CP-3332

11

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management MANAGEMENT PRACTICES Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

List out the functions of Management.

2.

What is Global Management ?

3.

Explain Policy.

4.

What is MBO ?

5.

Define Decentralization.
1 CP-3331

6.

Illustrate an Organizational Structure.

7.

What do you mean by motivation ?

8.

Define Global leading.

9.

What do you mean by PERT ?

10. Define Preventive control. Part - B Answer all questions. (5 5 = 25)

11. (a)

Explain in detail the Evolution of management thought.

(Or)

CP-3331

(b)

Write a note on External Environment.

12. (a)

Explain the purpose of Planning.

(Or)

(b)

Discuss the steps involved in Decision making.

13. (a)

Explain various types of Departmentation.

(Or)

(b)

Give short note on Organizational culture.

14. (a)

Brief the importance of Co-ordination.

(Or)
3 CP-3331

(b)

Describe various styles of leadership.

15. (a)

Describe the process of controlling.

(Or)

(b)

Give short note on Global Controlling and Global Challenges. Part - C Answer all questions. (3 10 = 30)

16. (a)

Describe Social Responsibility of Business people.

(Or)

CP-3331

(b)

Explain the steps involved in planning.

17. (a)

Discuss the line and staff conflicts.

(Or)

(b)

Write an essay on Committee organisation.

18. (a)

Explain various kinds of Communication in an organisation with suitable example.

(Or)

(b)

Discuss the emerging practices in Management.

***

CP-3331

CP-3333

12

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management EXECUTIVE COMMUNICATION Time : 3 Hours Maximum : 75 Marks

Part - A Answer all the questions.

(10 2 = 20)

1.

What are the types of communication ?

2.

Write any two medias of communication.

3.

What is Informal Communication ?

4.

What is Business letter ?

CP-3333

5.

What is Formal Report ?

6.

What is Verbal Communication ?

7.

What is Dyadir communication ?

8.

Explain the concept of meetings.

9.

What is the purpose of preparing Agenda ?

10.

What do you mean by Quoram ?

CP-3333

Part - B

(5 5 = 25)

Answer all questions.

11. (a)

Explain

the

importance

of

effective

communication.

(Or)

(b)

What are all the barriers of communication ?

12. (a)

What is sales promotion letter ? Explain its merits.

(Or)

(b)

What are the merits of writing business letter ?

CP-3333

13. (a)

Explain the structure of writing reports.

( Or)

(b)

How will you classify the reports ?

14. (a)

What is body language ? Explain its significance in business World.

(Or)

(b)

Explain the merits of Telephonic Conversation.

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15. (a)

Explain the procedure for conducting seminars and conferences.

(Or)

(b)

Explain the procedure involved while drafting speech.

Part - C

(3 10 = 30)

Answer all questions.

16. (a)

What is the significance of choosing a perfect media for communication ?

(Or)

(b)

What is customers complaints ? Explain its merits

CP-3333

17. (a)

What is Executive communication ? Explain its merits.

(Or)

(b)

What are the norms for including exhibits and appendices ?

18. (a)

What is AV communication ? Explain its merits.

(Or)

(b)

Explain the significance of group discussion.

***

CP-3333

CP-3334

13

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management MANAGEMENT ACCOUNTING Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

What is financial accounting ?

2.

What is depreciation ?

3.

State the types of accounts.

4.

What is Ratio analysis ?

5.

What do you mean by ROI ?

1 CP-3334

6.

What is working capital ?

7.

What is direct material ?

8.

What do you mean by marginal costing ?

9.

What is cost centre ?

10. What is p/v ratio ? Part - B Answer all questions. (5 5 = 25)

11. (a)

Differentiate between Financial accounts and Management accounting.

(Or)

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(b)

What is Working Capital ? Explain its merits.

12. (a)

Wha t is Trend a na ly si s ? Ex pl ai n its advantages.

(Or)

(b)

Rs.

Total gross sales Cash Sales included above Sales return Total debtors for sales as on 31.12.2006 Bills receivable on 31.12.2006 Provision for doubtful debts 31.12.06 Total Creditors on 31.12.2006 Compute the Average Collection period.

1,50,000 24,000 1,000 18,000 7,000 5,000 10,000

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13. (a)

What are the various Sources of fund.

