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  • More Social Networking, Fewer Letters

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    The London Free Press
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    E-mail and social networking is hurting traditional forms of communication and direct marketing. While Canada Post was profitable for the 15th year in a row in 2009, the service has had to overcome huge challenges that will only increase in the coming years.

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    More social networking, fewer letters

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    E-mail and social networking is hurting traditional forms of communication and direct marketing. While Canada Post was profitable for the 15th year in a row in 2009, the service has had to overcome huge challenges that will only increase in the coming years.

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    Download as PDF, TXT or read online from Scribd
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    492 views1 page

    More Social Networking, Fewer Letters

    Uploaded by

    The London Free Press
    E-mail and social networking is hurting traditional forms of communication and direct marketing. While Canada Post was profitable for the 15th year in a row in 2009, the service has had to overcome huge challenges that will only increase in the coming years.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    E-mail and social networking is hurting traditional forms of communication and direct marketing.

    While Canada Post was protable for the 15th year in a row in 2009, the service has had to overcome huge challenges that will only increase in the coming years.

    More social networking, fewer letters


    Post o ces in Canada

    IN MINUTES

    News and events visually

    6,532 15 million 96.4%


    FEWER EMPLOYEES
    2,476 1,099 2,375 1,099 2,255 1,099 2,318 1,099 2,212 1,099

    Addresses served in Canada Rate of timely delivery

    The 2009 annual report mentioned a severe reduction in volume for the three main sectors of Canada Posts business due to the economic slowdown which accelerated an already dismal forecast.

    Over the next few years, Canada Post will need fewer employees in order to function, but the number will diminish naturally as employees retire or decide to leave voluntarily.

    In 2011, the price of a stamp is fairly low when compared to other industrial nations of similar size, population density and climate. USA Canada

    AFFORDABLE PRICES

    43 59 61 72 82 $1.06

    2,214 1,099

    2,127 1,099

    2,059 1,099

    2,055 1,099

    Australia U.K. France Italy

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    Retirement

    Voluntary leave

    Price in Canadian dollars

    While the number of addresses served contines to increase


    14.3 M
    2006

    14.5 M
    2007

    14.7 M
    2008

    14.9 M

    2009

    -1.3 %

    $253
    As of December 31, 2009

    -2.9 % The number of letters and packages delivered is going down


    (decrease compared to the previous year)
    Sources: Canada Post 2009 Annual Report (canadapost.ca)

    -2.6 %

    -5.5 %

    per address a year to handdeliver your precious bills, magazines and junk mail to your home. (69 a day).
    INFOGRAPHIC BY JUSTIN STAHLMAN/QMI AGENCY

    LE TT ER S PA CK AG DI ES MAREC RK T ET IN G
    -4.2 % -6.9 % -10.9 %

    SEVERE REDUCTION

    -7.8 %

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