1

Guide to Princetons
Graphic Identity
2008
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Guide to Princetons
Graphic Identity
Princeton University has a history of educational
excellence that spans more than 260 years. It is world
renowned as both one of the nest undergraduate
colleges and as a leading research university.
When publications of the University identify themselves
clearly and consistently with Princeton, they strengthen
the Universitys prestigious reputation.
Princeton has a tradition of graphic expres-
sion that is deeply associated with its name,
its colors orange and black, its seal and
shield.
In recent times, Princeton also has used a
specic typographic treatment of the Univer-
sitys name and shieldits signature
to reinforce afliation with the University,
and a set of preferred typefaces to achieve
consistency across publications, websites,
and other projects.
Princetons new core typeface, Princeton
Monticello, has historic ties to the University.
It is derived from an 18th-century American
typeface, Monticello, which has been avail-
able to the public for many years but not
widely used.
Princetons new signature (Princeton Monti-
cello capitals with a re-proportioned shield)
is a distinctive mark, rooted in typographic
tradition yet offering contemporary avor.
Consistent application of these graphic
identiers will ensure that University commu-
nication reinforces Princetons reputation for
excellence.
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Contents
4 Signature and wordmark
5 A note about trademarks and licensing
6 Signature or wordmark
7 Signature congurations
8 Wordmark congurations
9 Signature and wordmark consistency
10 Signature and wordmark isolation
11 Signature size
12 Signature alignment
14 Signature color variations
15 Signature on backgrounds
17 Orange and black
18 Core colors
19 Additional color options
20 Seal and shield
22 Shield color variations
23 Typeface
24 Princeton Monticello
26 Complementary sans serif typeface
27 Web uses
28 Web signatures
29 Web color
30 Web typography
31 Sample websites
32 Applications
33 Stationery
38 Print
43 Electronic
45 Merchandise
Princeton University
Identity Guidelines Signature and wordmark 4
The Princeton signaturelike your own signature
is a unique way of writing the Universitys name
that reinforces connection to the University.
The signature stands for Princetonit heralds the
positive reputation of the institution.
The signature comprises the wordmark
Princeton Universitytypeset in Princeton
Monticello Bold and a special light drawing of
the typeface (called Princeton Monticello
Display)and the Princeton shield.
The signature is provided to University ofces
as a lock-up that cannot be altered in ways
that are not consistent with these guidelines.
If you have questions about the lock-up or its use,
please call 609-258-5734.
Princeton University
Identity Guidelines 5 A note about trademarks and licensing
The terms PRINCETON, PRINCETON UNIVERSITY and the University
shield are valuable trademarks and are registered with the U.S. Trademark
Ofce. The University owns other valuable marks both registered and
unregistered.
It is important that the registration symbol be used whenever the marks
are used as trademarks. The symbol TM should be used for University
marks that are not registered.
Failure to use the appropriate symbol dilutes the value of the University
marks and can expose the University to unnecessary litigation and
expense to enforce its trademark rights. The marks should be used on
all merchandise, whether for internal or external groups.
The symbols should appear on the lower right hand corner of the registered
term. In advertisements, it should appear at least the rst time it is used
in the title and then the rst it is used in the text. This is especially critical
when the marks are used on goods or with services sold by the University
or its licensees.
If the mark is not being used as a trademark, such as when it appears
on letterhead or business cards, the symbols are not necessary.
Please contact Allison Brooks, 609-258-3097, allisonb@princeton.edu,
regarding trademarks and licensing.
Princeton University
Identity Guidelines Signature or wordmark
WORDMARK
SIGNATURE
The signature
The Princeton signature should be
included on all ofcial Princeton
publications.
It need not appear in a large or
prominent position, but it should be
included to signal a publications
core relationship to Princeton.
The signature should be used in all
situations that call for the Princeton
logo, for instance on promotional
materials for public events for which
Princeton is the primary sponsor.
The wordmark
The wordmark may be used alone in
some situations. When the wordmark
is used alone, the shield should also
appear somewhere on the publication
or item. It may be particularly useful to
incorporate the wordmark separately
from the shield in display settings or
in less formal situations.
Digital art for the Princeton signature
and wordmark is available to the
Princeton community for use on
publications relating to the University.
Please visit our website
(www.princeton.edu/identity) or
contact Megan Peterson
(meganp@princeton.edu /
609-258-5730) or Laurel Masten
Cantor (lmcantor@princeton.edu /
609-258-5734) in the Ofce of
Communications for digital les.
6
Princeton University
Identity Guidelines 7
y/2 = space
Signature congurations
PRIMARY SIGNATURE, STACKED VERSION
ONE LINE
Primary signature
The primary signature should be used
whenever possible. We refer to this
signature as the stacked version.
The primary signature comprises the
stacked wordmark and the shield,
proportioned to share three points of
alignment.
For the sake of consistency, please
reproduce the art as it is supplied,
and do not separate or alter the
components.
One-line signature
The one-line signature should be
used only in cases where the primary
signature does not t well, such as on
the spine of a book, a narrow banner,
or some website headers.
y = cap height
y/2 = space
y = cap height
y/2 = space
y = cap height
y/2 = space
Princeton University
Identity Guidelines 8 Wordmark congurations
The wordmark may be used without
the shield. These treatments are
particularly useful for merchandise.
(Please refer to page 45 for guidelines
on placement of the and TM.)
When the wordmark is used, the
shield should appear independently
in the publication or on the item.
(See page 45)
STACKED WORDMARK
ONE- LINE WORDMARK
PRINCETON ONLY
Princeton University
Identity Guidelines Signature and wordmark consistency
Please dont resize the elements independently. Please dont rearrange the elements.
Please dont change the relative
sizes or spacing of the type.
Please dont recreate the type in
Monticello or any other typeface.
Please dont stretch the
signature or the wordmark.
The signature and wordmark should be
reproduced exactly as they appear in
supplied digital les (lock-ups).
