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Omega-3 ESSENTIALS
Major health organizations around the world agree that Omega-3 essential fatty acids are very important for your overall good health. Because it isnt always easy to get enough Omega-3 in our diet, a superior quality Omega-3 supplement is essential. MEG-3 fish oils from webber naturals provide your customers with a natural source that is nutritious, pure, and safe.
Pharmaceutical Grade MEG-3 sh oils are Molecularly Distilled and Ultra Puried, exceeding government standards for safety.
MEG-3 is a safe and pure product from naturally sourced ocean sh (anchovy, sardine, and mackerel). It is produced by a unique patented process, ensuring crystal clean sh oil, free of contaminants. MEG-3 is among the safest sources of Omega-3 available on the market today.
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Specially formulated for eye health, with bioavonoids and antioxidants for nutritional support of the macula, retina, and lens. Lutein helps lter out damaging blue light while DHA supports healthy cell membranes. | Two softgels daily deliver 10 mg Lutein and 200 mg DHA.
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Essential fatty acids can improve mood and support central nervous system function. EPA in particular has a powerful effect on stabilizing mood and emotions. This product provides a high EPA to DHA ratio to support improved mood and emotional well-being. | One softgel delivers 500 mg EPA and 70 mg DHA.
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A balanced blend of essential fatty acids from Fish, Flax, and Evening Primrose Oil for the unique nutritional needs of women. Can help support circulation, cardio, and mental health, relieve PMS and menopause symptoms, and nourish hair, skin, and nails. | One softgel delivers 200 mg EPA, 100 mg DHA, 130 mg ALA and 25 mg GLA (Omega-6).
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700 mg of Omega-3 PLUS 100% of your daily requirements of Vitamins D and A in every delicious spoonful!
Herbals and supplements from webber naturals are advertised on national television, major market radio, in consumer magazines, and daily newspapers.
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Tea Tree Oil is a top-seller for the consumer natural health medicine cabinet. Its antiseptic, antibacterial and antifungal properties make it the ultimate product for convenient family rst aid, health, and beauty!
Skin Health
Protect, Soothe, and Moisturize Skin
Natural antibacterial action without the negative side effects such as dryness, redness or peeling. These fresh scented lotions can be used as daily moisturizers or to help relieve acne and fungal skin infections.
Call today and ask about adding our NEW Tea Tree Hand & Body Lotion and Tea Tree Spray to your shelves! 1.800.204.4372
publishers letter
YOUR HEALTH CATEGORY SOURCE
Volume 11 Issue 2
Publisher
John Gibbins
Editor-in-Chief
Olivier Felicio
Art Director
Scott Jordan
Production/Design
Stacy Karjala
Production Coordinator
Elizabeth Valiaho
Contributors
Julie Broadbent Crystal Chanderbhan Ron Garant Dean Sanderon Aaron Skelton Ken Vannucci
President
Olivier Felicio
Web Programmer
Sunjoyo Tanto
Sales Assistant
Erin Poredos
Subscription Rates Canada $50 (gst included) for nine issues (one year) USA $60
Scan this code with your cell phone to be linked directly to this issues Guest Editors letter online. Look for more of these codes in future issues. To scan the code: Step 1: Using your cellular phone, download the free BeeTagg Reader Pro application Step 2: Using the BeeTagg application, hover over the secret code with your cellular phone camera Step 3: The message will be automatically decoded for you.
Change of Address email: ihr@publicationpartners.com telephone: 1-877-547-2246 fax: (905) 509-0735 or send your cover label and new address to ihr c/o Publication Partners, 345 Kingston Road, Suite 101, Pickering, ON Canada L1V 1A1 Advertising Information Olivier Felicio telephone: (416) 203-7900 x 6107 email: olivier@rivegauchemedia.com John Gibbins telephone: (416) 203-7900 x 6101 email: john@gorgmgo.com
John Gibbins
John Gibbins
Publisher
Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publishers liability shall not exceed the amount of the publishers charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher. ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.
editorial board
We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. ihr works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. Our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. The ihr editorial committee is led by the following individuals:
Aaron Skelton, BSc (NNS) Sr. Category Manager Health Food Natural Value, Soins Naturels, Loblaw Companies Ltd.
contents
64 . RESEARCH NEWS Volume 11 . Issue 2 UP FRONT PUBLISHERS LETTER .........................................................................6 EDITORIAL BOARD ..............................................................................8 CONTRIBUTORS ...............................................................................12 GET THE GOODS ...............................................................................14 SKU REVIEW ........................................................................................16 TOP SELLER .........................................................................................24 NEWS INDUSTRY NEWS ...............................................................................26 FEATURES COVER STORY All About Choices............................................................48 The Great Divide .................................................................................54 Thinking business at 33,000 feet..............................................................58 Consumer Packaged Goods in your Retail Environment ...............62 END NOTES RESEARCH NEWS ..............................................................................64 MARKETPLACE ...................................................................................71 FAX BACK ............................................................................................73
HealthmuneTM
Improves overall immune health and well-being Healthmune has been a great addition to our family. With the bitter cold of winter, we were coughing and sneezing a lot. I decided to try this product and it has worked wonders. I feel I have protected my family from sickness. Kristine H. Reduces fatigue, and improves energy and mood during periods of physical or mental stress Stressmune has been a great help to our family over the winter. We live a busy life and have some health problems, but Stressmune has helped us sail through without the usual winter health concerns. Janet M.
Ask your Account Manager about listing these products and how to order the FREE book Natural Defences by Dr. Paul Clayton to offer your customers as a gift with purchase.
Wellmune WGP is a registered trademark of Biothera.
Wellmune WGP is aregistered trademark of Biothera.
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Share Your SISU Story with us for a chance to win a $750 iPad. Visit sisu.com for complete details.
contributors
Ken Vannucci is a Merchandise Manager for London Drugs responsible for OTC, NHP, Vitamins, baby and Grocery. Ken has a passion for retail, has been in retail with London Drugs since he graduated from ubC in 1989 with a bachelor of Commerce specializing in marketing. He has a keen interest in product and package development and the marketing of products with the emphasis on consumer-packaged goods. Ken is from Trail, b.C and is married with two sons.
aaron Skelton is the Senior Category Manager for Health Food with Canadas largest grocery retailer, Loblaw, based in Mississauga. He is responsible for vitamins, NHP, diet, sports nutrition, health and beauty in the Natural Value Department. aaron started his retail career with Loblaw working in the Natural Value department, moving on to be Operational Specialist and then to his current position. He holds a degree in Nutrition and Nutraceutical Science from the university of Guelph and his passion for fitness and life is instrumental to his recognition as a leader in the natural health industry. He is on the Editorial board of IHr and is now sharing his passion for this industry by contributing articles to IHr. He and his wife live in Pickering, Ont.
ron Garant, a Toronto native, resided and contributed to several music magazines in California and New york before returning home recently. He has written cover stories with artists such as american Idols randy Jackson, and covered countless product reviews, news and profiles. During his music career, ron won a Juno award for best Childrens album.
Julie broadbent has had a lifelong passion for photography and starting shooting while attending Journalism school. With summer internships being hard to find, she became a nanny and started creating daily photo stories of the childrens every move, so that their working parents wouldnt miss a step. Originally focusing on childrens portraiture; the company is now four photographers specializing in lifestyle photography.
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GOODS
COLDBUSTER HOLISTa HEaD LICE KIT
Contrary to the beliefs of many, head lice infestations do not reflect poor hygiene or lack of cleanliness, but rather social and play habits. unfortunately, it spreads rapidly from head to head and requires persistence to eradicate. The Tea Tree Oil and Tea Tree Oil Shampoo included in Holistas Head Lice Kit provide an effective, natural alternative to chemical treatments that prevent and kill head lice infestations.
The first 100 retailers to FAX us at 1-888-849-0155 will get these goods for FREE
Coldbuster' is a fast-acting formula that delivers a powerful dose of vitamin C, zinc, vitamin b6 and vitamin b12 in just ONe convenient 60mL liquid shot. Coldbuster is just right for people on the go. The handy 60mL bottle is lightweight and tough - a perfect fit for pockets, purses or packs, without fear of spills. Keep your good health at your fingertips!
Get me these goods! Fill out the form below clearly and completely.
Name: Store: Address: City: Province: Phone: Fax: Email: Postal Code:
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FREE
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Hand Sanitizer
KILLS 99.9% OF GERMS MOISTURIZES SKIN PROTECTS AGAINST AGEING ALCOHOL FREE
sku review
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2. DermaSiLK anti-WrinKLe
anti-wrinkle supplement fights wrinkle formation at the important intracellular level. New DermaSilk anti-wrinkle works to counteract the damage from oxidation, sunlight, uV light and smoking. Clinically proven to increase facial skins firmness, hydration, elasticity, and density; promote collagen production; and reduce age spots. Check out the entire DermaSilk line of products to promote beautiful, health skin! for more information, write 132 on the free Info Card on page 73.
