Inspiring Retail Spaces

Lighting the way to higher sales

Inspiring retail
Exciting. Appealing. Inviting. New. Different. All ingredients for successful retail. Yet in todays cut-throat competition, there is another ingredient that can make its special contribution: standing out in the crowd. Creating first impressions that generate business. Let Philips inspire you with a range of lighting solutions designed with retail and retail success in mind. AmbiScene is a flexible lighting concept designed to create inspiring and meaningful shopping experiences. It can change the light in any conceivable way, instantly or over time, addressing different shopper motivations and supporting brand identity, product presentation and retail promotion, allowing you to excite and inspire.

Fila Shanghai, China Jones Designstudio

Experiencing the brand

Today retail success depends on identity. Identity of product, style, brand. And nowhere is this more important than in the shop itself the battleground where the fight for sales is decided. A shop that attracts customers, entertains them, engages them with the product, and most importantly generates sales and repeat customers, must offer a visual promise for a unique shopping experience. Philips Lighting can help create that promise. Not with a one-size-fits-all approach but with an unparalleled range of flexible lighting solutions that allows you to create something truly unique whether for a small, trendy boutique or a major department store.

Releasing your creative ideas The emergence of sophisticated LED technology an area in which Philips leads the field brings new levels of adaptability, flexibility, controllability and energy-savings. A lighting system combining both static MASTERColour CDM Elite for general lighting and dynamic LED lighting to trigger interest and emotion, can put an almost limitless range of effects and moods at your finger-tips. Providing you with all the tools you need to create exactly what you have in your mind: a unique shopping experience.

Solutions to proven needs Choosing Philips means choosing expertise based on innovation rooted in solid research. New products, concepts and solutions are developed exclusively to offer solutions to proven needs. Philips energy-saving control systems take a big step towards creating CO2 neutral buildings and drastically reduce the cost of ownership of lighting systems. Without ever sacrificing the dramatic and inviting effects that your imagination wishes to create. With its unparalleled portfolio of luminaires, lamps, systems, gears, controls and tailor-made solutions, Philips is the proven partner for your energy-conscious, creative lighting needs.

Benneton Ravensburg, Germany

Shop overview
\\ 01 . Shop window \\ 02 . Entrance \\ 03 . Counter & cashiers desk

\\ 04 . Selling floor

\\ 05

\\ 05 . Racks, shelves & displays

\\ 06 . Store Architecture

\\ 06 \\ 04 \\ 07 \\ 03

\\ 07 . Changing rooms

\\ 02

\\ 01

Shop window
Everybody is vying for attention. But with the proper lighting, your shop window can stand out in the crowd. Light can be directed exactly where you want it, to offer highlights and texture. Also, by applying higher lighting levels to your display and avoiding dark rear walls in the background, you can avoid your window turning into a mirror. Dynamic lighting can create stopping power, support seasonal themes, make shoppers curious, and make them want to enter. www.philips.com/shoplighting

\\ UnicOne
A cleanly designed family of solutions spots, pendants and uplights - with efficient, compact HID for high lighting levels. The choice of beams ensures perfect modelling and contrast.

\\ ArcTone
With the possibility of incorporating high power, sustainable LED sources, this family of spots comes in unique finishes and colours to enhance and support your brand.

\\ eW Graze Powercore
Perfect flexibility for scene-setting and ideal for providing wall-washing in RGB. Dynamic movement can be created for even greater attraction.

\\ Fiorenza
Perfect for accent lighting, thanks to a wide range of beams. Stylish lighting that brings the right look to your windows.

Red Light Fashion Amsterdam, The Netherlands

9.00 AM

13.00 PM

\\ Reference project Markenstore

Location: Georgmarienhtte, Germany Lighting Design: Sabine Mai (MaiLight) Markenstore is a shop-in-shop department store. The challenge is to create a dynamic ambiance which provides sufficient flexibility to adjust to seasons and collections. A lighting solution was implemented based on Philips Ambiscene concept. The lighting changes following the Seasons scenario in AmbiScene: fresh yellows and greens in spring, orange and reds in summer, deeper reds in autumn, and predominantly white in winter. The speed of change also adapts to the normal rhythm of the day: slowly during opening hours, but faster when the stored is closed, drawing more attention to the store. Owner Beate Niemann: Since we started using flexible light in the shop window, lots more passers-by stop outside to have a look. They are attracted by the play with various light colours and effects.