Consistent use of the wordmark and
signature is key to maintaining a
cohesive and effective graphic identity
for the University.
If the signature and wordmark appear
in a variety of altered or modied
forms, the marks become less reliable
as symbols of the University.
These guidelines apply to the primary
and one-line signature and wordmark.
Please dont add extra elements to the lock-up.
9
Career Services
In this treatment the shield is too big. In this treatment the shield is placed
incorrectly relative to the name.
In this example, Career Services should
not have been tacked on to the lock-up.
Part of the name should not change size. Alternate typefaces should not be used. The proportions of the art should not be altered.
Princeton University
Identity Guidelines 10 Signature and wordmark isolation
Space should be left around the
signature and wordmark; at a
minimum, the space should be equal
to the cap height at any given size.
This applies to the primary and one-line
wordmark and signature.
SIGNATURE
WORDMARK
Princeton University
Identity Guidelines 11 Signature size
Size
The signature should be included
on all ofcial Princeton publications.
The signature is designed to work at
small sizes to signal a publications
relationship to Princeton.
Size variation, print publications
The signature appears at the
recommended size in supplied digital
les. Please use the signature at the
recommended size whenever possible.
The one-line signature should not
appear in print smaller than the
recommended size, that is, 3" wide. It
may appear in print at up to 3.5" wide.
The primary signature may appear in
print at a minimum width of 1.25", and
a maximum width of 1.75".
Size variation, websites
The primary and one-line signatures
should not appear smaller than the
recommended size on websites (see
page 31). They may each appear up
to 50 pixels wider.
Size variations, posters and signage
The signature may be printed at a
bigger scale on posters and other
over-sized applications. Please use
discretion so that the signature is
legible in all contexts, yet does not
overwhelm the main content of the
piece.
RECOMMENDED SIZE FOR PRINT PUBLICATIONS
1.5 inches
9 picas
Maximum size
1.75 inches or 10.5 picas
3 inches
18 picas
ONE LINE, RECOMMENDED SIZE FOR BOOK SPINES
RECOMMENDED SIZE FOR WEBSITES
150 pixels
ONE LINE, RECOMMENDED SIZE FOR SOME WEBSITES
ACCEPTABLE RANGE FOR PRINT PUBLICATIONS
Minimum size
1.25 inches or 7.5 picas
300 pixels
Princeton University
Identity Guidelines 12 Signature alignment with text blocks
Left alignment
The signature is designed to work best
left aligned. Text may either left align
with the workmark, leaving the shield
to hang on the left, or align left with
the shield.
Centered alignment
The centered solution should be
reserved for ceremonial or celebratory
pieces.
When centering the signature on a
page, exercise care when placing it
in close proximity with centered text.
Since the signature is inherently
an uncentered form, it may look off-
center even when mathematically
on center.
When centering the signature on a
page with other centered elements,
isolating the signature from other
elements with white space will help
minimize alignment issues.

LEFT ALIGNED WITH WORDMARK, SHIELD HANGING
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LEFT ALIGNED WITH SHIELD
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CAUTION: Align signature on center with care.
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DO NOT CENTER THE SHI ELD DI RECTLY OVER OR UNDER THE WORDMARK.
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Princeton University
Identity Guidelines 13 Signature alignment on page
When possible, the signature should
be aligned with the left margin
of the page. The next best option is
right alignment, followed by center
alignment.
The signature may be placed at the
top or the bottom of the document.
Placement at the bottom will likely
make the signature less dominant in
the design.
The signature may be placed in a
different position on the page or
product (see pages 3846) if it suits
the design.
The signature should be equidistant
from the side and the top or bottom,
unless there is a specic grid
underlying the design that dictates
otherwise.
The signature should never be placed
closer to an edge than the height of
the wordmark.
When aligning the signature vertically,
align the top or bottom of the
wordmark, allowing the top or bottom
of the shield to overhang.
ALIGNED AT BOTTOM LEFT CORNER ALIGNED AT BOTTOM RIGHT CORNER
ALIGNED AT TOP LEFT CORNER ALIGNED AT TOP RIGHT CORNER
The signature should not be closer to the edge
of the page than the height of the wordmark.
Princeton University
Identity Guidelines Signature color variations
ONE- COLOR BLACK ONE- COLOR ORANGE
Use the primary signature with the
two-color shield whenever possible.
The two-color shield does not have a
line holding the edge when printed on
a white background.
One-color signatures
When printing with one color, the
signature can appear in black or
orange. In both of these cases, the
shield has an outline. The black
signature may also be printed on
orange paper to achieve a two-color
look with one-color printing.
Signature on backgrounds
When the two-color signature prints
on an orange or black background, a
hairline is needed to hold the edge.
Please use the art as supplied. Do not
increase the weight of the hairline.
The wordmark in the signature should
be black whenever possible. On a black
background it can be white. It should
only be orange in the one-color orange
version (in which case, the shield is
also orange).
There are two versions available
for printing the signature on black
backgrounds: one for coated stock/
iGen (with a .5-point white stoke), the
other for uncoated stock (with a 1-point
white stroke).

PRIMARY SIGNATURE: TWO COLOR
ONE- COLOR BLACK ON ORANGE PAPER ONLY
14
BLACK BACKGROUND
WHITE ON A DARK BACKGROUND
(ONE- COLOR PRINTING)
This example is for one-color printing on orange
paper only.
Princeton University
Identity Guidelines 15 Signature on backgrounds
PASTEL BACKGROUND IMAGE
Background image
The orange and black signature can
only appear on a background image if
the image is extremely subtle in color
and detail.
If the image is rich in color, use the
black and white signature.
If the image is rich in detail, do not
place the signature over it, because
the signature will not be legible.
Background color
The signature may be placed on a
background color. However, only the
black and white or white only signature
should be used.