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sku review
1. 1. Life Science nutrition
In 2009, Life Science Nutritionals Partnered with the National basketball association and their Nbafit program to create Nba allStar Gummies. Life Science Nutritionals is pleased to partner with Nba since both companies share a passion for creating awareness for the importance of a healthy, active lifestyle. Nba all-Star gummies are great tasting SuGar-free childrens gummies. They do not contain any artificial flavors or colors, nor do they contain any high fructose corn syrup or aspartame. Nba aLL -STar Multi-vitamin gummies provide 9 essential vitamins to help support an active lifestyle. They were designed to help keep your kids healthy and active by provided vitamins that are specially formulated to meet the nutritional needs of active children. Nba aLL -STar Vitamin D gummies help prevent Vitamin D deficiency. each gummy contains 400 Iu of vitamin D. available at True North Nutrition. 1-800-261 4223 for more information, write 136 on the free Info Card on page 73.
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WORLDS!
SHARE THE STRENGTH OF A LARGE ORGANIZATION KEEP YOUR INDEPENDENCE
sku review
1. 1. Iron KIds omegas for smart KIds
Since 2006 Life Science Nutritionals Inc and the World Triathlon Corporation have been partners in the development of Ironkids nutritional gummy products for kids. This partnership developed out of a shared desire to create a trusted brand of childrens nutritional products that exhibits a strong commitment to a healthy and active lifestyle. Ironkids gummies contain all natural flavors, colors and sweeteners, helping parents provide great tasting and guilt-free nutrition for their active children. IronKids Multi-vitamin gummies were designed to help keep your kids healthy and active by provided vitamins that are specially formulated to meet the nutritional needs of active children. IronKids Omega-3 gummies support the development of your childs learning skills by supplying over 100 mg of fish oils per serving. available at True North Nutrion. 1-8000261-4223 for more information, write 141 on the free Info Card on page 73.
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3. HolIsta VItamIn d
Vitamin D helps the body incorporate calcium into the bones, boosting bone mineral density. The winter season inhibits the bodys ability to produce optimal levels of vitamin D, making vitamin D3 supplementation even more necessary to ensure your body receives an adequate supply. for more information, write 143 on the free Info Card on page 73.
4. ascentas nutrasea+ d 4.
NutraSea+ D is an omega-3 supplement with added vitamin D3. With a balanced ratio of ePa and DHa combined with 1,000 Iu of natural vitamin D3, it is suitable for children, adults and seniors, and is available in an apple-flavour. ascentas green tea antioxidant gives NutraSea+ D a fresh twist. for more information, write 144 on the free Info Card on page 73.
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Quenching Quince
NEW!
For details, write #109 on Free Info Page, page 73.
The perfect choice for a dry throat, fiery stomach and longing heart.
Just Juice offers you the opportunity to enjoy the legendary juice of quince, revered by many cultures for centuries. Quince (Cydonia oblonga) also commonly referred to as the golden apple is one of the earliest-known fruits. Believed by some to be the forbidden fruit, eaten by Eve in the Garden of Eden, Quince was also the mythical prize given to Aphrodite, the Greek Goddess of Love, in celebration of her astounding beauty. Quince has continued through the ages as a symbol of temptation and love, likely in part due to its incredibly delicious and healthful juice. Although similar to pears and apples in shape and appearance, the unique flavour and fragrance of quince, hinting of pineapple, guava and pear, can reportedly perfume a room or the breath of those that consume it. To this day, Quince juice is recognized by Unani Medical Practitioners as a key component of stomach ulcer therapy. The juice is also recorded as having been used, traditionally, as a mouthwash or gargle to treat mouth ulcers, gum problems and sore throats and was consumed for its digestive and blood lipid lowering properties. Although the quince has been cultivated for thousands of years in Asia, it has largely retained the character of a wild fruit. Just Juice captures the ancient tradition of this juice by using only fruit grown organically in the Caucasus region, where the quince originated.
sku review
1. Aubrey OrgAnics Pure AlOe VerA 1.
for sun-exposed skin, aubrey Organics Pure aloe is made with 98% certified organic ingredients, plus a touch of our natural preservative. Carry a bottle in your beach bag or backpack to soothe and hydrate stressed skin on contact. Keep one in your fridge for a cool pick-me-up. for more information, write 146 on the free Info Card on page 73.
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4. PuresOurce 4.
Introducing new Now Lip balms that are completely kissable. These all-natural pomegranate lip balms moisturize and repair dry lips with no petroleum or phthalates, plus are gluten-free! for more information, write 149 on the free Info Card on page 73.
5. FuncTiOnAl FOOd TecHnOlOgies lAuncHes u-be PrOTeinberry cHeWz And smOOTHie in cAnAdA!
The u-be Proteinberry Chewz are unlike any product on the market, a worldwide first! With absolutely nothing artificial, the incredible real fruit taste explodes in your mouth from the very first bite. Made with 100% New Zealand Whey Isolate, and a super fruit blend of pomegranate, blueberries and more, the u-be Proteinberry Chewz are a true super food snack perfect for kids and adults. 2 Chewz=1 fruit Serving and provide an OraC value of 1080! The u-be Proteinberry Smoothie is the perfect way to fortify any fruit drink, smoothie or shake. each 30 gram serving provides 20 grams of pure New Zealand Whey Isolate, 9 grams of u-bes Super fruit blend, and 2 grams of naturally occurring fibre from real fruit. and with absolutely ZerO artificial sweeteners or additives, its safe for all your customers to use, kids and adults alike. u-be has taken natural to a whole new level with exceptional quality, purity, and above all, out of this world great taste. Get a free Sample for your store at www.ubenatural.com. all u-be products are available through Purity Life Health Products by calling 800-265-2615. for more information, write 150 on the free Info Card on page 73.
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Protect the Earth Promote the well-being of people Nourish the Spirit
Our mission is to provide all-natural, safe and effective personal care and lifestyle products to our customers. We offer a true and authentic alternative to many of the massproduced synthetic products on the market today. We craft only the highest quality allnatural products without compromise as to ingredients, packaging or cost. We believe in education and transparency. A customer is best able to make an educated and correct purchasing decision only when armed with true and valued information not marketing fluff and puffery. Part of our core purpose is to provide that information as best as we can.
A unique blend of all-natural ingredients and advanced skincare science that helps to minimize signs of aging, for a younger, rejuvenated look.
In better natural product retailers throughout Canada. For more information, call Purity Life at 1-800-265-2615 or Tall Grass Distribution at 1-800-616-5900, or New Age Marketing at 1-888-868-0127.
2HR1
GrOCery
aliments Naturels fleur Sauvage Montreal, QC Store Size: 1,000 3,000 sq.ft Demographics: 25-40 Income: over $60,000 N/a Soaring Heart Wellness Shelburne, ON Store Size: 1,000-3,000sq.ft. Demographics: 40-65 Income: $40,000-$60,000 Sticklings Organic 7 Grain Homesteader Health foods fort St. John, bC Store Size: 1,000-3,000sq.ft. Demographics: 25-40 Income: $20,000-$40,000 yogurt Liberte Soda blue Sky N/a rising Sun Natural foods berwick, NS Store Size: 1,000-3,000sq.ft. Demographics: 40-65 Income: $40,000-$60,000 Coconut Water Zygo Juices Lakewood N/a Organic fruits Juices W. Newtson N/a Natures essence Health Products Inc richmond, bC Store Size: 1,000-3,000 sq.ft Demographics: 25-40 Income: $20,000-$40,000 N/a
Sangsters Health Centre Vineland, ON Store Size: 1,000-3,000sq.ft. Demographics: 40-65 Income: $40,000-$60,000 almond Milk, almond breeze
FOOD
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Glucosamine acidophilus
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PERSONAL CARE
N/a Deodrant Toms maine Shampoo earth Science Hand and body lotion Desert essence N/a
face Care Dr. brownier face Care Dr. Hauska face Care Green beaver
face Care Green beaver face Care Now face Care Weleda
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ACTIVE LIFESTYLE
Protein drink Sisu food and drink Vega food and drink Sequel
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VITAMINS/ SUPPLEMENTS
Vitamin C Sisu Vitamin b com Natural factors Vitamin b com New roots
Vitamin Supplements SISu Vitamin Supplements Natural factors Vitamin Supplements ascenta
Probiotic Supplements renew Life Herbal Care Products New roots N/a
NEW PRODUCTS
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Want your store to be included in the Review? FIll In & Fax tHe FoRm on page 72
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breads Isikio
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face Care Derma-e Shampoo avalon rose Mary Tooth Paste Jason
Personal Care Derma-e Personal Care Natures Gate Personal Care avery
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Vitamin D Leaf Source Vitamin Supplements Natural factors PGX Natural factors
Vitamin D Natural factors Health Supplement New roots Health Supplement avery
Vitamin e Organika
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The Top selling producTs in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level. *demographics: store owners estimated primary demographic
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industry news
Health First Network AGM Report
The bata Shoe Museum in Toronto served as a fun backdrop for part of Health first Networks (HfN) annual general meeting last month. HfN is Canadas leading buying and marketing group for independent natural health product retailers, with membership currently at 115 stores across the country. each year in November HfN convenes for its annual general meeting. This years location was Toronto. During the aGM HfN hosted a thank-you dinner at the bata Shoe Museum for its vendor partners. 1 The aGM lasted two and a half days and featured a broad range of planning, education and networking. HfN staff lead by CeO Dave freeman outlined 2011 plans including a refreshed branding launch and a new e-marketing program for HfN Members. Guest speakers included evan Hackel of Ingage Consulting of Woburn, Massachusetts, a buying group expert, and Carl Carter, the CHfas Director of regulatory affairs. Carl provided an update on the NHP regulations and timelines, and a primer on the responsibilities of retailers and vendors over the coming months. The aGM also included a half-day of smaller group networking sessions on all kinds of subjects selected beforehand by HfN Members, including e-marketing, staff retention techniques, staff compensation strategies, and lease renewal tactics. The sessions were led by a mix of HfN Members, vendors and outside experts. HfN board Chair Tim MacMillan was pleased with the aGM stating This was another outstanding meeting for our great Network. Our demonstrated unity and common purpose gives us much optimism going into 2011.
