LAKME INTERVIEW : LAKME LEVER (a) What do you think about GD as a selection procedure ?

(b) Tell us something about yourself ? (c) What all companies have you applied to ? (d) Why should we take you ? (e) Why shouldnt we take you ? (f) On a scale of 1-10 what is your probability of accepting the offer ? (g) Any location constraints ? (h) As a Man will you have any problems in working in our organization ? Why ? TECHNICAL QUESTIONS : (1) Favorite subjects : I said Consumer Behavior and MR Consumer Behaviour : Which model will you use ? Why ? MR : What is Factor Analysis ? How as a Brand Manager will you induce trial of your Brand ? ASIAN PAINTS : SELECTION PROCEDURE : GD + Interview + Cases. GD Topics : 1. There can be no same organisation in an insane world. or 2. All Human transactions are Trade whether intended or not ; selfishness like virtue is in the eye of the beholder ; it is a judgement. QUESTIONS: 1. Summer Training project why /whats the use of a consumer survey ? 2. Questions on Branding (a) Multi Branding strategy ? (b) Brand equity Management ? 3. How can business risk be diversified ? 4. Price -Value equations at various price baskets /segments. NESTLE SELECTION PROCEDURE: GD and Interview GD Topic: Case (Marketing) QUESTIONS: 1. Tell us something about yourself ? 2. Why Corporate Finance ? 3. Why not Banks ? 4. Will it interest you ? 5. Your perception of Corporate Finance ? 6. Projects ? 7. Hobbies ? 8. Work experience ? 9. Why did you choose Marketing ? 10. Which is your Favourite subject and why ? 11. Estimate demand for a slightly premium variant of Lifebuoy. 12. What is Bottoms - up Marketing ? 13. How do you decide the sample size for a conclusive research design. 14. What is (a) Positioning (b) Segmentation (why do we do it ?) 15. What is Brand Augmentation vs Brand Extension. 16. 5th Rank Why not placed till now. 17. New Product Launch . 18. Decide on manufacturing ,Facility , Investment and Returns. 19. Which is the best product launch in last 5 years ,why,what is the 20. Types of Advertisement Appeals which to use when. 21. What is the preference Sales /Marketing why.

case of subjective

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22. Summer Project details. COLGATE PALMOLIVE: SELECTION : GD TOPIC GD and Interview. : Marketing is more creative thinking than understanding the customer.

Interview: 1. Family Background. 2. Work Experience details. 3. Why decided to leave work for MBA ? 4. Why shift from durables to FMCG? 5. What is necessary in FMCG marketing 6. Summer project details. 7. Tell us about yourself. COKE SELECTION PROCEDURE GD Topics QUESTIONS: 1. Summer Project. 2. Work Experience. 3. Tell us about yourself. 4. Describe a situation where your leadership qualities emerged. 5. Describe a situation where you were faced with obstacles ? How did you 6. Describe a situation where you as a team player emerged ? 7. Describe your most risky decision ? Why did you take it ? 8. What was your most wild moment ? 9. If you were to do your entire stint at your previous organisation again , how .Describe a situation where you as an individual made a difference ? 10. Will you try and probe for examples to justify strengths ,weaknesses , how failure etc. Give examples. 11. Little on Summers. ICI Interview 1. About summer project 2. Why ICI? 3. What is Coke - a beverage 4. Who is it competing as against a product 5. Is it competing against pans, confectionery 6. Which models that you have studied in CONB that you can apply here 7. GD important ITC Lot of personal 1. 2. 3. Brand positioning, imagery, saliency, equity,, extensions Coke vs Pepsi positioning What would you seek from the company if you are selected the ASM HLL Selection process : GD , Interview - Prelim and final interview GD topic : Management education hinders creativity and risk taking . Is satellite TV ruining the Indian culture ? Relevance of ,group discussions . Corruption not just unavoidable bat essential in toadys modern economy . Questions : 1. Marketing plan for marketing Kanjivaran saris in Delhi . : GD and Interview. : Mira Niars Kamasutra should be banned . Personality of 1996.

overcome them ?

would you do it differently you dealt with a success /

2. Something about yourself . 3. Favourite subject - Competitive marketing - why ? What difference between competitive marketing and marketing ? 4. What is your management style ? 5. How will you deal with a team of sales personnel which has more experience than you ? 6. Details of summer project . 7. Why training in a finance company when you are a marketing guy ? 8. Examples when you have shown initiative , leadership , reversed the logic , team effect has led to greater effectiveness . 9. How do you compare the positioning of Zee cinema and Star TV . 10. If you were the marketing director of Star pus how will you market the channel . 11. Market Sexy Priyanka Gandhi to the masses . 12. Launch India as brand . 13. How will you estimate the demand for half ton air conditioners . 14. New product category to launch the product . 15. What do you understand by concept 16. Relevance to work experience to FMCG marketing. 17. Demand estimation on 2005 for Insurance sector. 18. Summer Training details. 19. Personal stress interview - Countering everything that I said. 20. 2nd round through commercial panel because they werent interested in me so. 21. Working capital for Material sourcing etc. 22. For Levers try and use any theory in Real life. e.g. : Demand Forecasts. Product Launch. Brand /Line Extensions. 23. Tell about self. 24. Previous work experience. 25. How is Consumer behaviour with regard to computers different from that involved in buying of soaps. 26. Is buying of Lux impulse purchase? 27. How would you forecast demand of Diesel for the Year 2005. ? 28. Summer Projects. 29. Something about me. 30. Family . 31. Career Aspirations. 32. To-be-Wife. 33. Why Management and Marketing and Sales. 34. Penetration of 10,000 outlets in 1 Month. 35. Customized Newspaper launch. 36. Compare Brand equity of Wheel and Nirma. 37. Sales Force Motivation. 38. Media and Budget Plan for Nescafe advertising. 39. Marketing Plan for Electric Brand of India. 40. What Companies have you applied to ? 41. Why these Companies ? 42. Why not Banks and Consultancies ? 43. Why are you Harping so much about honesty in toadys time ? 44. Any Girlfriends. 45. Lots of Accounting (Marginal Costing etc.) 46. Summers. 47. PECV , NAV etc. BRITANNIA GD TOPIC : India needs a dictator for the next 5 years. Personal Questions: 1. 2. 3. 4. 5. 6. About yourself. Family Background. Values , What do you believe in ? What organisation do you want to work for , why ? What is your dream company ? Would you choose Pepsi or Coke and why ?