(Or)

(b)

From the following information, calculate fund from operation.

Particulars

2008 Rs.

2009 Rs. 40,000 45,000 4,000 3,000

Profit and Loss account General reserve Goodwill Preliminary expenses Provision for depreciation on machinery Refund of tax

25,000 40,000 7,000 5,000

10,000

12,000 5,000

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14. (a)What are the various elements of Cost ?

(Or)

(b)

What do you mean by Cost Sheet ?

15. (a)

What do you mean by differential Cost ?

(Or)

(b)

A company has the Capacity to produce 16,000 Units per month. At present it is producing 10,000 Units and Selling at Rs. 15. Cost per unit is as follows :

CP-3334

Rs. Material Labour Variable expenses Fixed expenses 5.00 3.00 1.00 2.50 11.50 Should the company accept the order for addition 4,000 units to sell at Rs. 10 ? Part - C Answer all questions. (3 10 = 30)

16. (a)

What are the various methods of depreciation ?

(Or)

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(b)

From the following information, compute the trend percentages taking 2002 as the base year.

(Rs. in lakhs)

Year Sales revenue

2002 2003 2004 2005 2006 2007 2008 2009 30 35 8 28 5 36 8 40 9 25 4 60 12 42 10

Operating profit 6

17. (a)

What are the various Solvency ratios ?

(Or)

(b)

From the following Balance sheet. Current ratio Liquid ratio 1.5 Proprietary ratio 0.75 proprietary fund]
7 CP-3334

2.5

[f ix ed

a ssets

Working capital Rs. 60,000. Bank overdraft Rs. 10,000 Reserve and Surplus Rs. 40,000. There is no long term of ficticious assets.

18. (a)

From the following Balance Sheet prepare a Cash flow statement.

Liabilities

2005 Rs.

2006 Rs.

Assets

2005 Rs.

2006 Rs. 47,000 1,15,000 90,000 66,000 3,18,000

Share Capital Creditors Profit and loss

2,00,000 2,50,000 70,000 10,000 45,000 23,000

Cash Debtors Stock Land

30,000 1,20,000 80,000 50,000 2,80,000

2,80,000 3,18,000

(Or)
8 CP-3334

(b)

Chennai Products Ltd., produces 1,00,000 Units of an article and sell them at the rate of Rs. 50 per unit. The marginal cost per unit is 60 % of the selling price and the total fixed Costs of the Company are Rs. 10,00,000.

Draw a break - even chart, B.E.P, Margin of safety, Angle of incidence.

***

CP-3334

CP-3335

14

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management ORGANIZATIONAL BEHAVIOUR Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

State the Inheritance Theory of Personality.

2.

What do you mean by Psychometrics ?

3.

What do you mean by Selective Perception ?

4.

What is Emotional Intelligence ?

5.

What is the difference between a team and a group ?

1 CP-3335

6.

What is Burn out ?

7.

What is a planned change ?

8.

What do you mean by a Value System ?

9.

What is work force diversity ?

10. What is Equal opportunity Employment ? Part - B Answer all questions. (5 5 = 25)

11. (a)

What are the interrelationships between Sociology, Psychology and O.B. ?

(Or)

CP-3335

(b)

What are the methods of analysing Job-Fit ? How is it carried out ?

12. (a)

How does Emotional Intelligence help managers take rational decisions ?

(Or)

(b)

Ex pl ai n

th e

posi tiv e

an d

n eg ativ e

reinforcement methods.

13. (a)

Explain the stages in development of teams.

(Or)

(b)

Analyse the issues in managing different groups in an organization.

CP-3335

14. (a)

Descri be the i ssues in i mp lementin g a structural change in organizations.

(Or)

(b)

How culture can be sustained ? What are the issues involved in it ?

15. (a)

Explain Hostedes classification System.

(Or)

(b)

Analyse the challenges in managing workers from different ethnic background.

CP-3335

Part - C Answer all questions.

(3 10 = 30)

16. (a)

Explain the Trait Theories with arguments for and against each theory.

(Or)

(b)

Explain the processes involved in cognitive and affective domain development of individuals.

17. (a)

Explain the perception process and managerial implications of the perception process.

(Or)

(b)

Explain the dynamics of organizational culture and its impact on shareholder values.

