1. branding: http://www.businessdictionary.com/definition/branding.

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The process involved in creating a unique name and imagefor a product in the consumers' mind, mainly throughadvertising campaigns with a consistent theme. Brandingaims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

2. brand measure http://www.businessdictionary.com/definition/measure.html

All measures have a unit attached to them: inch, centimeter, dollar, liter, etc. In contrast, an indicator is an indirect measure or a predictor (such as a leading Indicator) of performance.

3. brand promise: http://www.businessdictionary.com/definition/brand-promise.html

Benefits and experiences that marketing campaigns try toassociate with a product in its current and prospectiveconsumers' minds.

4. brand recognisation: http://www.businessdictionary.com/definition/brand-recognition.html

Consumer awareness that a particular brand exists.

5. brand strategy: http://www.businessdictionary.com/definition/brand-strategy.html

Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. Itincludes understanding of their preferences, andexpectations from the brand.

6. brand streching http://www.businessdictionary.com/definition/brand-stretching.html

The act of using an established brand name in order to introduce unrelated products, such as a tobacco companythat introduces nontobacco related products in order to circumvent advertising restrictions.

7. brand values: http://www.businessdictionary.com/definition/brand-values.html The premium that accrues to a brand from customers who are willing to pay extra for it.

Terms matching any word in brand composition on BusinessDictionary.com

brand equity A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher prof...www.businessdictionary.com/definition/brand-equity.html

approved brand or equivalent specification In supply contracts, a bid specification calling for a certain brand and model of an item that meets the required quality and performance standards. T...www.businessdictionary.com/definition/approved-brand-or-equivalent-specification.html

brand Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its ...www.businessdictionary.com/definition/brand.html

brand association Extent to which a particular brand calls to mind the attributes of a general product category. For example, asking for 'Pampers' when one wants dispos...www.businessdictionary.com/definition/brand-association.html

brand awareness Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage...www.businessdictionary.com/definition/brand-awareness.html

brand building Enhancing a brand's equity (see brand equity) directly through advertising campaigns and indirectly through promotions such as cause championing or ev...www.businessdictionary.com/definition/brand-building.html

brand development index (BDI) Percentage of a brand's sales in a particular area in relation to the percentage of the country's population in that area. If a brand has 10 percent o...www.businessdictionary.com/definition/brand-development-index-BDI.html

brand extension Alternative term for line extension....www.businessdictionary.com/definition/brandextension.html

brand family Group of brands related to one another and having a 'parent' brand that imparts an aura of quality and trust to the entire family. See also family bra...www.businessdictionary.com/definition/brand-family.html

brand harvesting The reducing of marketing expenditures on a brand for the purpose of maximizing cash flow and profits that are realized from purchases by loyal custom...www.businessdictionary.com/definition/brand-harvesting.html

brand identity The visible elements of a brand (such as colors, design, logotype, name, symbol) that

together identify and distinguish the brand in the consumers' mi...www.businessdictionary.com/definition/brand-identity.html

brand image The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings). Brand image is developed over ti...www.businessdictionary.com/definition/brand-image.html

brand leader Most widely sold and recognized product in a particular market segment. Also called market leader, a brand leader usually also commands the largest pr...www.businessdictionary.com/definition/brand-leader.html

brand licensing The leasing of a brand name to a company other than the owner of that particular brand. As an example, a beer company located in Europe could lease it...www.businessdictionary.com/definition/brand-licensing.html

brand loyalty The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure ge...www.businessdictionary.com/definition/brand-loyalty.html

brand loyalty management Aligning all marketing, promotional, and distribution channels to consistently deliver on the brand's promise to its repeat customers....www.businessdictionary.com/definition/brandloyalty-management.html

brand management The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number ...www.businessdictionary.com/definition/brand-management.html

brand manager See product manager....www.businessdictionary.com/definition/brand-manager.html brand mark Aspect or element (such as color, design, picture, symbol, typeface) of a brand that cannot be expressed in words....www.businessdictionary.com/definition/brand-mark.html

brand name Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota....www.businessdictionary.com/definition/brand-name.html

brand name specification In supply or construction contracts, customer specification that cites a particular brand, model number (or some other identification) as a requiremen...www.businessdictionary.com/definition/brand-name-specification.html

brand personality Human traits or characteristics associated with a specific brand name. Common

characteristics or traits represented include uniqueness, sincerity, int...www.businessdictionary.com/definition/brand-personality.html

brand piracy A situation where certain products that have names or logos that are similar to those of recognized businesses. Knock-offs that can be mistaken for br...www.businessdictionary.com/definition/brand-piracy.html

brand potential index (BPI) The relationship between a brand's market development index and its brand development index (BDI) in a particular market area. The BPI, or brand poten...www.businessdictionary.com/definition/brand-potential-index-BPI.html

brand preference Measure of brand loyalty in which a consumer will choose a particular brand in presence of competing brands, but will accept substitutes if that brand...www.businessdictionary.com/definition/brand-preference.html