WHITE SIGNATURE ON DARK COLOR RICH BACKGROUND IMAGE
SUBTLE BACKGROUND IMAGE
WHITE SIGNATURE ON NEUTRAL DARK
STRONG COLOR AND TEXTURE
WHITE SIGNATURE ON NEUTRAL MEDIUM
ORANGE BACKGROUND IMAGE
BLACK SIGNATURE ON NEUTRAL LIGHT
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 16 Signature on backgrounds
Dont use the orange signature on a strongly
dissonant background that ghts with orange.
Dont put the signature on a busy background;
it wont read well.
Background image and bright colors
Background images and colors should
be avoided if they make the signature
difcult to read or if they are dissonant.
Princeton University
Identity Guidelines Orange and black 17
For more than 140 years, the combination of orange
and black has been associated with Princeton. Today,
Princeton Orange is dened as pms 158, the closest
ink match to the swatch of cloth showing the orange
adopted by the trustees in 1959 and kept in the archives
for historical reference.
Note: This manual was printed on a Xerox iGen, so oranges appearing here are
accurate to that process. For accurate color matching samples for offset
printing, please refer to a Pantone

Matching System (PMS) guide pertaining

to the paper specied.
As early as the 1860s, Princetonians
began wearing orange ribbons at athletic
competitions, perhaps in reference to
William III, Prince of Orange (of the House
of Nassau), for whom Nassau Hall was
named. When students began to write
class numerals in black ink on their orange
ribbons, the two colors became associated.
The tradition was solidied within a decade.
The trustees adopted orange and black as
Princetons ofcial colors in 1896, despite a
professorial plea that the true colors of the
House of Nassau were orange and dark blue.
But by then no one was about to change the
title of the beloved song The Orange and the
Black to The Orange and the Blue.
From www.princeton.edu/pr/pub/ph/07/history
Princeton University
Identity Guidelines 18 Core colors
PMS: 158
CMYK: 0- 61- 97- 0
RGB: 245- 128- 37
HEX: EE- 7F- 2D
PRINCETON ORANGE / PMS 158 BLACK
Princeton Orange and black are the
core colors for Princeton.
Princeton Orange should be printed
as a spot color (PMS 158) whenever
possible. It will never reproduce as
brightly and richly in four-color process
as it does as a spot ink (bright oranges
never do).
When printing four-color process,
a spot color may be added to print
Princeton Orange if the projects budget
allows this added expense. Spot color
is more accurate than screen-built
color.
PMS: Process Black
CMYK: 0- 0- 0- 100
RGB: 0- 0- 0
HEX: 00- 00- 00
Princeton University
Identity Guidelines 19 Additional color options
The secondary orange
PMS 165 may be used when a brighter
orange is desired for a publication
that is not originated by the board of
trustees or cabinet.
PMS 165 is already specied by the
Athletics/Spirit graphic identity.
For merchandise
Textile ink and embroidery thread is
more readily available in the secondary
orange (no need to request an exact
PMS match).
iGen oranges
When printing digitally on an iGen
printer, specify PMS 144 for uncoated
paper, and 165 for coated paper.
Gray
Gray is often useful to supplement
Princeton Orange and black. In order to
maintain consistency across publica-
tions, use a member of the Cool Gray
PMS color family when using gray as
a spot color.
SECONDARY ORANGE / PMS 165
USE FOR MERCHANDISE
GRAY / PMS COOL GRAY
PMS: Cool Gray 10 PMS: Cool Gray 5 60 percent Black 30 percent Black
SCREENS OF BLACK
iGen ORANGES
PMS: 165
CMYK: 0- 59- 96- 0
RGB: 245- 132- 38
Uncoated:
Specify PMS 144.
It will be darker
than it appears here.
Coated:
Specify PMS 165.
Princeton University
Identity Guidelines Seal and shield 20
The seal of the University is the corporate signature
representing the ofcial business of The Trustees of
Princeton University and the president. It is imprinted
on ceremonial documents, awards, and diplomas, and
it may be used for other purposes by permission only in
writing from the Ofce of the President.
The Princeton shield, derived from the seal, is available
for use by all departments, programs, ofces, afliates,
and members of the University community.
In 1896, when the College of New Jersey
became Princeton University at the
sesquicentennial of its founding, the
corporate seal was revised to its current
conguration. According to the trustees
minutes of February 13, 1896, the seal
comprises a shield resting upon a circle.
In the upper part of the shield an open
Bible with the Latin characters VET NOV
TESTAMENTVM signifying the Old and New
Testaments. . . . In the lower part a chevron,
denoting the rafters of a building. In the
spaces between the sides of the shield
and the circle the motto DEI SVB NVMINE
VIGET [Under Gods power she ourishes].
On the outside of the circle SIGILLVM
VNIVERSITATIS PRINCETONIENSIS [seal
of Princeton University]. The shield from
the ofcial seal serves as the Universitys
insignia for general business purposes.
From page 435 of A Princeton Companionwha
Princeton University
Identity Guidelines 21 Seal and shield
Seal
Princetons seal has been updated
for the Universitys revised graphic
identity. All of the type is set in
Princeton Monticello, and the shield
matches the geometry of the revised
Princeton shield.
The seal is not available for use
by the public.
Shield
The geometry and rendering of
Princetons shield have been revised so
the mark is derived from the conver-
gence and overlapping of circles.
Digital art of the Princeton shield is
available to the Princeton community
for use on publications relating to the
University. Please contact the Ofce
of Communications for digital les.
Other uses must be licensed through
Princetons Ofce of Trademark
Licensing; please contact
Allison Brooks, 609-258-3097,
allisonb@princeton.edu. Fees may
apply for commercial licenses.
THE SEAL THE SHIELD
Not to be used without permission in writing from
the Ofce of the President.
May be used by all members of the University community for general business
and promotional purposes
Princetons shield has been revised so that the perimeter is now made
entirely of circle segments. The geometry has also been adjusted to
align with the new wordmark. The line around the solid orange area is
eliminated, the drawing of the book is simplied, and the type is set in
Princeton Monticello.