CP-3335

18. (a)

A n al y se t h e pr os an d con s of H et er ogen ei t y of N at i on al cu l t u r e i n t h e w ak e of Gl obal i zat i on .

( Or)

(b)

Explain the foundations of group behaviour in detail. ***

CP-3335

CP-3336

15

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management BUSINESS RESEARCH METHODS Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

What is the need for doing research ?

2.

How will you identify a research problem ?

3.

What are the different types of hypothesis ?

4.

Define validity and reliability of measurement scales.

CP-3336

5.

Give the significance of collecting secondary data.

6.

What do you mean by pilot study ?

7.

What are the basic assumptions for parametric tests ?

8.

Why and when Chi-square test is used in research ?

9.

What are the rules to be followed in using charts and figures ?

10. Write the characteristics of an executive summary ?

CP-3336

Part - B Answer all the questions.

(5 5 = 25)

11. (a)

Describe the different types of research and their uses.

(Or)

(b)

Explain the factors to be considered to avoid errors in sampling.

12. (a)

Discuss the scope and objectives of a good research design.

(Or)

(b)

Explain the various types of scales used in measurement for a research.

CP-3336

13. (a)

H ow can a resea rcher construct a va li d questionnaire for data collection ?

( Or)

(b)

What is the need for editing, coding and classifying of data ? Explain with example.

14. (a)

Describe the assumptions and conditions for applying T-test and F-test in research.

(Or)

(b)

Evaluate the criteria in identifying suitable tests of significance for the research data.

CP-3336

15. (a)

Write the principles and rules relating to the usage of contents, appendix and bibliography.

(Or)

(b)

Explain the various elements to be included in a good research report. Part - C Answer all the questions. (3 10 = 30)

16. (a)

Describe the various types of sampling methods used in research, with examples.

(Or)

(b)

Give an account of the various methods of data collection and their applicability.

CP-3336

17. (a)

Explain the applications of different nonparametric tests of significance in research.

(Or)

(b)

Explain the steps in report writing. Describe the precautionary measures to be taken in writing the research reports.

18. (a)

Draft a research design for a study on the labour welfare practices for contract labourers in airports.

(Or)

(b)

Prepare a proposal for doing a research on inventory management problems in airports. ***

CP-3336

CP-3337

16

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management HUMAN RESOURCE MANAGEMENT Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

What do you mean by line and staff functions ?

2.

Define Strategic Human Resource management.

3.

What is Job analysis ?

4.

What is Job specification ?

CP-3337

5.

What is the purpose of orientation training ?

6.

What is Career Planning and Development ?

7.

Wha t are th e prob lems i n Perf orma nce Appraisal ?

8.

Write any four factors determining pay rate.

9.

What is Job evaluation ?

10.

What is Collective Bargaining ?

CP-3337

Part - B

(5 5 = 25)

Answer all questions.

11. (a)

What are the significant contribution of HRM in this competitive environment ?

(Or)

(b)

Write the structure of HR department.

12. (a)

What are the techniques used to build employee commitment on an organisation ?

(Or)

(b)

What are the advantages and disadvantages of computer aided interview ?

CP-3337

13. (a)

How will you find out the training needs of employees ?

( Or)

(b)

Explain the process of MBO approach.

14. (a)

What are the techniques adopted in pricing professional jobs ?

(Or)

(b)

Explain the significance of Job evaluation.

CP-3337

15. (a)

What is the significance of Auditing Employee Health ?

(Or)

(b)

What are the methods adopted in Hendling greevaries ?

Part - C

(3 10 = 30)

Answer all questions.

16. (a)

Discuss in detail the role played by HR manager.

(Or)

(b)

Explain in detail the steps involved in recruitment and selection process.

CP-3337

17. (a)

Critically examine the different methods adopted in performance appraisal.

(Or)

(b)

Discuss in detail the different types of incentives employed in an organisation.

18. (a)

Briefly explain the different types of employee training.

(Or)

(b)

Critically evaluate the implications of Labour Legislations toward Labour Welfare measures. ***

CP-3337

CP-3339

31

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management AIR CARRIER OPERATIONS Time : 3 Hours Maximum : 75 Marks

Section - A Answer all questions.

(10 2 = 20)

1.

What do you mean by Rest Period ?

2.

Explain what is CURs + DFDRs.

3.

What is an air carrier ?

