PHILLIP BROOME

6036 Downfield Wood Drive

Charlotte, North Carolina 28269
(704) 962-5160
pba34e06@westpost.net
MARKETING MANAGER / SALES EXECUTIVE
Account Development and Retention / Bilingual (English & Spanish) / Revenue Grow
th
/ B2B, B2C Sales Training and Development / Sales Management / Relationship Mark
eting
Award-winning sales/marketing professional with proven success in high pressure
and rapidly changing technological and competitive conditions. Consistently exce
eded sales quotas while maintaining strong client and vendor relationships. Succ
essful in high growth environments. Expertise in product marketing and implement
ation.
Key Skills: Skilled negotiator. Highly competitive, persistent and self-motivate
d. Verbally persuasive and compelling; superior closing skills. Creative problem
solver; brings order out of chaos. Tries new approaches. Excellent recruiter, t
rainer, and motivator. Tactician / strategic thinker who grasps technical matter
s quickly.
BSBA, International Business, and BA, Spanish: University of North Carolina at C
harlotte. GPA 3.3
SELECTED ACCOMPLISHMENTS
Implemented long-term networking/marketing strategy for $1.1 M/year Company. As
Vice President ofSales and Marketing for NC and SC, developed strategies employi
ng networking and professional venues to promote company services. Leveraged in
dustry associations, trade shows, business dinners, and local Chamber of Commerc
e events to gain maximum exposure to decision makers. Explored and designed e-m
arketing and direct mail campaigns.
Increased local company revenues by $150,000+ within first 8 months via B2B/B2C
marketing. Signed $150,000+ of new grounds-maintenance business for local lands
caping company by utilizing relationship and consultative marketing strategies w
ithin apartment, non-profit, property-management, and commercial industries.
Achieved Winner's Circle award for Sales 05' 06' 07' 08'. Recognized nationally
by Verizon Wireless' corporate leadership by attaining 120+% to quota for conse
cutive years.
Generated $1.6M increase in 9 months in South Florida market for wireless retail
er. Promoted to Regional Trainer for territories ranging from Jupiter to Miami,
FL. Coordinated directly with regional and area managers to educate them and tr
ain sales staff to utilize a successful system used in North Carolina market. In
creased productivity in the entire region by 35%.
Turned around wireless retailer, increasing sales 45% in first two months. Promo
ted and re-located to Jacksonville, FL by management to analyze and improve sale
s. Facilitated incorporation of proven systems and designed creative sales techn
iques to improve sales and market vitality. Hired, trained, and engaged new sale
s staff, resulting in an increase in monthly revenues of $105,000 in the market.
CAREER HISTORY
Vice President of Sales and Marketing, Pro-Turf, 05/09 through 10/10. Researched
, developed, and implemented new company marketing strategy resulting in incre
ased yearly revenues of $150,000 within 8 months of hire. Increased B2C exposur
e via regional industry-networking events and professional affiliations.
Senior Sales Specialist, Verizon Wireless, 11/2003 to 05/09. Marketed wireless s
ervices to POP patrons and through outside opportunities. Exceeded monthly quota
and Key Performance Indicator targets. Developed and matured leads for B2B sale
s promoting wireless internet, phone, and email services. Provide Spanish suppor
t to customers. Orientate and train new staff. Help maintain proper shrink and i
nventory requirements of store. Facilitate new product training to staff and ma
nagement.
Regional Trainer, Wireless Communications LLC ($37M telecommunications retailer)
, 10/2001 to 11/2003. Directly and indirectly managed over 100 people, facilitat
ing new hire, training, sales, advertisement, marketing, and logistical needs fo
r multiple locations. Coordinated with Home Depot and Verizon Wireless district
and national leadership to facilitate national deployment strategy and find site
s that would produce prime visibility. Researched and absorbed product specs. So
ld to retailers and businesses while exceeding ambitious expansion goals. Bridg
ed communications with company executive leadership and two Fortune 20 companies
.