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Kieeds Social Media Policy

This policy governs the publication of and commentary on social media by employees of Kieeds Corporation and its related companies ("Kieeds"). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki's, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet. Kieeds employees who are not in Marketing Department are not allowed to publish or comment via social media in any way during work hours or using work facilities, or in any way that suggests they are doing so in connection with Kieeds. Kieeds employees who are in Marketing Department are free to publish or comment via social media in accordance with this policy. Such employees are subject to this policy to the extent they identify themselves as a Kieeds employee (other than as an incidental mention of place of employment in a personal social media on topics unrelated to Kieeds). Notwithstanding the previous section, this policy applies to all uses of social media, including personal, by Kieeds employees who are Chief Officers, as their position with Kieeds would be well known within the community. Publication and commentary on social media carries similar obligations to any other kind of publication or commentary. All uses of social media must follow the same ethical standards that Kieeds employees must otherwise follow.

Definition
For the purposes of this policy, Social Media means any application, tool or software used for online information and publication including blogs, wikis, and social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube.

Other Policies
This policy complements existing policies regarding the use of technology, computers, e-mail and the internet.

Employees Rights
your Business employees are free to publish or comment on Social Media sites in accordance with this policy.

Compliance
your Business employees are subject to this policy to the extent they identify themselves as a your Business employee.

Scope
This policy applies to all types of social media, including personal, by your Business employees as their position with your Business would be well known within the community.

Purpose
Kieeds recognizes that Social Media tools such as blogs, micro-blogs, online forums, content-sharing websites and other digital channels established for online interaction and connection are increasingly used to:

1. Promote Kieeds to colleagues, customers, the media and other Kieeds


stakeholders; and/or 2. Share personal opinions and participate in online dialogue as individuals. The purpose of this Policy is to establish standards and expectations regarding any Kieeds-related use of Social Media. Kieeds's commitment to being direct supports open communications provided such communications adhere to this Policy.

Ethical Standards
You shall not conduct activities that are illegal or contrary to Kieeds's Code of Conduct, Privacy Statement Regarding Customer and Online User Information, or other Kieeds policies. Always respect the dignity and privacy of colleagues, customers, other Kieeds stakeholders, and Kieeds competitors. Harassing, intimidating, offensive, abusive, threatening, menacing or hostile content communicated through blogs and other online communications is prohibited. Data related to others, including, but not limited to, personal details and pictures, shall only be posted with that party's consent.

Setting up Social Media


Assistance in setting up social media accounts and their settings can be obtained from Kieeds's Public Relation Manager. Social media identities, logon ID's and user names may not use Kieeds's name without prior approval from the CMO. Your profile on social media sites must be consistent with your profile on the Kieeds website or other Kieeds publications. Profile information may be obtained from the Chief Marketing Officer. Official Kieeds photographs must be used for your profile photograph. Kieeds photographs can be obtained from Graphic Designer Staff.

Appropriate Use of Information Technology Resources


Kieeds's Information Technology (IT) resources are company property dedicated to achieving Kieeds's business objectives. Inappropriate use is not acceptable. This includes, but is not limited to, using Kieeds IT assets to post offensive material on content-sharing websites, publish defamatory remarks about colleagues or customers on web forums or blogs, and leaking Confidential Information.

Speaking On Behalf of Kieeds


Blogging and other online dialogue are far-reaching forms of communication; distribution is meant for a vast public audience. Information purported to be published by Kieeds contained within blogs and other websites could have a negative impact to Kieeds and our stakeholders, with potential legal implications. Unless You have successfully completed Kieeds's Social Media training courses and have been certified to speak on behalf of the company via Social Media, You shall never claim to be speaking on behalf of Kieeds or expressing an official company position in such communications.

Transparency of Origin
You shall disclose Your connection to Kieeds in all communications with customers, the media or other Kieeds stakeholders when speaking on behalf of Kieeds (if authorized to do so) or discussing or recommending Kieeds or its products or services (even when doing so in Your personal capacity). You must also provide Your Kieeds contact information upon request. Unless you are certified to speak on behalf of Kieeds, You should make it clear that the opinions are Yours alone and do not necessarily reflect Kieeds's views or positions.

Accurate Information
Never knowingly communicate information that is untrue or deceptive. Communications shall be based on current, accurate, complete and relevant data. Kieeds will take all reasonable steps to assure the validity of information communicated via any channel but it is Your responsibility to assure accuracy in the first instance. Anecdotes and opinions shall be identified as such.

Accountability
You will be held accountable for the information You share in online activities. Be careful what You share, publish, post, or otherwise disclose. You are personally responsible for what You share and should remember that anything You post may be public for an indefinite period of time (even if You attempt to modify or delete). Try to ensure Your online communications reflect Kieeds's brand attributes of openness, responsiveness, integrity and optimism.

For Personal Account Please Identify Yourself


1. Do not blog anonymously, use pseudonyms or false screen names. 2. Use your real name and identify that you work for your Business.

Protect your own privacy


Privacy settings on social media platforms should be set to allow anyone to see profile information similar to what would be on the Kieeds website. Other privacy settings that might allow others to post information or see information that is personal should be set to limit access. Be mindful of posting information that you would not want the public to see.

Don't Tell Secrets


It's perfectly acceptable to talk about your work and have a dialog with the community, but it's not okay to publish confidential information. Confidential information includes things such as unpublished details about our software, details of current projects, future product ship dates, financial information, research, and trade secrets. We must respect the wishes of our corporate customers regarding the confidentiality of current projects. We must also be mindful of the competitiveness of our industry. Privacy #1 Ensure that your privacy settings on Social Media sites are set to allow anyone to see profile information similar to what would be on the your Business website.

