DAVID M.

HARTLEY
907 North Street
Martinsburg, WV 25401
Phone: 304 262-8648 (Home) or 304 676-7831 (Mobile)
Email: dh10ee4a4@westpost.net
CAREER SUMMARY
A career of over twenty years experience in marketing, research and management i
n the private and non-profit sectors utilizing well-developed organization and e
ffective communication skills with a dedication to constant improvement.
EXPERIENCE
1996-Present Marketing Manager, Eastern Panhandle Home Builders Association
Manage trade association with $250K budget. Successfully develop revenue progra
ms resulting in a 300% increase in revenue. Implement membership programs to g
row and retain members. Membership has increased by more than 200%. Coordinate
major events including home products consumer show and new homes tour (includin
g selling sponsorships & exhibit space, planning media advertising/publicity and
coordinating show operations). Write, edit and sell advertising for quarterly
newsletter and annual directory/buyers guide. Manage two part-time office staff
. Plan membership meetings and educational seminars for members as well as the
public. Effectively and efficiently handles all aspects of property management
for association office building. Organization financial reserves have exceeded
recommended levels and a new office building was completed in 2005. Represent a
ssociation in community organizations and public speaking engagements. Effectiv
ely collaborates with members, board of directors, committee chairs/members, gov
ernment and elected officials.
1994-1996 Employment Coordinator, Potomac Highlands Supports Services
Assess employment needs of clients, develop job strategies, assist in seeking ap
propriate employment, and coordinate services with other agencies available to c
ustomers. Placement figures were the highest in the territory for the grant per
iod. Conduct successful job seeking skills program and developed and utilized a
Business Advisory Council to aid in meeting placement goals.
1989-1993 Director of Marketing, The Bacova Guild
Develop new products and merchandising/promotion techniques, implement cost redu
ctions, plan trade and market introductions for growing $13M home textile divisi
on. 1992 sales increased 25% over previous year.
1985-1989 Assistant Director of Marketing and Research, Bright of America
Research, analyze and plan product mix for six gift catalogs in school fundraisi
ng market. This includes a direct-mail survey of customers to determine product
sales mix for catalogs. Effectively increase number of in-house manufactured pr
oducts for better inventory control. Negotiate several successful artwork/child
rens character licensing agreements and coordinated introduction of licensed pro
ducts. Recommend mailing list buys for mail order catalog division.
EDUCATION/LICENSES
B.S. Business Administration, Marketing Major, West Virginia University 1985
Candidate, Historic Preservation Certificate Program, Shepherd University
Real Estate Sales Agent License, West Virginia Real Estate Commission
COMMUNITY INVOLVEMENT
Main Street Martinsburg Board of Directors and Design Committee Chair (2001-2005
), Martinsburg-Berkeley County Chamber of Commerce Leadership Berkeley Graduate
Member National Trust for Historic Preservation