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Princeton University
Identity Guidelines 22 Shield color variations
PRIMARY SHIELD: TWO COLOR BLACK ONLY ORANGE ONLY
Dont outline the shield on a white background.
ONE COLOR BLACK ON ORANGE PAPER
The primary shield is two colors,
Princeton Orange and black.
The shield may appear in black
only and orange only on a white
background.
The shield may appear in white only
on a black background.
Do not use the outlined two-color
shield on a white background.
It is only necessary to outline
the two-color shield on a black
background. For two-color offset
printing on coated stocks, or for digital
printing on all stocks, the white outline
should be .5 point. For two-color offset
printing on uncoated stocks, or for
screen builds on all stocks, the white
outline should be 1 point.
When using the one-color shield
in black ink on orange paper, use
the outlined shield.
TWO COLOR ON BLACK BACKGROUND- C/i Gen WHITE ON BLACK BACKGROUND-U/BUILDS
WHITE ON BLACK BACKGROUND
.5 pt. rul e 1 pt. rul e
Princeton University
Identity Guidelines Typeface 23
Princeton Monticello is the core typeface for Princetons
new graphic identity because it is historically related to
the University. Based on an early American typeface, it
was revived in the 1950s for Princeton University Press
and digitized in 2003, again at the behest of the press.
While rooted in the 18th century, Princeton Monticello
has a vibrancy in detail and overall character that makes
it distinctive today.
Monticello is modelled after a typeface
from the late 18th century by Americas rst
successful type foundryBinny & Ronaldson
in Philadelphia. The typeface owes its
modern incarnation to Princeton University
Press, which commissioned its design in the
1950s as a historically accurate typeface
for the publication of The Papers of Thomas
Jeffersonaccounting for the typefaces
name. In 2003, the press commissioned
renowned type designer Matthew Carter to
create a digital version of Monticello for its
continued publication of Jeffersons papers.
Originally a book face, new display and bold
versions make it ideal for text and display
settings. While Princeton Monticello
is for sale to the public through Linotype,
it is available free of charge to members of
the Princeton community.
Princeton University
Identity Guidelines 24 Princeton Monticello
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890
PRINCETON MONTICELLO BOOK REGULAR PRINCETON MONTICELLO BOLD REGULAR
PRINCETON MONTICELLO ITALIC PRINCETON MONTICELLO BOLD ITALIC
PRINCETON MONTICELLO SMALL CAPS PRINCETON MONTICELLO TABULAR REGULAR
abcdefghijklmnopqrstvwxyz
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890
Princeton Monticello is recommended
for use as a text and display face in all
Princeton publications.
Typesetting rules of thumb
Please follow these rules of thumb
when setting type in Princeton
Monticello:
Do not stretch the typeface.
Do not track the type more than +5
or -5 units when copytting.
When setting type in small caps, it is
rarely advisable to use initial caps.
Except in manuscripts, use only one
character space between sentences,
not two.
Old style and tabular numerals
The old style (non-aligning) numerals
that are part of Princeton Monticello
regular, italic, small caps, bold and
bold italic should be used for the sta-
tionery. Tabular (aligning) numerals are
available for setting charts and tables.
Princeton Monticello regular, italics,
and small caps, bold and bold italics
are available free of charge to mem-
bers of the Princeton community.
Please consult our website:
www.princeton.edu/identity.
Princeton University
Identity Guidelines 25 Princeton Monticello Display
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890
PRINCETON MONTICELLO DISPLAY REGULAR
PRINCETON MONTICELLO DISPLAY ITALIC
PRINCETON MONTICELLO DISPLAY AT 9 PT.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890
Princeton Monticello Display is
designed to be used for headlines in
print publications, and at large point
sizes on posters, signs, and other
large items.
In general, the display face should
NOT be used under 12 point.
Princeton Monticello Display is drawn
with greater contrast between the thick
and thin strokes than the book face
in order to maintain contrast at large
sizes. Consequently, when display is
printed at a small point size, the thin
strokes look too weak.
Princeton Monticello display and
display italics can be downloaded free
of charge by the Princeton community
at www.princeton.edu/identity.
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Princeton Monticello Display
should not be used for text
settings under 12 points.
It is not designed to be used
at small sizes.
Princeton University
Identity Guidelines 26 Complementary sans serif typeface
When a project calls for a sans
serif typeface, Franklin Gothic is
recommended.
When setting Franklin Gothic in all
caps, it is often advisable to track
out the letters 80120 units (shown
at 80 here).
Franklin Gothic is available on most
PCs. Mac users can purchase Franklin
Gothic from many online sources. ITC
Franklin Gothic is shown here.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHI JKLMNOPQRSTUVWXYZ
1234567890
FRANKLIN GOTHIC BOOK
FRANKLIN GOTHIC DEMI
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Princeton University
Identity Guidelines Wordmark & Signature 27
Web uses
University afliated websites can vary in design, but should
all incorporate the Princeton signature to demonstrate their
afliation with the University. The signature may be displayed
in either the header (particularly on core University sites) or
in the footer.
Princeton Orange and black can also be used on websites
to signify afliation with Princeton. Although the appearance
of color varies widely from monitor to monitor, use of the
hexadecimal values specied here for Princeton Orange will
contribute to a sense of consistency across Princeton sites.
In addition, a pair of web-safe typefaces are also suggested
here to establish a consistent typographic standard for all
Princeton websites.
27
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 28 Web signatures
In print publications, the stacked
signature should be used primarily.
However, on websites, the one-line
signature often works well and may
be used.
Size
The primary and one-line signature
should not appear smaller than the
recommended size on websites. They
may appear up to 50 pixels wider.
Background colors
As in print, the color signature should
not be placed on a strongly dissonant
background that ghts with orange.
It may be used as one-color white on
a dark background.
One-line lock-up in a band
When placing the one line lock-up in
a band, be sure to center the lock-up
top to bottom. Please size the band
keeping 10 pixels of clearance above
and below the letters in band,
so that it doesnt feel cramped.
