Professional Documents
Culture Documents
This policy governs the publication of and commentary on social media by employees of Kieeds Corporation and its related companies ("Kieeds"). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki's, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet. Kieeds employees who are not in Marketing Department are not allowed to publish or comment via social media in any way during work hours or using work facilities, or in any way that suggests they are doing so in connection with Kieeds. Kieeds employees who are in Marketing Department are free to publish or comment via social media in accordance with this policy. Such employees are subject to this policy to the extent they identify themselves as a Kieeds employee (other than as an incidental mention of place of employment in a personal social media on topics unrelated to Kieeds). Notwithstanding the previous section, this policy applies to all uses of social media, including personal, by Kieeds employees who are Chief Officers, as their position with Kieeds would be well known within the community. Publication and commentary on social media carries similar obligations to any other kind of publication or commentary. All uses of social media must follow the same ethical standards that Kieeds employees must otherwise follow.
Definition
For the purposes of this policy, Social Media means any application, tool or software used for online information and publication including blogs, wikis, and social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube.
Other Policies
This policy complements existing policies regarding the use of technology, computers, e-mail and the internet.
Employees Rights
your Business employees are free to publish or comment on Social Media sites in accordance with this policy.
Compliance
your Business employees are subject to this policy to the extent they identify themselves as a your Business employee.
Scope
This policy applies to all types of social media, including personal, by your Business employees as their position with your Business would be well known within the community.
Purpose
Kieeds recognizes that Social Media tools such as blogs, micro-blogs, online forums, content-sharing websites and other digital channels established for online interaction and connection are increasingly used to:
Ethical Standards
You shall not conduct activities that are illegal or contrary to Kieeds's Code of Conduct, Privacy Statement Regarding Customer and Online User Information, or other Kieeds policies. Always respect the dignity and privacy of colleagues, customers, other Kieeds stakeholders, and Kieeds competitors. Harassing, intimidating, offensive, abusive, threatening, menacing or hostile content communicated through blogs and other online communications is prohibited. Data related to others, including, but not limited to, personal details and pictures, shall only be posted with that party's consent.
Transparency of Origin
You shall disclose Your connection to Kieeds in all communications with customers, the media or other Kieeds stakeholders when speaking on behalf of Kieeds (if authorized to do so) or discussing or recommending Kieeds or its products or services (even when doing so in Your personal capacity). You must also provide Your Kieeds contact information upon request. Unless you are certified to speak on behalf of Kieeds, You should make it clear that the opinions are Yours alone and do not necessarily reflect Kieeds's views or positions.
Accurate Information
Never knowingly communicate information that is untrue or deceptive. Communications shall be based on current, accurate, complete and relevant data. Kieeds will take all reasonable steps to assure the validity of information communicated via any channel but it is Your responsibility to assure accuracy in the first instance. Anecdotes and opinions shall be identified as such.
Accountability
You will be held accountable for the information You share in online activities. Be careful what You share, publish, post, or otherwise disclose. You are personally responsible for what You share and should remember that anything You post may be public for an indefinite period of time (even if You attempt to modify or delete). Try to ensure Your online communications reflect Kieeds's brand attributes of openness, responsiveness, integrity and optimism.
Privacy #2 Control other privacy settings that might allow others to post or see information that is personal and should not be displayed. Do not publish information that you would not want the public to see.
Be Honest
Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Use your real name, be clear who you are, and identify that you work for Kieeds. Nothing gains you notice in social media more than honesty - or dishonesty. Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be cautious about disclosing personal details.
Integrity
Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, say it.
1. Show due respect for the laws governing copyright, fair use, and fair dealing of copyrighted material owned by others, including your Business own copyrights and brands. 2. Do not quote more than short excerpts of someone elses work, and always attribute such work to the original author/source.
Customers, partners or suppliers should not be cited or obviously referenced without their approval. Never identify a customer, partner or supplier by name without permission and never discuss confidential details of a customer engagement. It is acceptable to discuss general details about kinds of projects and to use nonidentifying pseudonyms for a customer (e.g., Customer 123) so long as the information provided does not violate any non-disclosure agreements that may be in place with the customer or make it easy for someone to identify the customer. Your blog is not the place to "conduct business" with a customer. 1. Protect your Business customers, business partners and suppliers 2. Use common sense and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of your Business.
Controversial Issues
If you see misrepresentations made about Kieeds in the media, you may point that out. Always do so with respect and with the facts. If you speak about others, make sure what you say is factual and that it does not disparage that party. Avoid arguments. Brawls may earn traffic, but nobody wins in the end. Don't try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct.
Disclaimers
Many social media users include a prominant disclaimer saying who they work for, but that they're not speaking officially. This is good practice and is encouraged, but don't count on it to avoid trouble - it may not have much legal effect.
Asking Questions
You are encouraged to ask any questions You may have about this Policy. To learn more about how to use Social Media in accordance with this Policy, contact Kieeds's Social Media & Communities (SMaC) Team at social@Kieeds.com. You may also ask Your leader, or Human Resources representative, or contact the Global Ethics & Compliance Office at ethics@Kieeds.com, or the Legal Department.
Waivers
The provisions of this policy cannot be waived. Kieeds management does not have the authority to approve waivers to this Policy.