PROJECT REPORT SUBMISSION

COMPARISION OF PUREIT WITH ITS MARKET COMPETITORS

SUBMITTED BY
APURVE PATIL ARVIND RANIWAL

ACKNOWLEDGEMENT

I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report. I take this opportunity to express my deep sense of gra titude and appreciation to my project guide Mr. Rupesh Gupta (Territory Sales Officer) for assistance, motivation, and being a continual source of encouragement for me. I also express my gratitude towards my parents and sincere thanks to my friends, well wishers for their encouragement and kind co -operation to complete this report.

DECLARATION

I, Apurve Patil, a student of MBA (2010-11) studying at IIPS (International Institute of Professional Studies), Indore (M.P.) , solemnly declare that the project work titled- Pureit and Its Compitetors was carried out by me at Eureka Forbes Ltd; Mumbai, in partial fulfillment of the MBA programme.

This programme was undertaken as a part of academic curriculum according to the University rules and norms and by n o commercial interest and motives.

Apurve Patil

HISTORY OF HINDUSTAN UNILEVER LIMITED

Heritage dates back to 1888. Was formed in 1933 as Lever Brothers India Limited. Earlier known as Hindustan Lever Limited. Is a part of the 40 billion Unilever Group. Headquartered in Mumbai. Turnover for 2008-09 is Rs. 20, 239 crores. CSR Initiatives Project Shakti

VISION
To earn the love and respect of India, by making a real d ifference to every Indian

MISSION
Add Vitality to life and meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.

75 Year History & Strong Leadership

SOME HUL PRODUTS IN B.C.G. MATRIX

What is Good for India is Good for HUL

PURE IT
Pureit is a water purifier made by Hindustan Unilever. It is sold in India. Pureit meets the E.P.A. germ kill criteria.

PURIFICATION MECHANISM
A Pureit consists of four parts: a ' microfibre mesh', a 'carbon trap', a 'processor' and a 'polisher'. The microfibre mesh is a sieve, which filters out visible dirt. The carbon trap removes parasites andpesticides. The processor is a tablet which contains a form of chlorine, which removes bacterial and viral content. The polisher improves taste and clarity of water and removes the residual form ofchlorine from the water. Hindustan Unilever collectively calls these parts the germkill battery kit or the battery.

PUREIT FORM AND SPECIFICATIONS

Pureit is a self-contained water purifier. It has dimensions (H X W X D) of 61 X 29 X 26 cm, and weighs 4.1 kg. The Germkill battery kit purifies 1,500 litres of water at 25 C in moderately humid conditions. It's expiry date is 2 years from manufacture and comes with an end of life indicator. The plastic parts and the Germkill battery kit are made using food safe, n on-toxic, engineeringgrade materials.

HISTORY
Pureit was initially launched by Hindustan Unilever Ltd. in the southern Indian city of Chennai in 2005. The brand was rolled out across India i n phases, with full national presence having been established in the first half of 2008.

CLAIMS
Pureit claims complete protection from water-borne diseases caused by germs.[1] Pureit claims to be 'As Safe As Boiled Water'. This is also their tag line. Pureit meets E.P.A. germ kill criteria.

INSTITUTIONS THAT HAVE TESTED PUREIT

Pureit has been tested by numerous institutions around the globe.

Medical institutions
SRL Ranbaxy Clinical Reference Laboratories, Mumbai, Maharashtra. Sundaram Medical Foundation, Chennai, Tamil Nadu. King Institute of Preventive Medicine, Chennai, Tamil Nadu.

Scientific institutions
Indian Public Health Association, Kolkata. Institute of Public Healt h Engineers, Kolkata. National Institute of Cholera and Enteric Diseases, Kolkata. Central Food Technological Research Institute, Mysore, Karnataka. National Environmental Engineering Research Institute, Chennai, Tamil Nadu.

International institutions
London School of Hygiene and Tropical Medicine, UK. Scottish Parasite Diagnostic Laboratory, Glasgow, UK.

THE COMPETITION
OTHER WATER PURIFIERS IN THE MARKET
1. KENT GOLD:

Product Overview UF Membrame purifier. Uses no chemicals like Chlorine, Bromine or lodine Besides bacteria removes cysts as well Removes bacteria, as well as cysts Long life membrane (expected to last upto 4000 litres) Transparent tank made of unbreakable ABS food -grade plastic High base stand enables easy positioning of glass to draw water 20 Litres stroage capacity

Model : Mounting :

Kent Gold UF Storage Water Purifier Table Top H (350mm) W (370mm) D (350mm) (Carton)

Dimensions

H (600mm) W (355mm) D (326mm) (When assembled) 13 litres 7 litres Hollow fire hydrophilic UF membrane Sediment, silver impregnated Carbon, SS wire mesh 4000 litres

Bottom Storage tank capacity : Upper storage tank capacity : Membrane type : Filters : Expected life of UF Membrane :

2. AQUASURE:
Eureka Forbes is a specialist in 5 water technologies, addressing 17 diverse water conditions. Over 71 million litres of Aquaguard water is consumed daily. Eureka Forbes is the world's largest manufacturer of Ultraviolet based Water Purification System. With over 20 products (RO, UV, NF, UF, RO +UV) and over 6 million units sold. It costs 2050/-

