VOL.

18 MARCH 2011

Breakthrough

The Fit EV Concept marks Hondas leadership in clean energy for the future

Racing DNA

NSX: The worlds first sports car with an all-aluminium monocoque body

Exclusives

A message from our new Managing Director The All-New Insight signifies a new era of transportation Redeem exclusive room rates at The Majestic

TOWARDS A GREENER FUTURE

Introducing the All-New Insight

PP14768/05/2011(029540)

CONTENTS

EDITORS NOTE

04
Honda AND YOU Honda CR-V owner, Lai Khiok Moi, has gone through some heavy trials but proves that a mothers love never fails or falters even in times of adversity.

Honda AND YOU Peringgit Sri Motor Sdn Bhd, runner-up for Best Dealer Improvement 2010, reveals how to stay on track by winning over employees and customers.

06

08
BREAKTHROUGH The Fit EV Concept demonstrates Hondas leadership in clean energy for the future.

Message from Managing Director & CEO

Hello everyone and welcome to 2011. A new year promises new beginnings as well as it brings us new challenges. Malaysia is one of the most important markets for Hondas global success and I am so delighted to be appointed as the new Managing Director and CEO of Honda Malaysia to serve our customers here. Thanks to the great support from our customers, Honda brand remains successful in this country and I would like to take this opportunity to express my gratitude to all of you for your loyalty and dedication. In 2010 Honda could achieve record-breaking sales of over 44,000 units. We also had the extremely well received launch of the All-New Insight, the entry hybrid vehicle. The positive response to Insight encourages us to keep our momentum to achieve strong leadership in green mobility. Thus, we promise to provide new values to our customers this year by introducing a series of exciting products that includes not only the upgraded models but also a brandnew hybrid vehicle that will increase our customers joy and will deliver a new dynamic driving experience. Our goal is to provide our customers with the most outstanding value and comfortable ownership experiences. We will keep on focusing on enhancing customers satisfaction throughout the all experiences and contact points at sales and after-sales services. We look forward to dedicating to this market and my wish this year for our dear readers is that all of you realise your own dreams. It does not matter how big or small your dream is, but the most important thing is to have one. It would be our great pleasure if Honda could play any role in realising your dream. I wish you a wonderful and fruitful year!

RACING DNA The NSX stands out in a crowd with minimum effort and its legacy is forever sealed as the ultimate sports car.

12 10

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Honda MALAYSIA NEWS Honda dealers were recognized for their efforts with a Best Improvement Dealer award at the National Dealer Convention.

Honda MALAYSIA NEWS The All-New Honda Insight signifies a new era of transportation that sets new values in fuel efficient driving.

16

LIFESTYLE Immerse yourself in The Majestic Malacca and enjoy its alluring history, all in a days stay, with exclusive room rates.

Honda Car Care Learn how to get your transmission system to perform at its best.

18

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WHATS ON Honda The year opens up with Honda Malaysia setting a higher sales target; Honda Dreams Fund seeks a new batch of scholars, and more.

Be a patron of the environment by updating your particulars at www.honda.com.my/profiles to receive electronic copies of With Dreams magazine and be rewarded with a FREE torch light.

Turn to page 19 to find out how you can WIN an Apple MacBook when you register for the free e-magazine!

Call our Toll Free Number at 1800 88 2020 Operating hours: 9.00a.m. 5.00p.m. Closed on weekends and public holidays.
With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.

EDITORIAL

| CHIEF EDITOR Carol Joseph | EDITORIAL TEAM AM Zaki, Sunita, Jayaprakash

SPECIAL THANKS | Lai Khiok Moi Peringgit Sri Motor Sdn. Bhd. The Majestic Malacca

We would love to hear from you!

Send your feedback using the postcard attached or update your details at www.honda.com.my/profiles.
Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Printed by: Nova Domino Sdn. Bhd. (607395-V) No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park, 47810 Petaling Jaya, Selangor Darul Ehsan, Malaysia. KDN: PQ1780/3804

Yoichiro Ueno Managing Director & CEO of Honda Malaysia

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Honda AND YOU: Owners Story

A MOTHERS LIFE LESSON

FOR THE SOUL

Lai has been an ardent crafter for as long as she could remember. Whether it is quilting, bead work or cross-stitching, she does it all with the dedication and gentle touch of a doting mother. I love gardening and getting busy with my crafts, such as making beaded jewellery, handmade coasters and quilted covers, simply for personal fulfilment. Being a parent to three children, however, became a huge responsibility so she has less time to spend on her hobbies. But Lai has a sentimental vision of being a parent. Whatever you do as a parent, your children are watching. If you take care of your parents, your children will practice the same, she says thoughtfully. I do not ask for much from them. I just want my children to grow up honest and trustworthy, and to raise their own family and appreciate life as a parent.