The signature is available as a png
le for web applications. The png
is provided at the recommended size.
Do not scale it up or down because
it will lose quality. If you want to use
the signature at a larger size, you
must create a new gif at the desired
size from the eps le supplied for
print applications.
RECOMMENDED SIZE FOR WEBSITES
150 pixels
300 pixels
Signature should align top to
bottom when it is in a band.
ONE- LINE, RECOMMENDED SIZE FOR WEBSITES
ONE- LINE LOCK- UP IN A BAND
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 29 Web color
Princeton websites should incorporate
Princeton Orange and black where
possible. For example, consider making
links orange instead of the generic
blue often used for links.
For consistency sake, please use the
hex values shown here when specifying
Princeton Orange, black, and gray on
the Web.
Use one of the rollover colors for
orange links suggested here to
maintain consistency across University
sites. Cool gray 10 is a good option for
a rollover color from a black link.
Cool Gray 5 is the lightest shade of
gray that should be used for text on
websites.
Hex values:
EE- 7F- 2D
Hex values:
99- 44- 00
Hex values:
FF- AA- 66
Hex values:
00- 00- 00
Hex values:
7F- 7F- 83
Hex values:
BD- BE- C1
PRINCETON ORANGE AND BLACK FOR WEB
SUGGESTED COLORS FOR ROLLOVER ON ORANGE LINKS
RECOMMENDED GRAYS (EQUIVALENT TO COOL GRAY 5 & 10)
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 30 Web typography
Monticello and Franklin Gothic should
only be used on websites as an image.
They should not be specied in HTML
since many computers will not have
these fonts available.
As an alternative, please use the sans
serif typefaces Verdana and Lucida.
Both were designed as screen fonts to
be very legible.
Type sizes and leading
Running text and navigation on
websites should typically be set as
11 point type but can be as small as
10 point. Captions and footers should
be no smaller than 9 point type.
Be sure to allow ample leading on
websites for legibility (typically
15 points on 11 point type).
Type tracking
In general, do not track type tight,
or stretch type on the websites as it
impedes legibility. However, all caps
type should be tracked out on websites
for greater legibility.
abcdef ghi j kl mnopqr st uvwxyz
ABCDEFGHI JKLMNOPQRSTUVWXYZ
1234567890
abcdef ghi j kl mnopqr st uvwxyz
ABCDEFGHI JKLMNOPQRSTUVWXYZ
1234567890
ab cd ef g h i j k l m n op q r st u v w x y z
ABCDEFGHI JKLMNOPQRSTUVWXYZ
1 2 3 4 5 6 7 8 9 0
ab cd ef g h i j k l m n op q r st u v w x y z
ABCDEFGHI JKLMNOPQRSTUVWXYZ
1 2 3 4 5 6 7 8 9 0
VERDANA
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
LUCIDA
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 31 Sample websites
Use the signature in the header of a
website whenever possible, especially
on core University sites. The signature
may alternatively appear in the footer.
Wherever the signature appears, it
should serve as a link to the University
front door.
Applications
Stationery
Business cards 33
Business cardsextended formats 34
Letterhead 35
Letterheadalternative identity featured 36
Envelopes 37
Print
Publications 38
Posters 42
Electronic
Electronic stationery template 43
PowerPoint template 44
Merchandise 45
Apparel and mugs 46
32
Princeton University
Identity Guidelines Wordmark & Signature 33 Business cards
Templates are available for printing
custom business cards.

Please contact the Ofce of
Communications for templates.
Please contact the Ofce of
Printing and Mailing to order
business cards online:
www.princeton.edu/~oitprint
printing@princeton.edu
609-258-3493, fax 609-258-1336
When typesetting stationery:
Use the type styles described
here for each kind of information.
Please follow these rules of thumb:
Break lines according to sense and
to make an attractive rag right.
All numbers in Monticello should be
set in Monticello small caps.
T, F, and E for telephone, fax, and
e-mail should be set in small caps.
Use two spaces only between
telephone and fax, and between zip
code and USA when that appears.
Paper choice:
80# uncoated cover, white, wove
Shirley M. Tilghman
President
Presidents Room
Princeton, New Jersey 08544
t 609.258.6100 f 609.258.1615
smt@princeton.edu
Name: Frankin Gothic 8.5 pt.
Title: Princeton Monticello italic 8.5 pt.
Address: Princeton Monticello regular 8.5 pt.
zip code/phone/fax:
princeton monticello small caps
E-mail: Princeton Monticello regular 8.5 pt.
Leading: 10 pt.
Princeton signature is in this size and
position on all Princeton business cards.
Eight lines of type is the maximum that ts
on a standard business card. When there are
8 lines of type, use a half space after the
title.
When more than 8 lines of text are called for,
use one of the two extended formats on the
following page.
Steven Barnes
Assistant Dean of Public Affairs
Woodrow Wilson School
of Public and International Affairs
Roberston Hall, Princeton University
Princeton, New Jersey 08544-1013
t 609.258.5988 f 609.258.4765
e sbarnes@princeton.edu
Type begins
at 1/3 card width
Text begins at
1/3 card height
Logotype extends
to 2/3 card width
TYPICAL FORMAT
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 34 Business cardsextended formats
Individuals at Princeton often have
lengthy titles that call for more than
the typical 8 lines of information.
When a card calls for 9 lines of text,
extended format option A may be used.
When a card calls for 10 or more lines
of text, a two-sided format should be
used. On the two-sided card, the indi-
viduals name should be repeated on
the back of the card.
Extended formats cannot be ordered
online. Please contact the Ofce of
Printing and Mailing, 609-258-3494.
