APOLLO INSTITUTE OF HEALTH CARE MANAGEMENT M.B.

A (HEALTH CARE MANAGEMENT)

INFORMATION BROCHURE
1. Introduction Health care is one of the fastest growing and largest service sectors in India. Existing health care organizations are expanding by opening hospitals in new service areas and new. Organizations are entering with state of art equipment, latest technology and marketing strategies. Consequently, competition in the health care sector is on the rise. Hitherto available options were limited to health care consumers. But they have now more and better options. Added to this, increased incomes and awareness levels are driving the costumers to seek quality health care. The providers in turn need to be more innovative in their approach and offer quality services at competitive prices. They are therefore increasingly confronted with the challenges to ensure cost effective quality care at affordable prices. Besides, India is also eyeing for global health care market to emerge as one of possible destinations for international patients. All this necessitates a specially trained cadre of professional management graduates in health care. 2. Rationale Until recently doctors without any professional training were managing the hospitals. This was not only difficult but also unable to devote time for their patients. Hence, it is increasingly felt that the management of hospitals and other health care institutions be better left to the care of professionals specially trained for the job. Even the government is veering round to the view that public hospitals also need to be run professionally. Hence there is a strong felt need for offering proposed course in M.B.A. (Health Care Management). The few institutions that are presently offering the course in the country are unable to meet the growing need for health care professionals. It is evident that there is a wide gap between supply and demand for trained health care managers/ administrators to work for hospitals, pharmaceutical companies, health insurance and third party administrators and other health care provider organizations. As mentioned there are bright opportunities even in the government sector. The National Rural Health Mission (NRHM) envisages appointment of health care administrators. The demand for health care professionals is envisaged to increase manifold in the years to come with more and more hospitals expected to come up in semi-urban and rural areas.

3. Objective of the course

The main objective of this course is to train young graduates as hospital and health care administrators with necessary theoretical and practical inputs.

4. About Dr.BRAOU
Dr. B. R. Ambedkar Open University (Dr.BRAOU), initially known as Andhra Pradesh Open University, was set up on 26th August 1982 through an Act of the Andhra Pradesh State Legislature (APOU Act 1982). Subsequently, the university was renamed as Dr. B.R. Ambedkar Open University, on 26th October 1991. This University, the first of its kind in India, is the nineth (9th) largest university in the world in terms of number of students, the first being IGNOU (EENADU 21-06-2010). All the programs offered by the university are recognized by the Distance Education Council (DEC), IGNOU, New Delhi.

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5. About the AIHCM

Apollo Institute of Health Care Management (AIHCM) is established in 2008. It is sponsored by Apollo Hospitals Educational & Research Foundation (AHERF). The Institute is dedicated to developing and nurturing trained health care management professionals through quality education, training, research and institutional networking. Located within the sprawling campus of Apollo Health City, Asias First Health City, in Hyderabad, the Institute shares a symbiotic existence with reputed Health Care Institutions in the campus.

6. About the MBA (HCM)

The Masters Degree in Business Administration in Health Care Management i.e. MBA(HCM) is a two years, four semesters full time on-campus programme. It is offered by Dr. BRAOU in collaboration with AIHCM of AHERF, at Apollo Health City, Jubilee hills, Hyderabad, Health care sector is one of the fastest growing sectors. Consequently Health Care providers are increasingly confronted with qualify service at low cost. This requires careful Management of men & resources. The MBA (HCM) is designed to meet this requirement.

7. Eligibility
The aspirants of Master's Degree in Health Care Management should possess a Bachelor's Degree (in 10+2+3 form) in any discipline (Except Fine Arts and Oriental Languages) from a recognized university with a minimum of 50% marks, relaxable by 5% in case of SC/ST candidates.

8. Admission
Candidates have to apply for admission and appear for an Entrance Test, followed by Group Discussion & Personal Interview. The selection is based on the marks secured in entrance examination, GD & PI, conducted by Dr. BRAOU. Qualifying mark in the entrance examination is 36%, relaxable by 5% in respect of SC/ST candidates. The entrance test paper is set for 100 marks, consisting of questions under sections (A) Test of reasoning, (B) Numerical ability, (C) English comprehension and usage, (D) Health and hospital knowledge, (E) Current Affairs. The rules of reservations are applicable as per the university

9. Intake Intake is limited to 60 seats in all, of which 20% NRI and Sponsored quota 10. Medium The medium of instruction for the study and for examinations shall be English only. 11. Attendance This is a full time course. Admitted candidates are required to put in not less than 75%
of attendance.

12. College Code Dr. BRAOU code of our centre is 981. 13. Course Delivery The course is delivered through class room lectures, case studies, field visits,
project work, audio-visual presentations, group discussions, seminars and on the job training

14.Course Duration It is a two years, four semesters, fulltime, on-campus Masters Programme.