For someone who had an early taste of the working world as an Assistant Research Officer for seven years, career took a backseat after her twin daughters were born. They were premature at birth and taking care of them was a challenge. Financially, it was also a struggle for both my husband and I but we did all we could to monitor their growth closely and began cultivating strict disciplines, just to ensure that they were always protected because they were so susceptible to illness. Sharing her promise to her family brings a tear to her eye. She does not divulge much but you know it is strength and selflessness that permeates her inner self, making her glow with a gentle beauty. You would not realise that she is actually carrying a permanent scar on her face as a result of a tragic accident 10 years ago.
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My husband bought me a local sedan for our 13th anniversary and within a week, I reversed by mistake and rolled downhill very quickly. The car fell past a fenced wall and overturned on a lower ground. My earring got caught in the seat and was tearing up the right side of my face, she describes painfully. After the incident, I count my blessings daily for surviving and my husband immediately got me the Honda CR-V, which I much prefer because of its great handling and safety features.

With her three children in universities abroad now, would she be lonely driving in a big car? Hardly, she exclaims with gleaming eyes. I look forward to having some time for myself and for my husband. I can now resume my hobbies and start travelling. We should travel to explore countries far away when we are still able. Life is short, she reminds us.

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Honda AND YOU: Dealers Story

Operations here go on smoothly because of good teamwork.

The team of Service Advisors are well-prepared in ensuring that customers expectations are met.

Dealer Owner of Peringgit Sri Motor, Ong Kah Hong, remains modest despite the dealerships tremendous improvement.

Service Manager, Lim Ping Hwa (far left), and Sales Manager, Bernard Lim, with some of their Sales and Service Advisors.

Dealer attributes robust growth to resilience and great teamwork

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As the owner of a Honda authorised dealer, you know you have made it when you have all the services under one roof. Ong Kah Hong was one of the earliest founders to set up a Honda service centre on the stretch of Old Klang Road, Kuala Lumpur. What started off as a business to service car owners around the neighbourhood in the 80s has expanded to include a showroom upstairs, more service bays and a Body & Paint centre. Still, Ong is humble about the growth of Peringgit Sri Motor Sdn. Bhd. Most of the customers come here for after sales service. We just keep doing what we are supposed to do, which is to ensure customers are satisfied, and it ultimately helped us to achieve our goals, he shares. While Peringgit has been recording a steady growth in sales, he is not one to rest on his laurels as he aims to reach new customers outside of its district. We set new targets every year and I am thankful for Honda Malaysias support and guidance in improving our competency. Even though we

have been around for a while, competition gets stiffer each year. The business climate is also not easy to predict as no two headwinds are the same. We have to work hard to improve customer and employee retention, he explains. An average of 80 to 90 cars gets serviced here each day. With that volume, everyone in the team needs to be performing efficiently to keep customers happy. A free shuttle service to Mid Valley is also available but for customers who are waiting, they are welcome to use the workstations with complimentary Wi-Fi and enjoy a free flow of snacks and hot beverages. Beyond that, the Service team sends scheduled service reminders to customers and follow up with an after-service call to ensure that customers cars are running optimally. Operations here go on smoothly because of good teamwork, adds Lim Ping Hwa, Service Manager. Our staff turnover is very low and we pride this as our strongest asset. With all our collective efforts, we hope to achieve higher productivity this year.

He believes that when a team member is faced with a difficulty, everyone should work together to resolve it. However, we need to be even more united in 2011 because our performance will be evaluated differently. We score a point in Hondas performance indicator only if a customer grades us as Excellent, which is our biggest challenge, he shares animatedly. For Sales Manager, Bernard Lim, the dealer owner plays a significant role in the operations. Gaining the trust and independence from Ong is something we absolutely appreciate. When it comes to meeting customers expectations, prompt action is crucial. It helps that both Lim and I are given the authority to make the right decisions, whether it is for the employees or customers. This year will be all about enhancing Honda and Peringgits reputation among Malaysians, he emphasizes. Each of us here is committed to play an active role in increasing customer loyalty. The exciting thing here is we have got a great product that is highly valued. We just have to invest our time in customers and employees to move forward.

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BREAKTHROUGH

the charging stand for the Fit EV Concept is designed to be convenient and easy to use. Driver simply swipes a card in front of the screen and connects the charger to the vehicle to begin charging. Battery recharging is accomplished using a conventional 120-volt outlet that charges up to 12 hours, or using a 240-volt outlet that charges up to six hours.

It took years of effort and a dedicated team to realise the first Honda electric vehicle, the EV Plus, which rolled out of the factory in 1997. The preservation of the global environment by then had become more pressing. Now, a decade later, the dream of owning an electric vehicle will soon be within reach with the innovative Fit EV.