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Don Gil Vienna, Aaustria Eduard Mischak

Entrance
The entrance is the gateway to your brand. Shoppers should not only be enticed in with, for example, highlighted focal points, such as a new product or a seasonal ad campaign but also feel comfortable when they enter and want to explore further. They should understand the layout of the shop and be able to locate the areas that interest them. Lighting can be used to provide each zone with its own distinct character, while ensuring a cohesive ambiance that reinforces your brand. www.philips.com/shoplighting

\\ UnicOne
A cleanly designed family of solutions spots, pendants and uplights with efficient, compact HID for high lighting levels. The choice of beams ensures perfect modelling and contrast.

\\ Spot LED
Full range of (semi) recessed adjustable, surface and track mounted solutions, offering up to 80% energy saving over halogen; complete design concept, dimmable for scene-setting, for use throughout the store.

\\ Fugato mini
Unobtrusive, recessed round luminaire, with a wide range of optics for optimum flexibility in creating general and accent lighting. It is suitable for a range of light sources.

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Dunnes, Tipperary, Ireland

Counter & cashiers desk

Queues at the cashiers desk means you are doing great business, but they can also frighten away potential customers. Shoppers prefer not to have to wait in line, becoming bored and frustrated. An ingenious use of dynamic lighting can provide a visual distraction, keeping shoppers entertained as they wait. Carefully positioned accessory racks illuminated to attract attention can persuade shoppers to make additional impulse purchases. And the counter itself should be illuminated so that the staff can work comfortably and avoid any errors in transactions. www.philips.com/shoplighting

\\ Rotaris
A beautiful design, with both upward and downward lighting components for well-balanced light. Either direct or indirect, and glare control in all directions.

\\ Daywave
Ultra-slim and with soft lines, this innovative lamp brings the rhythm of daylight into the shop, which enhances well-being. Unique design coupled with homogenous light distribution.

\\ UnicOne Pendant
Attractive pendants from this family of spots, pendants and uplights, provide excellent task lighting while reinforcing your brand. High lighting levels can be achieved with efficient and compact HID.

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Lacoste Multiple US locations David Apfel Lighting Design

Selling floor
It is here that your brand comes into its own. People need to see where they are walking and also view the products in the best way. Careful use of vertical lighting on walls can make your shop look more spacious. Or use more contrast by narrow beams to create a more intimate experience. With Philips Ambiscene you can simply transform your shop: it can make it perceptually different throughout the day, season, or to counteract weather conditions. It is all about creating a space where shoppers want to be. www.philips.com/shoplighting \\ LuxSpace
High-efficiency, sustainable LED solution for creating a uniform level for general lighting. 150mm cut-outs give a compact look and feel.

\\ iColor Cove
Compact, linear units offering flexible colour-changing possibilities and versatile enough to fit into most architectural spaces for indirect lighting. End-to-end mounting offers unbroken streams of colour and uniform illumination.

\\ SceneOn
Modular system, integrating both spot and diffused lighting, for general and accent lighting with maximum integration into store architecture. Dynamic, white or coloured light is perfect for scenesetting.

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Bostonian Multiple US locations Dennis Horn, The Clarks Companies NA

Racks, shelves & displays

Your shop is a stage and your products are the leading actors. Our eyes tend to follow the light, so a careful balance of accent and contrast can prove invaluable to focusing the shoppers attention. Accent lighting needs to be flexible, allowing a repositioning of the light as the products and collections change. Racks and shelves can be lit from lighting in the ceiling or by lighting directly on the shelves. And the use of the correct colour temperature warm light for, say, leather goods, and cool tones for jeans or suits ensures that your merchandise is always shown in the very best light. www.philips.com/shoplighting

\\ Spot LED
Full range of (semi) recessed adjustable, surface and track mounted solutions, offering up to 80% energy saving over halogen; complete design concept, dimmable for scene-setting, for use throughout the store.