1. Bill Gall, Burlington Health Foods, Burlington, ON; Don Smith, Foodsmiths, Perth, ON; Katerine Murphy, Sun Spun, Truro, NS 2. Annette McDermot, Healing Waters, High Prairie, AB; Dave Freeman, CEO Health First Network 3. Don Smith, Foodsmiths, Perth, ON; Jennifer Grant, Harmony Whole Foods, Orangeville, On; Lawrence Titcher, Noahs, Toronto, On; Julien Lepourte, La Rosalie, Quebec City, QC 4. Janet Hradil, Genuine Health; Lou Liberator, The Healthy Bug, Halifax, NS; Michelle McKay, Genuine Health. 5. Brent Palmer, Marketing Manager, Health First Network; Shelly Hutcheson, Category Manager, Health First Network; Jason Gloster, Horns of Plenty, Dundas, ON
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industry news
Walmart Shares Digital Marketing Results
As part of its 100th Anniversary BIG Show (January 9-12, 2011 at the Jacob K. Javits Convention Center, New York City), the National Retail Federation includes the breakout session In-store Digital Marketing at Walmart: Case Studies from 2010. Topics include how in-store digital marketing delivers results for Walmart and top CPG manufacturers, and the session will address three digital campaigns: Campaign Optimization, Mobile integration and Dynamic content. Also revealed for the rst time publicly are actual sales gains from optimization and technology that re-targets campaigns in-ight to maximize sales. effects in the gut, including an ability to prevent the growth of pathogenic organisms, and most currently accepted prebiotics do not elicit changes in lactobacilli, wrote Dr. Spencer and his co-workers. The increased growth of bi dobacteria has been strongly associated with positive effects in the large intestine through the ability of the bidobacteria to inhibit the growth of pathogens, drive the synthesis of certain vitamins (e.g. vitamin B-9), and reduce plasma cholesterol concentrations, they added. Source: American Journal of Clinical Nutrition 2011, Volume 93, Pages 62-72; doi:10.3945/ ajcn.110.000075
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ric St-Pierre
industry news
Walmart Looks to Invest in India
Already the worlds largest company in sales, Walmarts CEO Michael Duke is optimistic that Indias government will allow overseas companies to invest in the worlds most populous nations retail industry. According to a report by U.S. consulting group AT Kearney, India is the third most attractive retail market for global retailers among the thirty largest emerging markets, following China and Kuwait. later in life. Over the seven months of the study, it was observed that infants fed a protein hydrolysate formula gained weight at a slower rate than infants fed cow milk formula even though they both contained the same caloric content. According to the study, Recent evidence suggests that, relative to intact proteins, hydrolyzed proteins are absorbed and metabolized in a way that promotes greater satiation One of the reasons the protein hydrolysate infants had similar growth patterns to breast-fed infants, who are the gold standard, is that they consumed less formula during a feed as compared to infants fed cows milk formula said Mennella. The next question to ask is: Why do infants on cows milk formula overfeed? The longer-term effects of hydrolyzed protein diets, which are relatively new in the human food supply, also need to be investigated the team added.
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Known as the running food, the Chia seeds use as a high energy, endurance food has been recorded as far back as the ancient Aztecs. The name Chia is derived from the Aztec word, chian, meaning oily. The oil from Chia seeds is one of the richest sources of Omega-3 fatty acids. Transform Your Recipes Adding Benexia to your food can give it an excellent nutritional profile without compromising the taste. Benexia incorporates easily into a variety of foods, including baked goods, snacks, bars and drink mixes. Other features, include: The only GMP, HACCP and GAP certified source for highest purity and quality. Exceptional source of Omega-3, fiber, protein, calcium, vitamins and other minerals. Higher ORAC value than fresh blueberries. Available in bulk seed, sprouted seed, milled seed, flour and oil. Inventories warehoused locally. Now available from
Now
industry news
Kathleen Dills named Publisher of Viva at Rive Gauche Media
Coming to Viva at Rive Gauche Media is full circle for Kathleen Dills, who grew up in the family business of Dills Printing and Publishing. Dills holds a Bachelor of Commerce degree and has years of experience in retail systems software development in Canada and the United States. Dills comes to Viva from Purity Life where she has spent the last 16 years as Director of Marketing and Vendor Relations. As the face of Viva, Dills runs the business operations including advertising, marketing, sales, circulation, nance, and editorial. She hopes that the printers ink that runs in her veins will serve her well as she embraces her new title as Publisher of Viva magazine. director of universitys centre for building sustainable value, said. Based on data supplied by Jantzi Sustainalytics, research director Heather Lang added, What does it mean if a product is green? What does it mean if a product is environmentally friendly? To what extent are retailers taking a role in distinguishing the real sustainable products from those were not sure about? We track fair trade. A company is either certied fair trade or not. Theres no way to get around it. Around organics, certication isnt perfect. When it comes to green and environmentallyfriendly labels this is where things get a little bit fuzzier. Bansal also commented, Retailers are just the provider of the goods. The emphasis is on the product, rather than the rm thats providing it.
Dey Pharma Agrees to $280 Million Settlement in False Claims Act Allegations
Following $421.1 million dollars in settlements involving similar allegations against Abbott Laboratories Inc., B. Braun Medical Inc. and Roxane Laboratories Inc., the U.S. Department of Justice alleged that Dey Inc., Dey Pharma LP and Dey LP created articially inated spreads to market, promote and sell numerous pharmaceutical products to existing and potential customers. Because payment from the Medicare and Medicaid programs was based on the false inated prices, the government alleged that Dey caused false and fraudulent claims to be submitted to federal health care programs and, as a result, the government paid millions of claims for far greater amounts than it would have if Dey had reported truthful prices.
notwithstanding, imported food is getting more and more popular in China. Ourtasty.com, the largest shopping website for imported food in China, has seen a 30% increase in orders since early December, 2010. Their number of orders has grown from a dozen per day in December 2008 to 1,000 in 2010. Sixty per cent of the imported foods they sell are from the U.S., including nuts such as pistachio and sauces. Plans include bringing another 7,000 kinds of foreign food to the Chinese market. Chinas potential as a foodimporting country is vast and it will continue to expand along with the rapid growth of Chinas middle class, says Lin Wei, founder of Chinas rst imported wholesale food website.
in 2011 compared to 2010. In addition, Walmart closed its Moscow ofce shortly after X5 announced its Kopeika deal, which consisted of a $1.65 billion acquisition of the nearly 700-store chain. X5 said it would use around 55 percent of the planned $1.3 billion capex for new store openings (up to 545 new stores).
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1.800.261.4223
industry news
In mid December, Webber Account Manager Lawrence Muise visited Fionnula Reynolds at Shoppers Drug Mart in Halifax to present her with her $60,000 Diamondfirst prize in the Webber Naturals Anniversary Sweepstakes.
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industry news
The Yoplait Group (France) Acquires Libert Brand Products
Libert, number 4 in the Canadian yogourt market with about a five-to six-per-cent share overall, was purchased by yoplait from Swander Pace Capital, roynat Capital and the management team, for an unspecified sum. Libert generated CaD$175 million in 2009, with a 13% average growth since 2004. In Canada, the yoplait brand is licensed to ultima foods and in the new ownership structure, there will be no business relationship between ultima foods and Libert, which will continue producing products for its consumers from its headquarters in Saint-Hubert, Que. Lucien fa, President and CeO of yoplait, said: This acquisition illustrates yoplaits international investment strategy. fresh dairy products are expected to enjoy sustained growth, especially outside europe, and in particular through new consumer segments, and we intend to take advantage of these favorable trends. rothschild was the exclusive financial advisor to yoplait on this transaction. has been on its core business of ingredients. In our decision to sell the business to TPr we considered that they were an organization with proven global expertise and substantial resources that should provide a more appropriate fit for Trilogy fragrances. In the past, TPr has provided transition services for Shiseido and P&G, and has turned to Trilogy due to its recognition in the personal care fragrance sector. serving clients boiron Labs, Quantum Health and Purity Life, Carol can be reached at 604-534-7556, carolhauta@ shaw.ca or carolhauta.com. curcumin, a dietary phenolic, with soy Phospholipids relieves pain and increases mobility in patients with osteoarthritis. In the study, 100 patients with x-ray confirmed osteoarthritis (Oa) were divided into two groups, one using the best available treatment, and one using the best available treatment plus Meriva, at a dosage corresponding to 200 mg curcumin per day. The results showed that the Merivatreated group had a statistically significant reduction in all primary clinical end-points, the WOMaC score, the Karnofsky Performance Scale, and the treadmill walking performance test. Meriva has also been elected best New Product of the year by the european Outsourcing awards.