4.

Pressurized cabinsExplain.

5.

What is PBE ?
1 CP-3339

6.

Explain what is fuselage.

7.

What is take off path ?

8.

Define clearway ?

9.

Explain what is Proving Test.

10. What is landing gear aural warning devices ? Section - B Answer all questions. (5 5 = 25)

11. (a)

Exp la in the terms a ir tra nsportations, commercial operation, OPS SPECS Documents and Air carrier certificate.

(Or)

CP-3339

(b)

Airworthiness requirementsExplain.

12. (a)

Explain en route limitations when two engines inoperative.

(Or)

(b)

What are the flight time limitation and Rest requirements for domestic operations ?

13. (a)

Draw an organizational chart for a major US (flag) Carrier.

(Or)

(b)

Write a note on Emergency lighting and Emergency exist signs.

CP-3339

14. (a)

Write a note on Alcohol Misuse Prevention program.

(Or)

(b)

What is load manifest record ? Explain.

15. (a)

Write a note on Aircraft Maintenance logs.

(Or)

(b)

Prohibition against interferance with crew membersExplain.

CP-3339

Section - C Answer all questions.

(3 10 = 30)

16. (a)

What do you understand by the Term Dispatch Release Document ? What are the contents of this document ? Explain.

(Or)

(b)

Explain which are the main Management position in major airlines and their primary duties.

17. (a)

Explain in detail Briefing of passengers before take off.

(Or)

CP-3339

(b)

Flight crew member dutiesExplain.

18. (a)

Why you need a destination alternate airport ? Explain.

(Or)

(b)

Which are the instrument and equipment requirements in Part 12 Operations ? Explain.

***

CP-3339

CP-3340

32

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management AVIATION AND AIRPORT SECURITY Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

Write the three basic principles which sum up the current status of mutual agreement of ICAO and ECAC.

2.

List out the serious consequences of the rapid expansion of general aviation.

3.

What do you mean by skymarshal program ?

CP-3340

4.

Explain the concept of US domestic terrorism.

5.

Enumerate the categories of Airport

6.

What is a taggant ?

7.

Exp la in the a cron ym NO PE in threa t assessment.

8.

Write down the three basic lines of physical defence at an airport.

9.

Explain the concept of profiling system.

10.

Define Runway Incursions

CP-3340

Part - B

(5 5 = 25)

Answer all questions.

11. (a)

Write short note on Civil Aeronautics Act 1938.

(Or)

(b)

State the importance of Air Transportation.

12. (a)

Briefly state the use of electronic devices to combat terrorism.

(Or)

(b)

Explain the causes of terrorism.

CP-3340

13. (a)

Explain Flexible Law Enforcement Response Program.

(Or)

(b)

How screening checkpoint augmentation helps the security of airports ?

14. (a)

Briefly explain about Airport Locker system.

(Or)

(b)

Explain International Air Cargo standards in detail.

CP-3340

15. (a)

Why airport security and airlines need to stay on the top of the art computer security ?

(Or)

(b)

Discuss about Biosimmer.

Part - C

(3 10 = 30)

Answer all questions.

16. (a)

Briefly explain the consequences of 911 operation.

(Or)

(b)

Discuss Palestinian Liberation Organization.

CP-3340

17. (a)

Explain the two types of wave imaging techniques used in aircrafts.

( Or)

(b)

What are the measures taken to prevent hijacking ? Explain.

18. (a)

Describe the International Aviation Safety Assessment Program in detail.

(Or)

(b)

Explain the operation of a Flight Vu TM aircraft data scanner.

***

CP-3340

CP-3341

33

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management LEGAL ENVIRONMENT Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

Define the term Industrial Relations.

2.

What do you understand by trade unionism ?

3.

What is meant by Industrial Disputes ?

4.

Write a note on employee grievances.

CP-3341

5.

What do you mean by collective bargaining ?

6.

What is workers participation in management ?

7.

What is meant by Industrial health ?

8.

What is grievance ?

9.

Define the term Discipline.

10.

What is payment of wage ?

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Part - B

(5 5 = 25)

Answer all questions.

11. (a)

What are the functions of Industrial relations ?

(Or)

(b)

Explain their roles in the Industrial Relations System

12. (a)

What are the different types of Trade Unions ?

