PRINCIPLES OF MANAGEMENT LEARNING OBJECTIVES: To familiarize with various approaches to management theory and science and develop the

ability to use general management concepts in practical situations in organisations. Module-1 INTODUCTION TO MANAGEMENT: (8 hours) Definition of management evolution of management thought-Management, Nature, Scope and Relationship with other Disciplines Management, Entrepreneurship and Leadership-General and functional areas of Management-Productivity, Effectiveness and Efficiency-Systems approach to Management-Ethics in management. Module-2 PLANNING AND ORGANISATIONAL OBJECTIVES: (8 hours) Planning-Organizations mission, purpose, goals and objectives-strategies. Planning process-planning and Budgeting. Management by objectives-MBO process. Strategies and Policies-Porters industry analysis and generic competitive strategies. Decision Making- Decision Making under certainty, uncertainty and risk. Module-3 ORGANISATIONAL STRUCTURE (8 hours) Organizing, Organisation structure, Departmentation. Line and staff authority, Empowerment and Decentralisation. Organisation culture and Managing diversity. Entrepreneuring and Re-engineering. Module-4 COORDINATION AND CONTROL (8 hours) Coordination-communication, Communication process-Guidelines for improving communication. Control- system and process of controlling-Control techniques and information technology. Productivity, Quality and Total quality management. Module-5 MOTIVATION AND LEADERSHIP (8 hours) Motivation-theories of Motivation-Maslow-Herzberg-Four Drive theory, theory of Learned needs. Motivation and commitment. Leadership-Theories of leadership-Trait theory-Managerial grid -Contingency theory. Transactional and Transformational Leader.

Case Studies: 1. Mc Donalds : Serving Fast Food Around the World. (Heinz weihmich, Mark V Commce & Harold Koontz, Management, P.P 29-32) 2. Starbucks-Quality plus Social Consciousness Sells around the world. (P.P 74-75 of the above mentioned book) 3. The car market is the New Europe. (P.P 84-86, of the above mentioned book) 4. Carefour Which way to go? (P.P. 145-146, of the above mentioned book) 5. Profiles of Two Visionaries: Bill Gates and Steve Jobs. (P.P 364 -366, of the above mentioned book) Recommend Book: 1. Heinz Neihrich, Mark Vcannice and Harold Koontz, Management : A Global and Entrepreneurial Perspective. New Delhi, TMH publishing, 2008. Reference Books: 1. Steven L. Mc Shane, Mary Ann Von Glinow, Radha R Sharma, Organisational Behaviour. New Delhi, TMH publishing, 2008. 2. Peter F. Drucker, Management : Tasks, Responsibilities, Practices, Bombay, Allied, 1996 (hottest Edition to be procured). 3. Stephen Robbins, David A. Decenzo, Fundamentals of Management, New Delhi, Pearson Education, 2001. 4. Ricky W. Griffin, Fundamentals of Management, Boston, Houghton Mifflin Company, 2000. Websites: www.prenhall.com/robbins.