PROJECT STUDY

Conducting a comparative study of Sushant Taj City with other competitors in Real Estate Sector

SYNOPSIS
The main objective of study is to compare the project of Ansal api name as Sushant taj city with other competitors in Agra. For this purpose an open ended questionnaire is prepared and the parameters for comparative analysis will be1. Category of the project on following parameter Ongoing project Completed project Upcoming project

2. Type of products: Residential Commercial Service segment

3. Amenities/facilities within project 4. Rate revision 5. Price and Payment plan. 6. Location of project 7. Connectivity/ transportation 8. Number of projects in Agra and around 9. Any extra charges for preference location. 10. Procedure adopted by competitor for registry. 11. Sale promotion strategies used by competitor

SYNOPSIS

The main objective of study is to compare the project of Ansal api name as Sushant taj city with other competitors in Agra. For this purpose an open ended questionnaire is prepared and the parameters for comparative analysis will be1. Category of the project on following parameter Ongoing project Completed project Upcoming project

2. Type of products: Residential Commercial Service segment

3. Amenities/facilities within project 4. Rate revision 5. Price and Payment plan. 6. Location of project 7. Connectivity/ transportation 8. Number of projects in Agra and around 9. Any extra charges for preference location. 10. Procedure adopted by competitor for registry. 11. Sale promotion strategies used by competitor 12. Average sale per month of competitor 13. Average foot fall in a month 14. Active channel partner in and around Agra

Jaipurias Sunrise Greens

1. Type of products:
They deal in both product commercial and residential project and size of project is 112 acres. In residential project they have products: Plots of various sizes, Independent houses and they are developing their own township and they selling their built up with name of Callidora homes and that are G+2 independent floors. In this saleable area-1206 sq.ft. Approximately

2. Amenities

Group housing, Public health centre Nursery school Primary school High school Proposed golf course Main entry gate Golf club Water body Park

3. Rate revision: They have only one project in Agra( name is jaipuria ,s sunrise green)
and they have divided their project into three phases: Phase1,Phase2 and Phase 3.they revised their rate after 4 months and they hike their prices as Rs300,200 and 400 per square yards respectively in all phases and they revised their rate as per the construction progress at the site(project).

4. Location the project: they have only one project in Agra at shamshabad. 5. Connectivity / Transportation: Jaipuria ,s sunrise green adjoining 100 meters
wide proposed master plan road and well connected to Yamuna expressway.

6. Number of project in Agra and around: they have only one project in Agra and
around with name as Jaipuria,s sunrise green

7. Procedure adopted for registry: In stamp duty &registration charges, EDC and
other dues and charges shall be payable extra. In E.D.C. they charges Rs294.62 square yards.

8. Sale promotion strategies used: They almost used each and every sale promotion
strategy .they used hoarding, boarding and sometime they also used canopy for sale promotion. They used media in both forms-print as well as multimedia. In print media they prefer Danik jagran and frequency of advertisement in print media is much high they have been giving their advertisements 3-4 times in month.

9. Average sale per month: average sale is 45 units (built up and plots both).in which
they directly sale 35 units and remaining sale is done through their channel partners.

10. Average footfall in month: the average footfall in month is 40-50 in their Agra
office in Sanjay place and 25-30 at their site.

11. Active channel partner in and around Agra: They have 12 active channel
partner in Agra and around .

PUSHPANJALI CONSTRUCTIONS PVT. LTD: 1: Category of project on following parameter:

Ongoing project: At present they are working on 18 projects and they are offering
all type of product to their customer like offering ready to move in villas at Baikunth,Independent floors and various size plots etc. Name of some ongoing project are : 1.PP Town NH2,Agra-Delhi 2.Pushpanjali orchid near Taj Mahal,Agra. 3.Pushpanjali NRI city near Taj Mahal, Agra. 4. Pushpanjali city Kamla nagar, Agra.

5. pushpanjali puram phase-4 near JP hotel,Fatehabad road, Agra

6. PP garden Dayal bagh, Agra.

7.Pushp Gram near pathoti nehar Fatehpur road, agra-jaipur highway Agra 8.Pushpanjali Aashiyana. Sikandra, Agra-Delhi highway,Agra.
9.Pushpanjali Residency Nh-2, Agra-Delhi highway, Firozabad, Agra. 10. Pushp Puneet villas 100 ft road chanakya puri, Agra.

