGING INTERPERSONAL AND GROUP DYNAMICS

MANAGEMENT OF INDUSTRIAL RELATIONS

HUMAN CAPITAL AND KNOWLEDGE MANGEMENT

SELECTION, TRAINING AND DEVELOPMENT

LEADERSHIP & TEAM BUILDING

CROSS CULTURE AND GLOBAL HRM

Books for Reference:

DATABASE DESIGN AND MANAGEMENT

DISTRIBUTED COMPUTING AND MANAGING NETWORKS

No of Credits: 4 Max Marks: 100

Weekly Teaching Hours: 4 Pass Percentage: 50

FRONT END DESIGN TOOLS

OBJECT ORIENTED PROGRAMMING

No of Credits: 4 Max Marks: 100

Weekly Teaching Hours: 4 Pass Percentage: 50

SOFTWARE ENGINEERING & PROJECT MANAGEMENT

No of Credits: 4 Max Marks: 100

Weekly Teaching Hours: 4 Pass Percentage: 50

BUSINESS PROCESS RE-ENGINEERING

5. Planning for strategic IT resource, managing the IT function, outsourcing IT function.

MARKETING OF RETAIL SERVICES

WAREHOUSING & SUPPLY CHAIN MANAGEMENT

WORKING CAPITAL MANAGEMENT IN RETAILING

RETAIL OPERATION MANAGEMENT