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industry news
network of distributors. That said, burts bees remains our fastest growing business and we continue to project very good international growth, just not at previously anticipated levels. and through sourcing, pricing and transportation and logistics initiatives, save customers approximately $1 billion annually on fresh fruits and vegetables; developing a simple front-of-package seal that will assist customers in identifying healthier food options, such as whole grain cereal, whole wheat pasta and unsweetened canned fruit; build stores in underserved communities in need of fresh and affordable groceries; and boost charitable support for nutrition programs that help educate consumers about healthier food solutions and choices. andrea Thomas, senior VP of sustainability stated, This is not about telling people what they should eat. Our customers understand that products like cookies and ice cream are meant to be an indulgent treat. This effort is aimed at eliminating sodium, sugar and trans fat in products where they are not really needed. Walmart plans to reformulate key product categories of Great Value label and collaborate with suppliers to reformulate national brands within the same categories by 2015. period amounted to $135,000 compared to $440,000 the year before, and the nine-month period resulted in $1.543 million for 2010 compared to - $1.478 million in 2009. The three-month period resulted in net income of $1.8 million, or $0.04/share, compared to net income of $2.02 million, or $0.05/share, for 2009. for the nine-month period in 2010, net earnings increased by $4.048 million and net income reached $2.552 million, or $0.06/ share compared to a net loss of $1.496 million, or - $0.04/ share, in 2009. We are pleased to report continued solid significant growth in revenues within a more competitive market than previous years, stated andr Godin, Vice-President, administration and finance. The increase of more than $3,000,000 in ebITDa for nutraceutical business for the nine-month period ended November 30, 2010 over the corresponding period of 2009 is demonstrating the managements commitment to efficiency and performance. Neptune is a science-based phospholipid products company for the nutraceutical and pharmaceutical markets. The company focuses on growing consumer health markets including cardiovascular, inflammatory and neurological diseases driven by consumers taking a more proactive approach to managing health and preventing disease. The company is also benefiting from pharmaceutical opportunities through its subsidiaries acasti Pharma and NeurobioPharm (including medical food, OTC and prescription drug applications).
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Advertorial
Probiotics
Probiotics have become increasingly popular over the last decade, and are generally recommended to help strengthen your natural defenses and assist in recovery from certain diseases. However, the general public and many health care professionals still remain confused about how best probiotics should be used or which ones are effective. Despite this challenge, the over the counter (OTC) sales growth is driven by the probiotic category and keeps expanding exponentially throughout North America. It could be found and purchased in diverse forms: fresh and drinkable, capsules or powder. According to a recent study from McFarland1 the quality of these probiotic products varies from one to the other. It is therefore recommended to choose a probiotic from a reliable company that has conducted clinical studies on the finished commercial product. Not all products are found to have high standards of manufacture and quality control, as only some conform to Good Manufacturing Practices (GMP). Moreover, a recent article disclosed that qualities of the probiotic bacteria strains are important, but it is the quality of the product itself, that guarantees the specific health benefit to the consumer (production method, quality control, standardization, etc.)2 Bio-K+ products have been well characterized by fundamental researches3,4,5,6 and have passed numerous rigorous clinical trials that have been published7,8,9,10. You, our retailers, can be assured of the efficacy of Bio-K+ probiotics and can help us help the public with their selection. Here are some myths and realities for your consideration when selecting an effective probiotic MYTH Probiotic products in the market follow all the same regulatory standards and quality control. REALITY. NO THEY DONT! A survey11, analyzing 14 different probiotics in the U.S., showed that 93% of them had errors on their labels, 57% contained contaminants of some kind and 36% did not indicate any bacterial strains on their label. Another study12, examining 58 probiotics from America, Europe and Asia, showed that only 38% of these
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company profile
then was recruited into sports nutrition with Iovate Health Sciences in Oakville, Ont. A few years later he made the decision to start his own business; however, after an offer from Jamieson Laboratories for an international sales rep, he put his own plans on hold for a couple of years, feeling it would provide additional opportunities, knowledge and international travel. Once that was completed, he started Life Science Nutrutionals. Through evolution, Stuart had always been involved with the Ironman World Championships, part of the World Triathlon Corporation, which has been held in Kona, Hawaii for many years. Just as he was about to put some sports nutrition products out with Ironman, Gatorade/Pepsico put the kibosh on the deal because they had a sponsorship arrangement with the World Triathlon Corp. So I came up with the idea of IronKids, Lowther says. I ran across the whole gummy vitamin concept in 2002 in Dubai at the Arab Health show and brought some samples back in a bag. Over the last two years weve been full press into the market. No one else is doing it and I believe theres a big market niche.
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company profile
What we have in the marketplace is what I call commoditized nutrition the challenge is, if you make a product thats more nutritionally sound, it does cost more money so it becomes very difficult to put sound nutritional products on the market at a price point where the consumers understand the value and you can still create a profitable company. Although his first gummies were manufactured in Germany, Lowther acquired a manufacturing facility in Quebec in June, 2010. The plant is one of only four in the world that make this style of product and out of those four, Were the only one that Health Canada has inspected, audited and licensed to make gummy vitamins, he stated. Every product weve launched has gone to market as a fully licensed product. For LSN, people come first: We put consumers, employees, and family first; after them comes the product (the best possible product at the best possible price to meet their nutritional needs). If you do those two things, profit looks after itself and becomes the biggest piece of the pie. I think if you have long-term vision and stick to your principles, over time, itll kick in. To market IronKids products differently than the other packages on the shelves, which are primarily in bottles, Lowther decided to put the product in a box, which enables them to provide stronger branding with a premium product; then begin the innovation process. Although they werent the first to market a kids multivitamin, Stuart points out that they were, First to market with no sugar coating, natural flavours and natural colours; first to market with an omega for kids 100% fish oil in a gummy. Behind that, LSN launched a calcium, then a Vitamin D product; all first to market in Canada. If you take cumulative numbers of our entire brand, were the number two brand in Canada, second only to Flintstones, Lowther says. Our demographic is household incomes $130,000+; most of the couples are both university-educated, theyre 30 to 45 years old even as old as 50 because some people had kids later. Theyre proactive, they try to live a healthy lifestyle; they read about kids obesity and the problem with overweight kids in the marketplace, and they take affirmative action. In addition to IronKids, Life Science Nutritionals was approached by the National Basketball Association, who have a program called NBA Fit to make kids gummy products for them. Whereas IronKids gummies have two grams of sugar per serving, the NBAs All-Star vitamins are the first sugar-free gummy products on the market. As with most companies these days, Life Science Nutritionals is expanding its Internet presence with both websites and social media sites. As Stuart indicates, My wife (Deborah Lowther) now works for the company, she is now KidsGummyMum on Twitter,
and has Facebooks pages for both Life Science Nutritionals and Iron Kids (see addresses under At a Glance). See how integrated things are? That is why you cant have [information] silos anymore, its not that way anymore. Whats in the future? I have things Im doing in the adult market over the next couple of years that will target baby boomers, Lowther says. Everything we have on the books that were doing is all science-based my chief science officer is Dr. Mark Tarnopolsky, who is with Childrens Hospital at McMaster University. He has North Americas first and only neuromuscular rehabilitation centre. He works with patients with all diseases Lou Gehrigs disease, muscular dystrophy hes the worlds premier researcher in that field and also one of the top exercise physiologists because of the work he does. Hes also a high-end endurance athlete. I did my grad work with him so he [later] became a partner in the company. Between him and I, weve got a list of projects everything from mental health, joint health, things to help preserve muscle mass in the aging; everything were working on is all science based. In the meantime, Lowther and Dr. Tarnopolsky enjoy giving back to the community. For the past four years they have donated to the Bikes for Kids program with Halton region, and the Moon in June kids event in Burlington on behalf of Joseph Brant Memorial Hospital. For the first time, this year they will be sponsoring kids hockey teams, and look forward to donating to the Hospital for Sick Children in the future.
At a Glance
Life Science Nutritionals Location: 6-5040 Mainway, burlington, ON L7L 7G5 Phone: 905-319-8080 or 877-927-8080 Fax: 905-319-8020 Email: General inquiries, info@lifescinutritionals.com; Sales, rlewis@lifescinutritionals.com Websites: www.lifescinutritionals.com; www.iron-kids.com Social Media: Twitter, http://twitter.com/kidsgummymum; facebook, search LSN or Ironkids-gummy-vitamins Blog: http://kidsgummymum.blogspot.com/ Staff: 30 (23 at the Quebec plant; 7 at the burlington office) Awards: 2010 best New Product award from Canadian Living Magazine for Ironkids Omega gummies. Products Iron Kids Multi-vitamins Omega-3 Calcium Vitamin D
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cover story
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cover story
The Dermatological area is the first stop in the pharmacy experience. With one of the broadest selections of Derm Skin Care brands and Cosmoceutical Brands in the Canadian market, Rexall Dermatological Consultants are readily available to walk customers through the latest products, skin technology and skin care education.