Paper choice:
80# uncoated cover, white, wove
Christodoulos A. Floudas
Stephen C. Macaleer 63 Professor
in Engineering and Applied Science,
Professor of Chemical Engineering
School of Engineering and Applied Science
Department of Chemical Engineering
Christodoulos A. Floudas
a325 Engineering Quadrangle,
Princeton University
Princeton, New Jersey 08544-5263
t 609.258.4595 f 609.258.0211
e oudas@titan.princeton.edu
w titan.princeton.edu
EXTENDED FORMAT A / NINE LINES
EXTENDED FORMAT B / 10 OR MORE LINES / TWO SIDED
Wolfgang Danspeckgruber
Director, Liechtenstein Institute on
Self-Determination
Woodrow Wilson School of Public
and International Affairs
15 Bendheim Hall
Princeton, New Jersey 08544 USA
t 609.258.5685 f 609.258.5196
wfxyz@princeton.edu
Name: Frankin Gothic 7.5 to 8.5 pt.
Title: Princeton Monticello italic 7.5 to 8.5 pt.
Address: Princeton Monticello regular 7.5 to 8.5 pt.
zip/phone/fax: princeton monticello small
caps (all numbers should be set in
Princeton monticello small caps)
E-mail: Monticello Book 8.5 pt.
Leading: 9 pt. (space after title is 6 pt.)
Princeton signature is in this size and
position on all Princeton business cards.
Type styles same as typical format.
Name repeats on back of card.
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 35
Month Day, Year
Mr. Addressee Name
A Very Long Company Name
A Complicated Street Address
Street Address Two
City, State Zip
Dear Addressee,
This example shows the layout for letters typed on this letterhead. Always use the type-
face Times New Roman at 12pt set on 14pt leading. Set the left-hand margin to 1 and
the right-hand margin to 1.5. Set the top margin to 1, so that rst line aligns at top with
the logotype.
Do not use the abbreviations st, rd, th after the day of the month. The name and address
should be typed two line spaces below the date.
The salutation should be typed eight line spaces below the name and address information.
Use the cap height of the salutation as a fold mark. Start the body of the letter two line
spaces below the salutation. Use single line spacing throughout the letter with double line
spacing between paragraphs. Do not indent paragraphs. Type lines to an average length
of 5.25 and keep the right-hand margin as even as possible (but do not break words).
Use single spaces after full stops.
Type the closing salutation two line spaces after the end of the body of the letter. Then
type the name of the signatory ve line spaces below. Status or title may be included
immediately below the name if required. Where required, type cc in lower case three
line spaces below the signature name, with the names of the persons who are to receive
copies of the letter. Set the bottom margin to 1.
Yours sincerely,
Your Name
Title
Month Day, Year
Mr. Addressee Name
A Very Long Company Name
A Complicated Street Address
Street Address Two
City, State Zip
Letterhead
Templates are available for printing
custom letterhead and envelopes.
A Microsoft Word template with the
proper margins for aligning a letter on
the letterhead is also available.
Correspondence on letterhead need
not be typed in Princeton Monticello or
Franklin Gothic. Times, Times Roman,
or Times New Roman is an appropriate
alternative.
Please contact the Ofce of
Communications for templates.
Please contact the Ofce of
Printing and Mailing to order
letterhead on University watermarked
bond* and #10 envelopes:
printing@princeton.edu
609-258-3493, fax 609-258-1336
www.princeton.edu/~oitprint
* Princeton University watermarked
bond is stocked in white, rather than
natural.
LETTERHEAD, INDIVIDUAL FEATURED (SHOWN AT 1/2 SCALE)
Shield aligns
at
7
/8 inch
margin from
top and left
Letter aligns
left with word-
mark at 1
1
/4
inches
Shield aligns
left at
7
/8
inch.
Contact
information
aligns left at
5
3
/8 inches
Contact
information
should not enter
7
/8 inch margin
Liechtenstein Institute on
Self-Determination
Woodrow Wilson School
of Public and International Affairs
015 Bendheim Hall
Princeton, New Jersey 08544 USA
Wolfgang Danspeckgruber
director
609.258.5685 f 609.258.5196
wfxyz@princeton.edu
Letterhead may feature a specic
department or program on the rst line.
The name of the program should be in
Franklin Gothic, 8.5 pt.
If there is no department name, the address
should be in Princeton Monticellow regular.
LETTERHEAD, DEPARTMENT OR PROGRAM FEATURED (SHOWN AT 1/2 SCALE)
Princeton signature is in this size and
position on all Princeton letterhead.
Type specications for letterhead are
the same as for business cards:
Name or Name of the Department:
Frankin Gothic 8.5 pt.
Title: Monticello Italic 8 pt.
Address: Princeton Monticello regular 9 pt.
zip/phone/fax: princeton monticello
small caps (all numbers should be set
in princeton monticello small caps)
E-mail: Monticello Book 9 pt.
Leading: 11 pt.
Shirley M. Tilghman
President
One Nassau Hall
Princeton, New Jersey 08544
t 609.258.6100 f 609.258.1615
e smt@princeton.edu
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 36 Letterheadalternative identity featured
Some departments and programs
at Princeton have their own graphic
identities that they prefer to feature.

In such cases, the Princeton signature
or simply the shield may be used as a
secondary element.
When using the signature or the shield
in this context, take care to make the
relationship between the two identity
systems clear. In the case shown,
the signature or shield appears at
a smaller size and is clearly in a
secondary position.
41 William Street
Princeton, NJ 08540
Tel 609-258-3336
Fax 609-258-4527
www.princeton.edu/ teacher
41 William Street
Princeton, NJ 08540
Tel 609-258-3336
Fax 609-258-4527
www.princeton.edu/ teacher
John Webb, director
41 William Street
Princeton, NJ 08540
Tel 609-258-3336
Fax 609-258-4527
www.princeton.edu/ teacher
FEATURED IDENTITY IS OUTSIDE OF THE SYSTEM /
SIGNATURE OR SHIELD USED AS SECONDARY BRANDING ELEMENT
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 37 Envelopes
Templates are available for printing
custom letterhead and envelopes.
Please contact the Ofce of
Communications for templates.