Honda Fit EV Concept Electric Vehicle

When Honda explored the concept of battery electric vehicles in 1988, the company had begun to envision an age of clean energy in the 21st century although research in alternative energy vehicles was scarce at that time.

Hondas long history with electromotive technologies has enabled us to understand customer requirements, said Takanobu Ito, Honda Motor Co., Ltd. President and CEO. For Honda, an electric vehicle must offer great utility and be fun to drive. The Fit EVs urban commuting capability will be a perfect addition to the full-function mobility of the plug-in hybrid and FCX Clarity fuel cell electric vehicle. Using the same 5-passenger layout found in the Fit/Jazz hatchback, the Fit EV Concept hints strongly at the direction and styling for Hondas upcoming production Fit EV all-electric vehicle, which will be introduced to the U.S. and Japan in 2012. The electric vehicle incorporates a high-density motor derived from the FCX Clarity fuel cell electric vehicle and features a 3-mode electric drive system that is adapted from the CR-Z sport hybrid technology. Adding to the fun driving experience, there is also the interactive coaching system that helps drivers maximize even more battery range. Meanwhile, a pocket-friendly interactive remote linked to the vehicle enable drivers to check the vehicles state of charge or to initiate charging. The Fit EV is part of the Honda Electric Mobility Network, Hondas unique effort in creating clean vehicle technology, renewable energy production and energy management solutions for the benefit of customers and society.

A DREAM REALISED

the Fit EV Concept retains the sleek and roomy interior of the Fits 5-passenger layout.

Top: the console shows a special meter display that guides the driver in conserving battery power. Above: Drivers can choose between Econ, Normal or Sport mode to maximize efficiency or improve acceleration.

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RACING DNA

NSXs legacy
In its first attempt at one of the most ambitious and successful pursuit of technological advancement, Hondas development of a mid-engine sports car sparked an onset of evolution that resulted in the most celebrated sports car it ever built - the NSX.

Retracing the

Evolution of NSX
1983 1989
Honda made its anticipated return to the F1 racing series and embarked heavily on researching midship-engine rear-wheel drive format. By 1985, a new sports car was developed, inspired by an F1 machine and given the code name, NSX. The late Ayrton Senna, famed F1 driver, tested the NSX in Japan and his feedback encouraged the Honda engineers to further enhance the cars rigidity before it was introduced for the road.

1989: the NSX prototype tested on the road

We only have one future and it will be made of our dreams, if we have the courage to challenge convention.
Soichiro Honda

There is no denying that the NSX make heads turn on the road but apart from being just a stunning beauty, the NSX is a symbol of craftsmanship. Through the 15 years in production, it has enjoyed tremendous accolades and remains, till today, the pinnacle of Hondas sporting heritage.

1990 1991
The NSX was introduced in Japan and the U.S. The car was such a hit that buyers had to wait as long as three years to get their dream machine! To equip new NSX owners with sports driving skills, Hondas NSX engineers organised the first owners meeting at Suzuka Circuit, Japan.

When the onset of the NSXs early chapters began in the 1980s, Honda had aimed at creating a new value with a sports car, one that demonstrates superior performance and could bridge its mass production models and F1 cars. To create a sports car for a new era, we should balance human feelings and vehicle performance at higher levels. This was the consensus of Hondas development team, and it was to be the concept for their new sports vehicle. The development was thus given a code name, NS-X, which represented new, sportscar and unknown world, X being the mathematical symbol for an unknown value. The engineers ambition began in earnest and even more so with Hondas famed return to Formula One in 1983, after a 15-year absence. Using technologies cultivated through years of contribution in motorsports, the NSX continued to evolve and succeeds in being one of the first sports cars that combines exhilarating driving performance with superior environmental performance. After years of embarking on the project with iron-clad fortitude, Honda finally introduced the NSX in 1990 as a mid-engine pure sports car with an all-aluminium monocoque body, a worlds first for a production vehicle at that time. The achievement is quite simply a manifestation of Soichiro Hondas inspiring words, We only have one future and it will be made of our dreams, if we have the courage to challenge convention.

1990: the 1st Generation NSX in indy Yellow Pearl

1992 1995
Honda engineers took a giant step forward and introduced the NSX-R, tuned to perform on racing circuits. The NSX also began participating in racing events like the Le Mans 24-hour Grand Prix, Suzuka 1000km and Tokatsu 24-hour race, achieving class victories by 1995. That same year, Honda unveiled the open-top NSX-T.

1992: the NSX-t in Midnight Pearl

1997 2000
The NSX Type S rolled out in 1997 with stiffer suspension settings and a lighter body. Meanwhile, the NSX made its exciting debut at the Japan GT Championship, clinching its first victory in 1998 and first Championship win in 2000, a memorable honour in its 10th anniversary.

the NSX-Gt has emerged victorious in various Japan Gt Championships

2001 2005
to signal its exit from the Super Gt 2009 Series, the NSXs bid farewell in a finale parade at twin Ring Motegi, Japan.