Marge, Betty and Alexa Our core belief is that Rexall will always be a pharmacy first. Weve never deviated from that and the research supported the need for this. Thats our way to help Canadians be healthy. So we needed to transcribe that into a place that will make customers feel comfortable taking care of themselves. What we tried to capture was an element of the person who may be hesitant to make a change. They do not want to quit smoking, or they do not want to lose weight, and yet they would like to. At the same time they dont want to be preached at they dont want people coming and saying you should lose weight, or you should do this. So we had to approach this in a way thats more comfortable to the average person. We said lets define who this person the target customer is. We came up with three target groups and we named them: Marge, a person approximately 65 and over, probably chronic diseases, needs regular prescriptions; then we have Betty, who I have the most empathy for because she is that sandwich generation she has to take care of Marge and still has kids of her own so she is battling two sets of challenges; and then you
have Alexa who is the hockey mom but busy trying to manage her busy lifestyle. These are our three target customers that we have to take care of. We want you to fill a prescription here when you are sick or need medications and provide the best possible pharmacy care and we also wanted to take a different approach if we can stop you from getting sick through prevention and disease and medication management, then thats the best route to go toward. A first for Canada Since skin is the largest organ of the body, the Derm Centre is visually the foremost section of the store and in addition to having one of the broadest selections of Derm brands and skin care selections in Canada (including various imported European categories and others), it features the exclusive Vichy Dermo Analyzer, the first of its kind in Canada. It will tell you the natural age of your skin, skin hydration levels, sun sensitivity issues, if youre impacted by tolerances, and do a diagnosis of your skin, explains Lallo. Another interesting feature in this section of the store is the Wet Play Station, a calming water fountain that makes cleanup of derm, cosmetic, nail and fragrance samples
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cover story
With over 200 health information touch points across the Rexall Healthy Living prototype, the pharmacy seeks to help patients live healthier lives and feel better. The Healthy Living Advisor and Station including a first-to-market touch screen patient interactive health information terminal acts as the hub of the store to point customers in the right direction to retrieve the health information and product that they need. A strengthened store team and pharmacy programs enables the pharmacist to spend more time with the patient and the provision of primary care.
easier for customers. From there, the Dermatological consultant can create a customized skin care regime for you. Personal Health Care To the right of the main foyer is the Health Feature Wall, which is topical in nature since its flu season, there are displays to fortify against the flu. For summer, there might be a display related to sun exposure, and of course year-round youll see information and products related to ongoing conditions such as oral care. If you dont have proper oral care, youre susceptible to many diseases because if the human mouth isnt kept clean, youll have a lot of health problems, Lalla points out. What we are trying to do here is to show why health care is important and what a regimen should look like brush, floss, rinse. Some people forget to do all three. So even though its a simple concept, we want people to have proper oral care. A plethora of fact-filled signs help the consumer in a comfortable way for example take vitamin D with calcium. Its also a great place for product suppliers to launch new products because it communicates well; its great for being fashion and technology-
forward. For example, with diabetes, there are always new and bold products as well as digestive health, heart health, etc. An Interactive Patient Station Integration is the key word for this new model of healthy living, and after moving back into the centre aisle of the store, or looking straight ahead from the entrance, you encounter the showpiece of the stores concept: the Rexall Healthy Living Patient Interactive Station, along with the newest member of the pharmacy team, the Healthy Living Advisor. The terminal is a first-to-market touch-screen computer that provides ondemand information and education on myriad health topics from symptoms, diagnosis, treatment, prevention, in-store items, prescriptions, OTC products and more. Articles and videos can be emailed to you or others, as well as the opportunity to subscribe to the Rexall e-newsletter. Also, while the pharmacy fills out your prescription, they can issue a card that takes you directly to the related information without searching for it. The unit is also a price checker that scans the product code and not only tells you the price, but whether its on sale and suggests companion products.
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cover story
The Healthy Living Advisor is the ambassador of this new pharmacy concept and his/her role is to integrate the customers problem or condition; they are well-educated individuals with a passion to help customers and work collaboratively with the Pharmacist and Derm Consultant to ensure accurate and informative choices are presented, and to triage the front shop and the pharmacy. More SKUs, more choice More than 3,500 to 5,000 SKUs have been added to the Rexall Healthy Living stores compared to a traditional pharmacy. And as CMO Ron Lalla explains, The question we asked ourselves is how do we build trust between the consumer and the pharmacy? We wanted to get to a more patient-centric approach in the front shop. We wanted to show enough products to say here are the choices you have and help make educated choices through a new level of interaction with our team. We want to keep looking for suppliers who can show the efficacy of their product and can help us help people. Rexalls Healthy Living section has one of the most expansive nutrient and supplement sections, customers can find a plethora of products not normally found in a traditional pharmacy. Brands such as Genuine Health and Quest can be found next to Jamiesons and Rexalls exclusive private label brand Rexall.
In addition to the innovations described above, many enhanced services were added. Hemocode is a blood test that screens 250 common foods and additives that may be presenting digestive or other health issues. Patients receive a personalized Hemocode System Guide that includes a food chart, customized recipe book, monthly newsletter as well as ongoing support from medical staff. Bpro is an advanced blood pressure test that measures Central Aortic Systolic Pressure (CASP) that, in conjunction with a cardiologist, determines how well your blood pressure lowering drugs are working and how stiff your arteries are. Your cardiac age can also be evaluated. Our pharmacy is the showpiece of our store, says Lalla. One of the biggest issues North America has is medication compliance. You get a prescription, but you dont take it, or you take half and not the other half, especially for chronic diseases and even antibiotics. So with Reminder Ready, well call you and [let you know] your prescription is ready, would you like to come in and get it in this way were helping because we know if you comply with your prescription, it will make you better and prevent serious health issues. We intend to make it as easy as possible.
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cover story
Our core belief is that Rexall will always be a pharmacy first. Weve never deviated from that and the research supported the need for this. Thats our way to help Canadians be healthy.
The Replenish and Renew service advises patients of any specific nutrients their medications might be affecting. Different drugs deplete different functions in your body and this can be a severe problem, Lalla states. Lets say you have to a heart condition and are on medication. The pharmacist can recommend CoEnzyme Q10. Being integrated, our pharmacy system will prompt the pharmacist with what nutrient is depleted by which medication and make a recommendation. So our pharmacy system is built to replenish and renew. Each location of Healthy Living Pharmacies also includes a Resource Centre and training room, along with a Private Consultation room, which assists with counselling patients with multiple medications or those that want a little more privacy. The Resource Centre handles meetings for weight management classes, mommy groups and various presentations with health care professionals. In these areas, smaller terminals for the Healthy Living patient interactive station are present. Throughout the store, healthy product options are visible, from snack foods and sports nutrition to feminine hygiene and baby needs. Even pets are offered healthy, nutritional foods. The first aid set includes many contemporary offerings of products and vitamins. Another interesting item is the orthotic foot kiosk, which offers insoles at a much lower price point than a custom podiatrists offering. The Rexall brand was founded in 1904 by Louis K. Liggett and the Rexall Pharma Plus banner began in 1903 as Tamblyn Drugs. In the late 1970s, Tamblyn converted to Boots Drug Stores and emerged as Pharma Plus Drugmart in 1989. In 2005, Pharma Plus rebranded to Rexall Pharma Plus. The Medicine Shoppe debuted in 1992 while ProPharm was established in 1977. In addition, Drug Trading Company Limited, Canadas oldest independent pharmacy services provider emerged in 1897 with Guardian and I.D.A. independent pharmacies later created to provide continuous support for independents. All of these brands are now under the umbrella of Katz Group, founded by Daryl Katz in 1990 in Edmonton, Alberta and carry the Rexall brand of products. Today there are over 1,800 corporate, franchise and independent pharmacies under the Rexall family of pharmacies and the Katz Group. Rexall continues to evaluate the Healthy Living prototype in the six key markets and will open a seventh store (a second Kelowna, BC location) in spring 2011. Since reaction has been very positive, they have begun incorporating elements of the prototype in other stores in the areas of design, product selection and aspects of layout. All Rexall stores, including the new prototypes, continue to evolve their offerings to enhance the customer experience. Rexall will share learnings and successes with Franchise and Banner stores.
At a Glance
Katz Group Canada Ltd. Head Office: 5965 Coopers ave., Mississauga, ON L4Z 1r9 Phone: 905-502-5965 Website: www.rexall.ca Staff: average 20+ per store Healthy Living locations: richmond Hill, bradford, Newmarket and Milton in ON; Calgary, ab; and Kelowna, bC Rexall banner pharmacies: rexall, rexall Pharma Plus, The Medicine Shoppe, Guardian, I.D.a., rexall Direct, rexall Specialty, rexall Network, Drug Trading Company Limited, and ProPharm Limited Top Selling Supplements: Cold fx regular 60s New supplement: Genuine Health fast Joint Care Capsules+
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Columnist
Aaron Skelton
ike all things in life we often only fully understand our own perspectives, we rarely venture outside the invisible bubble that surrounds each of us, since our personal bubble offers some protection and safeguards us from understanding and accepting our differences and prevents us from realizing our similarities. What we can say with a great deal of confidence is what made us start our careers in this industry, in my case what made me wake up one day as an environmental engineer and say Counting tree moss for eight hours a day in a remote northern Ontario city? No thanks! That moment of now humorous clarity is in hindsight a life-changing one.
