Sinta F.

Houston, Texas
sf10f16b8@westpost.net
SUMMARY OF QUALIFICATIONS
Driven, detail-oriented professional with strength in project management; leads
diverse teams in delivering on expectations while maintaining constant focus on
quality, cost, and timelines.
--WORKS effectively with large, cross-functional teams, managing disparate expec
tations and priorities.
--PLANS and executes successful initiatives that produce measurable results.
--OFFERS exceptional organizational skills and talent for balancing multiple con
current projects.
--PROFICIENT with Microsoft Office Suite, including MS Project; excellent spread
sheet and presentation skills.
PROFESSIONAL EXPERIENCE
BRIDGE WORLDWIDE, a WPP industry-leading interactive agency - Cincinnati, Ohio,
2007-2010
*Project Manager, 2009-2010
--Led multiple concurrent projects for Procter & Gamble's multimillion-dollar he
alth care brand, Prilosec OTC; played key role throughout project life cycle, fr
om strategy development to implementation.
--Executed numerous successful initiatives, including Prilosec OTC loyalty progr
am, which yielded $104,000 in profit and achieved highest client satisfaction sc
ore.
--Maintained excellent record of completing projects on time, within budget, and
with superb efficiency.
--Spearheaded introduction of e-store, trademark logos, and use of Flash 3D anim
ation software for PUR water site.
--Developed project scope and plans, administered budgets, handled resource plan
ning, and monitored daily work flow for cross-functional team of up to 20 member
s.
--Affected 30% growth in personal health care division amid down-turned economy
by maintaining strong relationships with clients and ensuring teams operated at
peak efficiency.
--Contributed to implementation of 5D process, developing project plans, Visio f
lowchart, and software template for maintenance jobs.
--Created tools to increase efficiency, including quick reference to aid team in
navigating company's legal process and calendar for brandSAVER submissions and
deadlines.
--Drove business rigor, managing projects to deliver on-time, on-budget results
according to client/internal needs.
--Performed additional responsibilities, including contributing to staff recruit
ment and mentoring, leading work/life balance initiatives, delivering training c
ompanywide, and implementing new processes.
--Earned accolades from CEO and Executive VP of Client Operations for especially
noteworthy contributions and nomination to participate in leadership developmen
t program for minority women.
*Associate Project Manager, 2008-2009
--Functioned as lead on PUR water account; delivered quality work on time and un
der budget, achieving high level of client satisfaction and leading account to w
in industry "Outstanding Website" award for setting high industry standard for I
nternet marketing and development.
--Assisted in identifying and communicating best practices and process efficienc
ies; built streamlined format for recovery tracking, enabling senior management
to better understand numbers and develop more accurate forecasts.
--Led monthly calls with partner agencies, allowing for better clarity of delive
rables and increased level of comfort between company and clients.
--Initiated monthly billing meetings with Accounting and implemented companywide
standard which resulted in improved budget/resource forecasting.
*Associate Account Executive, 2007-2008
--Managed award-winning, multi-brand marketing program for P&G that generated in
cremental sales of more than $1.6 million.
--Partnered with copywriter to ensure delivery of world-class work on e-mail cam
paign; Health Expressions blast achieved 37% open rate and was recognized for it
s success in company's quarterly review of e-mail results.
--Created efficiencies within monthly newsletter production process, resulting i
n higher profit margin per project.
--Worked on variety of new business pitches, including those for Fortune 500 com
panies; led thinking behind final creative implementation that drove new busines
s.
--Participated actively in company's diversity initiative.
PPC, world leader in telecommunications connector technology - Syracuse, New Yor
k, 2007
*Marketing Intern
--Created advertising for companies in China, Mexico, New Zealand, and U.S.; con
tributed to brand-related projects. Wrote and designed company newsletter.
MARK RUSSELL & ASSOCIATES, award-winning, full-service advertising agency - Syra
cuse, New York, 2006
*Account Services Intern
--Conducted primary research, including competitive analysis for national and re
gional clients; produced presentations for account team and assisted in creative
briefings.
SNAP ADVERTISING, boutique agency specializing in out-of-home advertising - Cinc
innati, Ohio, 2006
*Freelance Copywriter
--Created new brand names and wrote copy for United Dairy Farmers' in-store prom
otions.
MIAMI UNIVERSITY - Oxford, Ohio, 2003-2006
*Student Manager
--Hired, trained, and supervised employees at university deli, store, and dining
hall; devised and implemented new discipline system.
EDUCATION
M.A., Advertising (Magna Cum Laude), with focus in Brand Management, 2007
SYRACUSE UNIVERSITY - S.I. Newhouse School of Public Communications - Syracuse,
New York
Graduate projects:
--Composed comprehensive, 12-month media plan for launch of Microsoft Zune MP3 p
layer.
--Developed and presented winning marketing plan/campaign for Oat Stovies, entre
preneurial venture by Masson Copeland Foods.
B.A., Mass Communication; dual minor in Spanish and French, 2006
MIAMI UNIVERSITY - Oxford, Ohio
Senior project:
Participated on cross-functional student team in competition to deliver holistic
marketing and promotional plans to blue-chip clients. Led initiative to determ
ine target demographic for new brand strategy development at Procter & Gamble an
d spearheaded creative efforts for Old Spice body spray marketing campaign.
SELECTED TRAINING
Persuasive Communication; SEO; Evaluating Creative; Communicating with Diplomacy
; Marketing with Meaning; Situational Leadership; Analytics and Measurement; Mic
rosoft Project Training; E-commerce