 Completed Project: They had completed nearby 80 projects in Agra and around
name of some are as: 1. Pushpanjali tower Delhi gate, Agra 2. Pushpanjali tower extension Delhi gate, Agra. 3. Puneet apartment Jaipur house,Agra . 4.Pushpanjali apartment Kaishav kunj,Pratapnagar Agra. Etc

Upcoming project: they two upcoming projects name are:

1.Pushp puneet bagh 100ft road, Dayal bagh Agra. 2. Pushpanjali heights Dayalbagh Road , Agra

2. Type of products: They deals in all type of products .

In residential sector they deal in flats, villas, independent floors,1/2 room

apartments and in plots of various size.

In commercial sector they deal in shop of various size,malls and commercial

complex In service sector they are in hospitals. One is in Agra And one in Noida

3. Amenities: they are offering various type of amenities to their customer as :

Club houses:
Club house

Health club

Party hall

Gym & Amphitheatre etc

Vaastu based individual house plan Sweet water Underground sewerage and drainage system Surveillance by cc TV cameras Internal roads by hot mix plants Fully developed lush green parks

 Jogging track Park facing villas Rain water harvesting 24 hour water supply Round the clock security Power back up Grand gate entry Market and shopping malls Ample parking space Swimming pool 24 hour customer care department

4. Payment plan: They have nearby 100 projects in Agra and around and for all project
they follow construction link plan and they have tie up with HDFC, Bank of Baroda and state bank of India

5. Location of project: Their projects are in Agra, Mathura and Vrindavan .In Agra
their ongoing projects localities are: 1.Fatehabad road 2.Sikandra 3.Dayal bagh 4.kamla nagar 5.Fatehpur road 6. Chankya puri 7. Firozabad

6. Rate revision: They have nearby 100 projects in Agra and around and at the time
launching projects rate less but as per construction progress and development they revised their rate after 4-5 months of launching they increase their price upto10% to15%. And hike their price Rs 500-600 square yards. But rate revisions depend upon the success of project.

7. Connectivity: As mentioned above they have nearby 100 projects in Agra and
around. Their all project have well connectivity like Yamuna expressway road and with 100 proposed roads.

8. Number of project in Agra and around: they have nearby 100 projects in Agra
and around among them 18-20 projects are in hand and they are also planning for Noida.

9. Procedure adopted for registry: In stamp duty &registration charges, EDC and
other dues and charges shall be payable extra. In E.D.C. they charges Rs300 square yards.

10. Sale promotion strategies used: They almost used each and every sale
promotion strategy .they used hoarding, boarding and sometime they also used canopy for sale promotion. They used media in both forms-print as well as multimedia. In print media they prefer Danik jagran and frequency of advertisement in print media is high they have been giving their advertisements 2 times in month for medium project and if project is large then they give 3-4 times advertisement in newspaper.

9. Average sale per month: average sale is 110 units (built up and plots both).in
which they directly sale nearby 53-54 units and remaining sale is done through their channel partners. 10. Average footfall in month: the average footfall in month is 60-70 in their Agra office at Sanjay place and 125 at their sites.

11. Active channel partner in and around Agra: They have 100 active channel
partners in Agra and around.

NIKHIL HOMES LIMITED

1. Category of project on the following parameter:

Ongoing projects: They have two ongoing projects as bellow:

Nikhil majestic floors, 100ft road, beside ansal courtyard dehtora, shastipuram,agra

Nikhil majestic bungalows, 100ft road, beside ansal courtyard dehtora

Shastripuram,Agra Completed projects: they have completed 3 projects in Agra and around.

Nikhil paradise,Shastri purram,Agra

Nikhil Udhyaan, Shastripuram,Agra Nikhil garden Shamshabad road,Agra

 Nikhil Enclave Paschimpur,Shastripuram,Agra Nikhil Estate Oppsite Shastripuram, power houses, Agra Upcoming project: No upcoming project

2. Type of product: they deal only in Residential sector. In this sector they
offer plots of area: 153sq.mtr, 183.33sq mtr, 127.72 sq meter in their project name :Nikhil majestic bungalows and they also offering 2BHK independent floor of size 68.7 meter in project : Nikhil majestic floors

3. Amenities: they offer various type of amenities to their customer as:

Sweet water Green well developed park Swimming pool Health club Landscaped parks Fountains Cement concrete roads

4. Price &Payment plan:

Plots cost: Rs. 7200/- per square yard They are following construction link plan: Payment plan for majestic floors: Booking amount Rs.50000/Land & development charges-Rs. 75000/-+Rs. 75000/- within 15 days. Balance of payment to be paid in installments as given below: 35% at plinth level 20% at G.F. structure 20% at brick work 20%at plaster