Hondas ongoing pursuit of the challenging spirit reached new heights when the NSX-R was reintroduced as a pure sports model to deliver even greater performance than its predecessor while the NSX received further refinements, such as more advanced aerodynamics and fixed mount headlights. Even after production of the NSX halted in 2005, Honda continued to foster its racing spirit in the Super GT Championship with the NSX-GT.

the NSX-R was improved with advanced aerodynamics and fixed mount headlights

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Honda MALAYSIA NEWS

The Insight Generation: A New Way of Thinking

Since the 1970s, Honda has been pioneering the development of lowemissions, high-fuel efficiency vehicles. The first generation Insight was launched in 1999 to meet technological challenges and since then, Hondas ongoing pursuit in advanced technology has led to further developments of next-generation hybrid technologies. The All-New Insight, introduced recently by Honda Malaysia, pioneers a new era of affordability of hybrid vehicles, creating a new market value for compact hatchback entry hybrid vehicles. Its sharp wedgeshaped body ends with an aero tail, sparking off an athletic motion that is inspired by the Aero Athlete design concept. Overall, it conjures an image of poised elegance, one that is further enhanced by its muscular, well-defined bodylines. The interior finishing inside is just as stylish while providing superior cabin comfort to both front and rear passengers. Compared with the previous generations technology, the roomier interior is made possible thanks to an improved Integrated Motor Assist (IMA) system that incorporates an Intelligent Power Unit (IPU) that is 19% smaller and 28% lighter, now placed beneath the rear cargo area. This allows you to enjoy more space when the 60:40 seats are folded to a full flat seat, while the cargo accommodates up to 3 golf bags neatly. In addition to its unique touches to make every day driving more fun and practical, the All-New Insight helps drivers realise its full potential in both performance and fuel economy. You are bound to be more a more attentive driver with the Eco Assist which incorporates various

functions that helps you improve your mileage. The ECON button harmonises a range of controls to help you save more energy and fuel while the speedometer changes colour from blue to green, immediately showing you if you are driving fuel efficiently. It would not be too long before you start changing your driving habits, especially when you are evaluated by the Eco Guide, Eco Score and Energy Flow Display which provides feedback on your driving cycles in the multi-information display all of which makes for an intuitive and exciting drive. The All-New Insight is aimed at making environmentally-responsible driving more affordable and accessible to everyone. Visit your nearest Honda authorised dealer and ask for a test drive to fully assess its ride quality and advanced eco functions.

The 60:40 seats are folded to a full flat seat which is made possible by the more compact and lighter Intelligent Power Unit (IPU) placed under the rear cargo area.

While the 1.3L i-VTEC engine serves as the main power source, the Integrated Motor Assist (IMA) system provides the additional power as and when it is needed.

Ignition ON

Ignition OFF

The eco-scoring function provides feedback on your current and long term driving. As a reward for driving green, youll receive leaves that are displayed as your eco score. The more leaves you collect, the more efficient your driving.

Leaves grow in three stages as drivers adopt a more fuel-efficient driving style.

The Multi-information Display has a range of functions that enables drivers to gauge their current and lifetime driving practices.

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Honda MALAYSIA NEWS

Mr. Yoichiro Ueno, greeting the dealers for the first time as the new Managing Director and Chief Executive Officer of Honda Malaysia.

Dealers poised for growth as they Take the Lead

It may not be the Golden Globes but the annual National Dealers Convention is one event that all Honda authorised dealers come together in high spirits to celebrate their achievements in an award ceremony hosted by Honda Malaysia while sharing the companys direction and targets for 2011.
This years convention saw many dealer representatives excited at the new products in Honda Malaysias pipeline and left feeling empowered to Take the Lead, the inspiring theme for dealers moving forward into 2011. Among the awards given out that night includes Best Dealer by region and the main award, Dealer of the Year which went to Macinda Auto Sdn. Bhd. in Pahang. Additional awards created this year was the Best Dealer Improvement which caught those who won by surprise. For Formula Venture Sdn. Bhd. from the Northern Region who was named the Champion in the Best Dealer Improvement, their priority was improving teamwork among employees to create a friendlier environment within the dealership. One of our biggest improvements was increasing customer satisfaction. I believe this is a result of our emphasis in employee welfare and encouraging an open communication to help one another resolve issues quickly, says Ooi Wei Ming, Sales Manager of Formula Venture.