\\ eW Profile Powercore
Slim, easily integrated profile, with light sources available in warm and cold white light to provide the right colour for your product. Asymmetrical or narrow beam for flexible light direction.

\\ iW Profile g2
With dynamic white light tuneable between 3000K and 6000K, this compact and cleanly designed light source is perfect for scene-setting. Available in different beam angles.

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PUB department store Stockholm, Sweden Kai Pippo PLDA, Clara Fraenkel, Paul Ehlert Ljusarkitektur Sweden

Store Architecture
Shops often have interesting architectural features interesting wall structures, an exposed girder, a column. By picking these out with careful lighting, you can make the stage more interesting for the shopper. It is all about creating the shopping experience. Creating the promise of something exciting, something out of the ordinary. Often such features can provide an inspiration for displaying products, and for setting the scene for higher sales. www.philips.com/shoplighting \\ iColor Accent
Total flexibility in creating patterns, strips and shapes and perfect for scene-setting with dynamic coloured light. Can also be used for creating low resolution images.

\\ iColor Flex SLX

Perfect built-in solution for scene-setting with dynamic colour light and for creating illuminating surfaces in various shapes, such as curves.

\\ iColor Cove
Compact, linear units offering flexible colour-changing possibilities and versatile enough to fit into most architectural spaces for indirect lighting. End-to-end mounting offers unbroken streams of colour and uniform illumination.

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Levis Gent, Belgium

Changing rooms
This is the first time your shopper is alone with your product. And it is essential that both appear as attractive as possible. Providing a flattering light, with as little shadow as possible, will make your customer look and feel attractive and isnt that the first step to a purchasing decision? Choosing the correct light colour temperature can also help show the product off to its best. And subtle use of dynamic lighting allows the atmosphere to change with the season and collection. www.philips.com/shoplighting \\ ToBeTouched
Easy to install with intuitive control, this well-designed unit allows a fully adjustable palette of colours and darkness of the lighting.

\\ Fugato
Unobtrusive, recessed round luminaire, with a wide range of diffusers for optimum flexibility in creating soft patterns on the ceiling and for providing soft modelling of the customer.

\\ iW Cove Powercore
Compact, linear units offering flexible colour-changing possibilities and versatile enough to fit into most architectural spaces or behind mirrors for indirect lighting. End-to-end mounting offers continuous streams of illumination.

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\\ Reference project MEXX

Location: Haarlem, The Netherlands Architect: Arjen van der Blick MEXX is a fashion retailer with outlets in more than 65 countries projecting the image of optimistic, nonconformist, inspiring and fun. In Haarlem, a project has started to find ways to create and project this MEXX feel more effectively. Tunable white light has been installed in the changing area which supports the changing collection; the light adapts to the specific season for which the collection is intended refreshing light for the spring, cool light for the summer, warm light for autumn, and neutral white light for winter. Branch manager Famke Roeterdink: Its great for the customers because the collection is shown in such an authentic light. They no longer need to go outside to see what the garment looks like in daylight.

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Now is the time to consider lighting solutions that can enhance your retail spaces and bring your brand alive. Philips can help you meet your lighting ambitions and create flexible, energyefficient and dynamic fashion lighting solutions. Designed to make your customer experience unforgettable.

For more information about how Philips sophisticated retail lighting can help you generate greater sales, contact: +31 40 123 4567 More information and inspiration at www.philips.com/shoplighting.

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2009 Koninklijke Philips Electronics N.V. All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the copyright owner. The information presented in this document does not form part of any quotation or contract, is believed to be accurate and reliable and may be changed without notice. No liability will be accepted by the publisher for any consequence of its use. Publication thereof does not convey nor imply any license under patent- or other industrial or intellectual property rights. Date of release: September 2009 / BASE 0000 000 00000 Printed in The Netherlands