MARCY JO ANDERSON

5313 Ocean Front Walk | Marina Del Rey, CA 90292

ma10324e8@westpost.net | direct: 3103066962 | cell: 3102201011
EXECUTIVE LEADER
Entrepreneurial-minded visionary leader with proven success capitalizing on oppo
rtunities in highly competitive sectors to enhance revenue and expand organizati
onal reach.
Repeatedly pioneer innovations in emerging markets by creating and leading conce
pt brand creation and development and promotional launches that capture customer
loyalty in B2B and B2C environments. Recognized innovator in Web marketing; Int
ernet and eCommerce-savvy marketer leading teams to create successful programs t
argeting niche, multimillion-dollar markets. Proven expertise forging lucrative
partnerships in consumer and service products; focused tenacity developing high
impact campaigns in the entertainment intellectual properties and consumer or li
censed merchandise industries.
Core competencies include:
* Business Development
* Sales Executive Leadership
* Marketing Campaign Development
* Product & Merchandising Promotions
* Direct-to-Consumer Programs
* Web Site Traffic Growth
* Internet & Television Marketing Campaigns
* P & L Accountability / Financial Management
* Creative & Innovative Promotional Programs
* Team Management & Staff Development
* Customer Service / Relationship Management
* Contract Negotiations
PROFESSIONAL EXPERIENCE
M.J. ANDERSON COMPANY, Marina Del Rey & West Hollywood, CA 12/1995 * Present
Provide executive leadership of brand development, special projects and partner
endeavors; currently launching Internet products and services to drive excellenc
e in VIP Travel and Concierge Services for high-profile clientele.
PRESIDENT, www.MarcysWorld.com, 8/2006 * Present
Create concept and lead launch of company providing VIP premium class personal c
oncierge and luxury travel / tourism services to a discerning clientele. Coordin
ate and promote services to international patrons including corporations, specia
l events groups, and media / entertainment industry personalities. Develop partn
ership programs including alliance with global travel and concierge organization
s.
* Conceptualize, create and implement marketing, communications, sales, and acco
unt management programs to drive revenue growth while providing exceptional cust
omer service to develop and retain a strong client base.
* Leverage creativity and ability to recognize a growing need in a select indust
ry sector to launch website presenting a unique concept providing cost effective
, time-saving, 24/7 personal assistant services accessible to a range of income
levels.
PRESIDENT, Davis-Anderson Merchandising Corp, 12/1995 - 1/2006
Developed and led programs to create, manufacture, and distribute consumer and f
ashion collectibles for award-winning licensed intellectual properties. Directed
concept creation, manufacturing, project planning, and vendor / partner relatio
nships. Negotiated legal contracts. Developed marketing campaigns. Opened and ma
naged company exclusive 60-seat call center and staff members to handle ordering
and direct-to-customer sales and service. Managed database of 3 million custome
rs.
* Led development and manufacturing of high quality fan collectibles, fashion it
ems and accessories as well as supporting direct to consumer, internet, and cata
log sales programs to drive $250 Million revenue.
* Hired, trained, and mentored an award-winning in-house team of designers, auth
ors, and creative artisans to develop a showcase full-color range of catalogs an
d websites presenting high-demand fan collectibles.
* Negotiated contract for exclusive international partnership with Marto(R), glo
bally recognized creator of authentic handcrafted collectible items located in S
pain; created a niche market for collectibles inspired by fan-based worldwide in
tellectual properties.
* Created high-quality and revenue-generating fan collectibles in partnership wi
th
Davis-Panzer Productions, Inc. and Anchor Bay Entertainment, Inc. to re-master a
nd distribute complete television and film series Video and DVD collections.
* Innovated eCommerce launch of the official HIGHLANDER(R) website, the inaugura
l in-house developed intellectual property followed by websites and merchandise
promotional campaigns for well-known entertainment brands, including Lord of The
Rings(R), Highlander(R), Xena & Hercules, Marvel(R), Spider-Man(R), Conan(R), Z
orro(R), Peter Pan(R), and Legendary Heroes.
* Spearheaded revenue increase from a start-up to $50 Million in sales within fi
rst 3 years in an unknown, fan-driven niche market while achieving company's hig
hest operating income and lowest SG&A costs.
* Developed key relationships with executive level decision makers in entertainm
ent and consumer licensing at Universal, Time Warner, Sony, Marvel, Miramax and
Technicolor.
SPEEDO, Los Angeles, CA 1/1994 - 6/1995
Built record of achievement in sales and revenue growth through cultivating nati
onal accounts with vital companies for this leading swimwear and sportswear desi
gner and manufacturer.
VICE PRESIDENT / DIRECTOR OF NATIONAL ACCOUNTS
Created marketing and promotional programs to develop new business across the Un
ited States; built partnerships with distributors and retailers such as The J.C.
Penney Company, Inc. Managed team of sales and marketing representatives; hired
, trained, and mentored staff. Implementing corporate programs to generate brand
awareness and enhance market presence. Communicated with key decision-makers in
global national accounts.
** *** **
~ Career awards include:
* DMA (Direct Marketing Association) International: Gold Echo, Leader Echo
* Direct Marketing Creative Guild: Pioneer Award
* Sales & Marketing Career Awards (Multiple Years):
Sales Executive of the Year, Million Dollar Club
* National Congressional Committee: Businesswoman of the Year
* Business Advisory Council: National Leadership Award.
** *** **
~ Additional career successes and tenure include:
Long standing relationships with executive level decision makers at leading glob
al retailers and brands including JC Penney, Disney, Wal-Mart, Sears, Target, Ma
cy's, Dillard's, The Gap and United States Military.
* Jimmy'Z / Jem Sportswear in San Fernando, CA as Vice President & Sales Manager
* Hobie Apparel, Inc. in Burbank, CA as Vice President & Director of National Ac
counts
** *** **
Microsoft Word or .pdf Resume Available on Request