Given the economic slowdown in recent years, the dealers have been braving countless challenges and Tan Teng Liang, owner of Syarikat Tan Eng Ann from Terengganu, 1st Runner Up for Best Dealer Improvement, is one dealer to admit that they were struggling with poor performance. There was lack of focus and initiative, so employees were not motivated to do their best. With lots of support from Honda Malaysia, we managed to realign our targets and improve ourselves and we are very thankful for that, Tan relates emotionally. Winning the 2nd Runner Up for Best Dealer Improvement is like a torch to the finish line for Peringgit Sri Motor, comments owner Ong Kah Hong. We are still shocked at winning but it is

a good lesson for us. Now we are confident of having the right perspective and staying on track, he says. We worked hard to maintain our resilience although it has been a tough year. We did not have enough cars to meet customers demands and had to watch helplessly as they purchase from other places. Without a doubt, their achievements did not come easily. The Best Dealer Improvement Award will not just empower others to take the lead but it essentially sets the precedent on how customers expectations are managed, regardless of the state of economy. The dealers proactive efforts in enhancing customers experience at the dealership will certainly lead them to reap hefty rewards at the end of this cautious financial climate.

3 dealers were awarded the Best Improvement Dealer Award for showing tremendous improvement on Overall Customer Satisfaction in Sales and After Sales compared to the previous year. Clockwise from left: 1. Mr. Yoichiro Ueno, Managing Director and Chief Executive Officer, and En. Rohime Shafie, President and Chief Operating Officer, sharing a light-hearted moment applauding the dealers at the award ceremony. 2. Formula Venture receiving the Best Improvement Dealer. (From Left) Vice President of Honda Malaysia, Mr Yuji Matsuzaki, Formula Venture Sales Manager, Mr. Ooi Weei Ming, Dealer Owner of Formula Venture, Ms. Connie Ng Shaik Ching, Service Manager, Mr. Teoh Chee Soon. 3. The dealer representatives share their enthusiasm as they listen intently to the exciting line-up of new models that will be introduced by Honda Malaysia this year.

Macinda Auto Sdn. Bhd. clinched the Dealer of the Year award at the National Dealer Convention 2010. With them are Mr. Yoichiro Ueno, Managing Director and Chief Executive Officer of Honda Malaysia (far left), and En. Rohime Shafie, President and Chief Operating Officer of Honda Malaysia (far right).

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LIFESTYLE
A magical realm awaits at

M
THE

AJESTIC

Despite the hotels proximity to the bustling Jonker Street where one could scour for antiquities and iconic delicacies, the activities outside feels a world away once you are immersed in the comfort of the rooms which are decorated with spacious four-poster beds, huge clawfoot bathtubs and rain showers. By the end of your stay, The Majestic would have left an unforgettable impression and you will want to be back for more of its ceremonial service.

ho would have thought that spending a night at The Majestic Malacca could make you feel like an explorer in your own country? From the moment you step inside its stately entrance till you find yourself in one of its beautiful deluxe rooms or suites, you are surrounded by the hotels resplendent old world charm that is remarkably opulent without being excessive. It is evident that every detail is thoughtfully designed to demonstrate Malaccas wide spectrum of history and cultural influences.

The activities within the hotel would also suffice to leave many guests contented without needing to search through the guidebooks. The famed Spa Village Malacca, for one, is housed within the hotel and it is highly recommended that you spend a few hours recuperating in its unique Peranakan therapies. There is also a splendid glass-enclosed gymnasium overlooking the pool and Spa Village but the beguiling calmness of the spa through the glass windows will be too much of a temptation. For everything else you need to see or know about Malacca, it is best to make a date with The Majestics very own resident historian who conducts a complimentary Historical Walk daily. The experience is guaranteed to be one of the most fascinating tours you will experience in this country as you are magically transported to the 16th century through enchanting tales of fallen empires and the extraordinary lives along the Malaccan riverbank.

Built in the 1920s, the original mansion was owned by a Chinese tycoon named Leong Long Man before it was sold to be converted into a hotel called The Majestic in 1955. The hotel became a popular meeting place for merchants and travellers in its heydays but was left abandoned from 2000 till it was painstakingly restored by YTL Hotels to be reintroduced as The Majestic Malacca in 2008. True to its reputation, the hospitality of the staff is impeccable and you are made to feel right at home immediately. If you choose to relish in authentic Peranakan feast, The Lounge serves midday lunch while evening meals are hosted at The Mansion on the first floor.

EXCLUSIVE PROMOTION FOR HONDA OWNERS

Weekday Rate (Sunday to Thursday) @ RM400++ Weekend Rate (Friday & Saturday) @ RM600++

The Majestic Malacca is offering an exclusive 2 Days, 1 Night package for its beautiful deluxe rooms with breakfast, just for you. Kindly contact +603 2783 1000 for reservations.

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Terms & Conditions: Valid from 1st March to 31st May 2011. One time redemption per person only. To redeem, all Honda owners need to bring along a receipt of your latest Honda service maintenance as proof of ownership. Items not utilised in the package are non-refundable and non-exchangeable. Applicable to residents of Malaysia only.

