MARIELLE SEASTROM

Cell: 910.547.2577
ms111b9b8@westpost.net
PROFILE
Over 16 years ensuring sales force and management teams possess the appropriate
resources, proper training, coaching and operating systems to drive profitable t
op-line sales growth that aligns with company business priorities. Derive strate
gic actions to reduce payroll and balance operational needs versus operational c
osts.
CORE COMPETENCIES
* Budget development and reassessment
* Performance monitoring and correction
* Conflict resolution and divergent interest restoration
* Customer relationship/experience management
* Skill assessment and optimal work distribution
* System and technology administration
EXPERIENCE
General Manager, Victoria's Secret, 3rd Street Promenade, CA 03/2010 - Current
* Own the complete store operations with 45-60 employees; annual revenue close t
o 6 million.
* Achieved Q1 sales plan at an increase of 1.2% and last year at 15.4%. Achieved
Q2 sales plan at an increase of 1.3% and last year at 17.7%.
* Improved shrink results by 2 points.
* Improved store company ranking from middle 3rd to top 3rd.
* Improved Customer Overall Satisfaction scores from 56% to 78%.
Manager, Apple, Thousand Oaks, California 04/2009 - 03/2010
* Ensure consistent store operations with 75-130 employees; annual revenue close
to 30 million.
* Lead training and development in customer service, product knowledge, inventor
y control, and visual.
* Monitor customer service-related concerns and customer experience through NPS
and NPP.
* Recruit, hire and retain employees. Conducted payroll through Merlin, scheduli
ng through Kronos.
* Achieved highest NPS ratings for 2009; 23% increase.
Operations Manager, Williams-Sonoma Home, West Hollywood, CA 09/2007 - 01/2009
* Achieved the highest operational audit score company wide for 2008.
* Increased comparative sales by 6.74%, conversion by 16.8% and remaining Key Pe
rformance Indicators consistently exceeded company expectations, and achieved p
ayroll for the year; -.94% to forecast.
Volume exceeding nine million.
* Successfully on-boarded three associates (one later recognized as a top perfor
mer with sales in excess of one million for 2008), promoted three associates in
to leadership roles, and responsibly discharged two underperformers.
* Identified and cultivated alliances with suitable business partners.
* Created a tracking and management system for B2B and B2C transactions.
* Conducted daily operations meetings to set group goals and assignments.
* Achieved a -3% shrink for 2008: 39,000 units.
District Leader/District Labor Expert, Express, Raleigh, North Carolina 10/2001
- 09/2007
* Selected to be in the Region's District Leaders Program among ten for Spring 2
007.
* Received honors for outstanding performance as District Labor Expert and accep
ted four internal promotions.
 - 03/2007: From Store Manager to District Labor Expert and District Leaders Pro
gram
- 11/2006: From Store Manager to Store Manager of 2 locations; Wilmington, NC a
nd Fayetteville, NC
- 09/2006: From Assistant Manager to Store Manager
- 10/2002: From Sales Associate to Assistant Manager
* Delivered scheduling software training for 20 Store Managers and Assistant Man
gers across the District: ACES.
* Managed, streamlined and restructured the operational efficiency of two store
locations during Holiday 2006.
* Turned underperforming stores to profitably by recruiting, hiring, and on-boar
ding capable candidates.
AMVF Productions, Project Manager / Partner 07/2001 - 11/2006
* Grew productions by 25% from 2001-2006 through branding, marketing, PR, and up
selling.
* Reached profitability in 2004 by assisting partners with budgeting, scheduling
, problem solving, quality control, and managed the financial department though
Quick Books and Myob.
Assistant General Manager, Pottery Barn, Raleigh, North Carolina 05/1999 - 07/20
01
* Managed all levels of store operations with annual sales exceeding four millio
n.
* Achieved company sales projections and met payroll budget by developing the sa
les force and holding staff accountable for individual goals.
* Supervised four Coordinators and 35-75 Sales Associates.
* Responsible for recruiting, personnel development, visual integrity, merchandi
se management, and P&L analysis.
* Successfully on-boarded two Managers, 15-20 Associates, and promoted three peo
ple to management.
* Developed training materials for Managers and Associates.
Operations Manager, Second Image, Tampa, Florida 01/1999 - 05/1999
* Assisted in managing the global operations of the business with annual sales e
xceeding two million.
* Ensured that PeopleSoft met the company's human resource and payroll needs.
* Managed over ten associates in the production line and five to ten sales peopl
e.
* Grew production levels by 4% by training and leveraging additional staff.
Application Instructor, New Horizons, Clearwater, Florida 11/1998 - 01/1999
* Delivered a full range of IT training seminars on software and hardware to cla
sses with one to 20 people.
* Microsoft Office: Word, Excel, and Power Point.
* Graphic Design and Media: QuarkXPress, Illustrator and Photoshop.
* Solidified returning clientele including the St. Petersburg Times and Clearwat
er High School.
District Training Manager, BEBE, Chicago, Illinois 03/1994 - 10/1998
* Trained all on-boarding Managers to the brand.
* Received three internal promotions:
- 03/1998: Store Manager to District Training Manager, Northbrook, Illinois.
- 01/1998: Assistant Manager to Store Manager, Northbrook, Illinois.
- 06/1997: Assistant Manager Schaumberg, Illinois location to higher volume Old
Orchard, Illinois.
* Convinced buyers and corporate partners to restructure the distribution of goo
ds from the D mix to an A/D mix to reflect the high-end clientele.
* Direct result increased incremental sales by 24%.
* Deep demographic analysis and positioning as a brand.
Assistant Manager, Cignal/MGRE, Troy, Michigan 07/1990 - 03/1994
* Established and maintained a wide-reaching clientele base.
* Proven ability to up-selling clients; consistent performance translated into t
wo internal promotions.
- 10/1992: Assistant Manager Century City, Chicago location to higher volume Wat
er Tower Place, Chicago.
- 10/1990: Sales to Assistant Manager
EDUCATION
University of North Carolina at Wilmington, Bachelor of Arts, Film Major, Magna
Cum Laude
School of the Art Institute of Chicago, Industrial Design, bereavement leave
LANGUAGES
Native and fluent speaker of Swedish, basic French, and basic Spanish.
SOFTWARE
Expert: Microsoft Office: Excel, Outlook, PowerPoint, and Word; Apple iWork: Num
bers, Pages, Keynote
Proficient: Adobe Suite: Lightroom 2, Photoshop CS3, Illustrator CS3, InDesign C
S3, Final Draft, QuarkXpress, Final Cut Pro, ProTools, Quiken, SalesForce, Krono
s, Merlin.
AWARDS
* 2007: Performance Award for role as District Labor Expert with Express
* 2006: Received certificate of recognition for service and dedication from the
COO of Express.
* 2004 Spring: Dean's List College of Arts and Sciences at UNCW
* 2004 Fall: Dean's List College of Arts and Sciences at UNCW
* 2003 Fall: Chancellor's Achievement Award at UNCW
* 2002 Spring: Dean's List College of Arts and Sciences
* 2002 Spring: Chancellor's Achievement Award at UNCW