Privacy #2 Control other privacy settings that might allow others to post or see information that is personal and should not be displayed. Do not publish information that you would not want the public to see.

Be Honest
Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Use your real name, be clear who you are, and identify that you work for Kieeds. Nothing gains you notice in social media more than honesty - or dishonesty. Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be cautious about disclosing personal details.

Integrity
Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, say it.

Respect copyright laws


It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others, including Kieeds own copyrights and brands. You should never quote more than short excerpts of someone else's work, and always attribute such work to the original author/source. It is good general practice to link to others' work rather than reproduce it.

1. Show due respect for the laws governing copyright, fair use, and fair dealing of copyrighted material owned by others, including your Business own copyrights and brands. 2. Do not quote more than short excerpts of someone elses work, and always attribute such work to the original author/source.

Respect your audience, Kieeds, and your coworkers


The public in general, and Kieeds's employees and customers, reflect a diverse set of customs, values and points of view. Don't say anything contradictory or in conflict with the Kieeds website. Don't be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, offensive comments, defamatory comments, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory - such as politics and religion. Use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of Kieeds. 1. Respect your audience, your Business, and your coworkers 2. Do not say anything in conflict with your Business website. 3. Do not cite customers, partners or suppliers without their approval. 4. Do not identify a customer, partner or supplier by name without permission and never discuss confidential details of a customer engagement. 5. Do not be afraid to be yourself, but do so respectfully.

Protect Kieeds customers, business partners and suppliers

Customers, partners or suppliers should not be cited or obviously referenced without their approval. Never identify a customer, partner or supplier by name without permission and never discuss confidential details of a customer engagement. It is acceptable to discuss general details about kinds of projects and to use nonidentifying pseudonyms for a customer (e.g., Customer 123) so long as the information provided does not violate any non-disclosure agreements that may be in place with the customer or make it easy for someone to identify the customer. Your blog is not the place to "conduct business" with a customer. 1. Protect your Business customers, business partners and suppliers 2. Use common sense and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of your Business.

Controversial Issues
If you see misrepresentations made about Kieeds in the media, you may point that out. Always do so with respect and with the facts. If you speak about others, make sure what you say is factual and that it does not disparage that party. Avoid arguments. Brawls may earn traffic, but nobody wins in the end. Don't try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct.

Think About Consequences


For example, consider what might happen if a Kieeds employee is in a meeting with a customer or prospect, and someone on the customer's side pulls out a print-out of your blog and says "This person at Kieeds says that product sucks." Saying "Product X needs to have an easier learning curve for the first-time user" is fine; saying "Product X sucks" is risky, unsubtle and amateurish. Once again, it's all about judgment: using your blog to trash or embarrass Kieeds, our customers, or your co-workers, is dangerous and ill-advised.

Be the first to respond to your own mistakes


If you make an error, be up front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly - better to remove it immediately to lessen the possibility of a legal action.

Disclaimers
Many social media users include a prominant disclaimer saying who they work for, but that they're not speaking officially. This is good practice and is encouraged, but don't count on it to avoid trouble - it may not have much legal effect.

Don't forget your day job.


Make sure that blogging does not interfere with your job or commitments to customers.

Social Media Tips


1. The best way to be interesting, stay out of trouble, and have fun is to write about what you know. There is a good chance of being embarrassed by a real expert, or of being boring if you write about topics you are not knowledgeable about. 2. Quality matters. Use a spell-checker. If you're not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it. 3. The speed of being able to publish your thoughts is both a great feature and a great downfall of social media. The time to edit or reflect must be selfimposed. If in doubt over a post, or if something does not feel right, either let it sit and look at it again before publishing it, or ask someone else to look at it first.

Procedures and Training


Kieeds has adopted training materials to assist You in complying with this Policy. Kieeds's Social Media & Communities (SMaC) Team will deliver role-appropriate training.

Asking Questions
You are encouraged to ask any questions You may have about this Policy. To learn more about how to use Social Media in accordance with this Policy, contact Kieeds's Social Media & Communities (SMaC) Team at social@Kieeds.com. You may also ask Your leader, or Human Resources representative, or contact the Global Ethics & Compliance Office at ethics@Kieeds.com, or the Legal Department.

Reporting and Investigation


It is very important that You immediately report any suspicious behavior regarding Kieeds employees or Kieeds third parties. To report known or suspected violations of this Policy, contact your leader or another member of management, your Human Resources representative, an Ethics & Compliance team member, or call the Ethics Helpline, a confidential toll-free, third party-operated telephone service, You may also submit a report via the Ethicsline, a confidential web-based online reporting vehicle. Reports made via the telephone Helpline or the web-based Ethicsline may be made anonymously where permitted by local law. Anyone reporting a suspected or actual violation of this Policy is protected from retaliation under Kieeds's Code of Conduct. All good faith allegations of violations of this Policy will be fully and confidentially investigated pursuant to Kieeds's Global Policy on Raising and Investigating Potential Ethics & Compliance Violations. You are required to cooperate with all investigations of alleged Policy violations.

Discipline and Other Consequences


Policy violations will be subject to disciplinary action, up to and including termination for cause. Employees who violate this Policy will be subject to appropriate disciplinary action or other remedial measures up to and including termination of employment if warranted under the circumstances and permissible under applicable law. Assigned workers and third parties who violate this Policy are subject to being denied access to Kieeds facilities, personnel and assets, and permission to perform services on Kieeds's behalf.

Waivers
The provisions of this policy cannot be waived. Kieeds management does not have the authority to approve waivers to this Policy.

Revision and Revocation


This Policy is not a contract between Kieeds and any employee, assigned worker, or third party. This Policy may be revised or revoked by Kieeds at any time, without advance notice or cause.

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