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feature
We can achieve much more as partners than we can ever hope to achieve as divided individuals. Although this may sound like a weak pitch to start a campfire, hold hands and sing Kumbaya its not entirely that hoakey.
A Passion for People What I decided 10 years ago, and what many of us in this industry decide at different points in our lives, was that taking our shared passion for people, our passion for the human condition and our drive to improve could only be fully achieved by helping the public live healthier lives. For some of us, myself included, this was never meant to be a career move but more a change in mindset. I didnt want to spend my days reporting the world but rather affecting it. My first days in my new college of Human Health and Nutraceuticals was an eye opening one, but one that has enabled me to do what I do today to hop out of bed every morning with a jump in my step as I know that what I am privileged to do every day, makes a difference to improve the lives of many people across our great country. I know many of you feel the same way. Mass or Independent: Is there a Great Divide I share with you these thoughts. I am stymied daily by the constructed debate of Mass versus Independent Health retailers. (Im pausing here as I will assume that the reaction Im getting from some readers in bringing up this topic is similar to bringing up religion or politics at a family gathering, deep breath everyone and please hear me out.) My belief is there is no divide. My understanding from many meetings, run ins and social conversations with the people in our fabulous industry known as Health is that my story above is echoed with your story and almost everywhere I look around me and the people I meet whether mass or independent all share a common outlook and a vision that encompasses improving the health and well-being of individuals. We are an industry of passionate individuals who are constantly humbled by the jobs we get to do. Mass or Independent: Sharing Stories My experience of several years on the shop floor helping customers first hand and my time on the road traveling across Canada meeting store owners and department managers at differing size retailers has shown me that we are all in this to execute the same thing: to make the public healthier. No matter the size of
the company you work for, the number of stores you manage or the generations of family members that have connected with your community through your stores, there is a common thread that binds us all. This common denominator is a passion for the industry and a passion to help people (consumers). I agree that our roles as retailers are not all the same. To claim otherwise I would consider irresponsible and possibly the cause of some of the preserved divide. What I challenge you to consider is the bigger picture and the overarching role of the industry, not the retailer. I belong to a large organization that I compare to a large ship. We have many advantages but nibble is not a word I would care to use. A smaller retailer will be able to react quickly and possibly fulfill a customer request in a matter of days, not months. Even with these factual differences the role of the industry remains the same: to serve the customer who is looking for a healthier lifestyle. That is a profoundly strong common ground that overwhelmingly outweighs any differences. Mass or Independent: Share Your Passion What I am hoping to spark is a conversation around synergy and not separation. To start a movement towards a community of likeminded individuals who see an opportunity and power in numbers. There are numberous benefits to be gained. We can achieve much more as partners than we can ever hope to achieve as divided individuals. Although this may sound like a weak pitch to start a campfire, hold hands and sing Kumbaya its not entirely that hoakey. If we all step back and reflect on why we do this, on why we sacrifice evenings and weekends to go above and beyond the expected, I think we will see that the common thread is the customer and the common goal is health. And if the differences are piled up against the commonalities we will all be pleasantly surprised. If you agree join me down by the lake. Ill bring the firewood and guitar for a rousing rendition of Kumbaya. Im sure we all have plenty of stories to tell.
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Joining Pharmasave has been one of the best business decisions I have ever made
Rosanne Currie, Pharmacist/Co-Owner Lucknow, Walkerton
British Columbia Pharmasave Drugs (Pacific) Ltd. Dave Reston Direct: (604) 575-5730 Alberta Pharmasave Drugs (Western) Ltd. Vinod Thakrar Direct: (403) 255-5022 1-866-308-7779
Saskatchewan, Manitoba, North West Ontario Pharmasave Drugs (Central) Ltd. Robert Gare Direct: (204) 985-0225 Ontario Pharmasave Drugs (Ontario) Ltd. Doug Sherman Direct: 1-800-515-8620 x223
New Brunswick, Newfoundland, Nova Scotia, Prince Edward Island Pharmasave Drugs (Atlantic) Ltd. Greg Van Den Hoogen Direct: (902) 481-5175
www.pharmasave.com
Columnist
Ken Vannucci
his post will continue to solidify, and hopefully express my true belief that building relationships is, and will continue to be, the best way to grow personally and to grow in business. As I sit on a morning WestJet flight to Toronto getting ready to attend the annual London Drugs Partnership Presentation, I am figuring out what I want to achieve at this years event. I cant attend an event and be away from home for eight days and not have a plan right? This event takes place in Toronto every November and is attended by most of our Vendor partners, all of the LD executive and all of the LD merchandising buying group. We start early Monday morning with a brief state of the nation address by the LD executive team at Mississaugas Living Arts Centre, followed by an address by a prominent business leader or writer (past guests have included the likes of Bill Clinton, Walter Cronkite, General
Rick Hillier, Neil Armstrong, Terry OReilly just to name a few). This years guest speaker was Youngme Moon from the Harvard Business School. From there, its back downtown to the Four Seasons Hotel for small group meetings strategy sessions with our Vendors. Retail events like this are common in Canada. Most retailers get together with the Vendor community at least once a year in this type of forum. Not all do it exactly the way we do, but the intent is the same. The whats and the whys As the world of large retail and large vendors (I define this as stores of 10,000 square feet and more) expands, the consumer will have less choice among retailers, less choice in consumer packaged goods companies and less choice in pharmaceutical companies. When we compound this with more instant communication (Twitter, Blogs, Facebook, search engines,
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kens kool
Skype and just the internet in general) how does a smaller retailer survive. Ultimately how does the consumer survive? The challenge as I see it, as groups mentioned above get bigger and bigger, is to protect the consumer. In the short term, consumers will win as prices come down, as large guys battle it out for market share (global market share these days), as multinational retailers and vendors buy their way into consumers hearts by offering cheaper and cheaper goods, by moving manufacturing around the world and/or as they continue to squeeze profits and margins out of product that will ultimately mean that the smaller vendors cannot survive any longer. From negative to positive What do we have left? We have half a dozen worldwide retailers, consumer packaged goods companies and pharmaceuticals and thats it. A sea of sameness when we all want something a little different! I know this sounds like doom and gloom, and unfortunately, thats how things seem to be playing out when you take the human element out of business and focus on cost and retail. This is not intended to read like sour grapes or whining about the size of companies. It is not to criticize my competitors or any vendors that I deal with. This is not about poor little me, or poor you. This is not even intended to be a negative read. For those who know me, I am a pretty positive person and I honestly believe that the reason you try and understand the negatives that could result from events or circumstances is so that you can change them into positives. I think the future is brighter for the smaller guys in general, whether that is in life and/or in business.
I believe this because the biggest challenge that the big guys will face and that consumers will face, is the lack of anything different or fun. When you end up with a few guys battling it out the result is a lot of the same offering. And really, whats fun about that? How does a little guy survive? Be different. I have always said that as retailers and vendors we spend a ton of time worrying about what our competitors are doing, and we forget to focus on what we want to do or what we should be doing. The expression my dad always said was Worry about your own backyard, before you start to worry about your neighbours. In business Take care of your own business, let your competitors worry about theirs. One of the major advantages that annual presentations have for me is the ability to mingle and exchange ideas with our Vendors and to provide a better shopping experience for consumers. We can analyze what we do best and things we dont do as well. We can discuss openly and criticize the efforts or lack thereof of things we have done or tried to do, and capitalize on opportunities because we are talking, we are communicating, we are building relationships! This is not a complicated game. This is a game of people. Retailers, Vendors and consumers are all people. Any event that I attend becomes more and more critical to the longterm success of the smaller retailers. It is one of the few ways to single yourself out and really sell your ideas and make yourself different! Fewer and fewer retailers and Vendors seem to understand this. So, is it worth it to travel across country for a show like this? I think so. Online is great, but it is much better when you mix in the old-fashioned face-to-face networking that events like this offer. Vive la diffrence.
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by Ken Vannucci
had two appointments recently with two different sized Vendors. One was a very large multinational and the other a smaller local Vendor. These were product presentations Vendors hoping to get into the stores of London Drugs. Each Vendor had products that sounded pretty cool and looked pretty cool. They could have potential in the Canadian market for sure, and could have had potential in our stores.
kens kool
Take the time as a Retailer to help. Take the time as a Vendor to ask for advice and suggestions and be open to positive critiques.