05% on possession No escalation charges. VAT & other applicable taxes, registration charges borne by buyer Payment plan for Majestic Bungalows: Booking amount Rs.200000/Rs.100000/-from amount will be adjusted against construction cost of house. Balance of the amount to be paid in installment as given:

DUPLEX
35% at plinth level 30% at G.F. structure. 30% at F.F structure &brick work level 5% on possession

SINGLEX
40% at plinth level 40% at G.F. structure level 15%at plaster 5% on possession

10% of the land cost will be charged extra for the corner plot. No escalation charges. Land cost to be paid within 15 to 20 days w.e.f. booking date Stamp duty, registration charges, VAT &other taxes to be paid extra as applicable Discount on down payment= 10% of BSP

5. Location of project: they have two ongoing projects with Name:1.Nikhil paradise
2.Nikhil udhyaan. Both project are located in the Shastripuram, Agra

6. Rate revision: they have two ongoing projects and they revised their rate nearby
after 1 year and they hike their price up to Rs.400 per square yard. They launched their project name NIKHIL PARADISE in September 2006 when their plots rate was Rs.5200 square yard but they are selling their plots at the rate of Rs, 7200/-per sq.yard.

7. Connectivity: theyre both projects are in Shastripuram and both are well connecting
to proposed 100 ft. road.

8. No. of project in Agra and around: they have 5 projects in Agra and around in
which two are ongoing projects.

9. Procedure adopted for registry: for registry they adopt simple procedure as other
developer charge, VAT and in registry there is stamp duty, registration charge,EDC=Rs372 and circle rate is Rs.6000/ m2 etc.

10. Preference location charge ( PLC): they charge :

Park facing: 10% of stamp duty

Corner: 10%of stamp duty +PLC Circle rate is Rs.6000/-

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding &boarding Give advertisement in local newspaper name Taj Express and frequency of advertisement is 3 times in a month.

12. Average sale per month: they sale 18-20 units per month
Direct: 70% of total sale Indirect: 30% of total sale

13. Average footfall in month: there is 50 customer come and among them 30 come
in their Sanjay place, Agra office and remaining footfall is on their site

14. Active channel partner in and around Agra: they 8-10 channel partners in
Agra and around

GANPATI BUILDER: 1. Category of project on the following parameter:

Ongoing project: They have five ongoing projects name are as bellow: 1. Ganpati city Behind sikandra tomb. Bainpur Agra 2.Ganpati kings county Opposite kamyani hospital officer colony Agra 3.Ganpati galaxy Opposite kamyani hospital officer colony Agra 4.Ganpati classic UPSIDC road Sikandra boda, Agra 5.Ganpati greens, sikandra Agra

Completed project: they have completed 15 project in agra like: Ganpati apartment Kandari crossing Mau road Agra Ganpati tower Kandari crossing Mau road Agra Ganpati royale,surya nagar Agra

 Upcoming project: they have three upcoming project name as: Ganpati wonder city Behind sikandra tomb. Bainpur Agra Palm spring, Fetahabad near TDI mall Agra etc

2. Type of product: they deal in:

Residential: in residential product they deal in each and every product like in plots of various size, flats and independent floors

Commercial: in commercial they deal in shops and plaza like they have their own
: Ganpati Ganesh plaza and Ganpati arcade hospital road Agra Service segment: they are not in service segment.

3.Amenities:
Temple Multipurpose community hall Fully equipped air conditioned gym Swimming pool Indoor games: snooker,TT,Billiards etc

Outdoor games
Health club Jacuzzi,steam,sauna CCTV cameras

Provision for AC
24 x7 hi-tech security Shopping complex Jogging track

4. Price & payment plan:

Plot price Rs.6150/- sq.yard Payment plan: they fellow the two plan as bellow: Construction link plan: At the time of booking At the time of plinth level At the time of brick work At the time of ground floor structure At the time of floor of plaster 10% 30% 20% 25 % 10%

At time of possession Down payment plan At booking Within 45 days of booking At the time of possession

05%

15% 80% 05%

Down payment rebate 10% In down payment plan they are offering 10&15% discount to their customer Compulsory extra charges Maintenance deposit (approx. values in rupees) 1. Club membership charges 2. Annual maintenance charges (AMC) 5000/1000/-

5. Location of project:
They have nearby 20 projects in which 5 project are ongoing projects and these projects location are: 1. Sikandra 2.shastripuram

6. Rate revision: they revised their rate nearby after 6 months and when they revised
their rate they hike their prices up to 10% of basic sale price beside of this their rate revision also depend upon market.

