Public Relations/Marketing Communications Management

Brand Strategy / New Business Development / Account Management / Media Relation

s
Dynamic, highly skilled managing editor, on-air host and all-around media profes
sional with 15+ years of award-winning content production and on-air broadcastin
g experience. Demonstrated record of success in identifying marketing opportunit
ies and responding with initiatives and programs that build brands and drive sal
es. Energetic, engaging leader known for tenacious "can do" attitude in respondi
ng successfully to organizational challenges and goals. Fully proficient in inte
ractive and Internet technologies and tools.
* Strategic Planning * Client Relations * Sales Promotion
* Internet Marketing * New Media/E-Commerce * Advertising/PR
* Budget Planning * Project Management * Media Buying
* Team Leadership * Staff Development * Negotiation

Selected Accomplishments:
* Sales-generating creative. As spokesperson for a little-known company, created
an ad message that drove sales. Campaign was so successful that company cancele
d it because could not meet demand.
* Relationship-focused business development. As a managing editor and on-air ho
st, succeeded in restoring a number of long-term business relationships by reach
ing out to advertisers who had stopped running ads earlier for various reasons a
nd brought these clients back with attractive programming and advertising option
s.
* Market-responsive programming. Developed, promoted and marketed, and was spoke
sperson for cable program.
* Revenue-driven process innovation. Redesigned process for using live broadcast
copy points that resulted in drastically reducing "missed live reads" and captu
ring hundreds of thousands of dollars in revenue that would have been lost other
wise.
Professional Experience:
Managing Editor / On-Air Talk Show Host
Entertain and inform as managing editor and award-winning host of highly regarde
d and rated morning drive show. Cultivate local and national news and manage pro
ducers, board operators, sales department, traffic reporters, weather department
, news staff and sports personalities to report current, concise and detailed ne
ws and information each weekday morning.
* Identify and set-up interviews with key figures in politics, publishing, enter
tainment and sports.
* Craft highly rated segments designed to attract listeners.
* Develop and implement advertising/PR messages that increase sales and build cl
ient brands.
* Named by Talkers Magazine as one of the best local talk shows in the nation.
* Appeared as a regular contributor on MSNBC, CNN, FOX-National, ABC and Court T
V in responding to network requests for local information with national news sig
nificance.
* Named Best Talk Host

Mid-Morning & Afternoon Drive Talk Host

Orchestrated advertising campaigns and served as spokesperson for some of the co
untry's largest companies and non-profits including McDonalds, Select-Comfort an
d AAMCO. Created, edited, hosted, developed and broadcasted local and national s
tories, as well as interviewed many major newsmakers and personalities.
* Interviewed President Bush's Cabinet members while broadcasting live on White
House lawn.
* Reported fast-paced breaking news live on location from the Presidential Debat
es
* Earned Edward R. Murrow awards for coverage of local news, elections and 9/11.
* Emceed countless community events from every part of the region and gave motiv
ational speeches to businesses, non-profits and associations.

Television Host
Developed, promoted, marketed and hosted award-winning cable program, Managed s
even staff members in producing shows.
* Researched and brought compelling topics to air; facilitated insightful discus
sions with other co-host and program guests.
* Played key role as spokesperson in driving show promotion and marketing; award
-winning event sold out 35,000-attendee, three-day convention
Managing Editor / Sports Director / On Air Talk Show Host
Directed and produced day-to-day coverage of local, regional and national sports
. Managed sports reporters, schedules, staffing, commercials and clients as well
as on air product.
* Broadcasted sports reports for afternoon drive and hosted nightly sports show.
* Managed award-winning on-air product that generated $6*7 million annually in a
d revenue.
* Developed weekly special local sports programs that generated more than $50,00
0 in advertising revenue during each program run.
Education:
Bachelor of Arts degree in History and Political Science
Community Involvement:
upon request