We had fairly lengthy discussions together, and I explained what I thought were the pros and cons in their packaging and marketing proposals. They pitched their wares and I listened. We bantered a bit. Overall, there were more positives than negatives. Overall two pretty good meetings and all parties left feeling satisfied. However, at the end of the meetings I listed neither Vendors product for the stores. Why? Add value for the retailer and consumer I explained to you that both Vendors had potential and that both could do well. We had good meetings and neither the Vendors nor I were upset afterwards. So why did I arrive at this decision? One of the main reasons for my decision was the products were not much different from the products that were already on the shelves in our stores just another OTC (over the counter) and just another Food item. Well maybe not just another as we have many, many just another products on our shelves (and not just us too much selection and choice in Canadian retail in general). However, both these products did not have enough oomph to grow any of the categories they were going to play in. They would have done fine but at the expense of other products, and with no real gain for us the retailer or the consumer. More confusion from product saturation isnt what is needed. Differentiate your product Another reason was the marketing strategies were not well thought out. Both kinda knew the market they were going after but did not do a convincing job in communicating that. They were not telling me anything new or different. In fact they werent even telling me anything old in a convincing manner. Each Vendor thought that a decent package and a good product was enough. Make sense? You would think that should be sufficient, but sometimes its the other intangibles that kill you. We wont get into that in this post. Winwin Why tell the Vendor anything? Why spend any time with them if I knew from the get go that these items would be not listed? Why help or care if the products make it or not? And why would both sides be OK after meetings that brought about no new business to either side? For me I like to help Vendors, to provide ideas, to provide constructive input and I like the banter. It keeps me interested in my job and always thinking and looking at products from many different angles. Hopefully this translates into better product selection for our consumers. For London Drugs, hopefully it keeps me from making too many mistakes (good luck on that one!) when choosing products to sell. The Vendor, in return, gets a professional opinion that they can choose to use to make changes to packages, marketing plans, whatever, before they get too far into manufacturing, packaging and or media commitments. The Vendor may pull back, reorganize and then pitch again with better success in listings and sales. The advice and opinion that retailers provide can save Vendors and retailers a boatload of money that otherwise might have been poorly spent. For consumers it may stop another product hitting the shelves that wont deliver any more than some of the products already out there. In other words a chance to avoid disappointment! Honesty is the best policy! The more honesty that a retailer can provide to a Vendor with respect to their knowledge of the consumer, packaging and marketing, and of their experiences with other similar products, all help build better and stronger business and personal relationships with that will continue for years. Potential dividends can be immeasurable for retailers, vendors, and really and truly consumers in the end. Vendors are not the enemy. They are not the retailers adversary. Vendors are (I hate saying this as it over used) a partner. Helping the Vendor is good for everyone. Whether the Retailer ultimately carries the product or not is not the issue. Take the time as a Retailer to help. Take the time as a Vendor to ask for advice and suggestions and be open to positive critiques. If you cannot or choose not to do this as a team, everyone loses including, and more importantly, the consumer. Helping is good for everyone! Everyone wins! I hope that helped.
february 2011 IHR
63
research news
VITAMIN D
Higher vitamin D levels is associated with lower relapse risk in multiple sclerosis.
a protective association between higher vitamin D levels and the onset of multiple sclerosis (MS) has been demonstrated; however, its role in modulating MS clinical course has been little studied. a prospective cohort study of 145 participants with relapsing-remitting MS from 2002 to 2005 were investigated to examine whether higher levels of serum 25-hydroxyvitamin D (25-OH-D) were associated with a lower risk of relapses in MS patients. Serum 25-OH-D levels were measured twice a year. Higher 25-OH-D levels were associated with a reduced hazard of relapse. This occurred in a dose-dependent linear fashion, with each 10nmol/l increase in 25-OH-D resulting in up to a 12% reduction in risk of relapse. Clinically, raising 25-OH-D levels by 50nmol/l could halve the hazard of a relapse.
DEPRESSION
Review of FDA trials suggest antidepressants only marginally better than placebo
a large study of the trials suggested that antidepressants are only marginally efficacious compared to placebos and documented profound publication bias that inflated their apparent efficacy. The analysis also documented a second form of bias in which researchers failed to report the negative results for the per-specified primary outcome measure submitted to the Dfa, while highlighting in published studies positive results from a secondary or even new measure as though it was their primary measure of interest. The STar*D analysis found that the effectiveness of antidepressant therapies was probably even lower than the modest one reported by the study authors with an apparent progressively increasing dropout rate across each study phase. The reviewed findings argue for a reappraisal of the current recommended standard of care for depression.
RED GINSENG
Preventive effect of long-term administration of Korean red ginseng on incidence of human cancers.
a study evaluated the effects of red ginseng extract on the incidence of human primary cancer in patients who had risk factors for cancer. red ginseng extract powder (1 g) was administered orally to each patient per week for three years and followed up for eight years. The development of various cancers in the red ginseng subjects was compared to that of a placebo group. Twenty-four cancers of various organs were diagnosed from these subjects during the 11 years: eight lung cancers, six stomach cancers, two liver cancers, two colorectal cancers, and one cancer each of the nasopharynx, esophagus, pancreas, urinary bladder, prostate, and gallbladder. among the 24 cancer patients, 21 were male. In the present clinical trial on chronic atrophic gastritis patients, administration of red ginseng extract powder for three years exerted significant preventive effects on the incidence of non-organspecific human cancers in males.
CHOLESTEROL
Soy plus prebiotic improves cholesterol: Study
a randomized controlled cross-over study conducted at St. Michaels Hospital in Toronto evaluated the value of prebiotics added to a soybased diet with the aim of potentially increasing the cholesterol-lowering effect of soy. adults with high LDL cholesterol completed three four-week diet intervention phases; a low-fat dairy diet plus 10g/day prebiotic, a soy food-containing diet (30 g/day soy protein) plus 10 g/day placebo, and a soy food-containing diet with 10 g/day prebiotic. Intake of soy plus prebiotic resulted in greater reductions in LDL-C compared with prebiotic alone. In addition, HDL cholesterol was significantly increased on soy plus prebiotic compared with prebiotic alone. Soy foods in conjunction with a prebiotic resulted in significant improvements in lipid profile, which was not seen when either prebiotic or soy was taken alone.
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research news
CANCER
Mushroom extract, Ganoderma lucidum suppresses the development of colorectal cancer
a water-soluble extract of Ganoderma lucidum mycelia (MaK) is one of the G. lucidum extracts that has been reported to show have exhibit cancerpreventive effects in animal studies. To confirm cancerpreventive effects of MaK, a no-treatment concurrent controlled trial on patients with colorectal adenomas. Patients who were determined to be carrying colorectal adenomas by colonoscopy were enrolled. Patients in the MaK group took MaK (1.5g/day) for 12 months. follow-up colonoscopy was performed after 12 months, and the colonoscopists recorded the size and site of all adenomas. The changes in the number of adenomas up to 12 months increased in the control group, while decreasing in the MaK group to. The results suggest that Ganoderma lucidum mycelia water-soluble extract suppresses the development of colorectal adenomas.
CARDIOVASCULAR
Blueberries decrease cardiovascular risk factors in people with metabolic syndrome.
among all fruits, berries have shown substantial cardioprotective benefits due to their high polyphenol content. a study examined the effects of blueberry supplementation on features of metabolic syndrome and inflammation in obese men and women. forty-eight participants with metabolic syndrome consumed freeze-dried blueberry beverage (50 g freeze-dried blueberries, approximately 350 g fresh blueberries) or equivalent amounts of fluids (controls, 960 mL water) daily for 8 weeks in a randomized controlled trial. The decreases in systolic and diastolic blood pressures were greater in the blueberry-supplemented group (- 6 and - 4%, respectively) than in controls (- 1.5 and - 1.2%) , whereas the serum glucose concentration and lipid profiles were not affected.
DEPRESSION
SAMe effective for patients suffering from depression
Despite the progressive increase in the number of antidepressants, many patients with major depressive disorders continue to be symptomatic. The use of S-adenosyl methionine (SaMe), a naturally occurring molecule as adjunctive treatment was investigated in patients who suffered from major depressive disorder patients while taking anti-depression medication but still suffered symptoms of depression. for six weeks, adjunctive oral SaMe (800 mg/twice daily) was given while patients continued taking their prescribed anti-depressant medication. remission rates were higher for patients treated with adjunctive SaMe (36.1% and 25.8%, respectively) than adjunctive placebo (17.6% versus 11.7%, respectively). These preliminary results suggest that SaMe can be an effective, well-tolerated, and safe adjunctive treatment strategy for patients with major depressive disorder currently on anti-depression medication.
ALZHEIMERS
Apple juice improved behavioural but not cognitive symptoms in moderate-to-late stage Alzheimers
Preclinical studies demonstrate that apple juice exerts multiple beneficial effects including reduction of central nervous system oxidative damage, suppression of alzheimers disease (aD) hallmarks, improved cognitive performance, and organized synaptic signalling. an open-label clinical trial in which 21 institutionalized individuals with moderate-to-severe aD consumed two 4-oz glasses of apple juice daily for 1 month. Participants demonstrated no change in the Dementia rating Scale, and institutional caregivers reported no change in alzheimers Disease Cooperative Study (aDCS)-activities of Daily Living (aDL) in this brief study. However, caregivers reported an approximate 27% (P < .01) improvement in behavioural and psychotic symptoms associated with dementia as quantified by the Neuropsychiatric Inventory, with the largest changes in anxiety, agitation, and delusion. This pilot study suggests that apple juice may be a useful supplement.
