Company Profile

Birla Sun Life Asset Management Company Ltd. (BSLAMC), the investment managers of Birla Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and the Sun Life Financial Services Inc. of Canada. The joint venture brings together the Aditya Birla Group's experience in the Indian market and Sun Life's global experience. Established in 1994, Birla Sun Life Mutual fund has emerged as one of India's leading flagships of Mutual Funds business managing assets of a large investor base. Our solutions offer a range of investment options, including diversified and sector specific equity schemes, fund of fund schemes, hybrid and monthly income funds, a wide range of debt and treasury products and offshore funds. Birla Sun Life Asset Management Company has one of the largest team of research analysts in the industry, dedicated to tracking down the best companies to invest in. BSLAMC strives to provide transparent, ethical and research-based investments and wealth management services. Heritage

The Aditya Birla Group

The Aditya Birla Group is one of India's largest business houses. Global in vision, rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders. The Group operates in 26 countries India, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, UAE, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia, Bahrain and Korea. A US $29 billion corporation in the League of Fortune 500, the Aditya Birla Group is anchored by an extraordinary work force of 130,000 employees, belonging to 40 different nationalities. Over 60 per cent of its revenues flow from its operations across the world. The Aditya Birla Group is a dominant player in all its areas of operations viz; Aluminium, Copper, Cement, Viscose Staple Fibre, Carbon Black, Viscose Filament Yarn, Fertilisers, Insulators, Sponge Iron, Chemicals, Branded Apparels, Insurance, Mutual Funds, Software and Telecom. The Group has strategic joint ventures with global majors such as Sun Life (Canada), AT&T (USA), the Tata Group and NGK Insulators (Japan), and has ventured into the BPO sector with the acquisition of TransWorks, a leading ITES/BPO company.

Sun Life Financial

Sun Life Financial Inc is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial Inc and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Phil ippines, Japan, Indonesia, India, China and Bermuda.

Philosophy
Birla Sun Life Asset Management Company follows a long-term, fundamental research based approach to investment. The approach is to identify companies, which have excellent growth prospects and strong fundamentals. The fundamentals include the quality of the companys management, sustainability of its business model and its competitive position, amongst other factors. Vision To be a leader and role model in a broad based and integrated financial services business. Mission To consistently pursue investor's wealth optimization by: Achieving superior and consistent investment results. Creating a conducive environment to hone and retain talent. Providing customer delight. Institutionalizing system-approach in all aspects of functioning. Upholding highest standards of ethical values at all times. Values Integrity Commitment Passion Seamlessness Speed

Senior Management
Mr. A Balasubramanian, Chief Executive Officer - BSLAMC A Balasubramanian is the Chief Executive Officer for Birla Sun Life Asset Management Company. He has been with BSLAMC since its inception. He has more than 17 years of experience in the Capital Market. He joined BSLAMC as Chief Dealer/Trader, managed Hybrid Funds and moved on to Head Fixed Income group. He has also held the position of Country Head for Sales and Distribution before becoming the Chief Investment Officer and now also heading BSLAMC as the Chief Executive Officer. During the last several years, under his leadership, Birla Sun Life Mutual Fund has won several awards for delivering the best performance from external agencies such as CRISIL TV18, BNP Paribas, ICRA and Reuter Lipper. In the financial year 2008-09 with him as the CIO, BSLAMC won the coveted "Mutual Fund House of the Year" second time in a row becoming the only fund house in India to achieve this feat as also being adjudged the best "Onshore Fund House-India" by the Asian Investor magazine. Prior to joining BSLAMC, he has worked with GIC Mutual Fund as Senior Trader and Canbank Financial Services as Senior Executive. He has also been associated with Association of Mutual Funds of India as a member across various committees like the Valuation Committee. He also has been part of SEBI Committee on Review of Eligibility Norms. He has delivered guest lectures at SIES, Mumbai, IIM Bangalore for Executive Education Programme, Dalmia Institute of Management and Narsee Monjee Institute of Management. Balasubramanian has done DFM and AMP from IIM Bangalore in addition to Bsc in Mathematics.

Mr. Navin Tewari, Head-Sales and Customer Engagement - BSLAMC

Mr. Sarb Preet Singh, Head Institutional Sales - BSLAMC

Mr. Ashok Suvarna, COO - BSLAMC

Mr. Manoj Kumar Gandhi, Head Finance and Strategy - BSLAMC

Ms. Rama Vasantharajan - Head-Compliance & Risk Management - BSLAMC

Mr. Rajesh Srivastava - Head Human Resources, BSLAMC

Mr. Rahul Parikh, Head Business Development - BSLAMC

Ms. Molly Kapoor, Head Customer Service - BSLAMC

Mr. Bhavdeep Bhatt, Head Products - BSLAMC

Mr. Rajiv Joshi, Head - Legal, Compliance and Secretarial - BSLAMC

Mr. Thrivikram Iyer, Head Risk Management - BSLAMC

Mr. Maneesh Dangi - Head - Fixed Income

Mr. Mahesh Patil - Head Equity - Domestic Assets

Mr. Satyabrata Mohanty - Head - Mixed Assets

Mr. Ajay Argal - Head Equity - Offshore