7. How would other people in your GD perceive you ? Why ? 8. What do you say about Human being and Human nature -in one word ? 9. What makes you impatient and aggressive ? 10. Educational Background ,Extra curricular ? 11. Why should we take you and nobody else ? 12. When did you break down last ? 13. what do you think is the future of MNCs [in foods ] and why ? 14. About Kelloggs stretegy etc. 15. Name five Indian brands which you think will survive in the next 5 years and why ? 1. Marketing ? AA: 2. Tell me something about your lighter side of personality. 3. How your cricket captaincy and lead singer position will help in AA? Four adjectives to describe self P&G: Only interviews Good academic background . Extrovert , CQPI imp to some extent . smart , Good in interaction , Summers . Work Ex works against you . age should be. low summer info favourable Two other situations for every question Not a serious kind . ASIAN PAINTS 2 GD's AP was looking for down earth people with fairly sound knowledge of marketing and academically bright. Essentially people who can `survive' in the field. 2 topics on the black board. Choose one. Discuss for 20mins. (To choose & discuss ) Discussed-- "self-centeredness is no evil it's a fact". Immediately after another GD-- Case : plane crash in a jungle, nearest civilisation 1 km. Away. Thick jungle, 7 survivors. Profiles given & views (plans ). Select a leader. You are one of them. Interview (upto 1 hour): Personal summers-- when ITC scam related--Previous & current image 10 mins. Of exchanging views on ITC. How to do demand estimation for luxury hotels for the next year in Delhi ? How do you price rooms? Recommendation for ITC hotels. Generally about industry some marketing related questions. What is positioning ? How is India kings cigarette positioned ? Relate MBA with Work experience. In case you go back to L&T (or whichever organisation) , what do you think you would be doing differently and why. a) Tell us something about yourself b) What are you looking for in this job? c) Why did you not take Marketing as a specialisation? d) Why are you interested in Arvind? f) What is your favourite subject? e) On Credit Cards - differences between credit cards and charge cards a) As soon as I entered and sat down Why are you smiling ? b) You did your summers at Arvind - what is your impression about the company ? c) Any specific incident that gave you this impression about us ? BRITANNIA: 1 GD + 1 Interview: No emphasis on acads/ workex: short questions on subject- "Identify the market for Little Hearts": preparation- Kotler casual reading; A&M general reading: COKE: 0 Shortlists, GDs - LARGE GROUP, 2-3 Interviews: test initiative, vociferous, make sense Preparation- summers, projects & dissert to be known fully, better not to use jargon but in situations use models, read marketing books, specifics of industry like soft drinks: Interview Questions- sadman fundamentals were asked -situations where you have shown creativity, innovativeness, initiative -interviews of 30 mins duration approx., 2/3 people on panel, COLGATE PALMOLIVE: Shortlist, 1 GD, 1 Interview: Preparation- "Strategist", "Brand Equity", all projects in fields related to those of interest: Interview Questions- What do you see yourself 5yrs from now, Career plans, Something about yourself, why sales, why CP, one situation question on dissertation, something you may want to ask. Profile- sincerity, good CQ(>6), fundaes, no aggro. HLL: GD- case: sales down, to boost sales , views of 3 depts.---ops, fin, & mar. Action plan given too. Acting VP to decide what todo , for 3 weeks no top management, contingency plan for that long: INTERVIEW-Direct final interview, personal, How a person in XL (typical ) would describe you, Sell Imran khan for coming election. Full marketing plan, How to motivate mess employees for better food, Is marketing a feel or tools (converting feel into nos.), SWOT of yourself (give real weaknesses), very aggro. ICI: Preparation - Kotler(start from STP,Pricing) Group study, Mug 2 industries in & out, Personal Q's (why mktg. , SWOT, Values & beliefs) Rounds: Shortlist GD(case on ICI- 45 minutes) Final interview(20-25 minutes): Interview Q's- Why mktg., Name 3 product launches in India which are totally Indian in nature, You are the ASM & have to set up an office in that territory. Evaluate the parameters & the systems to setup, You are the brand mgr. of shaving blades & have to evaluate one of your retailers in a shop in 15 mins.

What will you look for. Come up with 3 stratos for BBLIL to attack unorganised tea sector Profile sought -good interpersonal relations, Structured chain of thought