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Honda CAR CARE

WITH DREAMS Online

ENSURING THAT YOUR TRANSMISSION FLUID PERFORMS AT ITS BEST

If you own a Honda vehicle with an automatic or continuous variable transmission, it is vital that you change your transmission fluid when it needs to be changed. This can prolong the life of your transmission system and ensure smooth, quick engagement while helping you avoid costly repairs. For the best results, always ensure that you only use genuine Honda transmission fluids.

DID YOU KNOW THAT

1 RAINFORESTS ARE LOST EVERY SECOND?

And that the last remaining rainforests are expected to vanish in less than 40 years? You can help avert this tragedy by using less paper. As such, we are encouraging our readers to register for the online version of With Dreams, where you will get the same hot Honda news but with a clearer conscience.
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ACRES OF

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A top-of-the-range Automatic Transmission Fluid that meets Hondas stringent quality standards and specially developed for the latest Honda Automatic Transmission system. It has a superior extended maintenance interval and excellent friction durability while providing better anti-shudder stability. It also has special antifoam properties and should be able to operate at extreme temperatures while being noncorrosive to all transmission components.

A high performance Continuous Variable Transmission Fluid that is specially developed for the latest Honda CVT Transmission. It meets Hondas stringent quality standards and gives you a superior extended Maintenance Interval. It enhances oxidation stability and thermal resistance, improves low temperature operation, imparts specified friction control and improves load-carrying ability while resisting corrosion with anti-foaming properties.

Actual Model may vary from image above.

A CAR THAT IS RUNNING PROPERLY SHOULD NOT NEED TO HAVE THE TRANSMISSION FLUID CHANGED FREQUENTLY, BUT A REGULAR SCHEDULE OF CHANGES SHOULD BE DETERMINED IN ADVANCE. YOUR HONDA USER MANUAL WILL GIVE YOU THE PROPER GUIDELINE FOR THE TIMING OF YOUR FLUID CHANGES AND CHECKS.

You will be doing your part for the environment too!

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WHATS ON Honda

Honda
SHOWS THE JOY OF

MOBILITY AT
Honda Malaysia and United Nations Development Programme (UNDP) have announced their 5th year of partnership in providing the Honda Dreams Fund (HDF) scholarship to underprivileged youths in Malaysia. HDF was first launched in 2007 to provide full and non-binding scholarships to underprivileged students who aspire to continue their education into tertiary or vocational level but do not have the funds to achieve their dreams. This initiative is part of our vision and continuous effort towards becoming a company that society wants to exist. Application for this years scholarship began from 5th January 2011 and will be ending on 31st March 2011. To ensure that the scholarship reaches out to the truly deserving, the HDF team have been going on road tours and holding talks on HDF in more rural communities as well as urban underprivileged in Sabah, Sarawak, Perlis, Negeri Sembilan, Johor and Klang Valley area. This year also marks a key milestone for HDF as they celebrate 100 HDF scholars. For more information on the Honda Dreams Fund, please visit the website at www.honda.com.my/hdf.

TOKYO AUTO SALON

Honda Motor Co., Ltd. recently presented an exhibit at Tokyo Auto Salon 2011 from January 14 to 16, 2011, at Makuhari Messe in Chiba, Japan. On display were automobiles and motorcycles, power products, racing vehicles, and other products that highlight the many possibilities that customisation has to offer while simultaneously conveying the joy of mobility and motorsports appeal. At this years event, Honda Access Corporation, the manufacturer of genuine Honda aftermarket parts and accessories, displayed the eye-catching TS-1X test study model based on the CR-Z. Other exciting accessorised Honda models that were showcased included the Sports Modulo NSX, Modulo STEPWGN, Modulo CR-Z and Modulo Fit Hybrid, providing enthusiasts with stunning ideas for customization.

Honda Malaysia 48,000 units in 2011

(CBU) models such as Jazz, Stream, Freed, Odyssey, Civic Hybrid and Type R, and Accord V6 made up 6% of total units of sales. Riding the growth momentum, Honda Malaysia has set its sight for 48,000 units in 2011, an 8% increase from its closing units of sales last year. Last year, the Company registered a record-breaking 44,486 units in total sales, representing a 15% year-on-year growth. The Company attributed its growth and record sales to its bestselling model City which remained the key driver last year with 19,946 units, representing 45% of total sales unit, with Civic and Accord constituting 20% and 16% respectively. The facelifted CR-V represented 12% of sales and it enjoyed a 60% year-on-year growth, the highest amongst Honda models. Other completely-built-up
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2011

sets new target at

In 2011, Honda Malaysia aims to continue to excite the market by introducing upgraded and new models to its existing line-up. This will include hybrid models, given the encouraging response received by the recently launched Insight, the entry hybrid model for Malaysia. The All-New Insight has received more than 1,300 confirmed bookings since its launch in December 2010. In addition to the positive sales posting, Honda Malaysia was ranked No. 1 in the 2010 Customer Service Index (CSI) Study by J.D. Power and Associates, performing particularly well in service initiation, vehicle pick-up and service quality.
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AUTHORISED Honda DEALERS CONTACT LIST