(Or)

(b)

What are the functions of Trade Unions ?

CP-3341

13. (a)

What are the characteristics of collective bargaining ?

( Or)

(b)

What are the principles of collective bargaining ?

14. (a)

What

are

the

statutory

provisions

of

Miscellaneous Provision Act 1952 ?

(Or)

(b)

What are the legal provisions of Employees State Insurance Act 1948 ?

CP-3341

15. (a)

Explain the Statutory Provisions of the Minimum Wages Act 1948 ?

(Or)

(b)

What are the Legal Provisions of the Industrial Dispute Act 1947 ?

Part - C Answer all questions. 16. (a)

(3 10 = 30)

Rapid Industrialisation in India is heavily dependent on harmonious Industrial relations Discuss.

(Or)

(b)

Why do trade union in India often fail to achieve their objectives ? Suggest measures for the successful functioning of trade unions.

CP-3341

17. (a)

What are the causes for the limited success of workers participation in management in India ? Suggest measures to improve their performance.

(Or)

(b)

What are the essential conditions for the successful functioning of collective bargaining ?

18. (a)

What are the uses for poor industrial relations in India ? Suggest measures to improve their performance.

(Or)

(b)

Grievances are the workers problems with management and indiscipline is the

managements problem with workersDiscuss. ***

6 CP-3341

CP-3342

34

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management SUPPLY CHAIN MANAGEMENT Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

What are the key decision areas in SCM ?

2.

What do you mean by capacity management ?

3.

What is work flow automation ?

4.

State any four types of demand forecasting ?

CP-3342

5.

What are the different types of stores ?

6.

What is 2 PL in logistics ?

7.

What are the uses of a Bar Code ?

8.

What is efficient consumer response ?

9.

What is a value-chain ?

10.

Who are Secondary suppliers ?

CP-3342

Part - B

(5 5 = 25)

Answer all questions.

11. (a)

Explain the macro perspectives of supply chain.

(Or)

(b)

Explain Value engineering concept.

12. (a)

Explain the need for customer focus in SCM.

(Or)

(b)

Describe the avenues of cost management in managing a supply chain.

CP-3342

13. (a)

Explain the principles of store keeping in detail.

( Or)

(b)

Explain the warehouse strategies.

14. (a)

Describe the salient features of a transportation design.

(Or)

(b)

Analyze the role of logistics in SCM.

CP-3342

15. (a)

What is EDI ? Explain its role in supply chain integration.

(Or)

(b)

State and explain any two best practices of SCM in India.

Part - C

(3 10 = 30)

Answer all questions.

16. (a)

Explain the internal and external drivers of change in supply chain management.

ONWAR(Or)

(b)

Describe the service strategies and its implications in SCM.

5 CP-3342

17. (a)

Write an essay on organizational issues in SCM implementation.

Or)

(b)

Explain the supply chain Performance measurement metrics.

18. (a)

Describe the process of Procurement planning.

(Or)

(b)

Analyze the technological development in Supply Chain and Logistics management.

***

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CP-3343

352

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management FUTURE AVIATION SYSTEMS Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

What is Synthesis ?

2.

What are the objectives of Air Traffic control ?

3.

What is crew culture ?

4.

What is FANS ?

5.

Wha t are th e da ta n eeded for Ai r Traf fi c Managers ?

CP-3343

6.

What are the advantages of AMLCD that CRT ?

7.

What is Commercial aircraft and its types ?

8.

Name the three basic options for screening the hold baggage.

9.

Difference between Long haul flight and Short haul Flight.

10.

Write the types of Cargo ?

Part - B Answer all questions. 11. (a)

(5 5 = 25)

Explain the cockpit Automation.

(Or)

CP-3343

(b)

Explain the cultural factors in the cockpit.

12. (a)

Explain Gate to Gate Concept.

(Or)

(b)

Explain the Role of IT in aviation systems.

13. (a)

Explain the attitude to security and need for designing the security.

(Or)

(b)

Explain the four Rs of Leadership in Resource Management.

CP-3343

14. (a)

Explain Aircraft situation Display.

(Or)

(b)

Explain the Ergonomics Principles.

15. (a)

Explain the various Impact related towards aircraft interior design.

(Or)

(b)

Explain the Role of Airports in the world.

CP-3343

Part - C Answer all questions.

