Professional Documents
Culture Documents
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PROFESSIONAL SUMMARY
Innovative, multiple award-winning entrepreneurial marketer with more th
an 15 years experience in launching successful high-tech products and services i
n the media industry, beginning with an 8 year career at Turner Broadcasting. In
every position increased ROI, distribution and overall business integration by
more than 100%. Strategic marketer that has created new market demand in numero
us evolving industries, including cable and satellite, mobile marketing, adverti
sing, media buying and branded digital entertainment.
EXPERTISE
Digital Media
Emerging Technologies
Behavioral Targeting
Viral Marketing
Acquisition/Retention
Strategic Partnerships
Web Development
Media Integration
Channel Marketing
Consumer Promotions
Branding/Licensing
Advertising Sales
EXPERIENCE
MEDIA BROKERS INTL/MEDIAFICHE, Atlanta, GA, 2007-Present
Chief Marketing Officer
Recruited by CEO to lead all marketing functions for media buying agency, leadin
g to designation as 2008 & 2009 Inc. 500, Top-50 Media Company. Responsible for
creating revolutionary media buying tool, MediaFiche, due to launch in 1Q 2011.
Drive daily execution of project, including site architecture, web development
, strategic partnerships, branding, revenue model, analysis, creation of sales c
ollateral and long-term development planning. Start-up recently evaluated at 20X
original investment in 2 years.
Liv.ID Media, Atlanta, GA, 2007
VP, Sales & Marketing
Designed go-to-market strategy for start-up digital media company. Led entire pl
anning process, including development of brand identity, demographic & psycho-gr
aphic targeting model, business plan, value proposition, and media kits. Respons
ibilities also included formulation and management of proprietary ad server, web
site mapping and development of branded entertainment, advertising partnerships,
and video player functions.
POLLCAST.COM, mobile marketing, Atlanta, GA, 2003-2006
VP, Wireless Marketing
Recruited by CEO to devise brand marketing strategies and strategic alliances fo
r first-to-market U.S. mobile polling company. Managed development plan for go-
to-market strategy and secured strategic partnerships with Coca-Cola and Marriot
t Hotels. Constructed first-ever, proprietary interactive consumer platform tha
t transformed cell phones into 2-way advertising and polling devices.
Successfully tested, launched brand to deliver instant interaction, insight, an
d impact to clients while protecting consumers rights to privacy, compensation,
and control. Completed market test in all key verticals with an average of 70%
consumer response rates.
THE WEATHER CHANNEL/WEATHER.COM, Atlanta, GA, 1999-2002
Director of Integrated Marketing
Conceived and led implementation of integrated vision for network and Top-20 web
site developing cross-platform strategies and tactics that secured incremental r
evenues. New positioning maximized corporate assets across multiple technology p
latforms by adding multiple consumer engagements, resulting in incremental ad sa
les revenue opportunities. Established key sponsorships, interactive consumer e
xperiences and alliances for new brand extensions involving first-tier brands su
ch as Delta Airlines and PGA TOUR. Daily collaboration with highest levels of ma
nagement to ensure maximum cross-promotion potential.