7. Connectivity: their ongoing project have well connectivity with 100 meters wide
proposed road, with Delhi-Kanpur road (NH1) and 60fts sikandra road

8. No. of project in and around Agra: they have total 20 projects in Agra and
around & from these projects ongoing projects are 5.

9. Procedure adopted for registry: for registry they adopt simple procedure as other
developer charge, VAT and in registry there is stamp duty, registration charge,EDC=Rs 2.25% of BSP..

10: Preference location charge (PLC):

Corner facing Park facing Main road facing 10% of BSP 10% of BSP 05%of BSP

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding &boarding Give advertisement in local newspaper name Amar ujala and frequency of advertisement is 3 times in a month.

12. Average sale per month: they sale 35-40 units per month
Direct: 60% of total sale Indirect: 40% of total sale

13. Average footfall in month: there is 500 customer come and among them 150
come in their Ganesh plaza Sultan ganj, bye pass road, Agra office and remaining footfall is on their site

14. Active channel partner in and around Agra: they 25 channel partners in Agra
and 6 outside the Agra

5. Ansal housing: 1. Category of project on the following parameter:

Ongoing projects: Ansal housing have total 150 projects in india and overseas but in Agra it have only two projects and both projects are township. The projects are:

Ansal town in 130 acres, Shamshabad road, near TV tower,Agra

Ansal courtyard,shastripuram,Agra Completed projects: not any completed project in Agra but Ansal town is nearly a completed project. Upcoming project: they are looking to develop a 1200 acres township. 1 million square feet of apartment in next four years

2. Type of product:
Residential: in residential sector they deal in all type of products like in houses, apartment, Flat, independent floor, G+2 and in plots etc Commercial: they have their own project with name of Ansal Galleria in ansal town. ansal galleria have : Stationary shop Medical stores Grocery store Vegetable and fruit shops Saloons Commercial office etc Service segment: they are also in service segment

3. Amenities:
Landscaped parks Clubhouse with swimming pool School children play area Shopping complex Power backing Ample parking space Tree linked medaled road Nursing home/ dispensary Street lighting with Crompton fitting Jogging track etc.

Price and payment plans:

Their plots price start from Rs.5100 to 5950/-sq yd depending upon the block and block s development. Shops In commercial complex: Rs 3950 to 2750/- depending upon floor. Rebate: they are offering 5% to 12% rebate on cash down payment but depend upon the block and its development.. Plans: they fellow three plans: Plan A cash down with net off 7% rebate At the time of booking Within 45 days of booking At the time of offer of possession Plan B time linked payment plan At the time of booking Within 45 days of booking Within 90 days of booking Within 5 months of booking Within 7 months of booking Within 9 months of booking Within 12 months of booking Within 15 months of booking Within 18 months of booking At the time of offer of possession Plan C EMI plan : At the time of booking 30 equal monthly instalments Balance including other charges Rs. 71000/2.5% per month at the time of offer possession 20% 7.5% 7.5% 10% 10% 10% 10% 10% 10% 5% 20% 75% 5%

5. Location of project:
They have two project in Agra and location are: 1. Shamshabad 2.shastripuram

6. Rate revision: they revised their rate nearby after 4-5 month and at time of rate
revision they increase their price up to Rs.600 and depend upon the development of project.

7. Connectivity: Their projects are located on proposed 100 meters wide road
connected to Yamuna expressway via ring road and some narrow roads.

8. No. of project in and around Agra: they have total 2 projects in Agra and around
& both projects are ongoing projects.

9. Procedure adopted for registry: for registry they adopt simple procedure as other developer charge, VAT and in registry there is stamp duty, registration Charge, EDC=Rs300per sq.yd 10: Preference location charge (PLC)
Park facing Corner Park cum corner Main road Main road corner/park Main road 45 meter Main road 45 meter & corner or park Main road +corner +park Rs.250/-sq.yd Rs.300/- sq yd Rs.350/- sq yd Rs. 400/- sq yd Rs.500/- sq yd Rs.500/Rs.600/Rs.600/-

11. Promotion strategy used: they used each and every sale promotion strategies
like: Outdoor activities, road show,FM ,T.V and in print media they prefer Danik jagran BUDGET: Advertisement budget Rs.2.5 lacs FREQUENCY: 3 times in month

12. Average sale per month: they sale 50-60 units per month
Direct: 50% of total sale Indirect: 50% of total sale

13. Average footfall in month: 200 customer in both place(site+ Agra office) 14. Active channel partner in and around Agra: they 10 channel partners in Agra
and 3 outside the Agra