Please contact the Ofce of
Printing and Mailing to order let-
terhead on University watermarked
bond* and #10 envelopes:
printing@princeton.edu
609-258-3493, fax 609-258-1336
www.princeton.edu/~oitprint
* Princeton University watermarked
bond is stocked in white, rather than
natural.
ENVELOPE (SHOWN AT 1/2 SCALE)
Shield
aligns at
3
/8 inch
margin
from top
and left
Address aligns left
with wordmark at
3
/4 inch
ENVELOPE, DEPARTMENT, OR PROGRAM FEATURED (SHOWN AT 1/2 SCALE)
Princeton signature is in this size and
position on all Princeton envelopes.
Type specications for envelopes are
the same as for business cards:
Address: Princeton Monticello
regular 9 pt.
zip/phone/fax: princeton
monticello small caps
(all numbers should be set
in princeton monticello
small caps)
Leading: 11 pt.
Optional:
Name of the Ofce: Frankin Gothic 8.5 pt.
One Nassau Hall, Princeton University
Princeton, New Jersey 08544
Ofce of the Communications
22 Chambers Street, Suite 201
Princeton, New Jersey 08542 Liechtenstein Institute on
Self-Determination
Woodrow Wilson School
of Public and International Affairs
015 Bendheim Hall
Princeton, New Jersey 08544 USA
Princeton University
Identity Guidelines 38
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Guidelines for ASC Interviewing 200708
AII candidates deseive to he tieated vitl ie-
sect. Inteivieveis need to he sensitive to a hioad
iange of hacLgiounds and/oi eisonaIities among
oui aIicants. Tle inteiviev is an imoitant
eIement in oitiaying Iiinceton. not onIy to tle
candidates vlo aie inteivieved. hut aIso. hy void
of moutl. to tleii eeis. aients. guidance coun-
seIois and otleis in tleii communities
Inteivieveis slouId tlinL of tleii ioIe as heing
moie aLin to tlat of an amhassadoi oi ieoitei
tlan to tlat of a judge.
AIications to Iiinceton aie confidentiaI. as a
mattei of iinciIe and fedeiaI Iav. Tlis incIudes
Leeing confidentiaI tle fact tlat someone las a-
Iied. Tle names of students you aie inteivieving
slouId not he slaied vitl anyone.
Inteivievs slouId he conducted in a setting
agieed uon hy you and tle aIicant. Tlis miglt
he tle inteivievei`s office. tle candidate`s lome
oi sclooI. oi a uhIic Iace. sucl as a IocaI cof-
fee slo. It is essentiaI tlat tle candidate feeI
safe and comfoitahIe in tle sace you cloose. If
inteivieving candidates in youi ovn lome voiLs
hest foi you. Iease he ceitain eacl aIicant and
tle aIicants` aients aie comfoitahIe vitl tlat
aiiangement. If you lave any questions ahout
inteiviev IocaIe. Iease contact tle ASC Iiaison in
tle Admission Office.
Tle inteiviev slouId he a tvo-vay exclange
of infoimation. MaLe suie candidates lave an o-
oitunity to asL questions and iemind tlem tlat
tley can contact you oi tle Admission Office Iatei
vitl any additionaI questions.
If you don`t Lnov tle ansvei to a ques-
tion. suggest to tle candidate tlat le oi sle
caII oi viite diiectIy to tle Admission Office
(u9-258-Suu oi uaoffice(iinceton.edu).
Tleie aie admission officeis on duty to taLe caIIs
and ansvei e-maiI duiing ieguIai husiness louis.
If a candidate decIines to lave an inteiviev. it
is imoitant tlat you send in an inteiviev foim foi
tlat candidate. indicating tlat le oi sle decIined
an inteiviev and tle ieasons. if any. tle candidate
gave.
ASC inteivievs iovide aIicants tle ooitunity to Ieain moie ahout Iiinceton hy meeting and taILing vitl a
Iiinceton giaduate. Ve loe aIicants viII find inteivievs to he an ooitunity foi a ieIaxed and infoimative con-
veisation vitl someone famiIiai vitl tle aIicant`s lometovn as veII as vitl Iiinceton.
Vlen added to students` fiIes. suhmitted inteiviev ieoits leI admission officeis gain a moie comIete ictuie of
eacl candidate. It is iaie foi any one iece of an aIication to deteimine tle decision on a given candidate. Iatlei.
eacl iece is ait of oui loIistic evaIuation of an aIication.
Sample Interviewing Format
Tiy to ut tle candidate at ease. Iet tle candi-
date Lnov tlat you aie inteiested in lim oi lei as
an individuaI.
Iememhei tlat most aIicants aie onIy 17 oi
18 yeais oId and viII not yet lave tle LnovIedge
oi oise you vouId exect of a coIIege giaduate
inteivieving foi a joh.
You miglt stait vitl some of tlese questions
tlat lave voiLed veII foi inteivieveis in tle ast.
How did you get interested in Princeton?
What is it about Princeton that especially appeals
to you?
Which of your high school courses have interested
you the most?
Which of your activities, either at school or outside
of school, would you like to continue in college?
How would your friends describe you?
Tle Admission Office is inteiested in an intei-
vievei`s imiessions of an aIicant indeendent
of tlat aIicant`s giades and test scoies. Tle
Admission Office viII aIieady lave tle aIicant`s
test scoies. giades. and cIass ianL. Infoimation tlat
adds to tle ictuie admission officeis gain fiom
ieading a candidate`s aIication is most leIfuI.
General Principles
Core University publications
The signature should be included
on all core Princeton publications.
The signature is designed to work at
small sizes to signal a publications
relationship to Princeton.
Signature placement
The signature should be aligned with
the left margin on most publications,
unless there is a strong reason to
place it in a different position.
The signature should be equidistant
from the side and the top or bottom.
Typography
Princeton Monticello should be the
dominant typeface on all core Princeton
publications. Franklin Gothic should
be used as the complementary sans
serif face.
Princeton University
Identity Guidelines
This is where explanator text goes.