brand promise Benefits and experiences that marketing campaigns try to associate with a product in its current and prospective consumers' minds....www.businessdictionary.com/definition/brandpromise.html

brand recognition Consumer awareness that a particular brand exists....www.businessdictionary.com/definition/brand-recognition.html

brand strategy Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their pr...www.businessdictionary.com/definition/brand-strategy.html

brand stretching The act of using an established brand name in order to introduce unrelated products, such as a tobacco company that introduces non-tobacco related pro...www.businessdictionary.com/definition/brand-stretching.html

brand values The premium that accrues to a brand from customers who are willing to pay extra for it....www.businessdictionary.com/definition/brand-values.html

family brand Main (most well established) brand under which several new products are introduced to take advantage of its credibility, identity, and namerecognitio...www.businessdictionary.com/definition/family-brand.html

fighting brand Lower priced, lower quality version of a main brand, launched to protect the main brand's market share without cutting prices. After it forces the che...www.businessdictionary.com/definition/fighting-brand.html

flanker brand Extension of an existing brand to create another product or brand with increased market

share. The new product may be a different size, flavor, or typ...www.businessdictionary.com/definition/flanker-brand.html

generic brand No-name' or non-decrepit brand that is not advertised, and is sold at a price substantially lower than the comparable branded products. Generic brand ...www.businessdictionary.com/definition/generic-brand.html

master brand Singular, dominant brand that a firm embodies and projects over all its other brands....www.businessdictionary.com/definition/master-brand.html

brand equity A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher prof...www.businessdictionary.com/definition/brand-equity.html approved brand or equivalent specification In supply contracts, a bid specification calling for a certain brand and model of an item that meets the required quality and performance standards. T...www.businessdictionary.com/definition/approved-brand-or-equivalentspecification.html brand Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its ...www.businessdictionary.com/definition/brand.html brand association Extent to which a particular brand calls to mind the attributes of a general product category. For example, asking for 'Pampers' when one wants dispos...www.businessdictionary.com/definition/brand-association.html brand awareness Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage...www.businessdictionary.com/definition/brand-awareness.html brand building Enhancing a brand's equity (see brand equity) directly through advertising campaigns and indirectly through promotions such as cause championing or ev...www.businessdictionary.com/definition/brand-building.html brand development index (BDI) Percentage of a brand's sales in a particular area in relation to the percentage of the country's population in that area. If a brand has 10 percent o...www.businessdictionary.com/definition/brand-development-index-BDI.html brand extension Alternative term for line extension....www.businessdictionary.com/definition/brandextension.html brand family Group of brands related to one another and having a 'parent' brand that imparts an aura of quality and trust to the entire family. See also family bra...www.businessdictionary.com/definition/brand-family.html brand harvesting The reducing of marketing expenditures on a brand for the purpose of maximizing cash flow and profits that are realized from purchases by loyal custom...www.businessdictionary.com/definition/brand-harvesting.html brand identity The visible elements of a brand (such as colors, design, logotype, name, symbol) that

together identify and distinguish the brand in the consumers' mi...www.businessdictionary.com/definition/brand-identity.html

brand image The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings). Brand image is developed over ti...www.businessdictionary.com/definition/brand-image.html brand leader Most widely sold and recognized product in a particular market segment. Also called market leader, a brand leader usually also commands the largest pr...www.businessdictionary.com/definition/brand-leader.html brand licensing The leasing of a brand name to a company other than the owner of that particular brand. As an example, a beer company located in Europe could lease it...www.businessdictionary.com/definition/brand-licensing.html brand loyalty The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure ge...www.businessdictionary.com/definition/brand-loyalty.html brand loyalty management Aligning all marketing, promotional, and distribution channels to consistently deliver on the brand's promise to its repeat customers....www.businessdictionary.com/definition/brand-loyalty-management.html brand management The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number ...www.businessdictionary.com/definition/brand-management.html brand manager See product manager....www.businessdictionary.com/definition/brand-manager.html brand mark Aspect or element (such as color, design, picture, symbol, typeface) of a brand that cannot be expressed in words....www.businessdictionary.com/definition/brandmark.html brand name Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota....www.businessdictionary.com/definition/brand-name.html brand name specification In supply or construction contracts, customer specification that cites a particular brand, model number (or some other identification) as a requiremen...www.businessdictionary.com/definition/brand-name-specification.html brand personality Human traits or characteristics associated with a specific brand name. Common

characteristics or traits represented include uniqueness, sincerity, int...www.businessdictionary.com/definition/brand-personality.html

brand piracy A situation where certain products that have names or logos that are similar to those of recognized businesses. Knock-offs that can be mistaken for br...www.businessdictionary.com/definition/brand-piracy.html brand potential index (BPI) The relationship between a brand's market development index and its brand development index (BDI) in a particular market area. The BPI, or brand poten...www.businessdictionary.com/definition/brand-potential-index-BPI.html brand preference Measure of brand loyalty in which a consumer will choose a particular brand in presence of competing brands, but will accept substitutes if that brand...www.businessdictionary.com/definition/brand-preference.html