NALANDA BUILDER: 1. Category of project on the following parameter:

Ongoing project: they have 5 ongoing projects these name are as Nalanda heights: taj nagri phase-2 Agra Nalanda ashiyana: near T.V tower,shamshabad road, Agra Nalanda om Garden:unnao- balaji road adjoining to Panchvati colony Nalanda G+2: shamshabad road near Tv tower,Agra Nalanda centre point, Agra Completed project: they completed 4 projects in Agra. The names of projects are: Nalanda estate Nalanda enclave Nalanda town Nalanda complex Upcoming project: they have only one upcoming project the name of the project is Sanskar city.Mathura

2. Type of product:
Residential: in residential sector they deal in all type of products like in houses, apartment, Flat, independent floor, G+2 and in plots etc Commercial: they have their own project with name of centre point in Nalanda point town. Centre point have have : Stationary shop Medical stores Medical stores Grocery store Vegetable and fruit shops Saloons Commercial office etc

3. Amenities:
Temple Multipurpose community hall Fully equipped air conditioned gym Swimming pool Indoor games: snooker,TT,Billiards etc Outdoor games Health club Jacuzzi,steam,sauna CCTV cameras Provision for AC

24 x7 hi-tech security Shopping complex Jogging track Caf Shopping complex Kids world

Fountains
4.Price and payment plan:

2 BEDROOM

3 BEDROOM

Buildup Area Rate Basic Sale Price

950 Sq. Ft. Rs. 2250/- Sq. Ft. 21,37,500/-

Buildup Area Rate Basic Sale Price

1250 Sq. Ft. Rs. 2250/- Sq. Ft. 28,12,500/-

Installment Plan 10 % of BSP at the time of booking 15 % of BSP within one month from the date of booking. 7equal quarterly installment. First quarterly installment commence from the date of beginning of construction. 5 % on possession of the BSP. Construction link payment plan: On booking After 2 month of booking On commencement of excavation On laying of ground floor roof slab On laying of 2 nd floor roof slab On laying of 4 th floor roof slab On laying of 6th floor roof slab On laying of 7th floor roof slab On laying of 8th floor roof slab On laying of 9th floor roof slab On laying of 10th floor roof slab 10% of BSP 15% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP

On laying of 11th floor roof slab On laying of 12th floor roof slab 0n offer of possession Total Down payment plan Booking amount Within 1month On offer of possession Total Discount: On down payment they offer up to 12% of discount on BSP Plots price: Rs.6050/- sq.yd

7% of BSP 7% of BSP 5%of BSP 100%

10% of BSP 85% of BSP 5% of BSP 100%

Additional Charges: Car Parking Rs. 50,000/Electricity Charges Rs. 15 per Sqft. Club Membership Charges Rs.30 per Sq.Ft Maintenance Charges Rs. 12,000/Vat @ 4% of the Construction Cost & Service Tax extra as per Govt. Norms. Purchaser has to bear registry charges stamp / legal expenses etc., Electricity Connection Charges. Notes : Interest will be Charged @ 2% p.m. on delayed payment. Cancellation Charges will be 5 % of BSP. Charges for Extra Work must be paid before start of Extra work. Loan Facility from financial institution is available as per their norms.

5. Location of project:
They have nearby 11 projects in which 5 project are ongoing projects and these projects location are: 1. Fatehabad 2.shastripuram 3.Vrindavan 4.shamshabad

6. Rate revision: they revised their rate nearby after 6 months and when they revised
their rate they hike their prices up toRs 400sq.yd of basic sale price beside of this their rate revision also depend upon market.

7. Connectivity: their ongoing project have well connectivity with road like:
1.100 meters wide proposed road, with Delhi-Kanpur road (NH1) 2.Noida-Agra expressway 3. Unnao-balaji road etc 4. 60fts sikandra road

8. No. of project in and around Agra: they have total 11 projects in Agra and
around & from these projects ongoing projects are 5.

9. Procedure adopted for registry: for registry they adopt simple procedure as other
developer charge, VAT and in registry there is stamp duty, registration charge,EDC=Rs 2.75% of BSP..

