Learning Management System

http://www.wsielearning.com/Module.aspx?id=901&pid=179

Unit - DM-What is Web Copy?

What is Web Copy?

Purpose
The purpose of having professionally wri3en web copy, is to engage customers by telling them about the problem, predicament or pain that your clients product/service can solve in a way that compels them to take the next step in the buying cycle. This means that not everything wri3en on a Web page is classied as Web copy; items such as arCcles, blog posts, tweets or other valuable informaCon for the end client are considered content. Copy wriCng for oine sales is very dierent in comparison with online copy. People are more relaxed on the Internet, so it is important to use a friendly and engaging style of copy as opposed to a hard sell approach that is oIen used in oine sales copy. On the web, you only have a small amount of real estate to capture the visitors a3enCon. The message within the content must be presented in a clear and concise way that compels the visitor to take the next step this is strategically done by having carefully wri3en CALLS TO ACTION All of this must be accomplished in the small space of the Web page above the fold (the area of the page visible on-screen without scrolling down). Another important consideraCon is that people do not read the same way on the Web that they do on paper. All of these factors play an important part in creaCng eecCve Web copy.

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Why is it important?
EecCve web copy is what persuades someone to take acCon. On the Web, acCon can be anything from geSng people to read the next page, follow a link, sign up for a newsle3er, call the business, or purchase a product. Most companies, web designers and developers do not understand the importance of web copy. Actually, the majority of copy on the web today is quite shocking. Much of what is found on the web is recycled copy from brochures, mission statements and other markeCng material on the home page using language and industry- specic jargon that only industry experts would understand or be interested in. This material focuses on the company and not the most important person the intended online audience. Readers can be alienated by confusing and untargeted copy, and will not conCnue reading. The bo3om line is that good web copy focuses on the customer and sales, which means protability for you and your client.

Where do you use web copy in the process?

As menConed earlier, it is highly recommend that you sell the services of leveraging a professional copy writer within any of your clients projects. Once you and client decide to do business with one another, contact any of the WSI eMarketplace copywriCng services and request quotaCons for pricing and services.

You dont have to hang around un:l you get a sale to contact any of the WSI eMarketplace suppliers. Make contact with them and request pricing guides and services whenever

ContracCng a WSI copywriCng service to work with you on your clients project will be done during the Build phase of the WSI Lifecycle. It would be during the next Lifecycle phase, Implement that you would then need to take the completed content and populate your clients web property and other digital markeCng campaigns requiring the content.

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We recommend that you outsource website content popula:on to the Produc:on Center building the project for you get a quote

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Learning Management System

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