(3 10 = 30)

16.

(a)

Explain basic cognitive issues of TFM and assertion about Traffic management skills.

(Or)

(b)

Explain synthesis, subsystem synthesis and Toplevel synthesis.

17.

(a)

Explain future Air Traffic management system.

(Or)

(b)

Explain cockpit display objectives and the Laws for Cockpit instrument display design.
CP-3343

18.

(a)

Explain Basic training issues in Air Traffic flow management.

(Or)

(b)

Explain the FANS committee. ***

CP-3343

CP-3344

361

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management AVIATION MANAGEMENT STRATEGIES Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

Define corporate value.

2.

State the meaning of Mission statement.

3.

What is meant by niche strategy ?

4.

What are macro environment of a business ?

CP-3344

5.

What is the need for Turn around strategy ?

6.

What do you mean by backward integration ?

7.

Why do firms adopt diversification strategies ?

8.

State the meaning of strategic business unit.

9.

What do you mean by Corporate Governance ?

10.

Wha t is mea nt by sustain able comp etitive advantage ?

CP-3344

Part - B

(5 5 = 25)

Answer all questions.

11. (a)

What are the benefits of competitive strategies ?

(Or)

(b)

Explain the steps followed in designing mission statement.

12. (a)

What are the key success factors of competition ?

(Or)

(b)

Enumerate the tools to address environmental uncertainty.

CP-3344

13. (a)

List the six themes for successful business turn around recommended by postern Executive Group.

( Or)

(b)

What strategies you would adopt for declining markets ?

14. (a)

What are the sources of threats and opportunities ?

(Or)

(b)

Describe the competitive forces suggested by Michael Porter.

CP-3344

15. (a)

Explain the process of strategy implementation through corporate governance.

(Or)

(b)

Make a forecast of the prospects of airline business for the next twenty years.

Part - C

(3 10 = 30)

Answer all questions.

16. (a)

What is meant by value chain ? Explain the two primary actors in the Air Transport value chain.

(Or)

(b)

How do internal environment affect the strategies of a firm ?

5 CP-3344

17. (a)

Discuss the various types of growth strategies.

(Or)

(b)

M ak e a SW OT an al y si s of A I R INDIA.

18. (a)

Explain the process of setting corporate strategies.

(Or)

(b)

Enumerate the conditions that prompted Air Transport regulation and liberalisation.

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371

M.B.A. DEGREE EXAMINATION, NOVEMBER 2010

Airline and Airport Management SERVICES MARKETING Time : 3 Hours Maximum : 75 Marks

Part - A Answer all questions.

(10 2 = 20)

1.

Define market segmentation.

2.

What is marketing mix ?

3.

What are leissure services ?

4.

What do you mean by bancassurance ?

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5.

Define non-profit organisation.

6.

State the importance of marketing plan in service sector.

7.

What do you mean by product differentiation ?

8.

What are the composition of tourism products ?

9.

What do you mean by factoring services ?

10.

Wha t

are

th e

serv ices

off ered

by

th e

telecommunication industry.

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Part - B

(5 5 = 25)

Answer all questions.

11. (a)

Explain the relationship marketing strategy.

(Or)

(b)

Point out the various stages of marketing planning process services marketing.

12. (a)

State the service communication process.

(Or)

(b)

Point out the peculiarities in fixing price for service products.

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13. (a)

Write a brief note on travel services marketing.

( Or)

(b)

State the various marketing mix elements of hotel industry.

14. (a)

What is a mutual fund ? State the various schemes that are offered by mutual fund companies.

(Or)

(b)

Explain the different types of factoring service.

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15. (a)

Bring out the types of non-profit-organisations.

(Or)

(b)

Explain the services rendered by charities.

Part - C

(3 10 = 30)

Answer all questions.

16. (a)

What do you mean by services ? Describe the characteristics of services.

(Or)

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(b)

Write a note on :

(a) Service positioning and. (b) Market segmentation for service products marketing.

17. (a)

Describe the role of tourism in the economic development of our country. List out the challenges faced by the tourism industry

(Or)

(b)

Describe the significance and practices of marketing of banking services in India.

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18. (a)

How do courier services and information services contribute to the development of Indian economy.

(Or)

(b)

Discuss the present state of the mutual funds in India and outline the causes for their growth.

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