Features Unique 5 stage purification Storage water purification AquaSure Storage 4 in 1 (18 Litre) New AquaSure Storage water purifier with advanced Sureboil technology that kills harmfull bacteria and virus and gives your family 100% pure & safe drinking water and good health. Features Unique 5 stage purification Storage water purification No electricity is required Cartridge life 1800 Litres Water level Indicator 2 way tap to monitor flow Bottom drum Capacity-9 litre Total Capacity 18 Litre Technical Specifications* Dimensions (W x D x H) mm : 274 x 274 x 525 mm Weight : 2.8 kg

3. ZER -

HA P

SPEC AL FEATURES

PUR F CATION STAGES

Stage Washable I Q filter dome: Special graded micron PP filter and igh Quality filter media efficiently % remove suspended impurities, reduce turbidity up to Stage ctive disinfectant: Polyiodide resin at second stage eliminates bacteria and viruses that cause water borne disease like Polio, epatitis, iarrhea, ysentery, h olera, Gastroenteritis and typhoid Stage acteriostatic activated carbon: Silver impregnated activated carbon removes excess iodine, chlorine, organic, organics, color, odor and foul taste. Stage ower filter dome: Final polishing filter o me further filters the purified water to give clear water. Stage Special magnitube magnet in the tap at the last stage dispenses energized water

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33432 % #'

  

Fi S ii i Rem es l , i es safe and e drinking ater The roduct ater uality meets IS drinking ater standard specification for acteriological uality) for removal of acteria causing diarrhea, dysentery, cholera, typhoid viruses causing disea ses like polio, hepatitis Washable I Q filter dome litres of purified ater Gives No electricity required Gives Energized Water Energized ater helps to... Reduces excess acidity and bile in digestive system. Effective in rinary and kidney disorders Works as an external aid for ashing swollen sore eyes, wounds, etc for quick healing. eneficial for nervous disorders treatment of blood pressure. elpful in treatment of blood pressure, especially in treatment of low blood pressure Easy to install, Easy to use Filter andle: Easy to clean Transparent ontainer helps to see the water level keep the container clean Filter o mes: ong life easily washable Magnetized water dispensing No boiling required Product dimensions mm ) X mm W) Product weight . g

6 1 5 1 0 ) 0 !& % $ #     " !  AA A@ 98 d Q H G F vgu rg q xgw ga gd f f

SPECIFICATION
Storage Capacity Purification stages Breakthrough capacity One filtration cycle Washable HI - filter dome Turbidity removal Price Warranty 15 (10 + 5 ) Litres 4 + magnitube 3000 litres 30 mins to one hour (depending on turbidity) Polypropylene, special HI - media 60 - 70 %

Rs. 2,090/Covered with 6 months warranty

4. BAJAJ WATER PURIFIER

y y y y y y y 22 Litre capacity Food grade plastic containers 7 stage purification Magnetic tap Operates without electricity Does not require continuous flow of water Natural process of purification ( as it is explained in the below diagram )

SKU CODE: 430000 MRP: Rs. 2495.00 Special Offer Price: Rs. 2245.00

TABULAR COMPARISION OF PURIFIERS AVAILABLE IN MARKET

FEATURES
1 2 3 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

PURE IT
Jan 2007 HUL 1000 ,2000

AQUASURE
1st june 2008 Eureka Forbes 1390, 2050 2.8 kg

KENT GOLD
1st may 2010 Kent RO systems 1295 ,2495

BAJAJ
-

Launched Brand Pri e Weight Colour Capacity Process Distributor Replacement cost of rep effectiveness Toll Free No Services certification Warranty Tap Main Part Auto Switch off End of life Indicator Dist Margin Scheme Position Ambassador Dimensions

Bajaj Naturale Rs. 2495.00

5L

,18L

10L

,18L

13 litre Gravity purification M.G.Road 4000L 400 bacteria & cyst 9229335501 Newly launch

22L

Palasia 1500L 365 bacteria,virus,para sites 9229 200 300 Good EPA,USA 2yrs 2 way Germkill processor Available Available (autofill) 200 Available 1st Common man 290*260*610mm

Jail Road 1800L 400 bacteria &virus 3988 333 Poor IMA N.A. 2way Active disinfectant N.A. N.A. 150-200 N.A. 2nd Smriti Irani 274*274*625mm

--

N.A. 1 way UF Membrane N.A. N.A. 200-400 N.A. 3rd Hema Malini 600*355*326mm

NA No

Magn tic ap NA NA 200-400

NA NA --

NA

ISO

NA

NA

No N

Chlorine release

Sureboil

N tu l pu ific tion

d ppin

Blue, Burgundy

White

White

Whit

ORGANISATION STRUCTURE

GENERAL MANAGER

REGIONAL SALES MANAGER

SENIOR SALES MANAGER

TERRITOR SALES OFFICER

ZONAL SALES OFFOCER

TEAM LEADER

SALES EXECUTIVE

ICE PRECIDENT

H.U.L. AND ITS DISTRIBUTION

RURAL DISTRIBUTION OF HUL

BUSINESS PLAN OF HUL

SUGGESTIONS
y The indicator of the device should be turned more consumer friendly. The indicator which is now of the type color symbols must be turned to scalar form as it indicates the liters of water is purified since used. The dark chamber of the device should have a small outlet so that consumer can easily clean the device when reusing after many days. As we know the typical Indian consumer minds that they want to clean everything according to them and they complains that reusing the device after quite a long time, the water turn not to be useful. So a outlet must be provided for consumer satisfaction.