39
PRI NCETON
UNIVERSITY
Opening Exercises
The Sixteenth of September
Two Thousand Seven
Ceremonial publications
Ceremonial publications may use the
seal of the University instead of the
signature with written permission of
the trustees or the president.
All text should be set in Monticello.
Note: when setting Princeton
University (or any serif type) in all
caps, the letters should be tracked
out. Initial caps should not be used
when setting Princeton University
in all caps. When stacking Princeton
University in all caps, the two lines
should be carefully letterspaced to fully
justify as in the wordmark.
S
A
M
P
L
E
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 40 Publications
The signature may be used on the front
or back cover of a publication.
When the signature doesnt t on the
cover or back cover of a publication, it
may be placed within the inside front
cover, on the title page, behind the title
page, or on the inside back cover.
2 0 0 7 0 8
R
e
g
i
s
t
e
r
Front cover
This publication also is available
online: www.princeton.edu/prole
P R I N C E T O N U N I V E R S I T Y 2 0 0 7 0 8
PROFILE
Back cover
Princeton University
Identity Guidelines 41 Publications
The wordmark can be used at a large
size on the cover of a publication,
with the signature on the back at a
small size.
The wordmark can also be set as a
repeating pattern to cover a surface.
Undergraduate Admissions Ofce
Box 430, Princeton, NJ 08544-5430
T (609) 258-3060
F (609) 258-6743
www.princeton.edu/undergraduate
Graduate Admissions Ofce
011 Clio Hall, Princeton, NJ 08544
T (609) 258-3034
F (609) 258-6180
www.princeton.edu/graduate
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PRINCETON
university
Academic Calendar
200708
Front cover
Back cover
Inside front cover
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 42 Posters
A mix of serif Monticello and sans serif
Franklin Gothic can be used to achieve
a contemporary feel.
The signature may appear at the
bottom or top of a poster.
Sin:
The History
of an Idea
200708 Public Lecture Series
Spencer Trask Lecture (cosponsored by the Princeton University Press)
http://lectures.princeton.edu
Paula Fredriksen
Aurelio Professor of Scripture, Boston University
8:00 p.m. : MoCcsh 10
Tuesday, October 9
Wednesday, October 10
Thursday, October 11
Si
he HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHi e H e H
Princeton Universitys Employee Child Care
Assistance Program, ECCAP, is designed to help
eligible faculty and staff meet the cost of child care.
All benets-eligible faculty and staff, with
pre-kindergarten-aged children who are currently
in child care or who will be enrolled in child care,
are encouraged to participate in this benet.
The award may be used to offset the cost of most
child care arrangements from in-home care to
licensed day care centers or providers.
E
m
p
lo
y
e
e
C
h
ild
C
a
re

A
s
s
is
t
a
n
c
e
P
ro
g
ra
m
Grants up to $5,000 per household for
one child and $6,000 for two children
Child care arrangements from in-home
care to licensed day care centers
Pre-kindergarten children are eligible.
For additional information, call the
Benets Team at 609-258-3302.
E
C
C
A
P
Human Resources
1 New South
Princeton University
Princeton, NJ 08544
www.princeton.edu/hr
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 43 Electronic stationery templates
These are available from the Ofce of
Communications.
Please contact Megan Peterson,
meganp@princeton.edu,
Princeton University
Identity Guidelines
This is where explanator text goes.
Wordmark & Signature 44 PowerPoint templates
PowerPoint templates are available
from the Ofce of Communications.
Please contact Megan Peterson,
meganp@princeton.edu
Princeton University
Identity Guidelines 45 Merchandise
The terms PRINCETON, PRINCETON
UNIVERSITY, and the University shield
are valuable trademarks and are
registered with the U.S. Trademark
Ofce.
It is important that the registration
symbol be used whenever the marks
are used as trademarks. (The symbol
TM should be used for University
marks that are not registered.)
The symbols should appear on the
lower right hand corner of the registered
term.
As the logomarks are produced bigger,
the trademark symbols should
be scaled down to remain discreet,
subject to the approval of the Ofce of
Trademark Licensing.
If the mark is not being used as a
trademark, such as when it appears
on letterhead or business cards, the
symbol is not necessary.
For more information on trademarks,
please see page 5.
Please contact Allison Brooks,
609-258-3097, allisonb@princeton.edu,
regarding trademarks and licensing.

REGISTERED TRADEMARK PLACEMENT REGISTERED TRADEMARK SIZE

When the logomark is used large, the registered
trademark should remain small to be discreet;
it can be placed closer to the end of the name.
Princeton University
Identity Guidelines 46
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversityPRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
PRINCETONuniversity PRINCETONuniversity PRINCETON
university PRINCETONuniversity PRINCETONuniversity
P
R
I
N
C
E
T
O
N
u
n
i
v
e
r
s
i
t
y
Apparel and mugs
On merchandise the wordmark
and shield may be used separately.
The registration symbol or the
trademark symbol TM must be
included also.
Please contact Allison Brooks,
609-258-3097, allisonb@princeton.
edu, regarding the required symbols.
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NOTES
Produced by the
Ofce of Communications
Princeton University
22 Chambers Street, Suite 201
Princeton, NJ 08542
In the Nations Service and in the Service of All Nations
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Thanks to the many students, faculty, staff and alumni who participated
in focus groups and otherwise contributed to this effort including:
Steering Committee
Mark Burstein
Paul Breitman
Laurel Masten Cantor
Bob Durkee, chair
Jody Friedman
Terri Harris Reed
Steve LeMenager
Clayton Marsh
Brian McDonald
Janet Rapelye
David Redman
Lauren Robinson-Brown
Working Group
Steve Barnes
Allison Brooks
Laurel Masten Cantor
Marion Carty
Daniel Casey
Jody Friedman
Karen Jezierny
Jane Maggard
JT Miller
Joy Montero
Cynthia Nelson
Lauren Robinson-Brown, chair
Steve Schultz
Jim Sykes
Rie Yamauchi
Chris Watson
Jamie Zaninovich