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15. Course structure The following is the course structure of MBA (HCM) semester wise
Code 101 102 103 104 105 106 107 Subject I Semester Code 201 202 203 204 205 206 207 Subject II Semester

Organization & Management Process Accounting for Decision Making Health Care Economics Quantitative Techniques for Management Health Care Environment & Policy Information Technology for Health Care Visits to Health Care Organizations (Report & Presentation )
III Semester

Hospital Planning & Project Management Financial Management Human Resources Management Marketing Management Communication and Report Writing for Health Care Managers Health Care Laws, Regulations and Ethics On the job Training in Health Care Organizations (Report & Presentation)
IV Semester

301 302 303 304 305 306 307

Facility Management Patient Care Management Supply Chain and Logistics Management Management Control Systems Health Care Informatics Public and Social Health & Health Insurance Dissertation work (Approval and Commencement )

401 402 403 404 405 406 407 408

Medical Tourism Quality Management in Health Care Operations Research Entrepreneurship & Consultancy Health Care Technology & Pharmaceuticals Management Risk & Disaster Management Dissertation & Viva Internship ( 2 months)

16. Faculty
1. Prof. M. Habeeb Ghatala 2. Dr. SVN Reddy 3. Mr. Sibasis Hense M.H.A., Ph.D. M.A., Ph.D. M.P.H (Australia), Professor & Dean, AHERF Asso. Dean, AHERF MBA (Hos. Admin.) AHERF

17. Visiting Faculty

1. Prof. V. Venkaiah 2. Prof. Y.S. Kiranmayi 3. Prof. K. Swamy
4. Dr. K. Hari Prasad 5. Mr. Gaurav Loria 6. Dr. P.S. Reddy 7. Mr. T. Karunakar 8. Mr. Sanjeev Sharma 9. Dr. G.V.R.K. Acharyulu

M.Com., Ph.D. M.Com., Ph.D. M.Com., Ph.D.

M.D. MHM M.B.B.S, M.D. (Hosp. Admin) M.S.W M.B.B.S, M.D M.Tech, MBA, Ph.D.

Director, Academic, Dr.BRAOU Director, Students Services, Dr.BRAOU Dean, Faculty of Commerce, & Head, Dept. of Business Mgt., Dr. BRAOU
CEO, Apollo Health City, Hyderabad. Head Quality Dept., Apollo Hospitals, Jubilee Hills, Hyd. Consultant, Medvarsity Vice President (HR), Apollo Hospitals, Hyderabad Clinical Pharmacologist, Apollo Hospital, Hyd. Associate Professor, University of Hyderabad, Hyderabad

10. Dr. D. Shreedevi M.Com., M.B.A (Fin) & Ph.D. 11. Dr. V. Rishi Kesava Ram B.P.T,M.B.A.(HHSM), M.H.R.M, PGQAMHO 12. Ms. D. Mani Megalai M.B.A.(HR & Systems) 13. Mr. K. Krishna Kartheek B.Tech, M.B.A(Mkg.) 14. Dr. V. Koti Reddy B.H.M.S, MHM Page 3 of 4

Associate Professor AIHA Assistant Professor AIHA Assistant Professor AIHA Assistant Professor AIHA Assistant Professor AIHA

18. Course fees

The fee for convener quota seats is as follows First Year Fees Rs.70,000 payable by DD at Dr. BRAOU. Rs.5,000/-Special fess and Rs.5,000/- refundable caution deposit for Library & Lab payable to the college. In case of NRI/Sponsored Quota students Rs. 1,70,000 by DD payable to university and Rs. 5,000 + 5,000 to college. Second Year every students has to pay Rs.50,000 Tuition fees payable by DD in the college on or before 15th August. Further, at the end of every semester, examination fees Rs. 800 or as notified by Dr. BRAOU has to be paid. The student is also advised to have at least one dress with Blazer, for formal occasions which may cost around Rs. 2,500/-.

19. Career opportunities

Health care is one of the fastest growing sectors in India. There are enormous career opportunities in this sector. The MBA programme aims at preparing young and bright graduates for challenging careers in health care organizations like corporate hospitals, insurance companies, NGOs, Health Care Information Technology and public health organizations.

20. Certificates
The following certificates are to be submitted at the time of admission along with two sets of photocopies and necessary fees. 1. S.S.C / 10th class certificate for name and age proof. 2. study certificate of the qualification examination 3. T.C. (Transfer Certificate i.e. college leaving certificate) from the college where the candidate studied last. 4. Memoranda of Marks of the qualifying examination 5. Provisional certificate or original degree certificate of the qualifying examination 6. Latest caste certificate if the seat is under reservation category such as ST, SC, BC. 7. Hall Ticket/Admit card of 2011. For further enquires contact the Director

APOLLO INSTITUTE OF HEALTH CARE MANAGEMENT Academic Block, 1st Floor, Apollo Health City, Jubilee Hills, Hyderabad-500 096 Ph 040-23556850 or 23607777 Extn 6658 Fax 040-23556850. E-mail info@apolloihcm.ac.in Website www. apolloihcm.ac.in
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