10: Preference location charge (PLC): they take the following preferential charges:
1st and 2nd 3rd and 4th 5th and 6th = Rs. 100per sq ft = Rs.75 per sq.ft = Rs.5o per sq ft

11. Promotion strategy used: they used each and every sale promotion strategies
like: Outdoor activities,FM ,T.V and in print media they prefer Amar ujala BUDGET: Advertisement budget Rs.2 lac FREQUENCY: 5 times in month

12. Average sale per month: they sale 40 units per month
Direct: 50% of total sale Indirect: 50% of total sale

13. Average footfall in month: 150 customers in both place (site+ Agra office) 14. Active channel partner in and around Agra: they 8 channel partners in Agra
and 5 outside the Agra

GAYATRI BUILDER: 1. Category of project on the following parameter:

Ongoing projects: they have their four ongoing projects the names of these projects are: Gayatri residency, 150 fts deori road, Agra Gayatri Madhusudan city, taj nagri phase-2 fatehabad road, Agra Gayatri retreat, 150 fts deori road, Agra Gayatri upwan, opposite pushpanjali NRI city near TV tower, shamshabad road Agra

Completed project: they have completed three projects name of these projects are: Gayatri Enclave, shamshabad road, Agra Gayatri apartment, Dayal bagh, Agra Gayatri galaxy, avas vikas colony Agra Upcoming project: they have only one upcoming project and the name of project is: Gayatri city, Shamshabad Agra

2. Type of product:
Residential: in residential sector they deal in all type of products like in houses, apartment, Flat, independent floor, G+2 and in plots of various size etc Commercial: they are not in commercial sector Service segment: they also not in service segment

3.Amenities:
One gate entrance. Covered parking. Centralized Park Jogging Track. Club House. 60% open space. Gymnasium. Shopping complex in campuses. Ample parking space. Intercom facility in all flats connected with security room & administration office. Each & every tower will be equipped with Fire Suppression System. Kids world Fountains Sauna Bath Snacks Bar

4.Price and payment plan

Built price Rs. 2000 - 2500/- sq.ft Plots price Rs. 7000/- sq.yd Plans: Plan- A

Construction Link Plan

At the time of booking 15% At launching 10% On excavation of fountain 15% On casting of Ist floor 15% On casting of IInd floor 10% On casting of IIIrd floor 10% On casting of IV floor 10% On finishing of flat 10% Possession 5% Down payment discount Rs.200/- per sq. ft. Payment On Booking 15% Within 30 days 80% On Possession 5% Registry and Taxes will be charged extra. Plan-B

CASH DOWN PLAN/BANK FINANCE At the time of Booking 20% Within 45 days of Booking 75% At the time of offer of possession 5% Registry and Taxes will be charged extra PAYMENT PLAN FOR PLOT @ 7000/- per sq. yards. 10% at the time of booking. Registry within 60 days. PAYMENT PLAN FOR HOUSE Booking Amount 10% Within 60 days 40% On Plinth level work start 10% On brick/wall work start 12.5% On roof casting 12.5% On finishing 10% On Possession 5%

5. Location of project:
They have nearby 8 projects in which 4 project are ongoing projects and these projects location are: 1. Sikandra 2.shastripuram 3.Dayal bagh 4.shamshabad 5. Fatehabad

6. Rate revision: they revised their rate nearby after 8 months and when they revised
their rate they hike their prices up to Rs 350sq.yd of basic sale price beside of this their rate revision also depend upon market condition.

7. Connectivity: their ongoing project has well connectivity with road like:
1.100 meters wide proposed road, with Delhi-Kanpur road (NH1) and 60fts sikandra road 2.Fatehabad road 3. shamshabad road 4.Bodla road 5. Proposed 150 ft deori road

8. No. of project in and around Agra: they have total 8 projects in Agra and around
& from these projects ongoing projects are 4.

9. Procedure adopted for registry: for registry they adopt simple procedure as other developer charge, VAT and in registry there is stamp duty, registration charge,no EDC charge 10: Preference location charge (PLC)
Park facing Corner Park cum corner Main road Main road corner/park Rs.200/-sq.yd Rs.250/- sq yd Rs.350/- sq yd Rs. 400/- sq yd Rs.500/- sq yd

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding &boarding Give advertisement in local newspaper name Amar ujala and Danik jagran and frequency of advertisement is 2 times in a month in each newspaper.

