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1. Ptah-hotep, the advisor to one of the ancient egyptian pharoh wrote on the need for truthful communication, addressing audience interests and acting in a manner consistent with what is being said. When was it? Correct answer- 2200bc 2. How did CDM select the celebrity for the PR campaign? Or what was CDMs PR campaign for centenary celebration? Correct answer- nations favorite personality 3. If an organization internal and external communications are to meet legal and regulatory standards with minimum legal complications, what should the PR be familiar with? Correct answer- concept of libel and slander 4. Spin is sometimes a ---------- term signifying a heavily biased portrayal in ones own favor of an event or situation. Correct answer- pejorative 5. One of the areas that public relations operate in is highly sensitive domain of -------- and public affairs. Correct answer- lobbying 6. Where is the current use of the publicity era? Correct answer- entertainment, sports, marketing 7. What is advantage of using a small PR firm or boutique firms? Correct answers- more personal attention, accountability, cost saving 8. What does the public relation person term the employees of their firm? Correct answer- internal public 9. Who said vast numbers of human beings must cooperate if ther are to live together as a smoothly functioning society? Correct answer- Edward bernays

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10. What is the best quality a PRO should have? (single choice question ) Options confident and smart Coolheaded Social and pleasant Imaginative Correct answer coolheaded but rest all qualities are also indicator of a good PR person, so I dnt knw what option they consider 11. Match the following Published written information libel Distributing spoken defamation- slander Visual material- television Picture- interest 12. Match the following Graphs and chart- knowing facts Figures- comparison ? ? 13. More of the reporters who write about political matters are in --------- city. Correct answer- delhi 14. What are the corporate goals of PR? Correct answer- spread goodwill; reflect a positive image, to increase business 15. The date of a press conference are to be finalized with the spokesman of -------Options- state ministers, municipal commissioner, defence , and press representative Correct answer- state minister, municipal commissioner 16. What are the points that are covered in an advanced seminar? Correct answer- technical jargon, scientific term, complicated scientific terms 17. What is the corner stone of a public relation program?

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Ans- press release 18. CIABC means CONFEDERATION OF INDIAN ALCOHOLIC BEVERAGES COMPANIES?(true/false) Correct answer- True 19. To decrease their legal liability for deceptive marketing many companies cover their tracks using small prints.(true/false) Ans- true 20. As per the survey of AC Neilson how many international brands are there? Correct Ans- 43 21. Feature story is a valuable publicity tool and ideal vehicle for helping people Correct answer- how to choose, how to buy, how to use 22. In many non western countries, a wide variety of linguistic and non linguistic strategies (e.g. religion) is used to mock and undermine regulations. (true/ false) Correct answer- true 23. The ads that target the vulnerability of children and adolescents create role models whom the kids are expected to emulate. (true/ false) Correct answer true 24. Start your press conference ----------, even if there are only few journalists present. Ans- on time 25. Media is an ---------phenomenon Correct answer urban Options- national, local urban, rural 26. Buyers spend a lot of time in high involvement purchases, seeking information and deciding, where unfamiliar /expensive products are concerned. (True/false) Correct answer true

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27. The more frequently the --------- is updated, the more accurate it will be. Correct answer- database 28. In advertising deception can occur when Correct answers- misrepresentation, omission, misleading 29. When someones name and image/ picture is used without the permission it is reffered as Correct answer- appropriation 30. Media scheduling involves number of ads to appear in each medium, size of ads, and the dates on which they appear. (True/false) Correct answer- true