Vu & Company

To get the More entertain and Study related e-mail Kindly visit and Join the group. VU And COMPANY.
(http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban 0333-7637637

Mkt-624 File 4 Quizzes on 13-7-2011

Question # 1 of 15 ( Start time: 07:13:19 PM ) Total Marks: 1 "Better meet the demands of the segmented markets" is the basic purpose of which of the following? Select correct option: Brand extension Line extension Multi-brand portfolio Brand equity

Vu & Company
Question # 2 of 15 ( Start time: 07:14:41 PM ) Total Marks: 1 Positioning should be the bases of undertaking: Select correct option: Brand extension Market extension Line extension Product extension

Question # 3 of 15 ( Start time: 07:16:02 PM ) Total Marks: 1 According to Scot Davis, how many years are required to change the brand positioning? Select correct option: Three to five years Two to five years Three to six years Two to six years

Question # 4 of 15 ( Start time: 07:16:55 PM ) Total Marks: 1 __________ is a name, term, sign, symbol, design or a combination of them intended to differentiate one product from those of the competitors. Select correct option: Brand management Marketing management Brand Marketing

Vu & Company
Question # 5 of 15 ( Start time: 07:17:21 PM ) Total Marks: 1 A companys business model can be based on all of the fundamental factors EXCEPT: Select correct option: High quality Affordability Accessibility Low quality

Question # 6 of 15 ( Start time: 07:17:55 PM ) Total Marks: 1 Fluoride ingredient could be used for toothpaste, is the example of which one of the following? Select correct option: Copy Copy strategy Advertisement Promotion

Question # 7 of 15 ( Start time: 07:18:53 PM ) Total Marks: 1 At the stage of awareness of communication process, the customers response reaches at what percentage? Select correct option: 75% 80% 70% 90%

Vu & Company
Question # 8 of 15 ( Start time: 07:19:59 PM ) Total Marks: 1 Which one of the following is communication in news story form about an organization, its products, or both, that is transmitted through a mass medium at no charge? Select correct option: Advertising Publicity Public relations Sales promotion

Question # 9 of 15 ( Start time: 07:21:18 PM ) Total Marks: 1 Which one of the following is NOT the basic determinant of the consumers buying action? Select correct option: Inferiority Affordability Quality Accessibility

Question # 10 of 15 ( Start time: 07:22:37 PM ) Total Marks: 1 A sharing of meaning defines which one of the following? Select correct option: Promotion Information Interference Communication

Vu & Company
Question # 11 of 15 ( Start time: 07:23:59 PM ) Total Marks: 1 Which of the following industries generally do well during strong periods of growth and do poorly during recessions? Select correct option: Food Cyclical Pharmaceutical Chemical

Question # 12 of 15 ( Start time: 07:25:04 PM ) Total Marks: 1 The tool of coherence, by bringing together under its name a range of products and services, each of which must carry the central brand values is known as: Select correct option: Brand differentiation Brand integration Brand image Brand identity

Question # 13 of 15 ( Start time: 07:28:26 PM ) Total Marks: 1 Financial objective deals with __________. Select correct option: Revenue growth Winning greater market share Overtaking competitors on quality Staging innovations

Vu & Company
Question # 14 of 15 ( Start time: 07:29:22 PM ) Total Marks: 1 A company having two different brands in two different value pyramids comes under which of the following options? Select correct option: Owing to growth Owing to acquisition Need to have small portfolio Multibrand portfolio

Question # 15 of 15 ( Start time: 07:30:11 PM ) Total Marks: 1 Which one of the following is indicator of a companys desire to better meet the demands of the market, not only through differentiated products but also through different brands and there fore different identities? Select correct option: Brand portfolio Brand extension Line extension Brand diversification

To get the More entertain and Study related e-mail Kindly visit and Join the group. VU And COMPANY.
(http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban 0333-7637637