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Protect the Earth Promote the well-being of people Nourish the Spirit
Each and every Aubrey Organics product is personally formulated by Aubrey himself each product creatively designed to work in harmony with nature. This fine balance of performance and nature is truly an art and a little science. Next comes the sourcing of ingredients. We accept only the purest, highest quality, most effective ingredients from around the world.
For details, write #123 on Free Info Page, page 73.
We mix our products the old-fashioned way, by hand (as you might in your kitchen). Handcrafting small batches, of 50 gallons or less, ensures greater quality control. If its not found in nature then its not in an Aubrey Organics product.
Protect dry or color-treated hair with gentle, restorative Rosa Mosqueta Shampoo and Conditioner.
In better natural product retailers throughout Canada. For more information, call Purity Life at 1-800-265-2615 or Tall Grass Distribution at 1-800-616-5900, or New Age Marketing at 1-888-868-0127.
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research news
OVERWEIGHT
Effects of whey protein isolate on overweight individuals
The subjects were randomized to whey protein, casein or control for 12 weeks. Seventy men and women with a mean age of 48.4 years and a mean bMI of 31.3kg/m2 completed the study. There was a significant decrease in total cholesterol and LDL cholesterol at week 12 in the whey group compared with the casein. fasting insulin levels and homeostasis model assessment of insulin resistance scores were also significantly decreased in the whey group compared with the control group. The present study demonstrated that supplementation with whey proteins improves fasting lipids and insulin levels in overweight and obese individuals.
INSULIN SENSITIVITY
Sleep restriction for 1 week reduces insulin sensitivity in healthy men.
a 12-day inpatient General Clinical research Center study included 20 healthy men (age 20-35 years and bMI 20-30 kg/m2). Subjects spent 10 hours a night in bed for approximately eight nights including three inpatient nights, followed by five hours a night in bed for seven nights. Subjects received 300 mg/day modafinil or placebo during sleep restriction. Diet and activity were controlled. On the last two days of each condition, glucose metabolism was assessed. Insulin sensitivity was significantly reduced by approximately 20% after sleep restriction. Glucose tolerance was reduced by sleep restriction and were not affected by modafinil treatment.
CIRCULATION
Younger women with poor circulation are at increased risk of depressive symptoms.
The study enrolled 444 newly diagnosed patients with Peripheral artery Disease (32% women) from two Dutch outpatient clinics. Patients depressive symptoms were assessed at baseline and six months later. Initially, 33% of women less than 65 years had significant depressive symptoms, and 6 months later, significant depressive symptoms had developed in 19% of the other younger women. adjusting for demographics and clinical factors, women less than 65 years experienced fourfold greater odds of baseline and follow-up depressive symptoms compared with men who were 65 years and older.
LIVER DISEASE
Prevalence of celiac disease in autoimmune liver disease
Prevalence of coeliac disease was assessed among 100 autoimmune liver disease patients in Iran and compared it with the prevalence in healthy individuals. The study also sought to determine if rates of celiac disease among autoimmune liver patients had been evaluated in Western populations. among Iranian participants in the study, elevated prevalence of coeliac disease (10-15%) was observed compared to the general population (0.1-1%). To a lesser extent, the prevalence was high in patients with autoimmune hepatitis (2-4%). In our systematic review, prevalence of coeliac disease in autoimmune hepatitis in the majority of studies was 4% or more; several studies also reported such prevalence in primary biliary cirrhosis.
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ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, oN, M4W 3B8
We are considering applications for the following Management position at various locations in Ontario, Quebec and Atlantic stores
NEW FAX!
Thank you for your interest, however only those selected for an interview will be contacted.
Regional Sales Managers Regional Sales Managers g Tracey Burby East Tracey Burby - East 905.872.2775 or tracey@mtbi.ca 905.872.2775 or tracey@mtbi.ca m Shawna Quigley - West Shawna Quigley W es st 403.547.0486 or shawna@mtbi.ca 403.547.0486 or shawna@mtbi.ca m Account Managers Account Managers Darlene Costello BC Mainland Darlene Costello - BC Mainland 604.220.2962 or darlene@mtbi.ca 604.220.2962 or darlene@mtbi.ca m Anne Hume-Smith - BC Interior Anne Hume-Smith BC Interior 250.499.9589 or anne@mtbi.ca 250.499.9589 or anne@ tbi 4 @m i.ca John Tivadar AB Prairies/Van Island John Tivadar - AB & Prairies/Van Island V 403.620.6950 or john@mtbi.ca 403.620.6950 or john@mt i.ca tb Kerri Job BC Mainland Kerri Job - BC Mainland 604.512.6142 or kerri@mtbi.ca 604.512.6142 or kerri@mt i.ca tb Brian Asttaria BC Mainland Brian Asttaria - BC Mainland a 778.938.5361 or brian@mtbi.ca 778.938.5361 or brian@mt i.ca tb Vik Saini Toronto Western Ontario Vik Saini - Toronto & W estern Ontario 519.267.2191 or vik@mtbi.ca 519.267.2191 or vik@mtbi.ca b Helene Huot Ottawa/W Que/Maritimes Helene Huot - Ottawa/W Que/Maritimes 613.224.4983 or h.huot@rogers.com 613.224.4983 or h.huot@rogers com 2 h s.c Kevin Alexander - Quebec Kevin Alexander Quebec 514.995.7388 or kevin@mtbi.ca 514.995.7388 or kevin@mtbi.ca
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MICHAEL THEODOR MICHAEL THEODOR CHFA HALL OF FAME CHFA HAL LL FAME
esurprise gift!
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Take a moment to fill out this questionnaire and your store may be among those highlighted in the Top Seller review Section of the next issue of ihr. The number of units sold determines the top sellers. To be included in the review, products mentioned must be classified as natural health products not standard consumer brands.
Store Name__________________________________________________ city ______________________________________ province ___________ date ___________ Name ____________________ Title _________ Address __________________________________________________________ phone ___________________________ Fax _____________________________ email __________________________________________________ Store Size: under 1,000sq.ft. 3,000-5,000sq.ft. 1,000-3,000sq.ft. over 5,000sq.ft $20,000-$40,000 Approximate Age of Store customers: under 25 25-40 40-65 over 65
$40,000-$60,000
over $60,000
>Food Top SellerS product: Size: product: Size: product: Size: >HerBS Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour: Brand: Flavour: Brand: Flavour: Brand: Flavour:
>SporTS NuTriTioN Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour:
>viTAMiNS/SuppleMeNTS Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour:
>perSoNAl cAre Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour:
>NeW producTS Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour:
MAil:
ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, oN, M4W 3B8
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cONNEcT WITH
Webber Omega Holista True North Nutrition, Six pack North AM. Herb Spice, SinuOrega Sisu Quash North Am Herb Spice, pom O power Health First puresource Aubrey Organics, lumessence Skin care Genesis project Equita proprietary Nutritionals True North Nutrition, Isopure diva cup Organika yogi Tea Bio k Webber , Joint ease Intuition pharmacare cAcd (canadian Assoc of chain drugstores) Aubrey Organics, Hair care True North Nutrition, Supreme protein
write # 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124
cONNEcT WITH
pGX Aubrey Organics, Natural Sun larabar Esterc dermaSilk Anti-Wrinkle Holista Weight loss kit Vitamin d3, liquid and Softgels MultiSure Easy Swallow capsules life Science Nutrition Holista Body clean detox kit Webber Naturals Vitamin d3 liquid pGX dAIly New Formats ironkids calcium gummies Iron kids Omegas for Smart kids delapointes Shea Butter Holista Vitamin d Ascentas NutraSea+ d Organikas all natural gummies Aubrey Organics pure Aloe Vera Weider daily Fitness Bars ScIVATION WHEy pROTEIN puRESOuRcE Functional Food Technologies
page 75 76 13 16 16 16 16 16 18 18 18 18 18 20 20 20 20 20 22 22 22 22 22
write # 125 126 127 130 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150
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Signature: ___________________________ date: ________________ Your Name: __________________________ title: _________________ company Name: ___________________________________________ address: ____________________________________________________ city: _________________________________ Province: _____________ Postal code: ________________________________________________ Phone: ______________________________ Fax: __________________ email address (optional): ______________________________________
Which category best describes your business classification? m health and diet foods-retail m pharmacies-retail m naturopathic physician m holistic practitioner m homeopathic practitioner m vitamin store m grocery-retail m chain-retailer m manufacturer/distributor m other Selling area of your store m under 1,000sq.ft m 1,001 to 3,000sq.ft m 3,001 to 5,000sq.ft m over 5,000sq.ft
FeBruarY 2011 write iN the NuMBerS here For each Product You waNt More detailed iNForMatioN oN
101
Fax Now to: 1-888-849-0155 or 416-703-6392 | or Mail card todaY to: 60 Bloor St. west, Suite 1106, toronto, oN, M4w 3B8
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As Canadas Premium Womens Natural Health Magazine, Viva is the gateway for Canadians who are interested in discovering new ways to positively impact their well-being. By showcasing many of the quality brands you oer your customers, Viva represents a unique opportunity to expose your business to literally millions of qualied consumerswho are passionate about leading a natural life.
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For details, write #125 on Free Info Page, page 73.
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