BODY & PAINT SHOWROOM SERVICE CENTRE

TEL

FA X

TEL

FA X

SERVICE CENTRE

COMPANY NAME
Angkasa Motor Sdn Bhd Kah Motor Co. Sdn Bhd Kah Motor Co. Body Repair Center Sdn Bhd MH Prestige Auto Sdn Bhd GMart Autoworld Sdn Bhd

ADDRESS
558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak, 53200 Kuala Lumpur No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur No. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang, 53200 Kuala Lumpur PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur 193 & 195, Jalan Imbi, 55100 Kuala Lumpur Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur Lot 2847, Jalan Segambut, 51200 Kuala Lumpur

COMPANY NAME
Ban Hoe Seng Sdn Bhd

SHOWROOM

STATE

STATE

S H OW R O O M

SERVICE CENTRE

BODY & PAINT

ADDRESS
14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak

S H OW R O O M TEL FA X

SERVICE CENTRE TEL FA X

03-9221 0000 03-6277 5548 03-4021 2104 03-7980 0000 03-4024 2266 03-7728 1361 03-9130 2288 03-2142 5088 03-2031 5151 03-2698 3358 03-2282 5585 03-3345 2020

03-9221 1009 03-6277 5469 03-4025 5116 03-7981 9482 03-4024 9320 03-7727 4180 03-9131 6611 03-2141 7125 03-2031 2008 03-2692 9251 03-2282 5248 03-3343 2298

03-9221 0000 03-6259 1120 03-6277 4569 03-4021 2106 03-7980 0000 03-4024 2266 03-4024 7268 03-4023 4936 03-7728 8413 03-9130 9888 03-7983 3230 03-6253 2066 03-4251 5000 03-3345 2020 03-8945 0946 ext 108/110 03-5569 5259 03-7960 2626 03-7957 8727

03-9221 1009 03-6259 1931 03-6272 2617 03-4025 5116 03-7981 9482 03-4022 8776

P E R A K

03-6257 0608

03-6257 2915

03-6258 1233

03-6253 3184

05-2413 433 04-7311 766

05-2552 320 04-7332 722

05-2532 001 04-7311 766

05-2537 652 04-7326 313

Lee Motor Alor Setar (Car Div) Sdn Bhd Lee Motor Alor Setar (Car Div) Sdn Bhd
K E D A H

12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang, 08000 Sungai Petani, Kedah 357 & 358, Jalan Petaling 10, Taman Sri Petaling, 09000 Kulim, Kedah Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang

04-4210 116

04-4229 119

04-4210 116

04-4229 119

Magna Speed Sdn Bhd Yooi Cars Sdn Bhd

04-4959 595

04-4909 595

04-4959 595

04-4909 595

Peringgit Sri Motor Sdn Bhd Sri Utama Auto Sdn Bhd
L U M P U R

04-9557 002 04-3244 166 04-2815 100 04-3995 313 04-540 3399 04-6441 111

04-9559 007 04-3333 946 04-2815 409 04-3992 139 04-530 6393 04-6442 121

04-9557 002 04-3106 699 04-2821 000 04-3905 313 04-540 3377

04-9555 007 04-3231 729 04-2821 100

Formula Venture Sdn Bhd 03-4023 7686 03-7722 4698 03-9130 9922 03-7983 2985 03-6253 2936 03-4257 6813 03-3343 2298
P A H A N G TERRENGGANU KELANTAN P I N A N G

Sri Utama BP Sdn Bhd The Millennium Auto & Carriage Sdn Bhd Wegro Sdn Bhd Roda BB Motor Sdn Bhd

Kah Motor Co. Sdn Bhd Motoria Sdn Bhd JM Motor Venture Sdn Bhd Vivahill Auto Sdn Bhd

K U A L A

P U L A U

04-6440 000

04-6442 323

Weststar Auto Sdn Bhd

68, Jalan Ampang, 50450 Kuala Lumpur 111-A, Jalan Ulu Klang, 68000 Ampang, Selangor

Kah Motor Co. Sdn Bhd Ban Chu Bee Sdn Bhd Syarikat Tan Eng Ann Sdn Bhd

25-B, Lebuh Farquhar, 10200 Pulau Pinang 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan 686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu 25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu

04-2638 244 09-7445 893 09-6221 796 09-5177 235 09-5687 000 09-2963 308

04-2637 152 09-7484 593 09-6233 796 09-5178 940 09-5669 000 09-2965 613

09-7441 897 09-6221 996 09-5177 102 09-5688 000 09-2962 991

09-6229 396 09-5178 005 09-2961 991

Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Actmar Sdn Bhd Global Amity Sdn Bhd

Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan,Selangor No. 3, Jalan Pelukis, U1/46, Sec U1, Temasya Industrial Park, Glenmarie, 40150 Shah Alam, Selangor Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor No. 2, 3 & 4, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor

Honhin Auto Credit Sdn Bhd Macinda Auto Sdn Bhd Chuan Thye Motor Sdn Bhd

A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang H31-32, Taman Muhibbah, 28000 Temerloh, Pahang

03-8945 9508

03-8945 8953

Kosmo Kars Sdn Bhd

03-5569 2114 03-7960 2828 03-7957 6611

03-5569 2259 03-7955 3773 03-7957 8718

03-5569 9836 03-7957 8233 03-7957 8718

NEGERI SEMBILAN

Sumber Auto Edaran Sdn Bhd Tenaga Setia Resources Sdn Bhd USJ Car Express Sdn Bhd

Wanija Classic (M) Sdn Bhd

125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450, Seremban, Negeri Sembilan

06-6794 770

06-6786 764

06-6794 770

06-6786 764

03-5636 1100 03-4252 8061 03-8075 5616 03-3342 0272 03-5510 0099

03-5638 9248 03-4252 8264 03-8075 3640 03-3342 1682 03-5513 0099 03-6156 4818 03-6156 4629 03-8737 0406 05-8483 266 05-5273 575 05-6920 828 05-5064 600

03-5635 8988 03-4251 3883 03-5882 8282 03-3341 0049 03-7845 8837

03-5635 7372 03-4257 3883 03-5882 6682

Ban Lee Heng Motor Sdn Bhd

No. 381, Jalan Haruan 2, Oakland Industrial Park, 70300 Seremban, Negeri Sembilan

06-6017 815

06-6017 130

06-6017 808

06-6017 130

S E L A N G O R

MELAKA

Imavest Sdn Bhd

Kah Motor Co. Sdn Bhd

No. 88, Jalan Semabok, 75050 Melaka

06-2833 988

06-2840 200

06-2833 988

06-2811 116

Kah Motor Co. Sdn Bhd

8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor No. 1, Jalan Bandar 5, Pusat Bandar Puchong, 47100 Puchong, Selangor

Haslita Motor Sdn Bhd Iptimas Motor Sdn Bhd K.M. Lim Motor Sdn Bhd
J O H O R

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor Lot 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah 55, Krokop Road, 98000 Miri, Sarawak 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T

07-9313 822 07-7730 924

07-9310 986 07-7739 200

07-9322 866 07-7727 600

Nanyang General Enterprises Sdn Bhd

31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor

07-4327 890 07-3321 888 06-9522 855 07-2351 717 07-5982 288 088-421 770 085-436 746 082-459 322 084-210 198 087-412 282

07-4314 202 07-3338 070 06-9527 669 07-2329 993 07-5985 588 088-421 719 085-418 876 082-452 322 084-214 978 087-416 808

07-4315 768 07-3381 222 06-9537 878 07-2351 717 07-5983 388 088-420 996 085-436 746 082-459 322 084-217 578 087-415 522

07-4328 790 07-3332 188 07-2387 858 07-5986 688 085-418 876 082-452 322

03-3342 5703

Shared Auto Sdn Bhd

17 &19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor No. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor

Sutera Auto Sdn Bhd Syarikat Motor GS Tay Sdn Bhd

03-7845 8836 03-6156 4818 03-6156 4629

SABAH

Yong Ming Motor Sdn Bhd Wang Loo Motor Sdn Bhd Boon Siew (Borneo) Sdn Bhd Heng Ho Hing Co. Sdn Bhd
SARAWAK

Auto World Asia Sdn Bhd

No. 15 1/2 Miles, Sungai Pelong, 47000 Sungai Buloh, Selangor Lot 39821, Jalan Semenyih, 43000 Kajang, Selangor Lot 10853, Batu 2 1/2, Jalan Simpang, 34000 Taiping, Perak No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak Tian Siang Square, 32000 Sitiawan, Perak No. 99, Jalan Kuala Kangsar, 30010 Ipoh, Perak

03-6156 4628 03-8737 0401 05-8483 888 05-5273 501 05-6920 028 05-5061 600

03-6156 4680 03-8737 0402 05-8483 888 05-5273 500 05-6922 880 05-5062 600

New Era Sales (M) Sdn Bhd Delima Kinta Sdn Bhd
P E R A K

03-8737 0406 05-8483 266 05-5273 575 05-6917 399

Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Tian Siang Auto Care Sdn Bhd

Jimisar Corporation Sdn Bhd Jimisar Motors Sdn Bhd

LABUAN

Premier Motor

22 | with dreams

with dreams | 23