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iResearch China Online Shopping Research Report

2009-2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

I. ........................................................................ 3
II. .......................................................................................................................... 5
III. ......................................................................................................................... 6
1.1. ................................................................................................. 6
1.2. ................................................................................................. 7
1.3. ..................................................................................................... 8
IV. ......................................................................................................................... 9
V. ....................................................................................................................... 10
1. 2009 ............................................................................... 10
......................................................................................................................... 10
1.1. 2009 ........................................................................ 10
1.2. 2009 ........................................................................ 11
1.2.1. 2009 ......................................................................... 11
2. 2009 ...................................................................................... 12
......................................................................................................................... 12
3. 2009 ...................................................................................... 12
......................................................................................................................... 12
3.1. 2009 ........................................................................ 12
3.1.1. 2009 .......................................................... 12
3.1.2. 2009 ................................................... 14
3.1.3. 2009 .......................................................... 15
................................................................................................... 16
............................................................................................ 16
............................................................................................................................. 17

Copyright iResearch Inc. 2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

1-1 ................................................................................................. 7
1-2 2007-2013 ............................................................... 11
3-1 08-09 ................................................................ 13
3-2 08-09 ........................................................ 14
3-3 08-09 ............................................. 15

-1 .................................................................................................... 6
-2 ........................................................................................................... 7
-3 ....................................................................... 8

Copyright iResearch Inc. 2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

I.
www.iresearch.com.cn20038
20091220101

2010
2010

2009-2010
2009-2010 B2B
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010

Copyright iResearch Inc. 2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

2009-2010 CDN

2010

2009-2010
2009-2010 B2B
2009-2010
2009-2010
2010
2010
2010
2010
2010
2010
2010
2010

Copyright iResearch Inc. 2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

II.
iUserSurvey
iUserSurvey

1.

iResearch http://iclick.researchchina.cn/survey/9/
2009 12 1 -2010 1 15 103

8
7
2. /
CNNIC 2010 1

iAdTracker
iUserTrackerEcommerce Plus

9
9
9
9
9

Copyright iResearch Inc. 2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

III.
1.1.
z

E-COMMERCE

B2BBusiness to
Business B2CBusiness to Customer C2C
Customer to Customer

B2B
B2C
C2C

Business to Business
Business to Customer
Customer to Customer

2010.3 iResearch Inc.

B2B

www.iresearch.com.cn

-1

Copyright iResearch Inc. 2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

1.2.
z

B2CC2C
/

2010.3 iResearch Inc.

www.iresearch.com.cn

-2

1-1

Copyright iResearch Inc. 2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

1.3.
z

C2C

C2C B2C

B2C

C2C C2C

C2C

C2C

B2C

B2C

= +
2010.3 iResearch Inc.

www.iresearch.com.cn

-3

2009 Q1 C2C B2C

C2C C2C

B2C

Copyright iResearch Inc. 2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

IV.
09
09 2630

2013
1
z

2009

2009
35.0%
15.2%10.5%IT
z

Copyright iResearch Inc. 2010

 2009-2010
iResearch

China

Online

Shopping

Research

Report

V.
1. 2009

09

09
09 2630.0

2013
1
z

2009

1.1. 2009

Copyright iResearch Inc. 2010

10

 2009-2010
iResearch

China

Online

Shopping

Research

Report

1.2. 2009
1.2.1. 2009
09 2630.0
09 2630.0
08 105.2%

1-2 2007-2013

Copyright iResearch Inc. 2010

11

 2009-2010
iResearch

China

Online

Shopping

Research

Report

2. 2009

2009

09

3. 2009

08 09
2009 3-10
37.6% 08 11-20 21-30 31-40
100-500 08
500-5000
z

09
2009
35.0%
15.2%10.5%IT

3.1. 2009
3.1.1. 2009
z 2009 3-10
2009 3-10
37.6% 11-20 21.4%
09 3-10
z 08 09 11-20 21-30 31-40
08 09 3-10
11-20 21-30 31-40

Copyright iResearch Inc. 2010

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 2009-2010
iResearch

China

Online

Shopping

Research

Report

3-1 08-09

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 2009-2010
iResearch

China

Online

Shopping

Research

Report

3.1.2. 2009
09 100-500
501-5000
2009 100-500
19.3% 501-1000 18.5% 08
501-1000 1001-2000 2001-3000 3001-5000

3-2 08-09

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 2009-2010
iResearch

China

Online

Shopping

Research

Report

3.1.3. 2009
z 09
2009
35.0%
15.2%10.5%IT
z 08 09 IT
08 09
IT

3-3 08-09

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 2009-2010
iResearch

China

Online

Shopping

Research

Report

1. 2009

1.1. 2009
1.2. 2009
1.3.
2. 2009

2.1. 2009
2.2. 2009
3. 2009

3.1. 2009
3.2. 2009
3.3. 2009

1-1
1-2
1-3 PEST
1-4 2007-2013
1-5 2007-2013
1-1 2009 /
1-2 2009 1-12
2-1 2009 12
2-2 009
2-3 2009 12 TOP10

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