12. Average sale per month: they sale 40 units per month
Direct: 70% of total sale Indirect: 30% of total sale

13. Average footfall in month: there is 175-200 customer come and among them
100-120 come in their Sanjay place Agra office and remaining footfall is on their site

14. Active channel partner in and around Agra: they 10 channel partners in Agra
and 2 outside the Agra

TDI BUILDER: 1. Category of project on the following parameter:

Ongoing projects: they have only one project in Agra and around with name of TDI City on Fatehabad road.it is integrated township in 105 acres and this project has been 85 % sold out. Completed project: nil Upcoming project:no any upcoming project

2. Type of product:
Residential: in residential sector they deal in all type of products like in independent houses, apartment, Flat, independent floor, G+2 and in plots of various size etc Commercial: in their project TDI city they have allocated 9 spaces for commercial sector but price and offering not started yet beside this there is a TDI mall on Fatehabad road in Agra Service sector: they are not in this sector

3. Amenities:
Academic institution Play school Dedicated sports zone Round the clock emergency services State of the art hospital and healthcare facilities 24 hour pharmacy Diagnostic labs Commercial zone Shopping mall/multi cuisine restaurants Entertainment avenues Fountains &lake

4. Price and payment plan:

Plots price:they have divided their project into three phases:Phase1,2,3. And price of all phase are different starting from Rs.5885/-to 7885/-per sq. yard depending upon location and 95% plots are sold out Built up price: they have 3 BHK flats of size 1485sq ft. to 1660 sq.ft of price Rs.1650000/- to 1700000/Discount on down payment: they offer 8% discount on down payment. Payment plan: they fellow two types of payment plans as bellow: Plan-A.(Plots and built up) Down payment plan (45 days payment plan): 1. At the time of registration 2. Rest of the amount within 45 days 3. At the time of registry / possession

- 10% -85% -05%

Cash discount: 8% on BSP Plan-B Construction linked payment plan (plots): 01. at the time of registration 02. After 1 month of allotment 03. After 2 month of allotment 04. After 3 month of allotment 05. After 4 month of allotment 06. After 5 month of allotment 07. After 6 month of allotment 08. After 7 month of allotment 09. After 8 month of allotment 10. After 9 month of allotment 11. After 10 month of allotment 12. after 11month of allotment 13. After 12 month of allotment 14. After 13 month of allotment 15. After 14month of allotment 16. After 15month of allotment 17. After 16month of allotment 18. At the time of registry/ possession Plan -B construction link (built up): Booking amount Within 45 days On plinth level On Ground floor slab On ground floor slab On first floor slab On second floor slab On completion of brickwork On completion of flooring On final notice for possession -10% -10% -05% -05% -05% -05% -05% -05% -05% -05% -05% -05% -05% -05% -05% -05% -05% -05% 10% 15% 10% 5% 0 5% 10% 20% 10% 15% 05%

5. Location of project:

Located on the main Fatehabad road

Next to the 8 lane Taj Expressway, just 300 mtr. Away Next to JP hotel and Sheraton 6 km from Taj Mahal 15 minutes drive from railway station

6. Rate revision: they revised their rate after 7 months and when they revised their
rate they hike their prices up to 7% in case of built up on basic sale price and in case of

plots they increase their revise their rate after 1.5 years and increase their price up to Rs.1400/- per sq. yd beside of this their rate revision also depend upon market condition.

7. Connectivity: their ongoing project has well connectivity with roads like:
1. 100mtrs 8 lane Taj expressway which is just 300 mtrs away 2.Fatehabad road

8. No. of project in and around Agra: they have only one project which is a
integrated township in 105 acres and it is on Fatehabad road.

9. Procedure adopted for registry: for registry the take following charges:
Extra development charges ( EDC)=Rs.385/-per sq.yd Stamp duty is levied@7% on total cost Note :Rs.10000/- rebate is given to women customers Additional expenses: ADA Receipt of Rs.10200/Lawyer expenses

10. Preferential location charges(PLC)

1. Wide road facing 2. Corner facing 3. Park facing - 10% extra on BSP - 05% extra on BSP - 3.5% extra on BSP

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding &boarding, outdoor media and also in multimedia and in print media they Give advertisement in local newspaper name Amar ujala with frequency 3 times in a month

12. Average sale per month: they sale 20 units per month
Direct: 80% of total sale Indirect: 20% of total sale

13. Average footfall in month: there are 200 customer come at their office which
also a site office

14. Active channel partner in and around Agra: they 4 channel partners in Agra ANUPAM HOUSING GROUP: 1. Category of project on the following parameter:
Ongoing projects: In residential sector they mostly have been developing housing society and current they have 6 ongoing projects the name of these projects are : 1.Anupam city 1&2 21.20 acres on 100 ft wide road near air force station, Patholi,Agra Anupam gareden 6.6 acres on 80 feet, shamshabad road, Agra

Anupam vatica 1.6 acres on 175 ft wide road,shastripuram, mangtai, Agra Anupam Estate,3.14 acres, 60 wide road zonal plan road village Barauli Aheer, Agra Anupam Greens, 3 acres sikandra bodla road, Agra Anupam Shaurya vihar, 2.1 acres, Gwalior road, Agra Upcoming projects: In residential sector they have 9 projects and in commercial they 7 projects which are upcoming. the name of residential projects are as bellow: Anupam green city, shamshabad road , Agra Anupam aasiyana, 175 ft wide road, shastripuram,Mangtai, Agra Rahul vihar- 2 &3. Shamshabad road,Agra Anupam Enclave, Taj Nagri-2, Fatehabad road, Agra Anupam meadows, Shamshabad road, Agra Vrinda villas,Agra Goverdhan heights, Goverdhan Vrindavan upvan Commercial upcoming projects: In commercial they have 7 projects which are upcoming. Name of some are as bellow: Anupam arcade, Anupam city Anupam shopping complex, Anupam vatica Anupam mall-1 near Fatehabad road ,Agra etc Completed projects: Anupam housing has completed 10 projects in residential sector and 2 projecs in commercial sector. The name of some residential project are as bellow: Ram mohan nagar,sikandra bodla road, Agra Narain vihar, sikandra bodla road Kailash vihar near NH-2 highway behind st. Conrad school,Agra Suruchi puram near sikandra bodla ,Agra etc In commercial sector: they have completed 2 projects as bellow: Anupam plaza-1, Sanjay place commercial complex,Agra Anupam plaza-2, sanjay place commercial complex,Agra

2. Type of product:
Residential: in residential sector they deal in all type of products like in independent houses, apartment, Flat, independent floor, G+2 ,plots and mainly the deal in group housing Commercial: In commercial they have 7 projects which are future projects and they have completed 2 projects in Agra. In commercial product they have been developing shopping complex, arcade, showroom and malls etc Service sector: In service sector they have their own Resort and hotel in Agra and Vrindavan

3.Amenities:
One gate entrance Centralized Park Jogging Track.

State of the art hospital and healthcare facilities 24 hour pharmacy Diagnostic centre Shopping mall/multi cuisine restaurants Swimming pools Water bodies 24 hours security Caf Shopping complex Kids world Fountains Club house

4. Price & payment plan:

Plot price= Rs.8000/- to 10000/- sq.yard Built up(houses)=32 lacs Payment plan: they fellow the two plan as bellow: A-Construction link plan: At the time of booking At the time of plinth level At the time of brick work At the time of ground floor structure At the time of floor of plaster At time of possession 10% 30% 20% 25 % 10% 05%

B-Down payment plan At booking Within 45 days of booking At the time of possession 15% 80% 05%

Down payment rebate 10% to 15% In down payment plan they are offering 10&15% discount to their customer

5. Location of project:
They have nearby 25 projects in which 6 project are ongoing projects and the all projects location are: 1. Sikandra 2.shastripuram 3.fatehabad road 4.Shamshabad road 5.Balkeshwav 6.Vijay Nagar 7.Dayal bagh 8.Gwalior road

6. Rate revision: they revised their rate nearby after 4 months and when they revised
their rate they hike their prices up to 10% of basic sale price beside of this their rate revision also depend upon market.

7. Connectivity: their ongoing project have well connectivity with

1. 100 meters wide proposed road, with Delhi-Kanpur road (NH1) 2. 60fts sikandra road 3.Fatehabad road 4.Shamshabad road 5.Sikandra bodla road 6.NH-2 7.Shastripuram road etc

8. No. of project in and around Agra: they have residential and commercial both
total 25 projects in Agra and around & from these projects ongoing projects are 6.

9. Procedure adopted for registry: for registry they adopt simple procedure as other developer charge, VAT and in registry there is stamp duty, registration charge,EDC=Rs 350sq.yd and stamp duty levied=7% of total cost and other charges extra.

10: Preference location charge (PLC):

Corner facing Park facing Main road facing 10% of BSP 10% of BSP 05%of BSP

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding, boarding, multimedia, FM and in print media they give advertisement in local newspaper name Amar ujala and Danik Jagran and frequency of advertisement is 3 times in a month.

12. Average sale per month: they sale 50-60 units per month
Direct: 750% of total sale Indirect: 25% of total sale

13. Average footfall in month: there is 125 customer come and among them 70
come in their sanjay place office, Agra office and remaining footfall is on their site

14. Active channel partner in and around Agra: they 10 channel partners in Agra
and 6 outside the Agra